Seafoodguide.mobi

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Transcript Seafoodguide.mobi

Slide 1

How can
we help
future
generations
to more
fish?

Use

seafoodguide.mobi
A collection of online
seafood guides

seafoodguide.mobi

SEAFOOD ADVICE

at
your
finger
tips

eartheasy

27 Guides included
Audubon, BOI, CHEC's Safe Fish Chart, Coop America, Earth Easy,
Endangered Fish Alliance, Fischratgeber, Friend of the sea, Guia de
consume responsable de pescado, Hawaii Seafood Buyer’s guide, MCS
Fishonline, Monterey Fishmarket, Mother Earth News, MSC, Natural
Choice, NCPH Fish Consumption Advisories, NRDC Mercury in fish wallet
guide, Oceans alive, PCC Natural Markets, Seafood Choices Alliance,
Seafood wallet card, Seafood Watch Seafood guide, Star Chefs
sustainable Seafod guide, Sustainable fishing guide, The Essential Eating
Well Seafood Guide, WSDOH Healthy Fish Eating Guide, WWF Guides

Enter your desired seafood

?

Receive your advice

Green choice
Enjoy!

This fish is fished in a
sustainable manner.

Yellow choice
Questionable?

This fish is fished in a questionable manner.
Consumers are alerted to make your own
choice.

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

Generalizing the advice

Generalizing the advice
All advice available online are
coordinated in 3 traffic light classes:
═ Enjoy/Safe to eat/Better
Choices/Best choices…
═ Be careful/Caution/Moderate
Risk/Good alternatives…
═ Avoid/Avoid/Best to
Avoid/Avoid…

How many countries so far?

17:

Australia, Belgium, Canada, Finland,
France, Germany, Hong Kong,
Indonesia, Italy, Netherlands, New
Zealand, South Africa, Spain,
Sweden, Switzerland, UK, USA

Click on a flag for list by country

Is there a Spanish guide?

What does it say about Bacalao?

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

More to know about Bacalao?

Source:
Guía de Consumo

Guía de Consumo
Facts about cod 1

Guía de Consumo
Facts about cod 2

Guía de Consumo
Facts about cod 3

Search by name

Search by name

Albacore tuna

Albacore tuna, 9 responses

Why more than 1 advice?

Albacore tuna, more information

Albacore tuna, more information

Seafood Watch Seafood Guide

PCC Natural Markets

MCS Fishonline Fish to Eat

Endangered Fish Alliance

CHEC’s Safe Fish Chart

Albacore tuna, more information

Species Information in
FishBase

Enter you desired seafood

Mahi mahi

Mahi mahi

Mahi mahi, 9 responses

Click on the ruler

Minimum length at maturity

Why the
RULER?

To help consumers buy fish that have already spawned
To help fish reach their size of maturity before fished
To prevent gear use of too small mesh sizes
To secure fish production for next generation

DON’T

eat the babies!
Immature fish cannot reproduce
No more fish for
future generations

Quiz!

Win a Don’t eat babies
T-shirt for your baby

Ask us how…

Acknowledgements

www.incofish.org

INCO Contract number 003739

Animation by Joann Glorioso
Illustration by Rachel Atanacio
Contents by Charlotta Jarnmark


Slide 2

How can
we help
future
generations
to more
fish?

Use

seafoodguide.mobi
A collection of online
seafood guides

seafoodguide.mobi

SEAFOOD ADVICE

at
your
finger
tips

eartheasy

27 Guides included
Audubon, BOI, CHEC's Safe Fish Chart, Coop America, Earth Easy,
Endangered Fish Alliance, Fischratgeber, Friend of the sea, Guia de
consume responsable de pescado, Hawaii Seafood Buyer’s guide, MCS
Fishonline, Monterey Fishmarket, Mother Earth News, MSC, Natural
Choice, NCPH Fish Consumption Advisories, NRDC Mercury in fish wallet
guide, Oceans alive, PCC Natural Markets, Seafood Choices Alliance,
Seafood wallet card, Seafood Watch Seafood guide, Star Chefs
sustainable Seafod guide, Sustainable fishing guide, The Essential Eating
Well Seafood Guide, WSDOH Healthy Fish Eating Guide, WWF Guides

Enter your desired seafood

?

Receive your advice

Green choice
Enjoy!

This fish is fished in a
sustainable manner.

Yellow choice
Questionable?

This fish is fished in a questionable manner.
Consumers are alerted to make your own
choice.

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

Generalizing the advice

Generalizing the advice
All advice available online are
coordinated in 3 traffic light classes:
═ Enjoy/Safe to eat/Better
Choices/Best choices…
═ Be careful/Caution/Moderate
Risk/Good alternatives…
═ Avoid/Avoid/Best to
Avoid/Avoid…

How many countries so far?

17:

Australia, Belgium, Canada, Finland,
France, Germany, Hong Kong,
Indonesia, Italy, Netherlands, New
Zealand, South Africa, Spain,
Sweden, Switzerland, UK, USA

Click on a flag for list by country

Is there a Spanish guide?

What does it say about Bacalao?

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

More to know about Bacalao?

Source:
Guía de Consumo

Guía de Consumo
Facts about cod 1

Guía de Consumo
Facts about cod 2

Guía de Consumo
Facts about cod 3

Search by name

Search by name

Albacore tuna

Albacore tuna, 9 responses

Why more than 1 advice?

Albacore tuna, more information

Albacore tuna, more information

Seafood Watch Seafood Guide

PCC Natural Markets

MCS Fishonline Fish to Eat

Endangered Fish Alliance

CHEC’s Safe Fish Chart

Albacore tuna, more information

Species Information in
FishBase

Enter you desired seafood

Mahi mahi

Mahi mahi

Mahi mahi, 9 responses

Click on the ruler

Minimum length at maturity

Why the
RULER?

To help consumers buy fish that have already spawned
To help fish reach their size of maturity before fished
To prevent gear use of too small mesh sizes
To secure fish production for next generation

DON’T

eat the babies!
Immature fish cannot reproduce
No more fish for
future generations

Quiz!

Win a Don’t eat babies
T-shirt for your baby

Ask us how…

Acknowledgements

www.incofish.org

INCO Contract number 003739

Animation by Joann Glorioso
Illustration by Rachel Atanacio
Contents by Charlotta Jarnmark


Slide 3

How can
we help
future
generations
to more
fish?

Use

seafoodguide.mobi
A collection of online
seafood guides

seafoodguide.mobi

SEAFOOD ADVICE

at
your
finger
tips

eartheasy

27 Guides included
Audubon, BOI, CHEC's Safe Fish Chart, Coop America, Earth Easy,
Endangered Fish Alliance, Fischratgeber, Friend of the sea, Guia de
consume responsable de pescado, Hawaii Seafood Buyer’s guide, MCS
Fishonline, Monterey Fishmarket, Mother Earth News, MSC, Natural
Choice, NCPH Fish Consumption Advisories, NRDC Mercury in fish wallet
guide, Oceans alive, PCC Natural Markets, Seafood Choices Alliance,
Seafood wallet card, Seafood Watch Seafood guide, Star Chefs
sustainable Seafod guide, Sustainable fishing guide, The Essential Eating
Well Seafood Guide, WSDOH Healthy Fish Eating Guide, WWF Guides

Enter your desired seafood

?

Receive your advice

Green choice
Enjoy!

This fish is fished in a
sustainable manner.

Yellow choice
Questionable?

This fish is fished in a questionable manner.
Consumers are alerted to make your own
choice.

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

Generalizing the advice

Generalizing the advice
All advice available online are
coordinated in 3 traffic light classes:
═ Enjoy/Safe to eat/Better
Choices/Best choices…
═ Be careful/Caution/Moderate
Risk/Good alternatives…
═ Avoid/Avoid/Best to
Avoid/Avoid…

How many countries so far?

17:

Australia, Belgium, Canada, Finland,
France, Germany, Hong Kong,
Indonesia, Italy, Netherlands, New
Zealand, South Africa, Spain,
Sweden, Switzerland, UK, USA

Click on a flag for list by country

Is there a Spanish guide?

What does it say about Bacalao?

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

More to know about Bacalao?

Source:
Guía de Consumo

Guía de Consumo
Facts about cod 1

Guía de Consumo
Facts about cod 2

Guía de Consumo
Facts about cod 3

Search by name

Search by name

Albacore tuna

Albacore tuna, 9 responses

Why more than 1 advice?

Albacore tuna, more information

Albacore tuna, more information

Seafood Watch Seafood Guide

PCC Natural Markets

MCS Fishonline Fish to Eat

Endangered Fish Alliance

CHEC’s Safe Fish Chart

Albacore tuna, more information

Species Information in
FishBase

Enter you desired seafood

Mahi mahi

Mahi mahi

Mahi mahi, 9 responses

Click on the ruler

Minimum length at maturity

Why the
RULER?

To help consumers buy fish that have already spawned
To help fish reach their size of maturity before fished
To prevent gear use of too small mesh sizes
To secure fish production for next generation

DON’T

eat the babies!
Immature fish cannot reproduce
No more fish for
future generations

Quiz!

Win a Don’t eat babies
T-shirt for your baby

Ask us how…

Acknowledgements

www.incofish.org

INCO Contract number 003739

Animation by Joann Glorioso
Illustration by Rachel Atanacio
Contents by Charlotta Jarnmark


Slide 4

How can
we help
future
generations
to more
fish?

Use

seafoodguide.mobi
A collection of online
seafood guides

seafoodguide.mobi

SEAFOOD ADVICE

at
your
finger
tips

eartheasy

27 Guides included
Audubon, BOI, CHEC's Safe Fish Chart, Coop America, Earth Easy,
Endangered Fish Alliance, Fischratgeber, Friend of the sea, Guia de
consume responsable de pescado, Hawaii Seafood Buyer’s guide, MCS
Fishonline, Monterey Fishmarket, Mother Earth News, MSC, Natural
Choice, NCPH Fish Consumption Advisories, NRDC Mercury in fish wallet
guide, Oceans alive, PCC Natural Markets, Seafood Choices Alliance,
Seafood wallet card, Seafood Watch Seafood guide, Star Chefs
sustainable Seafod guide, Sustainable fishing guide, The Essential Eating
Well Seafood Guide, WSDOH Healthy Fish Eating Guide, WWF Guides

Enter your desired seafood

?

Receive your advice

Green choice
Enjoy!

This fish is fished in a
sustainable manner.

Yellow choice
Questionable?

This fish is fished in a questionable manner.
Consumers are alerted to make your own
choice.

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

Generalizing the advice

Generalizing the advice
All advice available online are
coordinated in 3 traffic light classes:
═ Enjoy/Safe to eat/Better
Choices/Best choices…
═ Be careful/Caution/Moderate
Risk/Good alternatives…
═ Avoid/Avoid/Best to
Avoid/Avoid…

How many countries so far?

17:

Australia, Belgium, Canada, Finland,
France, Germany, Hong Kong,
Indonesia, Italy, Netherlands, New
Zealand, South Africa, Spain,
Sweden, Switzerland, UK, USA

Click on a flag for list by country

Is there a Spanish guide?

What does it say about Bacalao?

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

More to know about Bacalao?

Source:
Guía de Consumo

Guía de Consumo
Facts about cod 1

Guía de Consumo
Facts about cod 2

Guía de Consumo
Facts about cod 3

Search by name

Search by name

Albacore tuna

Albacore tuna, 9 responses

Why more than 1 advice?

Albacore tuna, more information

Albacore tuna, more information

Seafood Watch Seafood Guide

PCC Natural Markets

MCS Fishonline Fish to Eat

Endangered Fish Alliance

CHEC’s Safe Fish Chart

Albacore tuna, more information

Species Information in
FishBase

Enter you desired seafood

Mahi mahi

Mahi mahi

Mahi mahi, 9 responses

Click on the ruler

Minimum length at maturity

Why the
RULER?

To help consumers buy fish that have already spawned
To help fish reach their size of maturity before fished
To prevent gear use of too small mesh sizes
To secure fish production for next generation

DON’T

eat the babies!
Immature fish cannot reproduce
No more fish for
future generations

Quiz!

Win a Don’t eat babies
T-shirt for your baby

Ask us how…

Acknowledgements

www.incofish.org

INCO Contract number 003739

Animation by Joann Glorioso
Illustration by Rachel Atanacio
Contents by Charlotta Jarnmark


Slide 5

How can
we help
future
generations
to more
fish?

Use

seafoodguide.mobi
A collection of online
seafood guides

seafoodguide.mobi

SEAFOOD ADVICE

at
your
finger
tips

eartheasy

27 Guides included
Audubon, BOI, CHEC's Safe Fish Chart, Coop America, Earth Easy,
Endangered Fish Alliance, Fischratgeber, Friend of the sea, Guia de
consume responsable de pescado, Hawaii Seafood Buyer’s guide, MCS
Fishonline, Monterey Fishmarket, Mother Earth News, MSC, Natural
Choice, NCPH Fish Consumption Advisories, NRDC Mercury in fish wallet
guide, Oceans alive, PCC Natural Markets, Seafood Choices Alliance,
Seafood wallet card, Seafood Watch Seafood guide, Star Chefs
sustainable Seafod guide, Sustainable fishing guide, The Essential Eating
Well Seafood Guide, WSDOH Healthy Fish Eating Guide, WWF Guides

Enter your desired seafood

?

Receive your advice

Green choice
Enjoy!

This fish is fished in a
sustainable manner.

Yellow choice
Questionable?

This fish is fished in a questionable manner.
Consumers are alerted to make your own
choice.

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

Generalizing the advice

Generalizing the advice
All advice available online are
coordinated in 3 traffic light classes:
═ Enjoy/Safe to eat/Better
Choices/Best choices…
═ Be careful/Caution/Moderate
Risk/Good alternatives…
═ Avoid/Avoid/Best to
Avoid/Avoid…

How many countries so far?

17:

Australia, Belgium, Canada, Finland,
France, Germany, Hong Kong,
Indonesia, Italy, Netherlands, New
Zealand, South Africa, Spain,
Sweden, Switzerland, UK, USA

Click on a flag for list by country

Is there a Spanish guide?

What does it say about Bacalao?

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

More to know about Bacalao?

Source:
Guía de Consumo

Guía de Consumo
Facts about cod 1

Guía de Consumo
Facts about cod 2

Guía de Consumo
Facts about cod 3

Search by name

Search by name

Albacore tuna

Albacore tuna, 9 responses

Why more than 1 advice?

Albacore tuna, more information

Albacore tuna, more information

Seafood Watch Seafood Guide

PCC Natural Markets

MCS Fishonline Fish to Eat

Endangered Fish Alliance

CHEC’s Safe Fish Chart

Albacore tuna, more information

Species Information in
FishBase

Enter you desired seafood

Mahi mahi

Mahi mahi

Mahi mahi, 9 responses

Click on the ruler

Minimum length at maturity

Why the
RULER?

To help consumers buy fish that have already spawned
To help fish reach their size of maturity before fished
To prevent gear use of too small mesh sizes
To secure fish production for next generation

DON’T

eat the babies!
Immature fish cannot reproduce
No more fish for
future generations

Quiz!

Win a Don’t eat babies
T-shirt for your baby

Ask us how…

Acknowledgements

www.incofish.org

INCO Contract number 003739

Animation by Joann Glorioso
Illustration by Rachel Atanacio
Contents by Charlotta Jarnmark


Slide 6

How can
we help
future
generations
to more
fish?

Use

seafoodguide.mobi
A collection of online
seafood guides

seafoodguide.mobi

SEAFOOD ADVICE

at
your
finger
tips

eartheasy

27 Guides included
Audubon, BOI, CHEC's Safe Fish Chart, Coop America, Earth Easy,
Endangered Fish Alliance, Fischratgeber, Friend of the sea, Guia de
consume responsable de pescado, Hawaii Seafood Buyer’s guide, MCS
Fishonline, Monterey Fishmarket, Mother Earth News, MSC, Natural
Choice, NCPH Fish Consumption Advisories, NRDC Mercury in fish wallet
guide, Oceans alive, PCC Natural Markets, Seafood Choices Alliance,
Seafood wallet card, Seafood Watch Seafood guide, Star Chefs
sustainable Seafod guide, Sustainable fishing guide, The Essential Eating
Well Seafood Guide, WSDOH Healthy Fish Eating Guide, WWF Guides

Enter your desired seafood

?

Receive your advice

Green choice
Enjoy!

This fish is fished in a
sustainable manner.

Yellow choice
Questionable?

This fish is fished in a questionable manner.
Consumers are alerted to make your own
choice.

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

Generalizing the advice

Generalizing the advice
All advice available online are
coordinated in 3 traffic light classes:
═ Enjoy/Safe to eat/Better
Choices/Best choices…
═ Be careful/Caution/Moderate
Risk/Good alternatives…
═ Avoid/Avoid/Best to
Avoid/Avoid…

How many countries so far?

17:

Australia, Belgium, Canada, Finland,
France, Germany, Hong Kong,
Indonesia, Italy, Netherlands, New
Zealand, South Africa, Spain,
Sweden, Switzerland, UK, USA

Click on a flag for list by country

Is there a Spanish guide?

What does it say about Bacalao?

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

More to know about Bacalao?

Source:
Guía de Consumo

Guía de Consumo
Facts about cod 1

Guía de Consumo
Facts about cod 2

Guía de Consumo
Facts about cod 3

Search by name

Search by name

Albacore tuna

Albacore tuna, 9 responses

Why more than 1 advice?

Albacore tuna, more information

Albacore tuna, more information

Seafood Watch Seafood Guide

PCC Natural Markets

MCS Fishonline Fish to Eat

Endangered Fish Alliance

CHEC’s Safe Fish Chart

Albacore tuna, more information

Species Information in
FishBase

Enter you desired seafood

Mahi mahi

Mahi mahi

Mahi mahi, 9 responses

Click on the ruler

Minimum length at maturity

Why the
RULER?

