Capturing New Value with Cloud Ugo Govigli President and CEO, NEC Italia 19 October 2010 The long wave of financial Tsunami … Jobless at 12% growing … VAT.

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Transcript Capturing New Value with Cloud Ugo Govigli President and CEO, NEC Italia 19 October 2010 The long wave of financial Tsunami … Jobless at 12% growing … VAT.

Slide 1

Capturing New Value with Cloud
Ugo Govigli
President and CEO, NEC Italia
19 October 2010

The long wave of financial Tsunami …

Jobless at
12% growing


VAT increase
to 23% and
economical
crisis had a
tremendous
impact on
Greek SME;

175.000
SME risk
to close
within 1H
2011;

Within 2011,
the loss of
jobs could
reach 300.000
units;

Greek SME
loosing
90.000 jobs in
2010;

15% of shops
closed;

SME
represent in
Greece 95%
of the
Companies;
Published by Ime-Gsevee, 2Q10

Page 2

© NEC Corporation 2010

NEC Confidential

… is challenging the world of ICT
“On demand” concept is crucial
The user can have what they want ,
when they want it, no planning required
No upfront investment and best of all,
no long term commitment.
Services must meet expected levels
of reliability, security and flexibility.

ICT becomes one possible way to re-launch the SME
driving efficiency and providing new revenues sources

Page 3

© NEC Corporation 2010

NEC Confidential

“Cloud” is 4th Revolution in ICT
Cloud is emerging in Telecom Carrier’s area.
Conventional Carrier’s services are absorbed by
cheap and simple Internet based services.

1st Revolution
Telephone
Revolution

th

4
3rd
2nd
Revolution Revolution Revolution

2nd Revolution

3rd Revolution
Broadband
Revolution

4th Revolution

Communication Market Size

Mobile
Revolution

Cloud (SaaS)

IP (Web, E-mail, VoIP)

Fixed telephone
(Phone call, FAX)

Cloud
Revolution

Page 4

NEC Confidential

Mobile
telephone

Cloud means different focus and segments …

Cloud
Development
Platforms &
Hosting providers

Carriers,
SaaS providers
and other
clouds

Web 2.0
Advertising
funded
Services

IT providers
With Private
Cloud
infrastructure

Public
Enterprise
Cloud
Providers

Large
Enterprise
Enterprise
SME

Science

Startups

Consumer

Web application hosting

IaaS/PaaS

SaaS
NEC Confidential

Surge computing Research Business Process
Outsourcing

… Various types of cloud
Public
Cloud

Inside the
Enterprise

Private
Cloud

Carrier
Clouds

The Internet

Public Clouds

Page 6

NEC Confidential

Virtual
Private
Cloud
Secure Link

To achieve breakthrough the Carrier is essential …

Page 7

NEC Confidential

Cloud means Business Transformation for SME
Enterprises are interested in outsourcing an unprofessional work in order to
concentrate on their core business. This trend will accelerate by SaaS which
enhances the convenience of the web-based business applications.

Business transformation

Application
Software

Application
Software

Application
Software

Application
Software

OS
Middleware

OS
Middleware

OS
Middleware

OS
Middleware

Hardware
(Server)

Hardware
(Server)

Hardware
(Server)

Hardware
(Server)

Ownership/
On Premise
Page 8

User

Housing/
IaaS

Hosting/
PaaS
NEC Confidential

SaaS/ASP

Carrier

Carriers are moving to adapt

Carrier Availability

Internet Scalability
Enterprise Flexibility

Secure, Fast & Guaranteed

Page 9

NEC Confidential

...and NEC can support them ...
Cloud Platform Suite
Servers and Storage

Programmable
Flow
PASOLINK™

SaaS
LTE/SAE Solution
WiMAX
Solution

FTTx Solution

3G/LTE Femtocell

Virtual PC Center
Solution

Digital Signage

Page 10

Digital HGW

NEC Confidential

... as we are proving it on the field
NEC Selected by Telefonica as a Strategic Partner for Cloud Computing
Portal Name: APLICATECA
(Application Library)
Release Date: July 2009 (2
months Friendly User trial
initially)
Customers Phase 1 :
Telefonica SOHO – Fixed
Line/ADSL Business
Customers
Customers Phase 2:
Movistar Users (20M Mobile
Users)
Customers Phase 3+: Any
Spanish user followed by
global rollout

Page 11

© NEC Corporation 2009

NEC Confidential

Page 11


Slide 2

Capturing New Value with Cloud
Ugo Govigli
President and CEO, NEC Italia
19 October 2010

The long wave of financial Tsunami …

Jobless at
12% growing


VAT increase
to 23% and
economical
crisis had a
tremendous
impact on
Greek SME;

175.000
SME risk
to close
within 1H
2011;

Within 2011,
the loss of
jobs could
reach 300.000
units;

Greek SME
loosing
90.000 jobs in
2010;

15% of shops
closed;

SME
represent in
Greece 95%
of the
Companies;
Published by Ime-Gsevee, 2Q10

Page 2

© NEC Corporation 2010

NEC Confidential

… is challenging the world of ICT
“On demand” concept is crucial
The user can have what they want ,
when they want it, no planning required
No upfront investment and best of all,
no long term commitment.
Services must meet expected levels
of reliability, security and flexibility.

ICT becomes one possible way to re-launch the SME
driving efficiency and providing new revenues sources

Page 3

© NEC Corporation 2010

NEC Confidential

“Cloud” is 4th Revolution in ICT
Cloud is emerging in Telecom Carrier’s area.
Conventional Carrier’s services are absorbed by
cheap and simple Internet based services.

