Company Presentation

March 2008

1 2

Introduction Focus Areas

3 4

Main Projects Networking

Company Presentation – March 2008 (Page 1/13)

What is BC Serdon?

BC Serdon is a business consultancy that provides comprehensive business development and project management services, including:

•

Market Entry Services

- Market research and analysis, competition and market evaluation, trade missions, individual matchmaking programs.

•

Project Management Services

– Planning, developing, and implementation of competitive projects for private businesses, NGOs, and municipalities. •

Business Development Services

– Set of multidisciplinary consulting services aimed to create and grow businesses, to identify research, analyze and bring new opportunities, new products, and new markets.

Company Presentation – March 2008 (Page 3/13)

BC Serdon – Focus Areas

Focus 1:

Market Entry Services

Focus:2

Project Management

Focus 3:

Business development

Company Presentation – March 2008 (Page 4/13)

Integration

of

three types of services

into

a single comprehensive package

Focus 1: Market Entry Services

Essential activity

• Market research and analysis • Competition and market evaluation • Individual business matchmaking programs • Trade Missions

Value Added Client Types

• Intimate knowledge of local market • International experience and quality standards • Large database of contacts and information • Foreign and local private companies • Foreign and local professional associations • Foreign diplomatic missions in Bulgaria • Foreign governmental agencies

Company Presentation – March 2008 (Page 5/13)

Market Research Experience and Clients

•

BC Serdon has conducted business matchmaking services and/or market research for clients in the following sectors

:

 Industrial fluids (Cimcool, Netherlands)  Hydro-electric power (Hydro Quebec, Canada)  Pharmaceutical instruments (Egmo, Israel)  In-store communication devices (Tchai International, Netherlands)  Insulation Materials (Kuwait)  Stainless Steel Housewares (ABITAC, Brazil)  Printed circuit boards (Rommens, Netherlands)  Ceramic Tiles (Hungary)  Watches and jewelry (PMR, Poland)  Translation services (PMR, Poland)  Telecommunications (PMR, Poland)  Mining (PMR, Poland)  Jam, fruit preserves, and honey (USA)  Housing and real estate (Spain)  Floricultural and Ornamental Plants Sector (EVD, Holland)  USAID Competitiveness Projects In SEE (USA)

Company Presentation – March 2008 (Page 6/13)

Business Match Making and Trade Missions Experience and Clients

• • BC Serdon’s Market Entry Services provide foreign enterprises and investors with accurate information about the Bulgarian market, searching for and identifying potential business partners, as well as offering logistical support. We have designed our time-proven method of business matchmaking for trade missions which consists of number of steps.

We also offer the following services to enhance the client’s matchmaking experience: – Follow-up contacts with matchmaking partners to gauge level of interest – Individual or group visits to businesses or other sites of interest in Bulgaria • Beginning in 2004, BC Serdon has successfully provided targeted business matchmaking for 35 Dutch companies taking part in annual Netherlands Trade Missions to Bulgaria. Following the success of the 2004 trade mission, the Royal Netherlands Embassy has subsequently engaged BC Serdon again to organize and facilitate the 2005, 2006 and 2007 Dutch Trade Missions, as well as other events related to the promotion of Dutch business in Bulgaria.

• In addition to the Dutch trade missions, BC Serdon has also organized trade mission for Spanish, Canadian and Brazilian clients.

Company Presentation – March 2008 (Page 7/13)

Focus 2: Project Management Services

Essential activity Value Added Client Types

• Planning, implementation, and evaluation of projects • Financial match-making and consultancy • Business development and marketing service • Database of financial programs • Idea pool of potential projects • Pool of experts in variety of sectors •

www.Informoney.org

– The first Bulgarian SME Financial Clearinghouse Website

• Foreign and local private companies • Municipalities • NGOs • Professional associations

Company Presentation – March 2008 (Page 8/13)

The SME Financial Clearing House in Bulgaria www.informoney.org

• • • • • Provides improved access to financing and business/technical expertise for SMEs in Bulgaria Database of financing products enabling real-time access to current and detailed financing programs Pool of experts, providing comprehensive consulting and business start-up services; A knowledge center and a library provides links to definitions of various business and finance terminology, best-practices business templates, key business information and relevant news; A forum for the exchange of ideas between portal users.

Informoney

is administrated and managed by BC Serdon.

Company Presentation – March 2008 (Page 9/13)

Focus 3: Business Development Services

Essential activity Value Added Client Types

• Assessment of a company status – human resources

capacity and potential, financial analysis, company positions on the market, client relations structure

• Development of marketing strategies • Strategic planning and sales • Corporate social responsibility • In-depth knowledge of business development in the

Bulgarian environment

• Experience in adoption of successful international

practices

• Custom tailored approach and creative solutions • Bulgarian private companies in expansion • Starting Bulgarian private companies • Foreign companies, planning to establish business

in Bulgaria

Company Presentation – March 2008 (Page 10/13)

Regional Competitiveness Initiative (RCI) BC Serdon is the Regional Coordinator for the USAID-sponsored Regional Competitiveness Initiative (RCI), a program that designs and supports multi-country and region-wide competitiveness projects in Southeastern Europe.

Sectors of activity:

•

Agriculture

• •

ICT Entrepreneurship

• •

Investment Cross-border trade facilitation This project is a combination of BC Serdon project management, business development, research and event management capabilities.

Company Presentation – March 2008 (Page 11/13)

Networking with other organizations in the SEE region and beyond

BC Serdon is a co-founder of FSN: FSN is a consortium of organizations and individuals jointly implementing local and international programs and initiatives.

Core competencies: –

Cluster initiatives support ( local and regional)

–

SME sector development

–

Market entrance assistance and support for business start-up

– – –

Design and carry out trainings tailored to the specific needs and interests of the clients Project management – developing projects from initial funding search to realization to follow-up and evaluation Cost Benefit Analysis

Countries where we operate: Bulgaria, Romania, Poland, Hungary, The Netherlands, Spain, Brazil, United States, Canada, Korea, Kuwait, Macedonia, Serbia, Montenegro Croatia, Bosnia and Herzegovina, Albania, Kosovo, Kazakhstan, Georgia, Armenia

Company Presentation – March 2008 (Page 12/13)

BC Serdon 23A Angel Kanchev St.

Sofia, Bulgaria Tel/fax: (+359 2) 981 3081, 9813077, 9809960 [email protected]

www.bcserdon.com

Company Presentation – March 2008 (Page 13/13)