To help consumers buy fish that have already spawned
To help fish reach their size of maturity before fished
To prevent gear use of too small mesh sizes
To secure fish production for next generation

DON’T

eat the babies!
Immature fish cannot reproduce
No more fish for
future generations

Quiz!

Win a Don’t eat babies
T-shirt for your baby

Ask us how…

Acknowledgements

www.incofish.org

INCO Contract number 003739

Animation by Joann Glorioso
Illustration by Rachel Atanacio
Contents by Charlotta Jarnmark


Slide 7

How can
we help
future
generations
to more
fish?

Use

seafoodguide.mobi
A collection of online
seafood guides

seafoodguide.mobi

SEAFOOD ADVICE

at
your
finger
tips

eartheasy

27 Guides included
Audubon, BOI, CHEC's Safe Fish Chart, Coop America, Earth Easy,
Endangered Fish Alliance, Fischratgeber, Friend of the sea, Guia de
consume responsable de pescado, Hawaii Seafood Buyer’s guide, MCS
Fishonline, Monterey Fishmarket, Mother Earth News, MSC, Natural
Choice, NCPH Fish Consumption Advisories, NRDC Mercury in fish wallet
guide, Oceans alive, PCC Natural Markets, Seafood Choices Alliance,
Seafood wallet card, Seafood Watch Seafood guide, Star Chefs
sustainable Seafod guide, Sustainable fishing guide, The Essential Eating
Well Seafood Guide, WSDOH Healthy Fish Eating Guide, WWF Guides

Enter your desired seafood

?

Receive your advice

Green choice
Enjoy!

This fish is fished in a
sustainable manner.

Yellow choice
Questionable?

This fish is fished in a questionable manner.
Consumers are alerted to make your own
choice.

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

Generalizing the advice

Generalizing the advice
All advice available online are
coordinated in 3 traffic light classes:
═ Enjoy/Safe to eat/Better
Choices/Best choices…
═ Be careful/Caution/Moderate
Risk/Good alternatives…
═ Avoid/Avoid/Best to
Avoid/Avoid…

How many countries so far?

17:

Australia, Belgium, Canada, Finland,
France, Germany, Hong Kong,
Indonesia, Italy, Netherlands, New
Zealand, South Africa, Spain,
Sweden, Switzerland, UK, USA

Click on a flag for list by country

Is there a Spanish guide?

What does it say about Bacalao?

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

More to know about Bacalao?

Source:
Guía de Consumo

Guía de Consumo
Facts about cod 1

Guía de Consumo
Facts about cod 2

Guía de Consumo
Facts about cod 3

Search by name

Search by name

Albacore tuna

Albacore tuna, 9 responses

Why more than 1 advice?

Albacore tuna, more information

Albacore tuna, more information

Seafood Watch Seafood Guide

PCC Natural Markets

MCS Fishonline Fish to Eat

Endangered Fish Alliance

CHEC’s Safe Fish Chart

Albacore tuna, more information

Species Information in
FishBase

Enter you desired seafood

Mahi mahi

Mahi mahi

Mahi mahi, 9 responses

Click on the ruler

Minimum length at maturity

Why the
RULER?

To help consumers buy fish that have already spawned
To help fish reach their size of maturity before fished
To prevent gear use of too small mesh sizes
To secure fish production for next generation

DON’T

eat the babies!
Immature fish cannot reproduce
No more fish for
future generations

Quiz!

Win a Don’t eat babies
T-shirt for your baby

Ask us how…

Acknowledgements

www.incofish.org

INCO Contract number 003739

Animation by Joann Glorioso
Illustration by Rachel Atanacio
Contents by Charlotta Jarnmark


Slide 8

How can
we help
future
generations
to more
fish?

Use

seafoodguide.mobi
A collection of online
seafood guides

seafoodguide.mobi

SEAFOOD ADVICE

at
your
finger
tips

eartheasy

27 Guides included
Audubon, BOI, CHEC's Safe Fish Chart, Coop America, Earth Easy,
Endangered Fish Alliance, Fischratgeber, Friend of the sea, Guia de
consume responsable de pescado, Hawaii Seafood Buyer’s guide, MCS
Fishonline, Monterey Fishmarket, Mother Earth News, MSC, Natural
Choice, NCPH Fish Consumption Advisories, NRDC Mercury in fish wallet
guide, Oceans alive, PCC Natural Markets, Seafood Choices Alliance,
Seafood wallet card, Seafood Watch Seafood guide, Star Chefs
sustainable Seafod guide, Sustainable fishing guide, The Essential Eating
Well Seafood Guide, WSDOH Healthy Fish Eating Guide, WWF Guides

Enter your desired seafood

?

Receive your advice

Green choice
Enjoy!

This fish is fished in a
sustainable manner.

Yellow choice
Questionable?

This fish is fished in a questionable manner.
Consumers are alerted to make your own
choice.

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

Generalizing the advice

Generalizing the advice
All advice available online are
coordinated in 3 traffic light classes:
═ Enjoy/Safe to eat/Better
Choices/Best choices…
═ Be careful/Caution/Moderate
Risk/Good alternatives…
═ Avoid/Avoid/Best to
Avoid/Avoid…

How many countries so far?

17:

Australia, Belgium, Canada, Finland,
France, Germany, Hong Kong,
Indonesia, Italy, Netherlands, New
Zealand, South Africa, Spain,
Sweden, Switzerland, UK, USA

Click on a flag for list by country

Is there a Spanish guide?

What does it say about Bacalao?

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

More to know about Bacalao?

Source:
Guía de Consumo

Guía de Consumo
Facts about cod 1

Guía de Consumo
Facts about cod 2

Guía de Consumo
Facts about cod 3

Search by name

Search by name

Albacore tuna

Albacore tuna, 9 responses

Why more than 1 advice?

Albacore tuna, more information

Albacore tuna, more information

Seafood Watch Seafood Guide

PCC Natural Markets

MCS Fishonline Fish to Eat

Endangered Fish Alliance

CHEC’s Safe Fish Chart

Albacore tuna, more information

Species Information in
FishBase

Enter you desired seafood

Mahi mahi

Mahi mahi

Mahi mahi, 9 responses

Click on the ruler

Minimum length at maturity

Why the
RULER?

To help consumers buy fish that have already spawned
To help fish reach their size of maturity before fished
To prevent gear use of too small mesh sizes
To secure fish production for next generation

DON’T

eat the babies!
Immature fish cannot reproduce
No more fish for
future generations

Quiz!

Win a Don’t eat babies
T-shirt for your baby

Ask us how…

Acknowledgements

www.incofish.org

INCO Contract number 003739

Animation by Joann Glorioso
Illustration by Rachel Atanacio
Contents by Charlotta Jarnmark


Slide 9

How can
we help
future
generations
to more
fish?

Use

seafoodguide.mobi
A collection of online
seafood guides

seafoodguide.mobi

SEAFOOD ADVICE

at
your
finger
tips

eartheasy

27 Guides included
Audubon, BOI, CHEC's Safe Fish Chart, Coop America, Earth Easy,
Endangered Fish Alliance, Fischratgeber, Friend of the sea, Guia de
consume responsable de pescado, Hawaii Seafood Buyer’s guide, MCS
Fishonline, Monterey Fishmarket, Mother Earth News, MSC, Natural
Choice, NCPH Fish Consumption Advisories, NRDC Mercury in fish wallet
guide, Oceans alive, PCC Natural Markets, Seafood Choices Alliance,
Seafood wallet card, Seafood Watch Seafood guide, Star Chefs
sustainable Seafod guide, Sustainable fishing guide, The Essential Eating
Well Seafood Guide, WSDOH Healthy Fish Eating Guide, WWF Guides

Enter your desired seafood

?

Receive your advice

Green choice
Enjoy!

This fish is fished in a
sustainable manner.

Yellow choice
Questionable?

This fish is fished in a questionable manner.
Consumers are alerted to make your own
choice.

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

Generalizing the advice

Generalizing the advice
All advice available online are
coordinated in 3 traffic light classes:
═ Enjoy/Safe to eat/Better
Choices/Best choices…
═ Be careful/Caution/Moderate
Risk/Good alternatives…
═ Avoid/Avoid/Best to
Avoid/Avoid…

How many countries so far?

17:

Australia, Belgium, Canada, Finland,
France, Germany, Hong Kong,
Indonesia, Italy, Netherlands, New
Zealand, South Africa, Spain,
Sweden, Switzerland, UK, USA

Click on a flag for list by country

Is there a Spanish guide?

What does it say about Bacalao?

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

More to know about Bacalao?

Source:
Guía de Consumo

Guía de Consumo
Facts about cod 1

Guía de Consumo
Facts about cod 2

Guía de Consumo
Facts about cod 3

Search by name

Search by name

Albacore tuna

Albacore tuna, 9 responses

Why more than 1 advice?

Albacore tuna, more information

Albacore tuna, more information

Seafood Watch Seafood Guide

PCC Natural Markets

MCS Fishonline Fish to Eat

Endangered Fish Alliance

CHEC’s Safe Fish Chart

Albacore tuna, more information

Species Information in
FishBase

Enter you desired seafood

Mahi mahi

Mahi mahi

Mahi mahi, 9 responses

Click on the ruler

Minimum length at maturity

Why the
RULER?

To help consumers buy fish that have already spawned
To help fish reach their size of maturity before fished
To prevent gear use of too small mesh sizes
To secure fish production for next generation

DON’T

eat the babies!
Immature fish cannot reproduce
No more fish for
future generations

Quiz!

Win a Don’t eat babies
T-shirt for your baby

Ask us how…

Acknowledgements

www.incofish.org

INCO Contract number 003739

Animation by Joann Glorioso
Illustration by Rachel Atanacio
Contents by Charlotta Jarnmark


Slide 10

How can
we help
future
generations
to more
fish?

Use

seafoodguide.mobi
A collection of online
seafood guides

seafoodguide.mobi

SEAFOOD ADVICE

at
your
finger
tips

eartheasy

27 Guides included
Audubon, BOI, CHEC's Safe Fish Chart, Coop America, Earth Easy,
Endangered Fish Alliance, Fischratgeber, Friend of the sea, Guia de
consume responsable de pescado, Hawaii Seafood Buyer’s guide, MCS
Fishonline, Monterey Fishmarket, Mother Earth News, MSC, Natural
Choice, NCPH Fish Consumption Advisories, NRDC Mercury in fish wallet
guide, Oceans alive, PCC Natural Markets, Seafood Choices Alliance,
Seafood wallet card, Seafood Watch Seafood guide, Star Chefs
sustainable Seafod guide, Sustainable fishing guide, The Essential Eating
Well Seafood Guide, WSDOH Healthy Fish Eating Guide, WWF Guides

Enter your desired seafood

?

Receive your advice

Green choice
Enjoy!

This fish is fished in a
sustainable manner.

Yellow choice
Questionable?

This fish is fished in a questionable manner.
Consumers are alerted to make your own
choice.

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

Generalizing the advice

Generalizing the advice
All advice available online are
coordinated in 3 traffic light classes:
═ Enjoy/Safe to eat/Better
Choices/Best choices…
═ Be careful/Caution/Moderate
Risk/Good alternatives…
═ Avoid/Avoid/Best to
Avoid/Avoid…

How many countries so far?

17:

Australia, Belgium, Canada, Finland,
France, Germany, Hong Kong,
Indonesia, Italy, Netherlands, New
Zealand, South Africa, Spain,
Sweden, Switzerland, UK, USA

Click on a flag for list by country

Is there a Spanish guide?

What does it say about Bacalao?

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

More to know about Bacalao?

Source:
Guía de Consumo

Guía de Consumo
Facts about cod 1

Guía de Consumo
Facts about cod 2

Guía de Consumo
Facts about cod 3

Search by name

Search by name

Albacore tuna

Albacore tuna, 9 responses

Why more than 1 advice?

Albacore tuna, more information

Albacore tuna, more information

Seafood Watch Seafood Guide

PCC Natural Markets

MCS Fishonline Fish to Eat

Endangered Fish Alliance

CHEC’s Safe Fish Chart

Albacore tuna, more information

Species Information in
FishBase

Enter you desired seafood

Mahi mahi

Mahi mahi

Mahi mahi, 9 responses

Click on the ruler

Minimum length at maturity

Why the
RULER?

To help consumers buy fish that have already spawned
To help fish reach their size of maturity before fished
To prevent gear use of too small mesh sizes
To secure fish production for next generation

DON’T

eat the babies!
Immature fish cannot reproduce
No more fish for
future generations

Quiz!

Win a Don’t eat babies
T-shirt for your baby

Ask us how…

Acknowledgements

www.incofish.org

INCO Contract number 003739

Animation by Joann Glorioso
Illustration by Rachel Atanacio
Contents by Charlotta Jarnmark


Slide 11

How can
we help
future
generations
to more
fish?

Use

seafoodguide.mobi
A collection of online
seafood guides

seafoodguide.mobi

SEAFOOD ADVICE

at
your
finger
tips

eartheasy

27 Guides included
Audubon, BOI, CHEC's Safe Fish Chart, Coop America, Earth Easy,
Endangered Fish Alliance, Fischratgeber, Friend of the sea, Guia de
consume responsable de pescado, Hawaii Seafood Buyer’s guide, MCS
Fishonline, Monterey Fishmarket, Mother Earth News, MSC, Natural
Choice, NCPH Fish Consumption Advisories, NRDC Mercury in fish wallet
guide, Oceans alive, PCC Natural Markets, Seafood Choices Alliance,
Seafood wallet card, Seafood Watch Seafood guide, Star Chefs
sustainable Seafod guide, Sustainable fishing guide, The Essential Eating
Well Seafood Guide, WSDOH Healthy Fish Eating Guide, WWF Guides

Enter your desired seafood

?

Receive your advice

Green choice
Enjoy!

This fish is fished in a
sustainable manner.

Yellow choice
Questionable?

This fish is fished in a questionable manner.
Consumers are alerted to make your own
choice.

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

Generalizing the advice

Generalizing the advice
All advice available online are
coordinated in 3 traffic light classes:
═ Enjoy/Safe to eat/Better
Choices/Best choices…
═ Be careful/Caution/Moderate
Risk/Good alternatives…
═ Avoid/Avoid/Best to
Avoid/Avoid…

How many countries so far?

17:

Australia, Belgium, Canada, Finland,
France, Germany, Hong Kong,
Indonesia, Italy, Netherlands, New
Zealand, South Africa, Spain,
Sweden, Switzerland, UK, USA

Click on a flag for list by country

Is there a Spanish guide?

What does it say about Bacalao?

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

More to know about Bacalao?

Source:
Guía de Consumo

Guía de Consumo
Facts about cod 1

Guía de Consumo
Facts about cod 2

Guía de Consumo
Facts about cod 3

Search by name

Search by name

Albacore tuna

Albacore tuna, 9 responses

Why more than 1 advice?

Albacore tuna, more information

Albacore tuna, more information

Seafood Watch Seafood Guide

PCC Natural Markets

MCS Fishonline Fish to Eat

Endangered Fish Alliance

CHEC’s Safe Fish Chart

Albacore tuna, more information

Species Information in
FishBase

Enter you desired seafood

Mahi mahi

Mahi mahi

Mahi mahi, 9 responses

Click on the ruler

Minimum length at maturity

Why the
RULER?

To help consumers buy fish that have already spawned
To help fish reach their size of maturity before fished
To prevent gear use of too small mesh sizes
To secure fish production for next generation

DON’T

eat the babies!
Immature fish cannot reproduce
No more fish for
future generations

Quiz!

Win a Don’t eat babies
T-shirt for your baby

Ask us how…

Acknowledgements

www.incofish.org

INCO Contract number 003739

Animation by Joann Glorioso
Illustration by Rachel Atanacio
Contents by Charlotta Jarnmark


Slide 12

How can
we help
future
generations
to more
fish?

Use

seafoodguide.mobi
A collection of online
seafood guides

seafoodguide.mobi

SEAFOOD ADVICE

at
your
finger
tips

eartheasy

27 Guides included
Audubon, BOI, CHEC's Safe Fish Chart, Coop America, Earth Easy,
Endangered Fish Alliance, Fischratgeber, Friend of the sea, Guia de
consume responsable de pescado, Hawaii Seafood Buyer’s guide, MCS
Fishonline, Monterey Fishmarket, Mother Earth News, MSC, Natural
Choice, NCPH Fish Consumption Advisories, NRDC Mercury in fish wallet
guide, Oceans alive, PCC Natural Markets, Seafood Choices Alliance,
Seafood wallet card, Seafood Watch Seafood guide, Star Chefs
sustainable Seafod guide, Sustainable fishing guide, The Essential Eating
Well Seafood Guide, WSDOH Healthy Fish Eating Guide, WWF Guides

Enter your desired seafood

?

Receive your advice

Green choice
Enjoy!

This fish is fished in a
sustainable manner.

Yellow choice
Questionable?

This fish is fished in a questionable manner.
Consumers are alerted to make your own
choice.

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

Generalizing the advice

Generalizing the advice
All advice available online are
coordinated in 3 traffic light classes:
═ Enjoy/Safe to eat/Better
Choices/Best choices…
═ Be careful/Caution/Moderate
Risk/Good alternatives…
═ Avoid/Avoid/Best to
Avoid/Avoid…

How many countries so far?

17:

Australia, Belgium, Canada, Finland,
France, Germany, Hong Kong,
Indonesia, Italy, Netherlands, New
Zealand, South Africa, Spain,
Sweden, Switzerland, UK, USA

Click on a flag for list by country

Is there a Spanish guide?

What does it say about Bacalao?

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

More to know about Bacalao?

Source:
Guía de Consumo

Guía de Consumo
Facts about cod 1

Guía de Consumo
Facts about cod 2

Guía de Consumo
Facts about cod 3

Search by name

Search by name

Albacore tuna

Albacore tuna, 9 responses

Why more than 1 advice?