1st Revolution
Telephone
Revolution

th

4
3rd
2nd
Revolution Revolution Revolution

2nd Revolution

3rd Revolution
Broadband
Revolution

4th Revolution

Communication Market Size

Mobile
Revolution

Cloud (SaaS)

IP (Web, E-mail, VoIP)

Fixed telephone
(Phone call, FAX)

Cloud
Revolution

Page 4

NEC Confidential

Mobile
telephone

Cloud means different focus and segments …

Cloud
Development
Platforms &
Hosting providers

Carriers,
SaaS providers
and other
clouds

Web 2.0
Advertising
funded
Services

IT providers
With Private
Cloud
infrastructure

Public
Enterprise
Cloud
Providers

Large
Enterprise
Enterprise
SME

Science

Startups

Consumer

Web application hosting

IaaS/PaaS

SaaS
NEC Confidential

Surge computing Research Business Process
Outsourcing

… Various types of cloud
Public
Cloud

Inside the
Enterprise

Private
Cloud

Carrier
Clouds

The Internet

Public Clouds

Page 6

NEC Confidential

Virtual
Private
Cloud
Secure Link

To achieve breakthrough the Carrier is essential …

Page 7

NEC Confidential

Cloud means Business Transformation for SME
Enterprises are interested in outsourcing an unprofessional work in order to
concentrate on their core business. This trend will accelerate by SaaS which
enhances the convenience of the web-based business applications.

Business transformation

Application
Software

Application
Software

Application
Software

Application
Software

OS
Middleware

OS
Middleware

OS
Middleware

OS
Middleware

Hardware
(Server)

Hardware
(Server)

Hardware
(Server)

Hardware
(Server)

Ownership/
On Premise
Page 8

User

Housing/
IaaS

Hosting/
PaaS
NEC Confidential

SaaS/ASP

Carrier

Carriers are moving to adapt

Carrier Availability

Internet Scalability
Enterprise Flexibility

Secure, Fast & Guaranteed

Page 9

NEC Confidential

...and NEC can support them ...
Cloud Platform Suite
Servers and Storage

Programmable
Flow
PASOLINK™

SaaS
LTE/SAE Solution
WiMAX
Solution

FTTx Solution

3G/LTE Femtocell

Virtual PC Center
Solution

Digital Signage

Page 10

Digital HGW

NEC Confidential

... as we are proving it on the field
NEC Selected by Telefonica as a Strategic Partner for Cloud Computing
Portal Name: APLICATECA
(Application Library)
Release Date: July 2009 (2
months Friendly User trial
initially)
Customers Phase 1 :
Telefonica SOHO – Fixed
Line/ADSL Business
Customers
Customers Phase 2:
Movistar Users (20M Mobile
Users)
Customers Phase 3+: Any
Spanish user followed by
global rollout

Page 11

© NEC Corporation 2009

NEC Confidential

Page 11


Slide 3

Capturing New Value with Cloud
Ugo Govigli
President and CEO, NEC Italia
19 October 2010

The long wave of financial Tsunami …

Jobless at
12% growing


VAT increase
to 23% and
economical
crisis had a
tremendous
impact on
Greek SME;

175.000
SME risk
to close
within 1H
2011;

Within 2011,
the loss of
jobs could
reach 300.000
units;

Greek SME
loosing
90.000 jobs in
2010;

15% of shops
closed;

SME
represent in
Greece 95%
of the
Companies;
Published by Ime-Gsevee, 2Q10

Page 2

© NEC Corporation 2010

NEC Confidential

… is challenging the world of ICT
“On demand” concept is crucial
The user can have what they want ,
when they want it, no planning required
No upfront investment and best of all,
no long term commitment.
Services must meet expected levels
of reliability, security and flexibility.

ICT becomes one possible way to re-launch the SME
driving efficiency and providing new revenues sources

Page 3

© NEC Corporation 2010

NEC Confidential

“Cloud” is 4th Revolution in ICT
Cloud is emerging in Telecom Carrier’s area.
Conventional Carrier’s services are absorbed by
cheap and simple Internet based services.

1st Revolution
Telephone
Revolution

th

4
3rd
2nd
Revolution Revolution Revolution

2nd Revolution

3rd Revolution
Broadband
Revolution

4th Revolution

Communication Market Size

Mobile
Revolution

Cloud (SaaS)

IP (Web, E-mail, VoIP)

Fixed telephone
(Phone call, FAX)

Cloud
Revolution

Page 4

NEC Confidential

Mobile
telephone

Cloud means different focus and segments …

Cloud
Development
Platforms &
Hosting providers

Carriers,
SaaS providers
and other
clouds

Web 2.0
Advertising
funded
Services

IT providers
With Private
Cloud
infrastructure

Public
Enterprise
Cloud
Providers

Large
Enterprise
Enterprise
SME

Science

Startups

Consumer

Web application hosting

IaaS/PaaS

SaaS
NEC Confidential

Surge computing Research Business Process
Outsourcing

… Various types of cloud
Public
Cloud

Inside the
Enterprise

Private
Cloud

Carrier
Clouds

The Internet

Public Clouds

Page 6

NEC Confidential

Virtual
Private
Cloud
Secure Link

To achieve breakthrough the Carrier is essential …

Page 7

NEC Confidential

Cloud means Business Transformation for SME
Enterprises are interested in outsourcing an unprofessional work in order to
concentrate on their core business. This trend will accelerate by SaaS which
enhances the convenience of the web-based business applications.

Business transformation

Application
Software

Application
Software

Application
Software

Application
Software

OS
Middleware

OS
Middleware

OS
Middleware

OS
Middleware

Hardware
(Server)

Hardware
(Server)

Hardware
(Server)

Hardware
(Server)

Ownership/
On Premise
Page 8

User

Housing/
IaaS

Hosting/
PaaS
NEC Confidential

SaaS/ASP

Carrier

Carriers are moving to adapt

Carrier Availability

Internet Scalability
Enterprise Flexibility

Secure, Fast & Guaranteed

Page 9

NEC Confidential

...and NEC can support them ...
Cloud Platform Suite
Servers and Storage

Programmable
Flow
PASOLINK™

SaaS
LTE/SAE Solution
WiMAX
Solution

FTTx Solution

3G/LTE Femtocell

Virtual PC Center
Solution

Digital Signage

Page 10

Digital HGW

NEC Confidential

... as we are proving it on the field
NEC Selected by Telefonica as a Strategic Partner for Cloud Computing
Portal Name: APLICATECA
(Application Library)
Release Date: July 2009 (2
months Friendly User trial
initially)
Customers Phase 1 :
Telefonica SOHO – Fixed
Line/ADSL Business
Customers
Customers Phase 2:
Movistar Users (20M Mobile
Users)
Customers Phase 3+: Any
Spanish user followed by
global rollout

