Slide 1

PROUDLY
MADE IN SPAIN
SINCE 1881


Slide 2

Company Overview
 Over a century producing premium
chocolate
 Turnover 2012: over 100 Millions Euros.

 Employees: 260
 Total Production 2012: 12 Million Kg

Villajoyosa
Alicante · Spain


Slide 3

Sales
(Thousand €)

98,468

101,762

91,202
76,757
60,348

25,986

1995

2003

2006

2009

2011

2012
Source: Valor Chocolates


Slide 4

Export Markets

50
COUNTRIES


Slide 5

Valor Unique Selling Proposition


Slide 6

Spain origin of chocolate
Chocolate was first produced in Spain in 1528 by
Brother Aguilar; a monk that traveled to America
with conqueror Hernan Cortes from Monasterio de
Piedra (Zaragoza), where he blended Cocoa beans
with sugar, vanilla and cinnamom to make the
drink less bitter and suitable for European taste.
This original recipe was kept secret in Spain for
100 years, and consumed originally by the royalty
and high class only.

Map showing Hernan Cortes trip back from Mexico to Spain.

Print showing Monks from Piedra Monastery in
Zaragoza, producing chocolate for the first
time in Spain.


Slide 7

Spanish Market Share Chocolate Bars
TAM Dec/Nov 2012

40%

35%
30%

25%
20%
15%

10%
5%

0%
TAM DN-12

NESTLÉ
27,59%

VALOR
14,77%

LINDT
11,05%

KRAFT
12,76%

OTHERS
4,76%

P. LABEL
29,06%


Slide 8

From bean to bar: Origins

Premium Cocoa origins
Ecuador
Panama
Ghana


Slide 9

From bean to bar: Valor Manufacturing Process

Ecuador
Panama
Ghana

Moulding

Cocoa Beans
processing

Cocoa
Mass

Cool down &
Demoulding

Refining &
Conching

Packaging

Chocolate

Distribution


Slide 10

From bean to bar: Other Brands Manufacturing Process

OTHER BRANDS
Purchase Chocolate Formula
From a Global Supplier

Moulding

Cool down &
Demoulding

Packaging

Distribution


Slide 11

Sugar Free: World Atlas Diabetes


Slide 12

Sugar free: In Other Categories
Sugar Free Soft
Drink Market


Slide 13

Sugar free chocolate Market
20.000.000 €
10 Years
6,5% Share
Market Share in Sugar Free
Spanish Chocolate Market
70%

60%
50%

40%
30%

20%
10%

0%
TAM DN-12

NESTLÉ
9,95%

VALOR
67,61%

LINDT
0,00%

KRAFT
0,00%

OTHERS
5,28%

P. LABEL
17,16%

*Dec/Nov 2012


Slide 14

Sugar Free: Sweeteners used by Valor
•

•

MALTITOL

Natural sweetener produced from wheat and corn

Improves*

•

Taste profile/ Texture

•

Does not produce Tooth decay

•

Aftertaste

•

Enhances the natural cocoa flavors of
chocolate.

•

50% less calories than Sucrose

•

The glycemic response of Maltitol is 25 in diabetics

•

Natural sweetener from a plant native to South America tropical regions

•

It has up to 300 times the sweetness of sugar

•

Stevia was approved for use in the EU starting in December 2011

STEVIA
(*) Compared with other sweeteners


Slide 15

Marcona Almond
Considered the Queen of Almonds, is sweeter, moister,
heart shaped, and delicately soft.
Marcona is original from Spain and requires a very specific
climate and care, in return offers an incomparable taste.
Unique for its taste and quality,
Marcona variety enjoys special
recognition among experts
45%
40%
worldwide.

Market Share in Chocolate w/Almond
Spanish Chocolate Market

35%
30%
25%
20%
15%
10%
5%
0%

TAM DN-12

NESTLÉ
17,17%

VALOR
43,00%

LINDT
3,86%

KRAFT
6,10%

OTHERS
2,15%

*Dec/Nov 2012

P. LABEL
27,72%


Slide 16

Chocolate Brands
Branded Premium

$4,00

$3,00

Indulgence

$2,00

$1,00

Private Label

Health/Diet


Slide 17

3 Segments to Success
Specialty Range
(Marcona):
Gourmet Consumer

Premium Range:
Indulgence
Consumer

Sugar Free Range:
Health & Fitness
Consumer


Slide 18

Sugar Free bars
100 gr / 3.5 oz

Milk

Dark

70%

150 gr / 5.3 oz Mousse

Milk &
Hazelnuts

72% & Nibs

150 gr / 5.3 oz Nuts

Milk with
Almonds

Milk with
Hazelnuts

Dark with
Almonds

Dark with
Hazelnuts

Dark &
Truffle

70% &
Orange


Slide 19

Sugar Free Impulse & Gift Box
200gr / 7.05 oz Gift Box

40 gr / 1.41 oz Impulse bars


Slide 20

Premium range bars
Premium 70% 100 gr/ 3.5 oz

70%

Orange

Premium Milk 100 gr/ 3.5 oz

Milk

Milk with Wafer

Mint

Forest Fruits

Toffee


Slide 21

Marcona range bars
100 gr / 3.5 oz

70% with
Almonds

Dark with
Almonds

Milk with
Almonds


Slide 22

Chocolate Drinks
Tablet 300 gr/10.58oz

Sugar Free
Tablet 200 gr/7.5 z

Cocoa Powder

Sugar free
Cocoa Powder

Chocolate Drink

Sugar free
Pure Cocoa Powder


Slide 23

Demos


Slide 24

Shippers & Displays


Slide 25

Communication
Customized Delivery Vans


Slide 26

Chocolates Valor, S.A.
Pianista Gonzalo Soriano, 13
03570 – Villajoyosa (Alicante)
Spain
+34 965 890 950
[email protected]
www.valor.es