Albacore tuna, more information

Albacore tuna, more information

Seafood Watch Seafood Guide

PCC Natural Markets

MCS Fishonline Fish to Eat

Endangered Fish Alliance

CHEC’s Safe Fish Chart

Albacore tuna, more information

Species Information in
FishBase

Enter you desired seafood

Mahi mahi

Mahi mahi

Mahi mahi, 9 responses

Click on the ruler

Minimum length at maturity

Why the
RULER?

To help consumers buy fish that have already spawned
To help fish reach their size of maturity before fished
To prevent gear use of too small mesh sizes
To secure fish production for next generation

DON’T

eat the babies!
Immature fish cannot reproduce
No more fish for
future generations

Quiz!

Win a Don’t eat babies
T-shirt for your baby

Ask us how…

Acknowledgements

www.incofish.org

INCO Contract number 003739

Animation by Joann Glorioso
Illustration by Rachel Atanacio
Contents by Charlotta Jarnmark


Slide 13

How can
we help
future
generations
to more
fish?

Use

seafoodguide.mobi
A collection of online
seafood guides

seafoodguide.mobi

SEAFOOD ADVICE

at
your
finger
tips

eartheasy

27 Guides included
Audubon, BOI, CHEC's Safe Fish Chart, Coop America, Earth Easy,
Endangered Fish Alliance, Fischratgeber, Friend of the sea, Guia de
consume responsable de pescado, Hawaii Seafood Buyer’s guide, MCS
Fishonline, Monterey Fishmarket, Mother Earth News, MSC, Natural
Choice, NCPH Fish Consumption Advisories, NRDC Mercury in fish wallet
guide, Oceans alive, PCC Natural Markets, Seafood Choices Alliance,
Seafood wallet card, Seafood Watch Seafood guide, Star Chefs
sustainable Seafod guide, Sustainable fishing guide, The Essential Eating
Well Seafood Guide, WSDOH Healthy Fish Eating Guide, WWF Guides

Enter your desired seafood

?

Receive your advice

Green choice
Enjoy!

This fish is fished in a
sustainable manner.

Yellow choice
Questionable?

This fish is fished in a questionable manner.
Consumers are alerted to make your own
choice.

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

Generalizing the advice

Generalizing the advice
All advice available online are
coordinated in 3 traffic light classes:
═ Enjoy/Safe to eat/Better
Choices/Best choices…
═ Be careful/Caution/Moderate
Risk/Good alternatives…
═ Avoid/Avoid/Best to
Avoid/Avoid…

How many countries so far?

17:

Australia, Belgium, Canada, Finland,
France, Germany, Hong Kong,
Indonesia, Italy, Netherlands, New
Zealand, South Africa, Spain,
Sweden, Switzerland, UK, USA

Click on a flag for list by country

Is there a Spanish guide?

What does it say about Bacalao?

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

More to know about Bacalao?

Source:
Guía de Consumo

Guía de Consumo
Facts about cod 1

Guía de Consumo
Facts about cod 2

Guía de Consumo
Facts about cod 3

Search by name

Search by name

Albacore tuna

Albacore tuna, 9 responses

Why more than 1 advice?

Albacore tuna, more information

Albacore tuna, more information

Seafood Watch Seafood Guide

PCC Natural Markets

MCS Fishonline Fish to Eat

Endangered Fish Alliance

CHEC’s Safe Fish Chart

Albacore tuna, more information

Species Information in
FishBase

Enter you desired seafood

Mahi mahi

Mahi mahi

Mahi mahi, 9 responses

Click on the ruler

Minimum length at maturity

Why the
RULER?

To help consumers buy fish that have already spawned
To help fish reach their size of maturity before fished
To prevent gear use of too small mesh sizes
To secure fish production for next generation

DON’T

eat the babies!
Immature fish cannot reproduce
No more fish for
future generations

Quiz!

Win a Don’t eat babies
T-shirt for your baby

Ask us how…

Acknowledgements

www.incofish.org

INCO Contract number 003739

Animation by Joann Glorioso
Illustration by Rachel Atanacio
Contents by Charlotta Jarnmark


Slide 14

How can
we help
future
generations
to more
fish?

Use

seafoodguide.mobi
A collection of online
seafood guides

seafoodguide.mobi

SEAFOOD ADVICE

at
your
finger
tips

eartheasy

27 Guides included
Audubon, BOI, CHEC's Safe Fish Chart, Coop America, Earth Easy,
Endangered Fish Alliance, Fischratgeber, Friend of the sea, Guia de
consume responsable de pescado, Hawaii Seafood Buyer’s guide, MCS
Fishonline, Monterey Fishmarket, Mother Earth News, MSC, Natural
Choice, NCPH Fish Consumption Advisories, NRDC Mercury in fish wallet
guide, Oceans alive, PCC Natural Markets, Seafood Choices Alliance,
Seafood wallet card, Seafood Watch Seafood guide, Star Chefs
sustainable Seafod guide, Sustainable fishing guide, The Essential Eating
Well Seafood Guide, WSDOH Healthy Fish Eating Guide, WWF Guides

Enter your desired seafood

?

Receive your advice

Green choice
Enjoy!

This fish is fished in a
sustainable manner.

Yellow choice
Questionable?

This fish is fished in a questionable manner.
Consumers are alerted to make your own
choice.

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

Generalizing the advice

Generalizing the advice
All advice available online are
coordinated in 3 traffic light classes:
═ Enjoy/Safe to eat/Better
Choices/Best choices…
═ Be careful/Caution/Moderate
Risk/Good alternatives…
═ Avoid/Avoid/Best to
Avoid/Avoid…

How many countries so far?

17:

Australia, Belgium, Canada, Finland,
France, Germany, Hong Kong,
Indonesia, Italy, Netherlands, New
Zealand, South Africa, Spain,
Sweden, Switzerland, UK, USA

Click on a flag for list by country

Is there a Spanish guide?

What does it say about Bacalao?

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

More to know about Bacalao?

Source:
Guía de Consumo

Guía de Consumo
Facts about cod 1

Guía de Consumo
Facts about cod 2

Guía de Consumo
Facts about cod 3

Search by name

Search by name

Albacore tuna

Albacore tuna, 9 responses

Why more than 1 advice?

Albacore tuna, more information

Albacore tuna, more information

Seafood Watch Seafood Guide

PCC Natural Markets

MCS Fishonline Fish to Eat

Endangered Fish Alliance

CHEC’s Safe Fish Chart

Albacore tuna, more information

Species Information in
FishBase

Enter you desired seafood

Mahi mahi

Mahi mahi

Mahi mahi, 9 responses

Click on the ruler

Minimum length at maturity

Why the
RULER?

To help consumers buy fish that have already spawned
To help fish reach their size of maturity before fished
To prevent gear use of too small mesh sizes
To secure fish production for next generation

DON’T

eat the babies!
Immature fish cannot reproduce
No more fish for
future generations

Quiz!

Win a Don’t eat babies
T-shirt for your baby

Ask us how…

Acknowledgements

www.incofish.org

INCO Contract number 003739

Animation by Joann Glorioso
Illustration by Rachel Atanacio
Contents by Charlotta Jarnmark


Slide 15

How can
we help
future
generations
to more
fish?

Use

seafoodguide.mobi
A collection of online
seafood guides

seafoodguide.mobi

SEAFOOD ADVICE

at
your
finger
tips

eartheasy

27 Guides included
Audubon, BOI, CHEC's Safe Fish Chart, Coop America, Earth Easy,
Endangered Fish Alliance, Fischratgeber, Friend of the sea, Guia de
consume responsable de pescado, Hawaii Seafood Buyer’s guide, MCS
Fishonline, Monterey Fishmarket, Mother Earth News, MSC, Natural
Choice, NCPH Fish Consumption Advisories, NRDC Mercury in fish wallet
guide, Oceans alive, PCC Natural Markets, Seafood Choices Alliance,
Seafood wallet card, Seafood Watch Seafood guide, Star Chefs
sustainable Seafod guide, Sustainable fishing guide, The Essential Eating
Well Seafood Guide, WSDOH Healthy Fish Eating Guide, WWF Guides

Enter your desired seafood

?

Receive your advice

Green choice
Enjoy!

This fish is fished in a
sustainable manner.

Yellow choice
Questionable?

This fish is fished in a questionable manner.
Consumers are alerted to make your own
choice.

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

Generalizing the advice

Generalizing the advice
All advice available online are
coordinated in 3 traffic light classes:
═ Enjoy/Safe to eat/Better
Choices/Best choices…
═ Be careful/Caution/Moderate
Risk/Good alternatives…
═ Avoid/Avoid/Best to
Avoid/Avoid…

How many countries so far?

17:

Australia, Belgium, Canada, Finland,
France, Germany, Hong Kong,
Indonesia, Italy, Netherlands, New
Zealand, South Africa, Spain,
Sweden, Switzerland, UK, USA

Click on a flag for list by country

Is there a Spanish guide?

What does it say about Bacalao?

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

More to know about Bacalao?

Source:
Guía de Consumo

Guía de Consumo
Facts about cod 1

Guía de Consumo
Facts about cod 2

Guía de Consumo
Facts about cod 3

Search by name

Search by name

Albacore tuna

Albacore tuna, 9 responses

Why more than 1 advice?

Albacore tuna, more information

Albacore tuna, more information

Seafood Watch Seafood Guide

PCC Natural Markets

MCS Fishonline Fish to Eat

Endangered Fish Alliance

CHEC’s Safe Fish Chart

Albacore tuna, more information

Species Information in
FishBase

Enter you desired seafood

Mahi mahi

Mahi mahi

Mahi mahi, 9 responses

Click on the ruler

Minimum length at maturity

Why the
RULER?

To help consumers buy fish that have already spawned
To help fish reach their size of maturity before fished
To prevent gear use of too small mesh sizes
To secure fish production for next generation

DON’T

eat the babies!
Immature fish cannot reproduce
No more fish for
future generations

Quiz!

Win a Don’t eat babies
T-shirt for your baby

Ask us how…

Acknowledgements

www.incofish.org

INCO Contract number 003739

Animation by Joann Glorioso
Illustration by Rachel Atanacio
Contents by Charlotta Jarnmark


Slide 16

How can
we help
future
generations
to more
fish?

Use

seafoodguide.mobi
A collection of online
seafood guides

seafoodguide.mobi

SEAFOOD ADVICE

at
your
finger
tips

eartheasy

27 Guides included
Audubon, BOI, CHEC's Safe Fish Chart, Coop America, Earth Easy,
Endangered Fish Alliance, Fischratgeber, Friend of the sea, Guia de
consume responsable de pescado, Hawaii Seafood Buyer’s guide, MCS
Fishonline, Monterey Fishmarket, Mother Earth News, MSC, Natural
Choice, NCPH Fish Consumption Advisories, NRDC Mercury in fish wallet
guide, Oceans alive, PCC Natural Markets, Seafood Choices Alliance,
Seafood wallet card, Seafood Watch Seafood guide, Star Chefs
sustainable Seafod guide, Sustainable fishing guide, The Essential Eating
Well Seafood Guide, WSDOH Healthy Fish Eating Guide, WWF Guides

Enter your desired seafood

?

Receive your advice

Green choice
Enjoy!

This fish is fished in a
sustainable manner.

Yellow choice
Questionable?

This fish is fished in a questionable manner.
Consumers are alerted to make your own
choice.

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

Generalizing the advice

Generalizing the advice
All advice available online are
coordinated in 3 traffic light classes:
═ Enjoy/Safe to eat/Better
Choices/Best choices…
═ Be careful/Caution/Moderate
Risk/Good alternatives…
═ Avoid/Avoid/Best to
Avoid/Avoid…

How many countries so far?

17:

Australia, Belgium, Canada, Finland,
France, Germany, Hong Kong,
Indonesia, Italy, Netherlands, New
Zealand, South Africa, Spain,
Sweden, Switzerland, UK, USA

Click on a flag for list by country

Is there a Spanish guide?

What does it say about Bacalao?

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

More to know about Bacalao?

Source:
Guía de Consumo

Guía de Consumo
Facts about cod 1

Guía de Consumo
Facts about cod 2

Guía de Consumo
Facts about cod 3

Search by name

Search by name

Albacore tuna

Albacore tuna, 9 responses

Why more than 1 advice?

Albacore tuna, more information

Albacore tuna, more information

Seafood Watch Seafood Guide

PCC Natural Markets

MCS Fishonline Fish to Eat

Endangered Fish Alliance

CHEC’s Safe Fish Chart

Albacore tuna, more information

Species Information in
FishBase

Enter you desired seafood

Mahi mahi

Mahi mahi

Mahi mahi, 9 responses

Click on the ruler

Minimum length at maturity

Why the
RULER?

To help consumers buy fish that have already spawned
To help fish reach their size of maturity before fished
To prevent gear use of too small mesh sizes
To secure fish production for next generation

DON’T

eat the babies!
Immature fish cannot reproduce
No more fish for
future generations

Quiz!

Win a Don’t eat babies
T-shirt for your baby

Ask us how…

Acknowledgements

www.incofish.org

INCO Contract number 003739

Animation by Joann Glorioso
Illustration by Rachel Atanacio
Contents by Charlotta Jarnmark


Slide 17

How can
we help
future
generations
to more
fish?

Use

seafoodguide.mobi
A collection of online
seafood guides

seafoodguide.mobi

SEAFOOD ADVICE

at
your
finger
tips

eartheasy

27 Guides included
Audubon, BOI, CHEC's Safe Fish Chart, Coop America, Earth Easy,
Endangered Fish Alliance, Fischratgeber, Friend of the sea, Guia de
consume responsable de pescado, Hawaii Seafood Buyer’s guide, MCS
Fishonline, Monterey Fishmarket, Mother Earth News, MSC, Natural
Choice, NCPH Fish Consumption Advisories, NRDC Mercury in fish wallet
guide, Oceans alive, PCC Natural Markets, Seafood Choices Alliance,
Seafood wallet card, Seafood Watch Seafood guide, Star Chefs
sustainable Seafod guide, Sustainable fishing guide, The Essential Eating
Well Seafood Guide, WSDOH Healthy Fish Eating Guide, WWF Guides

Enter your desired seafood

?

Receive your advice

Green choice
Enjoy!

This fish is fished in a
sustainable manner.

Yellow choice
Questionable?

This fish is fished in a questionable manner.
Consumers are alerted to make your own
choice.

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

Generalizing the advice

Generalizing the advice
All advice available online are
coordinated in 3 traffic light classes:
═ Enjoy/Safe to eat/Better
Choices/Best choices…
═ Be careful/Caution/Moderate
Risk/Good alternatives…
═ Avoid/Avoid/Best to
Avoid/Avoid…

How many countries so far?

17:

Australia, Belgium, Canada, Finland,
France, Germany, Hong Kong,
Indonesia, Italy, Netherlands, New
Zealand, South Africa, Spain,
Sweden, Switzerland, UK, USA

Click on a flag for list by country

Is there a Spanish guide?

What does it say about Bacalao?

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

More to know about Bacalao?

Source:
Guía de Consumo

Guía de Consumo
Facts about cod 1

Guía de Consumo
Facts about cod 2

Guía de Consumo
Facts about cod 3

Search by name

Search by name

Albacore tuna

Albacore tuna, 9 responses

Why more than 1 advice?

Albacore tuna, more information

Albacore tuna, more information

Seafood Watch Seafood Guide

PCC Natural Markets

MCS Fishonline Fish to Eat

Endangered Fish Alliance

CHEC’s Safe Fish Chart

Albacore tuna, more information

Species Information in
FishBase

Enter you desired seafood

Mahi mahi

Mahi mahi

Mahi mahi, 9 responses

Click on the ruler

Minimum length at maturity

Why the
RULER?

To help consumers buy fish that have already spawned
To help fish reach their size of maturity before fished
To prevent gear use of too small mesh sizes
To secure fish production for next generation

DON’T

eat the babies!
Immature fish cannot reproduce
No more fish for
future generations

Quiz!

Win a Don’t eat babies
T-shirt for your baby

Ask us how…

Acknowledgements

www.incofish.org

INCO Contract number 003739

Animation by Joann Glorioso
Illustration by Rachel Atanacio
Contents by Charlotta Jarnmark


Slide 18

How can
we help
future
generations
to more
fish?

Use

seafoodguide.mobi
A collection of online
seafood guides

seafoodguide.mobi

SEAFOOD ADVICE

at
your
finger
tips

eartheasy

27 Guides included
Audubon, BOI, CHEC's Safe Fish Chart, Coop America, Earth Easy,
Endangered Fish Alliance, Fischratgeber, Friend of the sea, Guia de
consume responsable de pescado, Hawaii Seafood Buyer’s guide, MCS
Fishonline, Monterey Fishmarket, Mother Earth News, MSC, Natural
Choice, NCPH Fish Consumption Advisories, NRDC Mercury in fish wallet
guide, Oceans alive, PCC Natural Markets, Seafood Choices Alliance,
Seafood wallet card, Seafood Watch Seafood guide, Star Chefs
sustainable Seafod guide, Sustainable fishing guide, The Essential Eating
Well Seafood Guide, WSDOH Healthy Fish Eating Guide, WWF Guides

Enter your desired seafood

?

Receive your advice

Green choice
Enjoy!

This fish is fished in a
sustainable manner.

Yellow choice
Questionable?

This fish is fished in a questionable manner.
Consumers are alerted to make your own
choice.

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

Generalizing the advice

Generalizing the advice
All advice available online are
coordinated in 3 traffic light classes:
═ Enjoy/Safe to eat/Better
Choices/Best choices…
═ Be careful/Caution/Moderate
Risk/Good alternatives…
═ Avoid/Avoid/Best to
Avoid/Avoid…

How many countries so far?

17:

Australia, Belgium, Canada, Finland,
France, Germany, Hong Kong,
Indonesia, Italy, Netherlands, New
Zealand, South Africa, Spain,
Sweden, Switzerland, UK, USA

Click on a flag for list by country

Is there a Spanish guide?

What does it say about Bacalao?

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

More to know about Bacalao?