Page 11

© NEC Corporation 2009

NEC Confidential

Page 11


Slide 4

Capturing New Value with Cloud
Ugo Govigli
President and CEO, NEC Italia
19 October 2010

The long wave of financial Tsunami …

Jobless at
12% growing


VAT increase
to 23% and
economical
crisis had a
tremendous
impact on
Greek SME;

175.000
SME risk
to close
within 1H
2011;

Within 2011,
the loss of
jobs could
reach 300.000
units;

Greek SME
loosing
90.000 jobs in
2010;

15% of shops
closed;

SME
represent in
Greece 95%
of the
Companies;
Published by Ime-Gsevee, 2Q10

Page 2

© NEC Corporation 2010

NEC Confidential

… is challenging the world of ICT
“On demand” concept is crucial
The user can have what they want ,
when they want it, no planning required
No upfront investment and best of all,
no long term commitment.
Services must meet expected levels
of reliability, security and flexibility.

ICT becomes one possible way to re-launch the SME
driving efficiency and providing new revenues sources

Page 3

© NEC Corporation 2010

NEC Confidential

“Cloud” is 4th Revolution in ICT
Cloud is emerging in Telecom Carrier’s area.
Conventional Carrier’s services are absorbed by
cheap and simple Internet based services.

1st Revolution
Telephone
Revolution

th

4
3rd
2nd
Revolution Revolution Revolution

2nd Revolution

3rd Revolution
Broadband
Revolution

4th Revolution

Communication Market Size

Mobile
Revolution

Cloud (SaaS)

IP (Web, E-mail, VoIP)

Fixed telephone
(Phone call, FAX)

Cloud
Revolution

Page 4

NEC Confidential

Mobile
telephone

Cloud means different focus and segments …

Cloud
Development
Platforms &
Hosting providers

Carriers,
SaaS providers
and other
clouds

Web 2.0
Advertising
funded
Services

IT providers
With Private
Cloud
infrastructure

Public
Enterprise
Cloud
Providers

Large
Enterprise
Enterprise
SME

Science

Startups

Consumer

Web application hosting

IaaS/PaaS

SaaS
NEC Confidential

Surge computing Research Business Process
Outsourcing

… Various types of cloud
Public
Cloud

Inside the
Enterprise

Private
Cloud

Carrier
Clouds

The Internet

Public Clouds

Page 6

NEC Confidential

Virtual
Private
Cloud
Secure Link

To achieve breakthrough the Carrier is essential …

Page 7

NEC Confidential

Cloud means Business Transformation for SME
Enterprises are interested in outsourcing an unprofessional work in order to
concentrate on their core business. This trend will accelerate by SaaS which
enhances the convenience of the web-based business applications.

Business transformation

Application
Software

Application
Software

Application
Software

Application
Software

OS
Middleware

OS
Middleware

OS
Middleware

OS
Middleware

Hardware
(Server)

Hardware
(Server)

Hardware
(Server)

Hardware
(Server)

Ownership/
On Premise
Page 8

User

Housing/
IaaS

Hosting/
PaaS
NEC Confidential

SaaS/ASP

Carrier

Carriers are moving to adapt

Carrier Availability

Internet Scalability
Enterprise Flexibility

Secure, Fast & Guaranteed

Page 9

NEC Confidential

...and NEC can support them ...
Cloud Platform Suite
Servers and Storage

Programmable
Flow
PASOLINK™

SaaS
LTE/SAE Solution
WiMAX
Solution

FTTx Solution

3G/LTE Femtocell

Virtual PC Center
Solution

Digital Signage

Page 10

Digital HGW

NEC Confidential

... as we are proving it on the field
NEC Selected by Telefonica as a Strategic Partner for Cloud Computing
Portal Name: APLICATECA
(Application Library)
Release Date: July 2009 (2
months Friendly User trial
initially)
Customers Phase 1 :
Telefonica SOHO – Fixed
Line/ADSL Business
Customers
Customers Phase 2:
Movistar Users (20M Mobile
Users)
Customers Phase 3+: Any
Spanish user followed by
global rollout

Page 11

© NEC Corporation 2009

NEC Confidential

Page 11


Slide 5

Capturing New Value with Cloud
Ugo Govigli
President and CEO, NEC Italia
19 October 2010

The long wave of financial Tsunami …

Jobless at
12% growing


VAT increase
to 23% and
economical
crisis had a
tremendous
impact on
Greek SME;

175.000
SME risk
to close
within 1H
2011;

Within 2011,
the loss of
jobs could
reach 300.000
units;

Greek SME
loosing
90.000 jobs in
2010;

15% of shops
closed;

SME
represent in
Greece 95%
of the
Companies;
Published by Ime-Gsevee, 2Q10

Page 2

© NEC Corporation 2010

NEC Confidential

… is challenging the world of ICT
“On demand” concept is crucial
The user can have what they want ,
when they want it, no planning required
No upfront investment and best of all,
no long term commitment.
Services must meet expected levels
of reliability, security and flexibility.

ICT becomes one possible way to re-launch the SME
driving efficiency and providing new revenues sources

Page 3

© NEC Corporation 2010

NEC Confidential

“Cloud” is 4th Revolution in ICT
Cloud is emerging in Telecom Carrier’s area.
Conventional Carrier’s services are absorbed by
cheap and simple Internet based services.