Source:
Guía de Consumo

Guía de Consumo
Facts about cod 1

Guía de Consumo
Facts about cod 2

Guía de Consumo
Facts about cod 3

Search by name

Search by name

Albacore tuna

Albacore tuna, 9 responses

Why more than 1 advice?

Albacore tuna, more information

Albacore tuna, more information

Seafood Watch Seafood Guide

PCC Natural Markets

MCS Fishonline Fish to Eat

Endangered Fish Alliance

CHEC’s Safe Fish Chart

Albacore tuna, more information

Species Information in
FishBase

Enter you desired seafood

Mahi mahi

Mahi mahi

Mahi mahi, 9 responses

Click on the ruler

Minimum length at maturity

Why the
RULER?

To help consumers buy fish that have already spawned
To help fish reach their size of maturity before fished
To prevent gear use of too small mesh sizes
To secure fish production for next generation

DON’T

eat the babies!
Immature fish cannot reproduce
No more fish for
future generations

Quiz!

Win a Don’t eat babies
T-shirt for your baby

Ask us how…

Acknowledgements

www.incofish.org

INCO Contract number 003739

Animation by Joann Glorioso
Illustration by Rachel Atanacio
Contents by Charlotta Jarnmark


Slide 19

How can
we help
future
generations
to more
fish?

Use

seafoodguide.mobi
A collection of online
seafood guides

seafoodguide.mobi

SEAFOOD ADVICE

at
your
finger
tips

eartheasy

27 Guides included
Audubon, BOI, CHEC's Safe Fish Chart, Coop America, Earth Easy,
Endangered Fish Alliance, Fischratgeber, Friend of the sea, Guia de
consume responsable de pescado, Hawaii Seafood Buyer’s guide, MCS
Fishonline, Monterey Fishmarket, Mother Earth News, MSC, Natural
Choice, NCPH Fish Consumption Advisories, NRDC Mercury in fish wallet
guide, Oceans alive, PCC Natural Markets, Seafood Choices Alliance,
Seafood wallet card, Seafood Watch Seafood guide, Star Chefs
sustainable Seafod guide, Sustainable fishing guide, The Essential Eating
Well Seafood Guide, WSDOH Healthy Fish Eating Guide, WWF Guides

Enter your desired seafood

?

Receive your advice

Green choice
Enjoy!

This fish is fished in a
sustainable manner.

Yellow choice
Questionable?

This fish is fished in a questionable manner.
Consumers are alerted to make your own
choice.

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

Generalizing the advice

Generalizing the advice
All advice available online are
coordinated in 3 traffic light classes:
═ Enjoy/Safe to eat/Better
Choices/Best choices…
═ Be careful/Caution/Moderate
Risk/Good alternatives…
═ Avoid/Avoid/Best to
Avoid/Avoid…

How many countries so far?

17:

Australia, Belgium, Canada, Finland,
France, Germany, Hong Kong,
Indonesia, Italy, Netherlands, New
Zealand, South Africa, Spain,
Sweden, Switzerland, UK, USA

Click on a flag for list by country

Is there a Spanish guide?

What does it say about Bacalao?

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

More to know about Bacalao?

Source:
Guía de Consumo

Guía de Consumo
Facts about cod 1

Guía de Consumo
Facts about cod 2

Guía de Consumo
Facts about cod 3

Search by name

Search by name

Albacore tuna

Albacore tuna, 9 responses

Why more than 1 advice?

Albacore tuna, more information

Albacore tuna, more information

Seafood Watch Seafood Guide

PCC Natural Markets

MCS Fishonline Fish to Eat

Endangered Fish Alliance

CHEC’s Safe Fish Chart

Albacore tuna, more information

Species Information in
FishBase

Enter you desired seafood

Mahi mahi

Mahi mahi

Mahi mahi, 9 responses

Click on the ruler

Minimum length at maturity

Why the
RULER?

To help consumers buy fish that have already spawned
To help fish reach their size of maturity before fished
To prevent gear use of too small mesh sizes
To secure fish production for next generation

DON’T

eat the babies!
Immature fish cannot reproduce
No more fish for
future generations

Quiz!

Win a Don’t eat babies
T-shirt for your baby

Ask us how…

Acknowledgements

www.incofish.org

INCO Contract number 003739

Animation by Joann Glorioso
Illustration by Rachel Atanacio
Contents by Charlotta Jarnmark


Slide 20

How can
we help
future
generations
to more
fish?

Use

seafoodguide.mobi
A collection of online
seafood guides

seafoodguide.mobi

SEAFOOD ADVICE

at
your
finger
tips

eartheasy

27 Guides included
Audubon, BOI, CHEC's Safe Fish Chart, Coop America, Earth Easy,
Endangered Fish Alliance, Fischratgeber, Friend of the sea, Guia de
consume responsable de pescado, Hawaii Seafood Buyer’s guide, MCS
Fishonline, Monterey Fishmarket, Mother Earth News, MSC, Natural
Choice, NCPH Fish Consumption Advisories, NRDC Mercury in fish wallet
guide, Oceans alive, PCC Natural Markets, Seafood Choices Alliance,
Seafood wallet card, Seafood Watch Seafood guide, Star Chefs
sustainable Seafod guide, Sustainable fishing guide, The Essential Eating
Well Seafood Guide, WSDOH Healthy Fish Eating Guide, WWF Guides

Enter your desired seafood

?

Receive your advice

Green choice
Enjoy!

This fish is fished in a
sustainable manner.

Yellow choice
Questionable?

This fish is fished in a questionable manner.
Consumers are alerted to make your own
choice.

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

Generalizing the advice

Generalizing the advice
All advice available online are
coordinated in 3 traffic light classes:
═ Enjoy/Safe to eat/Better
Choices/Best choices…
═ Be careful/Caution/Moderate
Risk/Good alternatives…
═ Avoid/Avoid/Best to
Avoid/Avoid…

How many countries so far?

17:

Australia, Belgium, Canada, Finland,
France, Germany, Hong Kong,
Indonesia, Italy, Netherlands, New
Zealand, South Africa, Spain,
Sweden, Switzerland, UK, USA

Click on a flag for list by country

Is there a Spanish guide?

What does it say about Bacalao?

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

More to know about Bacalao?

Source:
Guía de Consumo

Guía de Consumo
Facts about cod 1

Guía de Consumo
Facts about cod 2

Guía de Consumo
Facts about cod 3

Search by name

Search by name

Albacore tuna

Albacore tuna, 9 responses

Why more than 1 advice?

Albacore tuna, more information

Albacore tuna, more information

Seafood Watch Seafood Guide

PCC Natural Markets

MCS Fishonline Fish to Eat

Endangered Fish Alliance

CHEC’s Safe Fish Chart

Albacore tuna, more information

Species Information in
FishBase

Enter you desired seafood

Mahi mahi

Mahi mahi

Mahi mahi, 9 responses

Click on the ruler

Minimum length at maturity

Why the
RULER?

To help consumers buy fish that have already spawned
To help fish reach their size of maturity before fished
To prevent gear use of too small mesh sizes
To secure fish production for next generation

DON’T

eat the babies!
Immature fish cannot reproduce
No more fish for
future generations

Quiz!

Win a Don’t eat babies
T-shirt for your baby

Ask us how…

Acknowledgements

www.incofish.org

INCO Contract number 003739

Animation by Joann Glorioso
Illustration by Rachel Atanacio
Contents by Charlotta Jarnmark


Slide 21

How can
we help
future
generations
to more
fish?

Use

seafoodguide.mobi
A collection of online
seafood guides

seafoodguide.mobi

SEAFOOD ADVICE

at
your
finger
tips

eartheasy

27 Guides included
Audubon, BOI, CHEC's Safe Fish Chart, Coop America, Earth Easy,
Endangered Fish Alliance, Fischratgeber, Friend of the sea, Guia de
consume responsable de pescado, Hawaii Seafood Buyer’s guide, MCS
Fishonline, Monterey Fishmarket, Mother Earth News, MSC, Natural
Choice, NCPH Fish Consumption Advisories, NRDC Mercury in fish wallet
guide, Oceans alive, PCC Natural Markets, Seafood Choices Alliance,
Seafood wallet card, Seafood Watch Seafood guide, Star Chefs
sustainable Seafod guide, Sustainable fishing guide, The Essential Eating
Well Seafood Guide, WSDOH Healthy Fish Eating Guide, WWF Guides

Enter your desired seafood

?

Receive your advice

Green choice
Enjoy!

This fish is fished in a
sustainable manner.

Yellow choice
Questionable?

This fish is fished in a questionable manner.
Consumers are alerted to make your own
choice.

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

Generalizing the advice

Generalizing the advice
All advice available online are
coordinated in 3 traffic light classes:
═ Enjoy/Safe to eat/Better
Choices/Best choices…
═ Be careful/Caution/Moderate
Risk/Good alternatives…
═ Avoid/Avoid/Best to
Avoid/Avoid…

How many countries so far?

17:

Australia, Belgium, Canada, Finland,
France, Germany, Hong Kong,
Indonesia, Italy, Netherlands, New
Zealand, South Africa, Spain,
Sweden, Switzerland, UK, USA

Click on a flag for list by country

Is there a Spanish guide?

What does it say about Bacalao?

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

More to know about Bacalao?

Source:
Guía de Consumo

Guía de Consumo
Facts about cod 1

Guía de Consumo
Facts about cod 2

Guía de Consumo
Facts about cod 3

Search by name

Search by name

Albacore tuna

Albacore tuna, 9 responses

Why more than 1 advice?

Albacore tuna, more information

Albacore tuna, more information

Seafood Watch Seafood Guide

PCC Natural Markets

MCS Fishonline Fish to Eat

Endangered Fish Alliance

CHEC’s Safe Fish Chart

Albacore tuna, more information

Species Information in
FishBase

Enter you desired seafood

Mahi mahi

Mahi mahi

Mahi mahi, 9 responses

Click on the ruler

Minimum length at maturity

Why the
RULER?

To help consumers buy fish that have already spawned
To help fish reach their size of maturity before fished
To prevent gear use of too small mesh sizes
To secure fish production for next generation

DON’T

eat the babies!
Immature fish cannot reproduce
No more fish for
future generations

Quiz!

Win a Don’t eat babies
T-shirt for your baby

Ask us how…

Acknowledgements

www.incofish.org

INCO Contract number 003739

Animation by Joann Glorioso
Illustration by Rachel Atanacio
Contents by Charlotta Jarnmark


Slide 22

How can
we help
future
generations
to more
fish?

Use

seafoodguide.mobi
A collection of online
seafood guides

seafoodguide.mobi

SEAFOOD ADVICE

at
your
finger
tips

eartheasy

27 Guides included
Audubon, BOI, CHEC's Safe Fish Chart, Coop America, Earth Easy,
Endangered Fish Alliance, Fischratgeber, Friend of the sea, Guia de
consume responsable de pescado, Hawaii Seafood Buyer’s guide, MCS
Fishonline, Monterey Fishmarket, Mother Earth News, MSC, Natural
Choice, NCPH Fish Consumption Advisories, NRDC Mercury in fish wallet
guide, Oceans alive, PCC Natural Markets, Seafood Choices Alliance,
Seafood wallet card, Seafood Watch Seafood guide, Star Chefs
sustainable Seafod guide, Sustainable fishing guide, The Essential Eating
Well Seafood Guide, WSDOH Healthy Fish Eating Guide, WWF Guides

Enter your desired seafood

?

Receive your advice

Green choice
Enjoy!

This fish is fished in a
sustainable manner.

Yellow choice
Questionable?

This fish is fished in a questionable manner.
Consumers are alerted to make your own
choice.

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

Generalizing the advice

Generalizing the advice
All advice available online are
coordinated in 3 traffic light classes:
═ Enjoy/Safe to eat/Better
Choices/Best choices…
═ Be careful/Caution/Moderate
Risk/Good alternatives…
═ Avoid/Avoid/Best to
Avoid/Avoid…

How many countries so far?

17:

Australia, Belgium, Canada, Finland,
France, Germany, Hong Kong,
Indonesia, Italy, Netherlands, New
Zealand, South Africa, Spain,
Sweden, Switzerland, UK, USA

Click on a flag for list by country

Is there a Spanish guide?

What does it say about Bacalao?

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

More to know about Bacalao?

Source:
Guía de Consumo

Guía de Consumo
Facts about cod 1

Guía de Consumo
Facts about cod 2

Guía de Consumo
Facts about cod 3

Search by name

Search by name

Albacore tuna

Albacore tuna, 9 responses

Why more than 1 advice?

Albacore tuna, more information

Albacore tuna, more information

Seafood Watch Seafood Guide

PCC Natural Markets

MCS Fishonline Fish to Eat

Endangered Fish Alliance

CHEC’s Safe Fish Chart

Albacore tuna, more information

Species Information in
FishBase

Enter you desired seafood

Mahi mahi

Mahi mahi

Mahi mahi, 9 responses

Click on the ruler

Minimum length at maturity

Why the
RULER?

To help consumers buy fish that have already spawned
To help fish reach their size of maturity before fished
To prevent gear use of too small mesh sizes
To secure fish production for next generation

DON’T

eat the babies!
Immature fish cannot reproduce
No more fish for
future generations

Quiz!

Win a Don’t eat babies
T-shirt for your baby

Ask us how…

Acknowledgements

www.incofish.org

INCO Contract number 003739

Animation by Joann Glorioso
Illustration by Rachel Atanacio
Contents by Charlotta Jarnmark


Slide 23

How can
we help
future
generations
to more
fish?

Use

seafoodguide.mobi
A collection of online
seafood guides

seafoodguide.mobi

SEAFOOD ADVICE

at
your
finger
tips

eartheasy

27 Guides included
Audubon, BOI, CHEC's Safe Fish Chart, Coop America, Earth Easy,
Endangered Fish Alliance, Fischratgeber, Friend of the sea, Guia de
consume responsable de pescado, Hawaii Seafood Buyer’s guide, MCS
Fishonline, Monterey Fishmarket, Mother Earth News, MSC, Natural
Choice, NCPH Fish Consumption Advisories, NRDC Mercury in fish wallet
guide, Oceans alive, PCC Natural Markets, Seafood Choices Alliance,
Seafood wallet card, Seafood Watch Seafood guide, Star Chefs
sustainable Seafod guide, Sustainable fishing guide, The Essential Eating
Well Seafood Guide, WSDOH Healthy Fish Eating Guide, WWF Guides

Enter your desired seafood

?

Receive your advice

Green choice
Enjoy!

This fish is fished in a
sustainable manner.

Yellow choice
Questionable?

This fish is fished in a questionable manner.
Consumers are alerted to make your own
choice.

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

Generalizing the advice

Generalizing the advice
All advice available online are
coordinated in 3 traffic light classes:
═ Enjoy/Safe to eat/Better
Choices/Best choices…
═ Be careful/Caution/Moderate
Risk/Good alternatives…
═ Avoid/Avoid/Best to
Avoid/Avoid…

How many countries so far?

17:

Australia, Belgium, Canada, Finland,
France, Germany, Hong Kong,
Indonesia, Italy, Netherlands, New
Zealand, South Africa, Spain,
Sweden, Switzerland, UK, USA

Click on a flag for list by country

Is there a Spanish guide?

What does it say about Bacalao?

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

More to know about Bacalao?

Source:
Guía de Consumo

Guía de Consumo
Facts about cod 1

Guía de Consumo
Facts about cod 2

Guía de Consumo
Facts about cod 3

Search by name

Search by name

Albacore tuna

Albacore tuna, 9 responses

Why more than 1 advice?

Albacore tuna, more information

Albacore tuna, more information

Seafood Watch Seafood Guide

PCC Natural Markets

MCS Fishonline Fish to Eat

Endangered Fish Alliance

CHEC’s Safe Fish Chart

Albacore tuna, more information

Species Information in
FishBase

Enter you desired seafood

Mahi mahi

Mahi mahi

Mahi mahi, 9 responses

Click on the ruler

Minimum length at maturity

Why the
RULER?

To help consumers buy fish that have already spawned
To help fish reach their size of maturity before fished
To prevent gear use of too small mesh sizes
To secure fish production for next generation

DON’T

eat the babies!
Immature fish cannot reproduce
No more fish for
future generations

Quiz!

Win a Don’t eat babies
T-shirt for your baby

Ask us how…

Acknowledgements

www.incofish.org

INCO Contract number 003739

Animation by Joann Glorioso
Illustration by Rachel Atanacio
Contents by Charlotta Jarnmark


Slide 24

How can
we help
future
generations
to more
fish?

Use

seafoodguide.mobi
A collection of online
seafood guides

seafoodguide.mobi

SEAFOOD ADVICE

at
your
finger
tips

eartheasy

27 Guides included
Audubon, BOI, CHEC's Safe Fish Chart, Coop America, Earth Easy,
Endangered Fish Alliance, Fischratgeber, Friend of the sea, Guia de
consume responsable de pescado, Hawaii Seafood Buyer’s guide, MCS
Fishonline, Monterey Fishmarket, Mother Earth News, MSC, Natural
Choice, NCPH Fish Consumption Advisories, NRDC Mercury in fish wallet
guide, Oceans alive, PCC Natural Markets, Seafood Choices Alliance,
Seafood wallet card, Seafood Watch Seafood guide, Star Chefs
sustainable Seafod guide, Sustainable fishing guide, The Essential Eating
Well Seafood Guide, WSDOH Healthy Fish Eating Guide, WWF Guides

Enter your desired seafood

?

Receive your advice

Green choice
Enjoy!

This fish is fished in a
sustainable manner.

Yellow choice
Questionable?

This fish is fished in a questionable manner.
Consumers are alerted to make your own
choice.

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

Generalizing the advice

Generalizing the advice
All advice available online are
coordinated in 3 traffic light classes:
═ Enjoy/Safe to eat/Better
Choices/Best choices…
═ Be careful/Caution/Moderate
Risk/Good alternatives…
═ Avoid/Avoid/Best to
Avoid/Avoid…

How many countries so far?

17:

Australia, Belgium, Canada, Finland,
France, Germany, Hong Kong,
Indonesia, Italy, Netherlands, New
Zealand, South Africa, Spain,
Sweden, Switzerland, UK, USA

Click on a flag for list by country

Is there a Spanish guide?

What does it say about Bacalao?

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

More to know about Bacalao?

Source:
Guía de Consumo

Guía de Consumo
Facts about cod 1

Guía de Consumo
Facts about cod 2

Guía de Consumo
Facts about cod 3

Search by name

Search by name

Albacore tuna

Albacore tuna, 9 responses

Why more than 1 advice?

Albacore tuna, more information

Albacore tuna, more information

Seafood Watch Seafood Guide

PCC Natural Markets

MCS Fishonline Fish to Eat

Endangered Fish Alliance

CHEC’s Safe Fish Chart

Albacore tuna, more information

Species Information in
FishBase

Enter you desired seafood

Mahi mahi

Mahi mahi

Mahi mahi, 9 responses

Click on the ruler

Minimum length at maturity

Why the
RULER?

To help consumers buy fish that have already spawned
To help fish reach their size of maturity before fished
To prevent gear use of too small mesh sizes
To secure fish production for next generation

DON’T

eat the babies!
Immature fish cannot reproduce
No more fish for
future generations

Quiz!

Win a Don’t eat babies
T-shirt for your baby

Ask us how…

Acknowledgements

www.incofish.org

INCO Contract number 003739

Animation by Joann Glorioso
Illustration by Rachel Atanacio
Contents by Charlotta Jarnmark


Slide 25

How can
we help
future
generations
to more
fish?

Use

seafoodguide.mobi
A collection of online
seafood guides

seafoodguide.mobi

SEAFOOD ADVICE

at
your
finger
tips

eartheasy

27 Guides included
Audubon, BOI, CHEC's Safe Fish Chart, Coop America, Earth Easy,
Endangered Fish Alliance, Fischratgeber, Friend of the sea, Guia de
consume responsable de pescado, Hawaii Seafood Buyer’s guide, MCS
Fishonline, Monterey Fishmarket, Mother Earth News, MSC, Natural
Choice, NCPH Fish Consumption Advisories, NRDC Mercury in fish wallet
guide, Oceans alive, PCC Natural Markets, Seafood Choices Alliance,
Seafood wallet card, Seafood Watch Seafood guide, Star Chefs
sustainable Seafod guide, Sustainable fishing guide, The Essential Eating
Well Seafood Guide, WSDOH Healthy Fish Eating Guide, WWF Guides

Enter your desired seafood

?

Receive your advice

Green choice
Enjoy!

This fish is fished in a
sustainable manner.

Yellow choice
Questionable?

This fish is fished in a questionable manner.
Consumers are alerted to make your own
choice.

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

Generalizing the advice

Generalizing the advice
All advice available online are
coordinated in 3 traffic light classes:
═ Enjoy/Safe to eat/Better
Choices/Best choices…
═ Be careful/Caution/Moderate
Risk/Good alternatives…
═ Avoid/Avoid/Best to
Avoid/Avoid…

How many countries so far?

17:

Australia, Belgium, Canada, Finland,
France, Germany, Hong Kong,
Indonesia, Italy, Netherlands, New
Zealand, South Africa, Spain,
Sweden, Switzerland, UK, USA

Click on a flag for list by country

Is there a Spanish guide?

What does it say about Bacalao?

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

More to know about Bacalao?

Source:
Guía de Consumo

Guía de Consumo
Facts about cod 1

Guía de Consumo
Facts about cod 2

Guía de Consumo
Facts about cod 3

Search by name

Search by name

Albacore tuna

Albacore tuna, 9 responses

Why more than 1 advice?

Albacore tuna, more information

Albacore tuna, more information

Seafood Watch Seafood Guide

PCC Natural Markets

MCS Fishonline Fish to Eat

Endangered Fish Alliance

CHEC’s Safe Fish Chart

Albacore tuna, more information

Species Information in
FishBase

Enter you desired seafood

Mahi mahi

Mahi mahi

Mahi mahi, 9 responses

Click on the ruler

Minimum length at maturity

Why the
RULER?

To help consumers buy fish that have already spawned
To help fish reach their size of maturity before fished
To prevent gear use of too small mesh sizes
To secure fish production for next generation

DON’T

eat the babies!
Immature fish cannot reproduce
No more fish for
future generations

Quiz!

Win a Don’t eat babies
T-shirt for your baby

Ask us how…

Acknowledgements

www.incofish.org

INCO Contract number 003739

Animation by Joann Glorioso
Illustration by Rachel Atanacio
Contents by Charlotta Jarnmark


Slide 26

How can
we help
future
generations
to more
fish?

Use

seafoodguide.mobi
A collection of online
seafood guides

seafoodguide.mobi

SEAFOOD ADVICE

at
your
finger
tips

eartheasy

27 Guides included
Audubon, BOI, CHEC's Safe Fish Chart, Coop America, Earth Easy,
Endangered Fish Alliance, Fischratgeber, Friend of the sea, Guia de
consume responsable de pescado, Hawaii Seafood Buyer’s guide, MCS
Fishonline, Monterey Fishmarket, Mother Earth News, MSC, Natural
Choice, NCPH Fish Consumption Advisories, NRDC Mercury in fish wallet
guide, Oceans alive, PCC Natural Markets, Seafood Choices Alliance,
Seafood wallet card, Seafood Watch Seafood guide, Star Chefs
sustainable Seafod guide, Sustainable fishing guide, The Essential Eating
Well Seafood Guide, WSDOH Healthy Fish Eating Guide, WWF Guides

Enter your desired seafood

?

Receive your advice

Green choice
Enjoy!

This fish is fished in a
sustainable manner.

Yellow choice
Questionable?

This fish is fished in a questionable manner.
Consumers are alerted to make your own
choice.

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

Generalizing the advice

Generalizing the advice
All advice available online are
coordinated in 3 traffic light classes:
═ Enjoy/Safe to eat/Better
Choices/Best choices…
═ Be careful/Caution/Moderate
Risk/Good alternatives…
═ Avoid/Avoid/Best to
Avoid/Avoid…

How many countries so far?

17:

Australia, Belgium, Canada, Finland,
France, Germany, Hong Kong,
Indonesia, Italy, Netherlands, New
Zealand, South Africa, Spain,
Sweden, Switzerland, UK, USA

Click on a flag for list by country

Is there a Spanish guide?

What does it say about Bacalao?

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

More to know about Bacalao?

Source:
Guía de Consumo

Guía de Consumo
Facts about cod 1

Guía de Consumo
Facts about cod 2

Guía de Consumo
Facts about cod 3

Search by name

Search by name

Albacore tuna

Albacore tuna, 9 responses

Why more than 1 advice?

Albacore tuna, more information

Albacore tuna, more information

Seafood Watch Seafood Guide

PCC Natural Markets

MCS Fishonline Fish to Eat

Endangered Fish Alliance

CHEC’s Safe Fish Chart

Albacore tuna, more information

Species Information in
FishBase

Enter you desired seafood

Mahi mahi

Mahi mahi

Mahi mahi, 9 responses

Click on the ruler

Minimum length at maturity

Why the
RULER?

To help consumers buy fish that have already spawned
To help fish reach their size of maturity before fished
To prevent gear use of too small mesh sizes
To secure fish production for next generation

DON’T

eat the babies!
Immature fish cannot reproduce
No more fish for
future generations

Quiz!

Win a Don’t eat babies
T-shirt for your baby

Ask us how…

Acknowledgements

www.incofish.org

INCO Contract number 003739

Animation by Joann Glorioso
Illustration by Rachel Atanacio
Contents by Charlotta Jarnmark


Slide 27

How can
we help
future
generations
to more
fish?

Use

seafoodguide.mobi
A collection of online
seafood guides

seafoodguide.mobi

SEAFOOD ADVICE

at
your
finger
tips

eartheasy

27 Guides included
Audubon, BOI, CHEC's Safe Fish Chart, Coop America, Earth Easy,
Endangered Fish Alliance, Fischratgeber, Friend of the sea, Guia de
consume responsable de pescado, Hawaii Seafood Buyer’s guide, MCS
Fishonline, Monterey Fishmarket, Mother Earth News, MSC, Natural
Choice, NCPH Fish Consumption Advisories, NRDC Mercury in fish wallet
guide, Oceans alive, PCC Natural Markets, Seafood Choices Alliance,
Seafood wallet card, Seafood Watch Seafood guide, Star Chefs
sustainable Seafod guide, Sustainable fishing guide, The Essential Eating
Well Seafood Guide, WSDOH Healthy Fish Eating Guide, WWF Guides

Enter your desired seafood

?

Receive your advice

Green choice
Enjoy!

This fish is fished in a
sustainable manner.

Yellow choice
Questionable?

This fish is fished in a questionable manner.
Consumers are alerted to make your own
choice.

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

Generalizing the advice

Generalizing the advice
All advice available online are
coordinated in 3 traffic light classes:
═ Enjoy/Safe to eat/Better
Choices/Best choices…
═ Be careful/Caution/Moderate
Risk/Good alternatives…
═ Avoid/Avoid/Best to
Avoid/Avoid…

How many countries so far?

17:

Australia, Belgium, Canada, Finland,
France, Germany, Hong Kong,
Indonesia, Italy, Netherlands, New
Zealand, South Africa, Spain,
Sweden, Switzerland, UK, USA

Click on a flag for list by country

Is there a Spanish guide?

What does it say about Bacalao?

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

More to know about Bacalao?

Source:
Guía de Consumo

Guía de Consumo
Facts about cod 1

Guía de Consumo
Facts about cod 2

Guía de Consumo
Facts about cod 3

Search by name

Search by name

Albacore tuna

Albacore tuna, 9 responses

Why more than 1 advice?

Albacore tuna, more information

Albacore tuna, more information

Seafood Watch Seafood Guide

PCC Natural Markets

MCS Fishonline Fish to Eat

Endangered Fish Alliance

CHEC’s Safe Fish Chart

Albacore tuna, more information

Species Information in
FishBase

Enter you desired seafood

Mahi mahi

Mahi mahi

Mahi mahi, 9 responses

Click on the ruler

Minimum length at maturity

Why the
RULER?

To help consumers buy fish that have already spawned
To help fish reach their size of maturity before fished
To prevent gear use of too small mesh sizes
To secure fish production for next generation

DON’T

eat the babies!
Immature fish cannot reproduce
No more fish for
future generations

Quiz!

Win a Don’t eat babies
T-shirt for your baby

Ask us how…

Acknowledgements

www.incofish.org

INCO Contract number 003739

Animation by Joann Glorioso
Illustration by Rachel Atanacio
Contents by Charlotta Jarnmark


Slide 28

How can
we help
future
generations
to more
fish?

Use

seafoodguide.mobi
A collection of online
seafood guides

seafoodguide.mobi

SEAFOOD ADVICE

at
your
finger
tips

eartheasy

27 Guides included
Audubon, BOI, CHEC's Safe Fish Chart, Coop America, Earth Easy,
Endangered Fish Alliance, Fischratgeber, Friend of the sea, Guia de
consume responsable de pescado, Hawaii Seafood Buyer’s guide, MCS
Fishonline, Monterey Fishmarket, Mother Earth News, MSC, Natural
Choice, NCPH Fish Consumption Advisories, NRDC Mercury in fish wallet
guide, Oceans alive, PCC Natural Markets, Seafood Choices Alliance,
Seafood wallet card, Seafood Watch Seafood guide, Star Chefs
sustainable Seafod guide, Sustainable fishing guide, The Essential Eating
Well Seafood Guide, WSDOH Healthy Fish Eating Guide, WWF Guides

Enter your desired seafood

?

Receive your advice

Green choice
Enjoy!

This fish is fished in a
sustainable manner.

Yellow choice
Questionable?

This fish is fished in a questionable manner.
Consumers are alerted to make your own
choice.

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

Generalizing the advice

Generalizing the advice
All advice available online are
coordinated in 3 traffic light classes:
═ Enjoy/Safe to eat/Better
Choices/Best choices…
═ Be careful/Caution/Moderate
Risk/Good alternatives…
═ Avoid/Avoid/Best to
Avoid/Avoid…

How many countries so far?

17:

Australia, Belgium, Canada, Finland,
France, Germany, Hong Kong,
Indonesia, Italy, Netherlands, New
Zealand, South Africa, Spain,
Sweden, Switzerland, UK, USA

Click on a flag for list by country

Is there a Spanish guide?

What does it say about Bacalao?

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

More to know about Bacalao?

Source:
Guía de Consumo

Guía de Consumo
Facts about cod 1

Guía de Consumo
Facts about cod 2

Guía de Consumo
Facts about cod 3

Search by name

Search by name

Albacore tuna

Albacore tuna, 9 responses

Why more than 1 advice?

Albacore tuna, more information

Albacore tuna, more information

Seafood Watch Seafood Guide

PCC Natural Markets

MCS Fishonline Fish to Eat

Endangered Fish Alliance

CHEC’s Safe Fish Chart

Albacore tuna, more information

Species Information in
FishBase

Enter you desired seafood

Mahi mahi

Mahi mahi

Mahi mahi, 9 responses

Click on the ruler

Minimum length at maturity

Why the
RULER?

To help consumers buy fish that have already spawned
To help fish reach their size of maturity before fished
To prevent gear use of too small mesh sizes
To secure fish production for next generation

DON’T

eat the babies!
Immature fish cannot reproduce
No more fish for
future generations

Quiz!

Win a Don’t eat babies
T-shirt for your baby

Ask us how…

Acknowledgements

www.incofish.org

INCO Contract number 003739

Animation by Joann Glorioso
Illustration by Rachel Atanacio
Contents by Charlotta Jarnmark


Slide 29

How can
we help
future
generations
to more
fish?

Use

seafoodguide.mobi
A collection of online
seafood guides

seafoodguide.mobi

SEAFOOD ADVICE

at
your
finger
tips

eartheasy

27 Guides included
Audubon, BOI, CHEC's Safe Fish Chart, Coop America, Earth Easy,
Endangered Fish Alliance, Fischratgeber, Friend of the sea, Guia de
consume responsable de pescado, Hawaii Seafood Buyer’s guide, MCS
Fishonline, Monterey Fishmarket, Mother Earth News, MSC, Natural
Choice, NCPH Fish Consumption Advisories, NRDC Mercury in fish wallet
guide, Oceans alive, PCC Natural Markets, Seafood Choices Alliance,
Seafood wallet card, Seafood Watch Seafood guide, Star Chefs
sustainable Seafod guide, Sustainable fishing guide, The Essential Eating
Well Seafood Guide, WSDOH Healthy Fish Eating Guide, WWF Guides

Enter your desired seafood

?

Receive your advice

Green choice
Enjoy!

This fish is fished in a
sustainable manner.

Yellow choice
Questionable?

This fish is fished in a questionable manner.
Consumers are alerted to make your own
choice.

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

Generalizing the advice

Generalizing the advice
All advice available online are
coordinated in 3 traffic light classes:
═ Enjoy/Safe to eat/Better
Choices/Best choices…
═ Be careful/Caution/Moderate
Risk/Good alternatives…
═ Avoid/Avoid/Best to
Avoid/Avoid…

How many countries so far?

17:

Australia, Belgium, Canada, Finland,
France, Germany, Hong Kong,
Indonesia, Italy, Netherlands, New
Zealand, South Africa, Spain,
Sweden, Switzerland, UK, USA

Click on a flag for list by country

Is there a Spanish guide?

What does it say about Bacalao?

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

More to know about Bacalao?

Source:
Guía de Consumo

Guía de Consumo
Facts about cod 1

Guía de Consumo
Facts about cod 2

Guía de Consumo
Facts about cod 3

Search by name

Search by name

Albacore tuna

Albacore tuna, 9 responses

Why more than 1 advice?

Albacore tuna, more information

Albacore tuna, more information

Seafood Watch Seafood Guide

PCC Natural Markets

MCS Fishonline Fish to Eat

Endangered Fish Alliance

CHEC’s Safe Fish Chart

Albacore tuna, more information

Species Information in
FishBase

Enter you desired seafood

Mahi mahi

Mahi mahi

Mahi mahi, 9 responses

Click on the ruler

Minimum length at maturity

Why the
RULER?

To help consumers buy fish that have already spawned
To help fish reach their size of maturity before fished
To prevent gear use of too small mesh sizes
To secure fish production for next generation

DON’T

eat the babies!
Immature fish cannot reproduce
No more fish for
future generations

Quiz!

Win a Don’t eat babies
T-shirt for your baby

Ask us how…

Acknowledgements

www.incofish.org

INCO Contract number 003739

Animation by Joann Glorioso
Illustration by Rachel Atanacio
Contents by Charlotta Jarnmark


Slide 30

How can
we help
future
generations
to more
fish?

Use

seafoodguide.mobi
A collection of online
seafood guides

seafoodguide.mobi

SEAFOOD ADVICE

at
your
finger
tips

eartheasy

27 Guides included
Audubon, BOI, CHEC's Safe Fish Chart, Coop America, Earth Easy,
Endangered Fish Alliance, Fischratgeber, Friend of the sea, Guia de
consume responsable de pescado, Hawaii Seafood Buyer’s guide, MCS
Fishonline, Monterey Fishmarket, Mother Earth News, MSC, Natural
Choice, NCPH Fish Consumption Advisories, NRDC Mercury in fish wallet
guide, Oceans alive, PCC Natural Markets, Seafood Choices Alliance,
Seafood wallet card, Seafood Watch Seafood guide, Star Chefs
sustainable Seafod guide, Sustainable fishing guide, The Essential Eating
Well Seafood Guide, WSDOH Healthy Fish Eating Guide, WWF Guides

Enter your desired seafood

?

Receive your advice

Green choice
Enjoy!

This fish is fished in a
sustainable manner.

Yellow choice
Questionable?

This fish is fished in a questionable manner.
Consumers are alerted to make your own
choice.