1st Revolution
Telephone
Revolution

th

4
3rd
2nd
Revolution Revolution Revolution

2nd Revolution

3rd Revolution
Broadband
Revolution

4th Revolution

Communication Market Size

Mobile
Revolution

Cloud (SaaS)

IP (Web, E-mail, VoIP)

Fixed telephone
(Phone call, FAX)

Cloud
Revolution

Page 4

NEC Confidential

Mobile
telephone

Cloud means different focus and segments …

Cloud
Development
Platforms &
Hosting providers

Carriers,
SaaS providers
and other
clouds

Web 2.0
Advertising
funded
Services

IT providers
With Private
Cloud
infrastructure

Public
Enterprise
Cloud
Providers

Large
Enterprise
Enterprise
SME

Science

Startups

Consumer

Web application hosting

IaaS/PaaS

SaaS
NEC Confidential

Surge computing Research Business Process
Outsourcing

… Various types of cloud
Public
Cloud

Inside the
Enterprise

Private
Cloud

Carrier
Clouds

The Internet

Public Clouds

Page 6

NEC Confidential

Virtual
Private
Cloud
Secure Link

To achieve breakthrough the Carrier is essential …

Page 7

NEC Confidential

Cloud means Business Transformation for SME
Enterprises are interested in outsourcing an unprofessional work in order to
concentrate on their core business. This trend will accelerate by SaaS which
enhances the convenience of the web-based business applications.

Business transformation

Application
Software

Application
Software

Application
Software

Application
Software

OS
Middleware

OS
Middleware

OS
Middleware

OS
Middleware

Hardware
(Server)

Hardware
(Server)

Hardware
(Server)

Hardware
(Server)

Ownership/
On Premise
Page 8

User

Housing/
IaaS

Hosting/
PaaS
NEC Confidential

SaaS/ASP

Carrier

Carriers are moving to adapt

Carrier Availability

Internet Scalability
Enterprise Flexibility

Secure, Fast & Guaranteed

Page 9

NEC Confidential

...and NEC can support them ...
Cloud Platform Suite
Servers and Storage

Programmable
Flow
PASOLINK™

SaaS
LTE/SAE Solution
WiMAX
Solution

FTTx Solution

3G/LTE Femtocell

Virtual PC Center
Solution

Digital Signage

Page 10

Digital HGW

NEC Confidential

... as we are proving it on the field
NEC Selected by Telefonica as a Strategic Partner for Cloud Computing
Portal Name: APLICATECA
(Application Library)
Release Date: July 2009 (2
months Friendly User trial
initially)
Customers Phase 1 :
Telefonica SOHO – Fixed
Line/ADSL Business
Customers
Customers Phase 2:
Movistar Users (20M Mobile
Users)
Customers Phase 3+: Any
Spanish user followed by
global rollout

Page 11

© NEC Corporation 2009

NEC Confidential

Page 11


Slide 6

Capturing New Value with Cloud
Ugo Govigli
President and CEO, NEC Italia
19 October 2010

The long wave of financial Tsunami …

Jobless at
12% growing


VAT increase
to 23% and
economical
crisis had a
tremendous
impact on
Greek SME;

175.000
SME risk
to close
within 1H
2011;

Within 2011,
the loss of
jobs could
reach 300.000
units;

Greek SME
loosing
90.000 jobs in
2010;

15% of shops
closed;

SME
represent in
Greece 95%
of the
Companies;
Published by Ime-Gsevee, 2Q10

Page 2

© NEC Corporation 2010

NEC Confidential

… is challenging the world of ICT
“On demand” concept is crucial
The user can have what they want ,
when they want it, no planning required
No upfront investment and best of all,
no long term commitment.
Services must meet expected levels
of reliability, security and flexibility.

ICT becomes one possible way to re-launch the SME
driving efficiency and providing new revenues sources

Page 3

© NEC Corporation 2010

NEC Confidential

“Cloud” is 4th Revolution in ICT
Cloud is emerging in Telecom Carrier’s area.
Conventional Carrier’s services are absorbed by
cheap and simple Internet based services.

1st Revolution
Telephone
Revolution

th

4
3rd
2nd
Revolution Revolution Revolution

2nd Revolution

3rd Revolution
Broadband
Revolution

4th Revolution

Communication Market Size

Mobile
Revolution

Cloud (SaaS)

IP (Web, E-mail, VoIP)

Fixed telephone
(Phone call, FAX)

Cloud
Revolution

Page 4

NEC Confidential

Mobile
telephone

Cloud means different focus and segments …

Cloud
Development
Platforms &
Hosting providers

Carriers,
SaaS providers
and other
clouds

Web 2.0
Advertising
funded
Services

IT providers
With Private
Cloud
infrastructure

Public
Enterprise
Cloud
Providers

Large
Enterprise
Enterprise
SME

Science

Startups

Consumer

Web application hosting

IaaS/PaaS

SaaS
NEC Confidential

Surge computing Research Business Process
Outsourcing

… Various types of cloud
Public
Cloud

Inside the
Enterprise

Private
Cloud

Carrier
Clouds

The Internet

Public Clouds

Page 6

NEC Confidential

Virtual
Private
Cloud
Secure Link

To achieve breakthrough the Carrier is essential …

Page 7

NEC Confidential

Cloud means Business Transformation for SME
Enterprises are interested in outsourcing an unprofessional work in order to
concentrate on their core business. This trend will accelerate by SaaS which
enhances the convenience of the web-based business applications.

Business transformation

Application
Software

Application
Software

Application
Software

Application
Software

OS
Middleware

OS
Middleware

OS
Middleware

OS
Middleware

Hardware
(Server)

Hardware
(Server)

Hardware
(Server)

Hardware
(Server)

Ownership/
On Premise
Page 8

User

Housing/
IaaS

Hosting/
PaaS
NEC Confidential

SaaS/ASP

Carrier

Carriers are moving to adapt

Carrier Availability

Internet Scalability
Enterprise Flexibility

Secure, Fast & Guaranteed

Page 9

NEC Confidential

...and NEC can support them ...
Cloud Platform Suite
Servers and Storage

Programmable
Flow
PASOLINK™

SaaS
LTE/SAE Solution
WiMAX
Solution

FTTx Solution

3G/LTE Femtocell

Virtual PC Center
Solution

Digital Signage

Page 10

Digital HGW

NEC Confidential

... as we are proving it on the field
NEC Selected by Telefonica as a Strategic Partner for Cloud Computing
Portal Name: APLICATECA
(Application Library)
Release Date: July 2009 (2
months Friendly User trial
initially)
Customers Phase 1 :
Telefonica SOHO – Fixed
Line/ADSL Business
Customers
Customers Phase 2:
Movistar Users (20M Mobile
Users)
Customers Phase 3+: Any
Spanish user followed by
global rollout

Page 11

© NEC Corporation 2009

NEC Confidential

Page 11


Slide 7

Capturing New Value with Cloud
Ugo Govigli
President and CEO, NEC Italia
19 October 2010

The long wave of financial Tsunami …

Jobless at
12% growing


VAT increase
to 23% and
economical
crisis had a
tremendous
impact on
Greek SME;

175.000
SME risk
to close
within 1H
2011;

Within 2011,
the loss of
jobs could
reach 300.000
units;

Greek SME
loosing
90.000 jobs in
2010;

15% of shops
closed;

SME
represent in
Greece 95%
of the
Companies;
Published by Ime-Gsevee, 2Q10

Page 2

© NEC Corporation 2010

NEC Confidential

… is challenging the world of ICT
“On demand” concept is crucial
The user can have what they want ,
when they want it, no planning required
No upfront investment and best of all,
no long term commitment.
Services must meet expected levels
of reliability, security and flexibility.

ICT becomes one possible way to re-launch the SME
driving efficiency and providing new revenues sources

Page 3

© NEC Corporation 2010

NEC Confidential

“Cloud” is 4th Revolution in ICT
Cloud is emerging in Telecom Carrier’s area.
Conventional Carrier’s services are absorbed by
cheap and simple Internet based services.

1st Revolution
Telephone
Revolution

th

4
3rd
2nd
Revolution Revolution Revolution

2nd Revolution

3rd Revolution
Broadband
Revolution

4th Revolution

Communication Market Size

Mobile
Revolution

Cloud (SaaS)

IP (Web, E-mail, VoIP)

Fixed telephone
(Phone call, FAX)

Cloud
Revolution

Page 4

NEC Confidential

Mobile
telephone

Cloud means different focus and segments …

Cloud
Development
Platforms &
Hosting providers

Carriers,
SaaS providers
and other
clouds

Web 2.0
Advertising
funded
Services

IT providers
With Private
Cloud
infrastructure

Public
Enterprise
Cloud
Providers

Large
Enterprise
Enterprise
SME

Science

Startups

Consumer

Web application hosting

IaaS/PaaS

SaaS
NEC Confidential

Surge computing Research Business Process
Outsourcing

… Various types of cloud
Public
Cloud

Inside the
Enterprise

Private
Cloud

Carrier
Clouds

The Internet

Public Clouds

Page 6

NEC Confidential

Virtual
Private
Cloud
Secure Link

To achieve breakthrough the Carrier is essential …

Page 7

NEC Confidential

Cloud means Business Transformation for SME
Enterprises are interested in outsourcing an unprofessional work in order to
concentrate on their core business. This trend will accelerate by SaaS which
enhances the convenience of the web-based business applications.

Business transformation

Application
Software

Application
Software

Application
Software

Application
Software

OS
Middleware

OS
Middleware

OS
Middleware

OS
Middleware

Hardware
(Server)

Hardware
(Server)

Hardware
(Server)

Hardware
(Server)

Ownership/
On Premise
Page 8

User

Housing/
IaaS

Hosting/
PaaS
NEC Confidential

SaaS/ASP

Carrier

Carriers are moving to adapt

Carrier Availability

Internet Scalability
Enterprise Flexibility

Secure, Fast & Guaranteed

Page 9

NEC Confidential

...and NEC can support them ...
Cloud Platform Suite
Servers and Storage

Programmable
Flow
PASOLINK™

SaaS
LTE/SAE Solution
WiMAX
Solution

FTTx Solution

3G/LTE Femtocell

Virtual PC Center
Solution

Digital Signage

Page 10

Digital HGW

NEC Confidential

... as we are proving it on the field
NEC Selected by Telefonica as a Strategic Partner for Cloud Computing
Portal Name: APLICATECA
(Application Library)
Release Date: July 2009 (2
months Friendly User trial
initially)
Customers Phase 1 :
Telefonica SOHO – Fixed
Line/ADSL Business
Customers
Customers Phase 2:
Movistar Users (20M Mobile
Users)
Customers Phase 3+: Any
Spanish user followed by
global rollout

Page 11

© NEC Corporation 2009

NEC Confidential

Page 11


Slide 8

Capturing New Value with Cloud
Ugo Govigli
President and CEO, NEC Italia
19 October 2010

The long wave of financial Tsunami …

Jobless at
12% growing


VAT increase
to 23% and
economical
crisis had a
tremendous
impact on
Greek SME;

175.000
SME risk
to close
within 1H
2011;

Within 2011,
the loss of
jobs could
reach 300.000
units;

Greek SME
loosing
90.000 jobs in
2010;

15% of shops
closed;

SME
represent in
Greece 95%
of the
Companies;
Published by Ime-Gsevee, 2Q10

Page 2

© NEC Corporation 2010

NEC Confidential

… is challenging the world of ICT
“On demand” concept is crucial
The user can have what they want ,
when they want it, no planning required
No upfront investment and best of all,
no long term commitment.
Services must meet expected levels
of reliability, security and flexibility.

ICT becomes one possible way to re-launch the SME
driving efficiency and providing new revenues sources

Page 3

© NEC Corporation 2010

NEC Confidential

“Cloud” is 4th Revolution in ICT
Cloud is emerging in Telecom Carrier’s area.
Conventional Carrier’s services are absorbed by
cheap and simple Internet based services.