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

Generalizing the advice

Generalizing the advice
All advice available online are
coordinated in 3 traffic light classes:
═ Enjoy/Safe to eat/Better
Choices/Best choices…
═ Be careful/Caution/Moderate
Risk/Good alternatives…
═ Avoid/Avoid/Best to
Avoid/Avoid…

How many countries so far?

17:

Australia, Belgium, Canada, Finland,
France, Germany, Hong Kong,
Indonesia, Italy, Netherlands, New
Zealand, South Africa, Spain,
Sweden, Switzerland, UK, USA

Click on a flag for list by country

Is there a Spanish guide?

What does it say about Bacalao?

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

More to know about Bacalao?

Source:
Guía de Consumo

Guía de Consumo
Facts about cod 1

Guía de Consumo
Facts about cod 2

Guía de Consumo
Facts about cod 3

Search by name

Search by name

Albacore tuna

Albacore tuna, 9 responses

Why more than 1 advice?

Albacore tuna, more information

Albacore tuna, more information

Seafood Watch Seafood Guide

PCC Natural Markets

MCS Fishonline Fish to Eat

Endangered Fish Alliance

CHEC’s Safe Fish Chart

Albacore tuna, more information

Species Information in
FishBase

Enter you desired seafood

Mahi mahi

Mahi mahi

Mahi mahi, 9 responses

Click on the ruler

Minimum length at maturity

Why the
RULER?

To help consumers buy fish that have already spawned
To help fish reach their size of maturity before fished
To prevent gear use of too small mesh sizes
To secure fish production for next generation

DON’T

eat the babies!
Immature fish cannot reproduce
No more fish for
future generations

Quiz!

Win a Don’t eat babies
T-shirt for your baby

Ask us how…

Acknowledgements

www.incofish.org

INCO Contract number 003739

Animation by Joann Glorioso
Illustration by Rachel Atanacio
Contents by Charlotta Jarnmark


Slide 31

How can
we help
future
generations
to more
fish?

Use

seafoodguide.mobi
A collection of online
seafood guides

seafoodguide.mobi

SEAFOOD ADVICE

at
your
finger
tips

eartheasy

27 Guides included
Audubon, BOI, CHEC's Safe Fish Chart, Coop America, Earth Easy,
Endangered Fish Alliance, Fischratgeber, Friend of the sea, Guia de
consume responsable de pescado, Hawaii Seafood Buyer’s guide, MCS
Fishonline, Monterey Fishmarket, Mother Earth News, MSC, Natural
Choice, NCPH Fish Consumption Advisories, NRDC Mercury in fish wallet
guide, Oceans alive, PCC Natural Markets, Seafood Choices Alliance,
Seafood wallet card, Seafood Watch Seafood guide, Star Chefs
sustainable Seafod guide, Sustainable fishing guide, The Essential Eating
Well Seafood Guide, WSDOH Healthy Fish Eating Guide, WWF Guides

Enter your desired seafood

?

Receive your advice

Green choice
Enjoy!

This fish is fished in a
sustainable manner.

Yellow choice
Questionable?

This fish is fished in a questionable manner.
Consumers are alerted to make your own
choice.

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

Generalizing the advice

Generalizing the advice
All advice available online are
coordinated in 3 traffic light classes:
═ Enjoy/Safe to eat/Better
Choices/Best choices…
═ Be careful/Caution/Moderate
Risk/Good alternatives…
═ Avoid/Avoid/Best to
Avoid/Avoid…

How many countries so far?

17:

Australia, Belgium, Canada, Finland,
France, Germany, Hong Kong,
Indonesia, Italy, Netherlands, New
Zealand, South Africa, Spain,
Sweden, Switzerland, UK, USA

Click on a flag for list by country

Is there a Spanish guide?

What does it say about Bacalao?

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

More to know about Bacalao?

Source:
Guía de Consumo

Guía de Consumo
Facts about cod 1

Guía de Consumo
Facts about cod 2

Guía de Consumo
Facts about cod 3

Search by name

Search by name

Albacore tuna

Albacore tuna, 9 responses

Why more than 1 advice?

Albacore tuna, more information

Albacore tuna, more information

Seafood Watch Seafood Guide

PCC Natural Markets

MCS Fishonline Fish to Eat

Endangered Fish Alliance

CHEC’s Safe Fish Chart

Albacore tuna, more information

Species Information in
FishBase

Enter you desired seafood

Mahi mahi

Mahi mahi

Mahi mahi, 9 responses

Click on the ruler

Minimum length at maturity

Why the
RULER?

To help consumers buy fish that have already spawned
To help fish reach their size of maturity before fished
To prevent gear use of too small mesh sizes
To secure fish production for next generation

DON’T

eat the babies!
Immature fish cannot reproduce
No more fish for
future generations

Quiz!

Win a Don’t eat babies
T-shirt for your baby

Ask us how…

Acknowledgements

www.incofish.org

INCO Contract number 003739

Animation by Joann Glorioso
Illustration by Rachel Atanacio
Contents by Charlotta Jarnmark


Slide 32

How can
we help
future
generations
to more
fish?

Use

seafoodguide.mobi
A collection of online
seafood guides

seafoodguide.mobi

SEAFOOD ADVICE

at
your
finger
tips

eartheasy

27 Guides included
Audubon, BOI, CHEC's Safe Fish Chart, Coop America, Earth Easy,
Endangered Fish Alliance, Fischratgeber, Friend of the sea, Guia de
consume responsable de pescado, Hawaii Seafood Buyer’s guide, MCS
Fishonline, Monterey Fishmarket, Mother Earth News, MSC, Natural
Choice, NCPH Fish Consumption Advisories, NRDC Mercury in fish wallet
guide, Oceans alive, PCC Natural Markets, Seafood Choices Alliance,
Seafood wallet card, Seafood Watch Seafood guide, Star Chefs
sustainable Seafod guide, Sustainable fishing guide, The Essential Eating
Well Seafood Guide, WSDOH Healthy Fish Eating Guide, WWF Guides

Enter your desired seafood

?

Receive your advice

Green choice
Enjoy!

This fish is fished in a
sustainable manner.

Yellow choice
Questionable?

This fish is fished in a questionable manner.
Consumers are alerted to make your own
choice.

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

Generalizing the advice

Generalizing the advice
All advice available online are
coordinated in 3 traffic light classes:
═ Enjoy/Safe to eat/Better
Choices/Best choices…
═ Be careful/Caution/Moderate
Risk/Good alternatives…
═ Avoid/Avoid/Best to
Avoid/Avoid…

How many countries so far?

17:

Australia, Belgium, Canada, Finland,
France, Germany, Hong Kong,
Indonesia, Italy, Netherlands, New
Zealand, South Africa, Spain,
Sweden, Switzerland, UK, USA

Click on a flag for list by country

Is there a Spanish guide?

What does it say about Bacalao?

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

More to know about Bacalao?

Source:
Guía de Consumo

Guía de Consumo
Facts about cod 1

Guía de Consumo
Facts about cod 2

Guía de Consumo
Facts about cod 3

Search by name

Search by name

Albacore tuna

Albacore tuna, 9 responses

Why more than 1 advice?

Albacore tuna, more information

Albacore tuna, more information

Seafood Watch Seafood Guide

PCC Natural Markets

MCS Fishonline Fish to Eat

Endangered Fish Alliance

CHEC’s Safe Fish Chart

Albacore tuna, more information

Species Information in
FishBase

Enter you desired seafood

Mahi mahi

Mahi mahi

Mahi mahi, 9 responses

Click on the ruler

Minimum length at maturity

Why the
RULER?

To help consumers buy fish that have already spawned
To help fish reach their size of maturity before fished
To prevent gear use of too small mesh sizes
To secure fish production for next generation

DON’T

eat the babies!
Immature fish cannot reproduce
No more fish for
future generations

Quiz!

Win a Don’t eat babies
T-shirt for your baby

Ask us how…

Acknowledgements

www.incofish.org

INCO Contract number 003739

Animation by Joann Glorioso
Illustration by Rachel Atanacio
Contents by Charlotta Jarnmark


Slide 33

How can
we help
future
generations
to more
fish?

Use

seafoodguide.mobi
A collection of online
seafood guides

seafoodguide.mobi

SEAFOOD ADVICE

at
your
finger
tips

eartheasy

27 Guides included
Audubon, BOI, CHEC's Safe Fish Chart, Coop America, Earth Easy,
Endangered Fish Alliance, Fischratgeber, Friend of the sea, Guia de
consume responsable de pescado, Hawaii Seafood Buyer’s guide, MCS
Fishonline, Monterey Fishmarket, Mother Earth News, MSC, Natural
Choice, NCPH Fish Consumption Advisories, NRDC Mercury in fish wallet
guide, Oceans alive, PCC Natural Markets, Seafood Choices Alliance,
Seafood wallet card, Seafood Watch Seafood guide, Star Chefs
sustainable Seafod guide, Sustainable fishing guide, The Essential Eating
Well Seafood Guide, WSDOH Healthy Fish Eating Guide, WWF Guides

Enter your desired seafood

?

Receive your advice

Green choice
Enjoy!

This fish is fished in a
sustainable manner.

Yellow choice
Questionable?

This fish is fished in a questionable manner.
Consumers are alerted to make your own
choice.

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

Generalizing the advice

Generalizing the advice
All advice available online are
coordinated in 3 traffic light classes:
═ Enjoy/Safe to eat/Better
Choices/Best choices…
═ Be careful/Caution/Moderate
Risk/Good alternatives…
═ Avoid/Avoid/Best to
Avoid/Avoid…

How many countries so far?

17:

Australia, Belgium, Canada, Finland,
France, Germany, Hong Kong,
Indonesia, Italy, Netherlands, New
Zealand, South Africa, Spain,
Sweden, Switzerland, UK, USA

Click on a flag for list by country

Is there a Spanish guide?

What does it say about Bacalao?

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

More to know about Bacalao?

Source:
Guía de Consumo

Guía de Consumo
Facts about cod 1

Guía de Consumo
Facts about cod 2

Guía de Consumo
Facts about cod 3

Search by name

Search by name

Albacore tuna

Albacore tuna, 9 responses

Why more than 1 advice?

Albacore tuna, more information

Albacore tuna, more information

Seafood Watch Seafood Guide

PCC Natural Markets

MCS Fishonline Fish to Eat

Endangered Fish Alliance

CHEC’s Safe Fish Chart

Albacore tuna, more information

Species Information in
FishBase

Enter you desired seafood

Mahi mahi

Mahi mahi

Mahi mahi, 9 responses

Click on the ruler

Minimum length at maturity

Why the
RULER?

To help consumers buy fish that have already spawned
To help fish reach their size of maturity before fished
To prevent gear use of too small mesh sizes
To secure fish production for next generation

DON’T

eat the babies!
Immature fish cannot reproduce
No more fish for
future generations

Quiz!

Win a Don’t eat babies
T-shirt for your baby

Ask us how…

Acknowledgements

www.incofish.org

INCO Contract number 003739

Animation by Joann Glorioso
Illustration by Rachel Atanacio
Contents by Charlotta Jarnmark


Slide 34

How can
we help
future
generations
to more
fish?

Use

seafoodguide.mobi
A collection of online
seafood guides

seafoodguide.mobi

SEAFOOD ADVICE

at
your
finger
tips

eartheasy

27 Guides included
Audubon, BOI, CHEC's Safe Fish Chart, Coop America, Earth Easy,
Endangered Fish Alliance, Fischratgeber, Friend of the sea, Guia de
consume responsable de pescado, Hawaii Seafood Buyer’s guide, MCS
Fishonline, Monterey Fishmarket, Mother Earth News, MSC, Natural
Choice, NCPH Fish Consumption Advisories, NRDC Mercury in fish wallet
guide, Oceans alive, PCC Natural Markets, Seafood Choices Alliance,
Seafood wallet card, Seafood Watch Seafood guide, Star Chefs
sustainable Seafod guide, Sustainable fishing guide, The Essential Eating
Well Seafood Guide, WSDOH Healthy Fish Eating Guide, WWF Guides

Enter your desired seafood

?

Receive your advice

Green choice
Enjoy!

This fish is fished in a
sustainable manner.

Yellow choice
Questionable?

This fish is fished in a questionable manner.
Consumers are alerted to make your own
choice.

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

Generalizing the advice

Generalizing the advice
All advice available online are
coordinated in 3 traffic light classes:
═ Enjoy/Safe to eat/Better
Choices/Best choices…
═ Be careful/Caution/Moderate
Risk/Good alternatives…
═ Avoid/Avoid/Best to
Avoid/Avoid…

How many countries so far?

17:

Australia, Belgium, Canada, Finland,
France, Germany, Hong Kong,
Indonesia, Italy, Netherlands, New
Zealand, South Africa, Spain,
Sweden, Switzerland, UK, USA

Click on a flag for list by country

Is there a Spanish guide?

What does it say about Bacalao?

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

More to know about Bacalao?

Source:
Guía de Consumo

Guía de Consumo
Facts about cod 1

Guía de Consumo
Facts about cod 2

Guía de Consumo
Facts about cod 3

Search by name

Search by name

Albacore tuna

Albacore tuna, 9 responses

Why more than 1 advice?

Albacore tuna, more information

Albacore tuna, more information

Seafood Watch Seafood Guide

PCC Natural Markets

MCS Fishonline Fish to Eat

Endangered Fish Alliance

CHEC’s Safe Fish Chart

Albacore tuna, more information

Species Information in
FishBase

Enter you desired seafood

Mahi mahi

Mahi mahi

Mahi mahi, 9 responses

Click on the ruler

Minimum length at maturity

Why the
RULER?

To help consumers buy fish that have already spawned
To help fish reach their size of maturity before fished
To prevent gear use of too small mesh sizes
To secure fish production for next generation

DON’T

eat the babies!
Immature fish cannot reproduce
No more fish for
future generations

Quiz!

Win a Don’t eat babies
T-shirt for your baby

Ask us how…

Acknowledgements

www.incofish.org

INCO Contract number 003739

Animation by Joann Glorioso
Illustration by Rachel Atanacio
Contents by Charlotta Jarnmark


Slide 35

How can
we help
future
generations
to more
fish?

Use

seafoodguide.mobi
A collection of online
seafood guides

seafoodguide.mobi

SEAFOOD ADVICE

at
your
finger
tips

eartheasy

27 Guides included
Audubon, BOI, CHEC's Safe Fish Chart, Coop America, Earth Easy,
Endangered Fish Alliance, Fischratgeber, Friend of the sea, Guia de
consume responsable de pescado, Hawaii Seafood Buyer’s guide, MCS
Fishonline, Monterey Fishmarket, Mother Earth News, MSC, Natural
Choice, NCPH Fish Consumption Advisories, NRDC Mercury in fish wallet
guide, Oceans alive, PCC Natural Markets, Seafood Choices Alliance,
Seafood wallet card, Seafood Watch Seafood guide, Star Chefs
sustainable Seafod guide, Sustainable fishing guide, The Essential Eating
Well Seafood Guide, WSDOH Healthy Fish Eating Guide, WWF Guides

Enter your desired seafood

?

Receive your advice

Green choice
Enjoy!

This fish is fished in a
sustainable manner.

Yellow choice
Questionable?

This fish is fished in a questionable manner.
Consumers are alerted to make your own
choice.

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

Generalizing the advice

Generalizing the advice
All advice available online are
coordinated in 3 traffic light classes:
═ Enjoy/Safe to eat/Better
Choices/Best choices…
═ Be careful/Caution/Moderate
Risk/Good alternatives…
═ Avoid/Avoid/Best to
Avoid/Avoid…

How many countries so far?

17:

Australia, Belgium, Canada, Finland,
France, Germany, Hong Kong,
Indonesia, Italy, Netherlands, New
Zealand, South Africa, Spain,
Sweden, Switzerland, UK, USA

Click on a flag for list by country

Is there a Spanish guide?

What does it say about Bacalao?

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

More to know about Bacalao?

Source:
Guía de Consumo

Guía de Consumo
Facts about cod 1

Guía de Consumo
Facts about cod 2

Guía de Consumo
Facts about cod 3

Search by name

Search by name

Albacore tuna

Albacore tuna, 9 responses

Why more than 1 advice?

Albacore tuna, more information

Albacore tuna, more information

Seafood Watch Seafood Guide

PCC Natural Markets

MCS Fishonline Fish to Eat

Endangered Fish Alliance

CHEC’s Safe Fish Chart

Albacore tuna, more information

Species Information in
FishBase

Enter you desired seafood

Mahi mahi

Mahi mahi

Mahi mahi, 9 responses

Click on the ruler

Minimum length at maturity

Why the
RULER?

To help consumers buy fish that have already spawned
To help fish reach their size of maturity before fished
To prevent gear use of too small mesh sizes
To secure fish production for next generation

DON’T

eat the babies!
Immature fish cannot reproduce
No more fish for
future generations

Quiz!

Win a Don’t eat babies
T-shirt for your baby

Ask us how…

Acknowledgements

www.incofish.org

INCO Contract number 003739

Animation by Joann Glorioso
Illustration by Rachel Atanacio
Contents by Charlotta Jarnmark


Slide 36

How can
we help
future
generations
to more
fish?

Use

seafoodguide.mobi
A collection of online
seafood guides

seafoodguide.mobi

SEAFOOD ADVICE

at
your
finger
tips

eartheasy

27 Guides included
Audubon, BOI, CHEC's Safe Fish Chart, Coop America, Earth Easy,
Endangered Fish Alliance, Fischratgeber, Friend of the sea, Guia de
consume responsable de pescado, Hawaii Seafood Buyer’s guide, MCS
Fishonline, Monterey Fishmarket, Mother Earth News, MSC, Natural
Choice, NCPH Fish Consumption Advisories, NRDC Mercury in fish wallet
guide, Oceans alive, PCC Natural Markets, Seafood Choices Alliance,
Seafood wallet card, Seafood Watch Seafood guide, Star Chefs
sustainable Seafod guide, Sustainable fishing guide, The Essential Eating
Well Seafood Guide, WSDOH Healthy Fish Eating Guide, WWF Guides

Enter your desired seafood

?