1st Revolution
Telephone
Revolution

th

4
3rd
2nd
Revolution Revolution Revolution

2nd Revolution

3rd Revolution
Broadband
Revolution

4th Revolution

Communication Market Size

Mobile
Revolution

Cloud (SaaS)

IP (Web, E-mail, VoIP)

Fixed telephone
(Phone call, FAX)

Cloud
Revolution

Page 4

NEC Confidential

Mobile
telephone

Cloud means different focus and segments …

Cloud
Development
Platforms &
Hosting providers

Carriers,
SaaS providers
and other
clouds

Web 2.0
Advertising
funded
Services

IT providers
With Private
Cloud
infrastructure

Public
Enterprise
Cloud
Providers

Large
Enterprise
Enterprise
SME

Science

Startups

Consumer

Web application hosting

IaaS/PaaS

SaaS
NEC Confidential

Surge computing Research Business Process
Outsourcing

… Various types of cloud
Public
Cloud

Inside the
Enterprise

Private
Cloud

Carrier
Clouds

The Internet

Public Clouds

Page 6

NEC Confidential

Virtual
Private
Cloud
Secure Link

To achieve breakthrough the Carrier is essential …

Page 7

NEC Confidential

Cloud means Business Transformation for SME
Enterprises are interested in outsourcing an unprofessional work in order to
concentrate on their core business. This trend will accelerate by SaaS which
enhances the convenience of the web-based business applications.

Business transformation

Application
Software

Application
Software

Application
Software

Application
Software

OS
Middleware

OS
Middleware

OS
Middleware

OS
Middleware

Hardware
(Server)

Hardware
(Server)

Hardware
(Server)

Hardware
(Server)

Ownership/
On Premise
Page 8

User

Housing/
IaaS

Hosting/
PaaS
NEC Confidential

SaaS/ASP

Carrier

Carriers are moving to adapt

Carrier Availability

Internet Scalability
Enterprise Flexibility

Secure, Fast & Guaranteed

Page 9

NEC Confidential

...and NEC can support them ...
Cloud Platform Suite
Servers and Storage

Programmable
Flow
PASOLINK™

SaaS
LTE/SAE Solution
WiMAX
Solution

FTTx Solution

3G/LTE Femtocell

Virtual PC Center
Solution

Digital Signage

Page 10

Digital HGW

NEC Confidential

... as we are proving it on the field
NEC Selected by Telefonica as a Strategic Partner for Cloud Computing
Portal Name: APLICATECA
(Application Library)
Release Date: July 2009 (2
months Friendly User trial
initially)
Customers Phase 1 :
Telefonica SOHO – Fixed
Line/ADSL Business
Customers
Customers Phase 2:
Movistar Users (20M Mobile
Users)
Customers Phase 3+: Any
Spanish user followed by
global rollout

Page 11

© NEC Corporation 2009

NEC Confidential

Page 11


Slide 9

Capturing New Value with Cloud
Ugo Govigli
President and CEO, NEC Italia
19 October 2010

The long wave of financial Tsunami …

Jobless at
12% growing


VAT increase
to 23% and
economical
crisis had a
tremendous
impact on
Greek SME;

175.000
SME risk
to close
within 1H
2011;

Within 2011,
the loss of
jobs could
reach 300.000
units;

Greek SME
loosing
90.000 jobs in
2010;

15% of shops
closed;

SME
represent in
Greece 95%
of the
Companies;
Published by Ime-Gsevee, 2Q10

Page 2

© NEC Corporation 2010

NEC Confidential

… is challenging the world of ICT
“On demand” concept is crucial
The user can have what they want ,
when they want it, no planning required
No upfront investment and best of all,
no long term commitment.
Services must meet expected levels
of reliability, security and flexibility.

ICT becomes one possible way to re-launch the SME
driving efficiency and providing new revenues sources

Page 3

© NEC Corporation 2010

NEC Confidential

“Cloud” is 4th Revolution in ICT
Cloud is emerging in Telecom Carrier’s area.
Conventional Carrier’s services are absorbed by
cheap and simple Internet based services.

1st Revolution
Telephone
Revolution

th

4
3rd
2nd
Revolution Revolution Revolution

2nd Revolution

3rd Revolution
Broadband
Revolution

4th Revolution

Communication Market Size

Mobile
Revolution

Cloud (SaaS)

IP (Web, E-mail, VoIP)

Fixed telephone
(Phone call, FAX)

Cloud
Revolution

Page 4

NEC Confidential

Mobile
telephone

Cloud means different focus and segments …

Cloud
Development
Platforms &
Hosting providers

Carriers,
SaaS providers
and other
clouds

Web 2.0
Advertising
funded
Services

IT providers
With Private
Cloud
infrastructure

Public
Enterprise
Cloud
Providers

Large
Enterprise
Enterprise
SME

Science

Startups

Consumer

Web application hosting

IaaS/PaaS

SaaS
NEC Confidential

Surge computing Research Business Process
Outsourcing

… Various types of cloud
Public
Cloud

Inside the
Enterprise

Private
Cloud

Carrier
Clouds

The Internet

Public Clouds

Page 6

NEC Confidential

Virtual
Private
Cloud
Secure Link

To achieve breakthrough the Carrier is essential …

Page 7

NEC Confidential

Cloud means Business Transformation for SME
Enterprises are interested in outsourcing an unprofessional work in order to
concentrate on their core business. This trend will accelerate by SaaS which
enhances the convenience of the web-based business applications.

Business transformation

Application
Software

Application
Software

Application
Software

Application
Software

OS
Middleware

OS
Middleware

OS
Middleware

OS
Middleware

Hardware
(Server)

Hardware
(Server)

Hardware
(Server)

Hardware
(Server)

Ownership/
On Premise
Page 8

User

Housing/
IaaS

Hosting/
PaaS
NEC Confidential

SaaS/ASP

Carrier

Carriers are moving to adapt

Carrier Availability

Internet Scalability
Enterprise Flexibility

Secure, Fast & Guaranteed

Page 9

NEC Confidential

...and NEC can support them ...
Cloud Platform Suite
Servers and Storage

Programmable
Flow
PASOLINK™

SaaS
LTE/SAE Solution
WiMAX
Solution

FTTx Solution

3G/LTE Femtocell

Virtual PC Center
Solution

Digital Signage

Page 10

Digital HGW

NEC Confidential

... as we are proving it on the field
NEC Selected by Telefonica as a Strategic Partner for Cloud Computing
Portal Name: APLICATECA
(Application Library)
Release Date: July 2009 (2
months Friendly User trial
initially)
Customers Phase 1 :
Telefonica SOHO – Fixed
Line/ADSL Business
Customers
Customers Phase 2:
Movistar Users (20M Mobile
Users)
Customers Phase 3+: Any
Spanish user followed by
global rollout

Page 11

© NEC Corporation 2009

NEC Confidential

Page 11


Slide 10

Capturing New Value with Cloud
Ugo Govigli
President and CEO, NEC Italia
19 October 2010

The long wave of financial Tsunami …

Jobless at
12% growing


VAT increase
to 23% and
economical
crisis had a
tremendous
impact on
Greek SME;

175.000
SME risk
to close
within 1H
2011;

Within 2011,
the loss of
jobs could
reach 300.000
units;

Greek SME
loosing
90.000 jobs in
2010;

15% of shops
closed;

SME
represent in
Greece 95%
of the
Companies;
Published by Ime-Gsevee, 2Q10

Page 2

© NEC Corporation 2010

NEC Confidential

… is challenging the world of ICT
“On demand” concept is crucial
The user can have what they want ,
when they want it, no planning required
No upfront investment and best of all,
no long term commitment.
Services must meet expected levels
of reliability, security and flexibility.

ICT becomes one possible way to re-launch the SME
driving efficiency and providing new revenues sources

Page 3

© NEC Corporation 2010

NEC Confidential

“Cloud” is 4th Revolution in ICT
Cloud is emerging in Telecom Carrier’s area.
Conventional Carrier’s services are absorbed by
cheap and simple Internet based services.

1st Revolution
Telephone
Revolution

th

4
3rd
2nd
Revolution Revolution Revolution

2nd Revolution

3rd Revolution
Broadband
Revolution

4th Revolution

Communication Market Size

Mobile
Revolution

Cloud (SaaS)

IP (Web, E-mail, VoIP)

Fixed telephone
(Phone call, FAX)

Cloud
Revolution

Page 4

NEC Confidential

Mobile
telephone

Cloud means different focus and segments …

Cloud
Development
Platforms &
Hosting providers

Carriers,
SaaS providers
and other
clouds

Web 2.0
Advertising
funded
Services

IT providers
With Private
Cloud
infrastructure

Public
Enterprise
Cloud
Providers

Large
Enterprise
Enterprise
SME

Science

Startups

Consumer

Web application hosting

IaaS/PaaS

SaaS
NEC Confidential

Surge computing Research Business Process
Outsourcing

… Various types of cloud
Public
Cloud

Inside the
Enterprise

Private
Cloud

Carrier
Clouds

The Internet

Public Clouds

Page 6

NEC Confidential

Virtual
Private
Cloud
Secure Link

To achieve breakthrough the Carrier is essential …

Page 7

NEC Confidential

Cloud means Business Transformation for SME
Enterprises are interested in outsourcing an unprofessional work in order to
concentrate on their core business. This trend will accelerate by SaaS which
enhances the convenience of the web-based business applications.

Business transformation

Application
Software

Application
Software

Application
Software

Application
Software

OS
Middleware

OS
Middleware

OS
Middleware

OS
Middleware

Hardware
(Server)

Hardware
(Server)

Hardware
(Server)

Hardware
(Server)

Ownership/
On Premise
Page 8

User

Housing/
IaaS

Hosting/
PaaS
NEC Confidential

SaaS/ASP

Carrier

Carriers are moving to adapt

Carrier Availability

Internet Scalability
Enterprise Flexibility

Secure, Fast & Guaranteed

Page 9

NEC Confidential

...and NEC can support them ...
Cloud Platform Suite
Servers and Storage

Programmable
Flow
PASOLINK™

SaaS
LTE/SAE Solution
WiMAX
Solution

FTTx Solution

3G/LTE Femtocell

Virtual PC Center
Solution

Digital Signage

Page 10

Digital HGW

NEC Confidential

... as we are proving it on the field
NEC Selected by Telefonica as a Strategic Partner for Cloud Computing
Portal Name: APLICATECA
(Application Library)
Release Date: July 2009 (2
months Friendly User trial
initially)
Customers Phase 1 :
Telefonica SOHO – Fixed
Line/ADSL Business
Customers
Customers Phase 2:
Movistar Users (20M Mobile
Users)
Customers Phase 3+: Any
Spanish user followed by
global rollout

Page 11

© NEC Corporation 2009

NEC Confidential

Page 11


Slide 11

Capturing New Value with Cloud
Ugo Govigli
President and CEO, NEC Italia
19 October 2010

The long wave of financial Tsunami …

Jobless at
12% growing


VAT increase
to 23% and
economical
crisis had a
tremendous
impact on
Greek SME;

175.000
SME risk
to close
within 1H
2011;

Within 2011,
the loss of
jobs could
reach 300.000
units;

Greek SME
loosing
90.000 jobs in
2010;

15% of shops
closed;

SME
represent in
Greece 95%
of the
Companies;
Published by Ime-Gsevee, 2Q10

Page 2

© NEC Corporation 2010

NEC Confidential

… is challenging the world of ICT
“On demand” concept is crucial
The user can have what they want ,
when they want it, no planning required
No upfront investment and best of all,
no long term commitment.
Services must meet expected levels
of reliability, security and flexibility.

ICT becomes one possible way to re-launch the SME
driving efficiency and providing new revenues sources

Page 3

© NEC Corporation 2010

NEC Confidential

“Cloud” is 4th Revolution in ICT
Cloud is emerging in Telecom Carrier’s area.
Conventional Carrier’s services are absorbed by
cheap and simple Internet based services.

1st Revolution
Telephone
Revolution

th

4
3rd
2nd
Revolution Revolution Revolution

2nd Revolution

3rd Revolution
Broadband
Revolution

4th Revolution

Communication Market Size

Mobile
Revolution

Cloud (SaaS)

IP (Web, E-mail, VoIP)

Fixed telephone
(Phone call, FAX)

Cloud
Revolution

Page 4

NEC Confidential

Mobile
telephone

Cloud means different focus and segments …

Cloud
Development
Platforms &
Hosting providers

Carriers,
SaaS providers
and other
clouds

Web 2.0
Advertising
funded
Services

IT providers
With Private
Cloud
infrastructure

Public
Enterprise
Cloud
Providers

Large
Enterprise
Enterprise
SME

Science

Startups

Consumer

Web application hosting

IaaS/PaaS

SaaS
NEC Confidential

Surge computing Research Business Process
Outsourcing

… Various types of cloud
Public
Cloud

Inside the
Enterprise

Private
Cloud

Carrier
Clouds

The Internet

Public Clouds

Page 6

NEC Confidential

Virtual
Private
Cloud
Secure Link

To achieve breakthrough the Carrier is essential …

Page 7

NEC Confidential

Cloud means Business Transformation for SME
Enterprises are interested in outsourcing an unprofessional work in order to
concentrate on their core business. This trend will accelerate by SaaS which
enhances the convenience of the web-based business applications.