Receive your advice

Green choice
Enjoy!

This fish is fished in a
sustainable manner.

Yellow choice
Questionable?

This fish is fished in a questionable manner.
Consumers are alerted to make your own
choice.

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

Generalizing the advice

Generalizing the advice
All advice available online are
coordinated in 3 traffic light classes:
═ Enjoy/Safe to eat/Better
Choices/Best choices…
═ Be careful/Caution/Moderate
Risk/Good alternatives…
═ Avoid/Avoid/Best to
Avoid/Avoid…

How many countries so far?

17:

Australia, Belgium, Canada, Finland,
France, Germany, Hong Kong,
Indonesia, Italy, Netherlands, New
Zealand, South Africa, Spain,
Sweden, Switzerland, UK, USA

Click on a flag for list by country

Is there a Spanish guide?

What does it say about Bacalao?

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

More to know about Bacalao?

Source:
Guía de Consumo

Guía de Consumo
Facts about cod 1

Guía de Consumo
Facts about cod 2

Guía de Consumo
Facts about cod 3

Search by name

Search by name

Albacore tuna

Albacore tuna, 9 responses

Why more than 1 advice?

Albacore tuna, more information

Albacore tuna, more information

Seafood Watch Seafood Guide

PCC Natural Markets

MCS Fishonline Fish to Eat

Endangered Fish Alliance

CHEC’s Safe Fish Chart

Albacore tuna, more information

Species Information in
FishBase

Enter you desired seafood

Mahi mahi

Mahi mahi

Mahi mahi, 9 responses

Click on the ruler

Minimum length at maturity

Why the
RULER?

To help consumers buy fish that have already spawned
To help fish reach their size of maturity before fished
To prevent gear use of too small mesh sizes
To secure fish production for next generation

DON’T

eat the babies!
Immature fish cannot reproduce
No more fish for
future generations

Quiz!

Win a Don’t eat babies
T-shirt for your baby

Ask us how…

Acknowledgements

www.incofish.org

INCO Contract number 003739

Animation by Joann Glorioso
Illustration by Rachel Atanacio
Contents by Charlotta Jarnmark


Slide 37

How can
we help
future
generations
to more
fish?

Use

seafoodguide.mobi
A collection of online
seafood guides

seafoodguide.mobi

SEAFOOD ADVICE

at
your
finger
tips

eartheasy

27 Guides included
Audubon, BOI, CHEC's Safe Fish Chart, Coop America, Earth Easy,
Endangered Fish Alliance, Fischratgeber, Friend of the sea, Guia de
consume responsable de pescado, Hawaii Seafood Buyer’s guide, MCS
Fishonline, Monterey Fishmarket, Mother Earth News, MSC, Natural
Choice, NCPH Fish Consumption Advisories, NRDC Mercury in fish wallet
guide, Oceans alive, PCC Natural Markets, Seafood Choices Alliance,
Seafood wallet card, Seafood Watch Seafood guide, Star Chefs
sustainable Seafod guide, Sustainable fishing guide, The Essential Eating
Well Seafood Guide, WSDOH Healthy Fish Eating Guide, WWF Guides

Enter your desired seafood

?

Receive your advice

Green choice
Enjoy!

This fish is fished in a
sustainable manner.

Yellow choice
Questionable?

This fish is fished in a questionable manner.
Consumers are alerted to make your own
choice.

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

Generalizing the advice

Generalizing the advice
All advice available online are
coordinated in 3 traffic light classes:
═ Enjoy/Safe to eat/Better
Choices/Best choices…
═ Be careful/Caution/Moderate
Risk/Good alternatives…
═ Avoid/Avoid/Best to
Avoid/Avoid…

How many countries so far?

17:

Australia, Belgium, Canada, Finland,
France, Germany, Hong Kong,
Indonesia, Italy, Netherlands, New
Zealand, South Africa, Spain,
Sweden, Switzerland, UK, USA

Click on a flag for list by country

Is there a Spanish guide?

What does it say about Bacalao?

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

More to know about Bacalao?

Source:
Guía de Consumo

Guía de Consumo
Facts about cod 1

Guía de Consumo
Facts about cod 2

Guía de Consumo
Facts about cod 3

Search by name

Search by name

Albacore tuna

Albacore tuna, 9 responses

Why more than 1 advice?

Albacore tuna, more information

Albacore tuna, more information

Seafood Watch Seafood Guide

PCC Natural Markets

MCS Fishonline Fish to Eat

Endangered Fish Alliance

CHEC’s Safe Fish Chart

Albacore tuna, more information

Species Information in
FishBase

Enter you desired seafood

Mahi mahi

Mahi mahi

Mahi mahi, 9 responses

Click on the ruler

Minimum length at maturity

Why the
RULER?

To help consumers buy fish that have already spawned
To help fish reach their size of maturity before fished
To prevent gear use of too small mesh sizes
To secure fish production for next generation

DON’T

eat the babies!
Immature fish cannot reproduce
No more fish for
future generations

Quiz!

Win a Don’t eat babies
T-shirt for your baby

Ask us how…

Acknowledgements

www.incofish.org

INCO Contract number 003739

Animation by Joann Glorioso
Illustration by Rachel Atanacio
Contents by Charlotta Jarnmark


Slide 38

How can
we help
future
generations
to more
fish?

Use

seafoodguide.mobi
A collection of online
seafood guides

seafoodguide.mobi

SEAFOOD ADVICE

at
your
finger
tips

eartheasy

27 Guides included
Audubon, BOI, CHEC's Safe Fish Chart, Coop America, Earth Easy,
Endangered Fish Alliance, Fischratgeber, Friend of the sea, Guia de
consume responsable de pescado, Hawaii Seafood Buyer’s guide, MCS
Fishonline, Monterey Fishmarket, Mother Earth News, MSC, Natural
Choice, NCPH Fish Consumption Advisories, NRDC Mercury in fish wallet
guide, Oceans alive, PCC Natural Markets, Seafood Choices Alliance,
Seafood wallet card, Seafood Watch Seafood guide, Star Chefs
sustainable Seafod guide, Sustainable fishing guide, The Essential Eating
Well Seafood Guide, WSDOH Healthy Fish Eating Guide, WWF Guides

Enter your desired seafood

?

Receive your advice

Green choice
Enjoy!

This fish is fished in a
sustainable manner.

Yellow choice
Questionable?

This fish is fished in a questionable manner.
Consumers are alerted to make your own
choice.

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

Generalizing the advice

Generalizing the advice
All advice available online are
coordinated in 3 traffic light classes:
═ Enjoy/Safe to eat/Better
Choices/Best choices…
═ Be careful/Caution/Moderate
Risk/Good alternatives…
═ Avoid/Avoid/Best to
Avoid/Avoid…

How many countries so far?

17:

Australia, Belgium, Canada, Finland,
France, Germany, Hong Kong,
Indonesia, Italy, Netherlands, New
Zealand, South Africa, Spain,
Sweden, Switzerland, UK, USA

Click on a flag for list by country

Is there a Spanish guide?

What does it say about Bacalao?

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

More to know about Bacalao?

Source:
Guía de Consumo

Guía de Consumo
Facts about cod 1

Guía de Consumo
Facts about cod 2

Guía de Consumo
Facts about cod 3

Search by name

Search by name

Albacore tuna

Albacore tuna, 9 responses

Why more than 1 advice?

Albacore tuna, more information

Albacore tuna, more information

Seafood Watch Seafood Guide

PCC Natural Markets

MCS Fishonline Fish to Eat

Endangered Fish Alliance

CHEC’s Safe Fish Chart

Albacore tuna, more information

Species Information in
FishBase

Enter you desired seafood

Mahi mahi

Mahi mahi

Mahi mahi, 9 responses

Click on the ruler

Minimum length at maturity

Why the
RULER?

To help consumers buy fish that have already spawned
To help fish reach their size of maturity before fished
To prevent gear use of too small mesh sizes
To secure fish production for next generation

DON’T

eat the babies!
Immature fish cannot reproduce
No more fish for
future generations

Quiz!

Win a Don’t eat babies
T-shirt for your baby

Ask us how…

Acknowledgements

www.incofish.org

INCO Contract number 003739

Animation by Joann Glorioso
Illustration by Rachel Atanacio
Contents by Charlotta Jarnmark


Slide 39

How can
we help
future
generations
to more
fish?

Use

seafoodguide.mobi
A collection of online
seafood guides

seafoodguide.mobi

SEAFOOD ADVICE

at
your
finger
tips

eartheasy

27 Guides included
Audubon, BOI, CHEC's Safe Fish Chart, Coop America, Earth Easy,
Endangered Fish Alliance, Fischratgeber, Friend of the sea, Guia de
consume responsable de pescado, Hawaii Seafood Buyer’s guide, MCS
Fishonline, Monterey Fishmarket, Mother Earth News, MSC, Natural
Choice, NCPH Fish Consumption Advisories, NRDC Mercury in fish wallet
guide, Oceans alive, PCC Natural Markets, Seafood Choices Alliance,
Seafood wallet card, Seafood Watch Seafood guide, Star Chefs
sustainable Seafod guide, Sustainable fishing guide, The Essential Eating
Well Seafood Guide, WSDOH Healthy Fish Eating Guide, WWF Guides

Enter your desired seafood

?

Receive your advice

Green choice
Enjoy!

This fish is fished in a
sustainable manner.

Yellow choice
Questionable?

This fish is fished in a questionable manner.
Consumers are alerted to make your own
choice.

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

Generalizing the advice

Generalizing the advice
All advice available online are
coordinated in 3 traffic light classes:
═ Enjoy/Safe to eat/Better
Choices/Best choices…
═ Be careful/Caution/Moderate
Risk/Good alternatives…
═ Avoid/Avoid/Best to
Avoid/Avoid…

How many countries so far?

17:

Australia, Belgium, Canada, Finland,
France, Germany, Hong Kong,
Indonesia, Italy, Netherlands, New
Zealand, South Africa, Spain,
Sweden, Switzerland, UK, USA

Click on a flag for list by country

Is there a Spanish guide?

What does it say about Bacalao?

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

More to know about Bacalao?

Source:
Guía de Consumo

Guía de Consumo
Facts about cod 1

Guía de Consumo
Facts about cod 2

Guía de Consumo
Facts about cod 3

Search by name

Search by name

Albacore tuna

Albacore tuna, 9 responses

Why more than 1 advice?

Albacore tuna, more information

Albacore tuna, more information

Seafood Watch Seafood Guide

PCC Natural Markets

MCS Fishonline Fish to Eat

Endangered Fish Alliance

CHEC’s Safe Fish Chart

Albacore tuna, more information

Species Information in
FishBase

Enter you desired seafood

Mahi mahi

Mahi mahi

Mahi mahi, 9 responses

Click on the ruler

Minimum length at maturity

Why the
RULER?

To help consumers buy fish that have already spawned
To help fish reach their size of maturity before fished
To prevent gear use of too small mesh sizes
To secure fish production for next generation

DON’T

eat the babies!
Immature fish cannot reproduce
No more fish for
future generations

Quiz!

Win a Don’t eat babies
T-shirt for your baby

Ask us how…

Acknowledgements

www.incofish.org

INCO Contract number 003739

Animation by Joann Glorioso
Illustration by Rachel Atanacio
Contents by Charlotta Jarnmark


Slide 40

How can
we help
future
generations
to more
fish?

Use

seafoodguide.mobi
A collection of online
seafood guides

seafoodguide.mobi

SEAFOOD ADVICE

at
your
finger
tips

eartheasy

27 Guides included
Audubon, BOI, CHEC's Safe Fish Chart, Coop America, Earth Easy,
Endangered Fish Alliance, Fischratgeber, Friend of the sea, Guia de
consume responsable de pescado, Hawaii Seafood Buyer’s guide, MCS
Fishonline, Monterey Fishmarket, Mother Earth News, MSC, Natural
Choice, NCPH Fish Consumption Advisories, NRDC Mercury in fish wallet
guide, Oceans alive, PCC Natural Markets, Seafood Choices Alliance,
Seafood wallet card, Seafood Watch Seafood guide, Star Chefs
sustainable Seafod guide, Sustainable fishing guide, The Essential Eating
Well Seafood Guide, WSDOH Healthy Fish Eating Guide, WWF Guides

Enter your desired seafood

?

Receive your advice

Green choice
Enjoy!

This fish is fished in a
sustainable manner.

Yellow choice
Questionable?

This fish is fished in a questionable manner.
Consumers are alerted to make your own
choice.

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

Generalizing the advice

Generalizing the advice
All advice available online are
coordinated in 3 traffic light classes:
═ Enjoy/Safe to eat/Better
Choices/Best choices…
═ Be careful/Caution/Moderate
Risk/Good alternatives…
═ Avoid/Avoid/Best to
Avoid/Avoid…

How many countries so far?

17:

Australia, Belgium, Canada, Finland,
France, Germany, Hong Kong,
Indonesia, Italy, Netherlands, New
Zealand, South Africa, Spain,
Sweden, Switzerland, UK, USA

Click on a flag for list by country

Is there a Spanish guide?

What does it say about Bacalao?

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

More to know about Bacalao?

Source:
Guía de Consumo

Guía de Consumo
Facts about cod 1

Guía de Consumo
Facts about cod 2

Guía de Consumo
Facts about cod 3

Search by name

Search by name

Albacore tuna

Albacore tuna, 9 responses

Why more than 1 advice?

Albacore tuna, more information

Albacore tuna, more information

Seafood Watch Seafood Guide

PCC Natural Markets

MCS Fishonline Fish to Eat

Endangered Fish Alliance

CHEC’s Safe Fish Chart

Albacore tuna, more information

Species Information in
FishBase

Enter you desired seafood

Mahi mahi

Mahi mahi

Mahi mahi, 9 responses

Click on the ruler

Minimum length at maturity

Why the
RULER?

To help consumers buy fish that have already spawned
To help fish reach their size of maturity before fished
To prevent gear use of too small mesh sizes
To secure fish production for next generation

DON’T

eat the babies!
Immature fish cannot reproduce
No more fish for
future generations

Quiz!

Win a Don’t eat babies
T-shirt for your baby

Ask us how…

Acknowledgements

www.incofish.org

INCO Contract number 003739

Animation by Joann Glorioso
Illustration by Rachel Atanacio
Contents by Charlotta Jarnmark


Slide 41

How can
we help
future
generations
to more
fish?

Use

seafoodguide.mobi
A collection of online
seafood guides

seafoodguide.mobi

SEAFOOD ADVICE

at
your
finger
tips

eartheasy

27 Guides included
Audubon, BOI, CHEC's Safe Fish Chart, Coop America, Earth Easy,
Endangered Fish Alliance, Fischratgeber, Friend of the sea, Guia de
consume responsable de pescado, Hawaii Seafood Buyer’s guide, MCS
Fishonline, Monterey Fishmarket, Mother Earth News, MSC, Natural
Choice, NCPH Fish Consumption Advisories, NRDC Mercury in fish wallet
guide, Oceans alive, PCC Natural Markets, Seafood Choices Alliance,
Seafood wallet card, Seafood Watch Seafood guide, Star Chefs
sustainable Seafod guide, Sustainable fishing guide, The Essential Eating
Well Seafood Guide, WSDOH Healthy Fish Eating Guide, WWF Guides

Enter your desired seafood

?

Receive your advice

Green choice
Enjoy!

This fish is fished in a
sustainable manner.

Yellow choice
Questionable?

This fish is fished in a questionable manner.
Consumers are alerted to make your own
choice.

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

Generalizing the advice

Generalizing the advice
All advice available online are
coordinated in 3 traffic light classes:
═ Enjoy/Safe to eat/Better
Choices/Best choices…
═ Be careful/Caution/Moderate
Risk/Good alternatives…
═ Avoid/Avoid/Best to
Avoid/Avoid…

How many countries so far?

17:

Australia, Belgium, Canada, Finland,
France, Germany, Hong Kong,
Indonesia, Italy, Netherlands, New
Zealand, South Africa, Spain,
Sweden, Switzerland, UK, USA

Click on a flag for list by country

Is there a Spanish guide?

What does it say about Bacalao?

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

More to know about Bacalao?

Source:
Guía de Consumo

Guía de Consumo
Facts about cod 1

Guía de Consumo
Facts about cod 2

Guía de Consumo
Facts about cod 3

Search by name

Search by name

Albacore tuna

Albacore tuna, 9 responses

Why more than 1 advice?

Albacore tuna, more information

Albacore tuna, more information

Seafood Watch Seafood Guide

PCC Natural Markets

MCS Fishonline Fish to Eat

Endangered Fish Alliance

CHEC’s Safe Fish Chart

Albacore tuna, more information

Species Information in
FishBase

Enter you desired seafood

Mahi mahi

Mahi mahi

Mahi mahi, 9 responses

Click on the ruler

Minimum length at maturity

Why the
RULER?

To help consumers buy fish that have already spawned
To help fish reach their size of maturity before fished
To prevent gear use of too small mesh sizes
To secure fish production for next generation

DON’T

eat the babies!
Immature fish cannot reproduce
No more fish for
future generations

Quiz!

Win a Don’t eat babies
T-shirt for your baby

Ask us how…

Acknowledgements

www.incofish.org

INCO Contract number 003739

Animation by Joann Glorioso
Illustration by Rachel Atanacio
Contents by Charlotta Jarnmark


Slide 42

How can
we help
future
generations
to more
fish?