Business transformation

Application
Software

Application
Software

Application
Software

Application
Software

OS
Middleware

OS
Middleware

OS
Middleware

OS
Middleware

Hardware
(Server)

Hardware
(Server)

Hardware
(Server)

Hardware
(Server)

Ownership/
On Premise
Page 8

User

Housing/
IaaS

Hosting/
PaaS
NEC Confidential

SaaS/ASP

Carrier

Carriers are moving to adapt

Carrier Availability

Internet Scalability
Enterprise Flexibility

Secure, Fast & Guaranteed

Page 9

NEC Confidential

...and NEC can support them ...
Cloud Platform Suite
Servers and Storage

Programmable
Flow
PASOLINK™

SaaS
LTE/SAE Solution
WiMAX
Solution

FTTx Solution

3G/LTE Femtocell

Virtual PC Center
Solution

Digital Signage

Page 10

Digital HGW

NEC Confidential

... as we are proving it on the field
NEC Selected by Telefonica as a Strategic Partner for Cloud Computing
Portal Name: APLICATECA
(Application Library)
Release Date: July 2009 (2
months Friendly User trial
initially)
Customers Phase 1 :
Telefonica SOHO – Fixed
Line/ADSL Business
Customers
Customers Phase 2:
Movistar Users (20M Mobile
Users)
Customers Phase 3+: Any
Spanish user followed by
global rollout

Page 11

© NEC Corporation 2009

NEC Confidential

Page 11


Slide 12

Capturing New Value with Cloud
Ugo Govigli
President and CEO, NEC Italia
19 October 2010

The long wave of financial Tsunami …

Jobless at
12% growing


VAT increase
to 23% and
economical
crisis had a
tremendous
impact on
Greek SME;

175.000
SME risk
to close
within 1H
2011;

Within 2011,
the loss of
jobs could
reach 300.000
units;

Greek SME
loosing
90.000 jobs in
2010;

15% of shops
closed;

SME
represent in
Greece 95%
of the
Companies;
Published by Ime-Gsevee, 2Q10

Page 2

© NEC Corporation 2010

NEC Confidential

… is challenging the world of ICT
“On demand” concept is crucial
The user can have what they want ,
when they want it, no planning required
No upfront investment and best of all,
no long term commitment.
Services must meet expected levels
of reliability, security and flexibility.

ICT becomes one possible way to re-launch the SME
driving efficiency and providing new revenues sources

Page 3

© NEC Corporation 2010

NEC Confidential

“Cloud” is 4th Revolution in ICT
Cloud is emerging in Telecom Carrier’s area.
Conventional Carrier’s services are absorbed by
cheap and simple Internet based services.

1st Revolution
Telephone
Revolution

th

4
3rd
2nd
Revolution Revolution Revolution

2nd Revolution

3rd Revolution
Broadband
Revolution

4th Revolution

Communication Market Size

Mobile
Revolution

Cloud (SaaS)

IP (Web, E-mail, VoIP)

Fixed telephone
(Phone call, FAX)

Cloud
Revolution

Page 4

NEC Confidential

Mobile
telephone

Cloud means different focus and segments …

Cloud
Development
Platforms &
Hosting providers

Carriers,
SaaS providers
and other
clouds

Web 2.0
Advertising
funded
Services

IT providers
With Private
Cloud
infrastructure

Public
Enterprise
Cloud
Providers

Large
Enterprise
Enterprise
SME

Science

Startups

Consumer

Web application hosting

IaaS/PaaS

SaaS
NEC Confidential

Surge computing Research Business Process
Outsourcing

… Various types of cloud
Public
Cloud

Inside the
Enterprise

Private
Cloud

Carrier
Clouds

The Internet

Public Clouds

Page 6

NEC Confidential

Virtual
Private
Cloud
Secure Link

To achieve breakthrough the Carrier is essential …

Page 7

NEC Confidential

Cloud means Business Transformation for SME
Enterprises are interested in outsourcing an unprofessional work in order to
concentrate on their core business. This trend will accelerate by SaaS which
enhances the convenience of the web-based business applications.

Business transformation

Application
Software

Application
Software

Application
Software

Application
Software

OS
Middleware

OS
Middleware

OS
Middleware

OS
Middleware

Hardware
(Server)

Hardware
(Server)

Hardware
(Server)

Hardware
(Server)

Ownership/
On Premise
Page 8

User

Housing/
IaaS

Hosting/
PaaS
NEC Confidential

SaaS/ASP

Carrier

Carriers are moving to adapt

Carrier Availability

Internet Scalability
Enterprise Flexibility

Secure, Fast & Guaranteed

Page 9

NEC Confidential

...and NEC can support them ...
Cloud Platform Suite
Servers and Storage

Programmable
Flow
PASOLINK™

SaaS
LTE/SAE Solution
WiMAX
Solution

FTTx Solution

3G/LTE Femtocell

Virtual PC Center
Solution

Digital Signage

Page 10

Digital HGW

NEC Confidential

... as we are proving it on the field
NEC Selected by Telefonica as a Strategic Partner for Cloud Computing
Portal Name: APLICATECA
(Application Library)
Release Date: July 2009 (2
months Friendly User trial
initially)
Customers Phase 1 :
Telefonica SOHO – Fixed
Line/ADSL Business
Customers
Customers Phase 2:
Movistar Users (20M Mobile
Users)
Customers Phase 3+: Any
Spanish user followed by
global rollout

Page 11

© NEC Corporation 2009

NEC Confidential

Page 11