Use

seafoodguide.mobi
A collection of online
seafood guides

seafoodguide.mobi

SEAFOOD ADVICE

at
your
finger
tips

eartheasy

27 Guides included
Audubon, BOI, CHEC's Safe Fish Chart, Coop America, Earth Easy,
Endangered Fish Alliance, Fischratgeber, Friend of the sea, Guia de
consume responsable de pescado, Hawaii Seafood Buyer’s guide, MCS
Fishonline, Monterey Fishmarket, Mother Earth News, MSC, Natural
Choice, NCPH Fish Consumption Advisories, NRDC Mercury in fish wallet
guide, Oceans alive, PCC Natural Markets, Seafood Choices Alliance,
Seafood wallet card, Seafood Watch Seafood guide, Star Chefs
sustainable Seafod guide, Sustainable fishing guide, The Essential Eating
Well Seafood Guide, WSDOH Healthy Fish Eating Guide, WWF Guides

Enter your desired seafood

?

Receive your advice

Green choice
Enjoy!

This fish is fished in a
sustainable manner.

Yellow choice
Questionable?

This fish is fished in a questionable manner.
Consumers are alerted to make your own
choice.

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

Generalizing the advice

Generalizing the advice
All advice available online are
coordinated in 3 traffic light classes:
═ Enjoy/Safe to eat/Better
Choices/Best choices…
═ Be careful/Caution/Moderate
Risk/Good alternatives…
═ Avoid/Avoid/Best to
Avoid/Avoid…

How many countries so far?

17:

Australia, Belgium, Canada, Finland,
France, Germany, Hong Kong,
Indonesia, Italy, Netherlands, New
Zealand, South Africa, Spain,
Sweden, Switzerland, UK, USA

Click on a flag for list by country

Is there a Spanish guide?

What does it say about Bacalao?

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

More to know about Bacalao?

Source:
Guía de Consumo

Guía de Consumo
Facts about cod 1

Guía de Consumo
Facts about cod 2

Guía de Consumo
Facts about cod 3

Search by name

Search by name

Albacore tuna

Albacore tuna, 9 responses

Why more than 1 advice?

Albacore tuna, more information

Albacore tuna, more information

Seafood Watch Seafood Guide

PCC Natural Markets

MCS Fishonline Fish to Eat

Endangered Fish Alliance

CHEC’s Safe Fish Chart

Albacore tuna, more information

Species Information in
FishBase

Enter you desired seafood

Mahi mahi

Mahi mahi

Mahi mahi, 9 responses

Click on the ruler

Minimum length at maturity

Why the
RULER?

To help consumers buy fish that have already spawned
To help fish reach their size of maturity before fished
To prevent gear use of too small mesh sizes
To secure fish production for next generation

DON’T

eat the babies!
Immature fish cannot reproduce
No more fish for
future generations

Quiz!

Win a Don’t eat babies
T-shirt for your baby

Ask us how…

Acknowledgements

www.incofish.org

INCO Contract number 003739

Animation by Joann Glorioso
Illustration by Rachel Atanacio
Contents by Charlotta Jarnmark


Slide 43

How can
we help
future
generations
to more
fish?

Use

seafoodguide.mobi
A collection of online
seafood guides

seafoodguide.mobi

SEAFOOD ADVICE

at
your
finger
tips

eartheasy

27 Guides included
Audubon, BOI, CHEC's Safe Fish Chart, Coop America, Earth Easy,
Endangered Fish Alliance, Fischratgeber, Friend of the sea, Guia de
consume responsable de pescado, Hawaii Seafood Buyer’s guide, MCS
Fishonline, Monterey Fishmarket, Mother Earth News, MSC, Natural
Choice, NCPH Fish Consumption Advisories, NRDC Mercury in fish wallet
guide, Oceans alive, PCC Natural Markets, Seafood Choices Alliance,
Seafood wallet card, Seafood Watch Seafood guide, Star Chefs
sustainable Seafod guide, Sustainable fishing guide, The Essential Eating
Well Seafood Guide, WSDOH Healthy Fish Eating Guide, WWF Guides

Enter your desired seafood

?

Receive your advice

Green choice
Enjoy!

This fish is fished in a
sustainable manner.

Yellow choice
Questionable?

This fish is fished in a questionable manner.
Consumers are alerted to make your own
choice.

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

Generalizing the advice

Generalizing the advice
All advice available online are
coordinated in 3 traffic light classes:
═ Enjoy/Safe to eat/Better
Choices/Best choices…
═ Be careful/Caution/Moderate
Risk/Good alternatives…
═ Avoid/Avoid/Best to
Avoid/Avoid…

How many countries so far?

17:

Australia, Belgium, Canada, Finland,
France, Germany, Hong Kong,
Indonesia, Italy, Netherlands, New
Zealand, South Africa, Spain,
Sweden, Switzerland, UK, USA

Click on a flag for list by country

Is there a Spanish guide?

What does it say about Bacalao?

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

More to know about Bacalao?

Source:
Guía de Consumo

Guía de Consumo
Facts about cod 1

Guía de Consumo
Facts about cod 2

Guía de Consumo
Facts about cod 3

Search by name

Search by name

Albacore tuna

Albacore tuna, 9 responses

Why more than 1 advice?

Albacore tuna, more information

Albacore tuna, more information

Seafood Watch Seafood Guide

PCC Natural Markets

MCS Fishonline Fish to Eat

Endangered Fish Alliance

CHEC’s Safe Fish Chart

Albacore tuna, more information

Species Information in
FishBase

Enter you desired seafood

Mahi mahi

Mahi mahi

Mahi mahi, 9 responses

Click on the ruler

Minimum length at maturity

Why the
RULER?

To help consumers buy fish that have already spawned
To help fish reach their size of maturity before fished
To prevent gear use of too small mesh sizes
To secure fish production for next generation

DON’T

eat the babies!
Immature fish cannot reproduce
No more fish for
future generations

Quiz!

Win a Don’t eat babies
T-shirt for your baby

Ask us how…

Acknowledgements

www.incofish.org

INCO Contract number 003739

Animation by Joann Glorioso
Illustration by Rachel Atanacio
Contents by Charlotta Jarnmark


Slide 44

How can
we help
future
generations
to more
fish?

Use

seafoodguide.mobi
A collection of online
seafood guides

seafoodguide.mobi

SEAFOOD ADVICE

at
your
finger
tips

eartheasy

27 Guides included
Audubon, BOI, CHEC's Safe Fish Chart, Coop America, Earth Easy,
Endangered Fish Alliance, Fischratgeber, Friend of the sea, Guia de
consume responsable de pescado, Hawaii Seafood Buyer’s guide, MCS
Fishonline, Monterey Fishmarket, Mother Earth News, MSC, Natural
Choice, NCPH Fish Consumption Advisories, NRDC Mercury in fish wallet
guide, Oceans alive, PCC Natural Markets, Seafood Choices Alliance,
Seafood wallet card, Seafood Watch Seafood guide, Star Chefs
sustainable Seafod guide, Sustainable fishing guide, The Essential Eating
Well Seafood Guide, WSDOH Healthy Fish Eating Guide, WWF Guides

Enter your desired seafood

?

Receive your advice

Green choice
Enjoy!

This fish is fished in a
sustainable manner.

Yellow choice
Questionable?

This fish is fished in a questionable manner.
Consumers are alerted to make your own
choice.

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

Generalizing the advice

Generalizing the advice
All advice available online are
coordinated in 3 traffic light classes:
═ Enjoy/Safe to eat/Better
Choices/Best choices…
═ Be careful/Caution/Moderate
Risk/Good alternatives…
═ Avoid/Avoid/Best to
Avoid/Avoid…

How many countries so far?

17:

Australia, Belgium, Canada, Finland,
France, Germany, Hong Kong,
Indonesia, Italy, Netherlands, New
Zealand, South Africa, Spain,
Sweden, Switzerland, UK, USA

Click on a flag for list by country

Is there a Spanish guide?

What does it say about Bacalao?

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

More to know about Bacalao?

Source:
Guía de Consumo

Guía de Consumo
Facts about cod 1

Guía de Consumo
Facts about cod 2

Guía de Consumo
Facts about cod 3

Search by name

Search by name

Albacore tuna

Albacore tuna, 9 responses

Why more than 1 advice?

Albacore tuna, more information

Albacore tuna, more information

Seafood Watch Seafood Guide

PCC Natural Markets

MCS Fishonline Fish to Eat

Endangered Fish Alliance

CHEC’s Safe Fish Chart

Albacore tuna, more information

Species Information in
FishBase

Enter you desired seafood

Mahi mahi

Mahi mahi

Mahi mahi, 9 responses

Click on the ruler

Minimum length at maturity

Why the
RULER?

To help consumers buy fish that have already spawned
To help fish reach their size of maturity before fished
To prevent gear use of too small mesh sizes
To secure fish production for next generation

DON’T

eat the babies!
Immature fish cannot reproduce
No more fish for
future generations

Quiz!

Win a Don’t eat babies
T-shirt for your baby

Ask us how…

Acknowledgements

www.incofish.org

INCO Contract number 003739

Animation by Joann Glorioso
Illustration by Rachel Atanacio
Contents by Charlotta Jarnmark


Slide 45

How can
we help
future
generations
to more
fish?

Use

seafoodguide.mobi
A collection of online
seafood guides

seafoodguide.mobi

SEAFOOD ADVICE

at
your
finger
tips

eartheasy

27 Guides included
Audubon, BOI, CHEC's Safe Fish Chart, Coop America, Earth Easy,
Endangered Fish Alliance, Fischratgeber, Friend of the sea, Guia de
consume responsable de pescado, Hawaii Seafood Buyer’s guide, MCS
Fishonline, Monterey Fishmarket, Mother Earth News, MSC, Natural
Choice, NCPH Fish Consumption Advisories, NRDC Mercury in fish wallet
guide, Oceans alive, PCC Natural Markets, Seafood Choices Alliance,
Seafood wallet card, Seafood Watch Seafood guide, Star Chefs
sustainable Seafod guide, Sustainable fishing guide, The Essential Eating
Well Seafood Guide, WSDOH Healthy Fish Eating Guide, WWF Guides

Enter your desired seafood

?

Receive your advice

Green choice
Enjoy!

This fish is fished in a
sustainable manner.

Yellow choice
Questionable?

This fish is fished in a questionable manner.
Consumers are alerted to make your own
choice.

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

Generalizing the advice

Generalizing the advice
All advice available online are
coordinated in 3 traffic light classes:
═ Enjoy/Safe to eat/Better
Choices/Best choices…
═ Be careful/Caution/Moderate
Risk/Good alternatives…
═ Avoid/Avoid/Best to
Avoid/Avoid…

How many countries so far?

17:

Australia, Belgium, Canada, Finland,
France, Germany, Hong Kong,
Indonesia, Italy, Netherlands, New
Zealand, South Africa, Spain,
Sweden, Switzerland, UK, USA

Click on a flag for list by country

Is there a Spanish guide?

What does it say about Bacalao?

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

More to know about Bacalao?

Source:
Guía de Consumo

Guía de Consumo
Facts about cod 1

Guía de Consumo
Facts about cod 2

Guía de Consumo
Facts about cod 3

Search by name

Search by name

Albacore tuna

Albacore tuna, 9 responses

Why more than 1 advice?

Albacore tuna, more information

Albacore tuna, more information

Seafood Watch Seafood Guide

PCC Natural Markets

MCS Fishonline Fish to Eat

Endangered Fish Alliance

CHEC’s Safe Fish Chart

Albacore tuna, more information

Species Information in
FishBase

Enter you desired seafood

Mahi mahi

Mahi mahi

Mahi mahi, 9 responses

Click on the ruler

Minimum length at maturity

Why the
RULER?

To help consumers buy fish that have already spawned
To help fish reach their size of maturity before fished
To prevent gear use of too small mesh sizes
To secure fish production for next generation

DON’T

eat the babies!
Immature fish cannot reproduce
No more fish for
future generations

Quiz!

Win a Don’t eat babies
T-shirt for your baby

Ask us how…

Acknowledgements

www.incofish.org

INCO Contract number 003739

Animation by Joann Glorioso
Illustration by Rachel Atanacio
Contents by Charlotta Jarnmark


Slide 46

How can
we help
future
generations
to more
fish?

Use

seafoodguide.mobi
A collection of online
seafood guides

seafoodguide.mobi

SEAFOOD ADVICE

at
your
finger
tips

eartheasy

27 Guides included
Audubon, BOI, CHEC's Safe Fish Chart, Coop America, Earth Easy,
Endangered Fish Alliance, Fischratgeber, Friend of the sea, Guia de
consume responsable de pescado, Hawaii Seafood Buyer’s guide, MCS
Fishonline, Monterey Fishmarket, Mother Earth News, MSC, Natural
Choice, NCPH Fish Consumption Advisories, NRDC Mercury in fish wallet
guide, Oceans alive, PCC Natural Markets, Seafood Choices Alliance,
Seafood wallet card, Seafood Watch Seafood guide, Star Chefs
sustainable Seafod guide, Sustainable fishing guide, The Essential Eating
Well Seafood Guide, WSDOH Healthy Fish Eating Guide, WWF Guides

Enter your desired seafood

?

Receive your advice

Green choice
Enjoy!

This fish is fished in a
sustainable manner.

Yellow choice
Questionable?

This fish is fished in a questionable manner.
Consumers are alerted to make your own
choice.

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

Generalizing the advice

Generalizing the advice
All advice available online are
coordinated in 3 traffic light classes:
═ Enjoy/Safe to eat/Better
Choices/Best choices…
═ Be careful/Caution/Moderate
Risk/Good alternatives…
═ Avoid/Avoid/Best to
Avoid/Avoid…

How many countries so far?

17:

Australia, Belgium, Canada, Finland,
France, Germany, Hong Kong,
Indonesia, Italy, Netherlands, New
Zealand, South Africa, Spain,
Sweden, Switzerland, UK, USA

Click on a flag for list by country

Is there a Spanish guide?

What does it say about Bacalao?

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

More to know about Bacalao?

Source:
Guía de Consumo

Guía de Consumo
Facts about cod 1

Guía de Consumo
Facts about cod 2

Guía de Consumo
Facts about cod 3

Search by name

Search by name

Albacore tuna

Albacore tuna, 9 responses

Why more than 1 advice?

Albacore tuna, more information

Albacore tuna, more information

Seafood Watch Seafood Guide

PCC Natural Markets

MCS Fishonline Fish to Eat

Endangered Fish Alliance

CHEC’s Safe Fish Chart

Albacore tuna, more information

Species Information in
FishBase

Enter you desired seafood

Mahi mahi

Mahi mahi

Mahi mahi, 9 responses

Click on the ruler

Minimum length at maturity

Why the
RULER?

To help consumers buy fish that have already spawned
To help fish reach their size of maturity before fished
To prevent gear use of too small mesh sizes
To secure fish production for next generation

DON’T

eat the babies!
Immature fish cannot reproduce
No more fish for
future generations

Quiz!

Win a Don’t eat babies
T-shirt for your baby

Ask us how…

Acknowledgements

www.incofish.org

INCO Contract number 003739

Animation by Joann Glorioso
Illustration by Rachel Atanacio
Contents by Charlotta Jarnmark


Slide 47

How can
we help
future
generations
to more
fish?

Use

seafoodguide.mobi
A collection of online
seafood guides

seafoodguide.mobi

SEAFOOD ADVICE

at
your
finger
tips

eartheasy

27 Guides included
Audubon, BOI, CHEC's Safe Fish Chart, Coop America, Earth Easy,
Endangered Fish Alliance, Fischratgeber, Friend of the sea, Guia de
consume responsable de pescado, Hawaii Seafood Buyer’s guide, MCS
Fishonline, Monterey Fishmarket, Mother Earth News, MSC, Natural
Choice, NCPH Fish Consumption Advisories, NRDC Mercury in fish wallet
guide, Oceans alive, PCC Natural Markets, Seafood Choices Alliance,
Seafood wallet card, Seafood Watch Seafood guide, Star Chefs
sustainable Seafod guide, Sustainable fishing guide, The Essential Eating
Well Seafood Guide, WSDOH Healthy Fish Eating Guide, WWF Guides

Enter your desired seafood

?

Receive your advice

Green choice
Enjoy!

This fish is fished in a
sustainable manner.

Yellow choice
Questionable?

This fish is fished in a questionable manner.
Consumers are alerted to make your own
choice.

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

Generalizing the advice

Generalizing the advice
All advice available online are
coordinated in 3 traffic light classes:
═ Enjoy/Safe to eat/Better
Choices/Best choices…
═ Be careful/Caution/Moderate
Risk/Good alternatives…
═ Avoid/Avoid/Best to
Avoid/Avoid…

How many countries so far?

17:

Australia, Belgium, Canada, Finland,
France, Germany, Hong Kong,
Indonesia, Italy, Netherlands, New
Zealand, South Africa, Spain,
Sweden, Switzerland, UK, USA

Click on a flag for list by country

Is there a Spanish guide?

What does it say about Bacalao?

Red choice
Avoid!

This fish is fished in an unsustainable manner.
The fishing methods damage the ecosystem.
Discourage the trade of this fish by voting
with your wallets.

More to know about Bacalao?

Source:
Guía de Consumo

Guía de Consumo
Facts about cod 1

Guía de Consumo
Facts about cod 2

Guía de Consumo
Facts about cod 3

Search by name

Search by name

Albacore tuna

Albacore tuna, 9 responses

Why more than 1 advice?

Albacore tuna, more information

Albacore tuna, more information

Seafood Watch Seafood Guide

PCC Natural Markets

MCS Fishonline Fish to Eat

Endangered Fish Alliance

CHEC’s Safe Fish Chart

Albacore tuna, more information

Species Information in
FishBase

Enter you desired seafood

Mahi mahi

Mahi mahi

Mahi mahi, 9 responses

Click on the ruler

Minimum length at maturity

Why the
RULER?

To help consumers buy fish that have already spawned
To help fish reach their size of maturity before fished
To prevent gear use of too small mesh sizes
To secure fish production for next generation

DON’T

eat the babies!
Immature fish cannot reproduce
No more fish for
future generations

Quiz!

Win a Don’t eat babies
T-shirt for your baby

Ask us how…

Acknowledgements

www.incofish.org

INCO Contract number 003739

Animation by Joann Glorioso
Illustration by Rachel Atanacio
Contents by Charlotta Jarnmark