Slide 1

Recruiters’ use of employment
websites

Contact
Romain Herbeau
Head of Sales
[email protected]
+33 6 18 84 14 64


Slide 2

Agenda

1

Overview

2

Distribution channel usage

3

Obtained returns

4

Results of the study


Slide 3

1

Overview


Slide 4

The job board industry today

 More than 50% of job boards worldwide are dedicated to a specific
profession/industry
 Over 10% of job boards are dedicated to a specific geographic area
 7% of employment sites are aggregators
 The number of general job boards is far above the global average in
Europe (over 30% v. about 12%)
 Less than 20% of job boards worldwide offer an iPhone application
The job board industry offers a broad range of niches and
specializations
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Slide 5

Main stakes in website selection for the recruiter

Time management

Widest distribution
possible

Audience targeting

ROI

Number of applications

5


Slide 6

2

Posting channels usage


Slide 7

Usage - free v. paid for job boards - 1/2
Others
Energy, Environment, Mining
Bank/Finance
Textile, clothing industry
Leisure, tourism
Insurance
Transport and warehousing
Consulting, audit
Retail & Trade
Real estate
Human resources
Building and civil engineering.

Percentage of free job
boards used

Engineering, R&D
Manufacturing industry

Percentage of paid for job
boards

Telecommunications
IT services
Chemical industry
Information, Communication, Medias
Hotels & restaurants
Corporate services

Food processing industry
Automotive industry
Healthcare & social outreach

Public service
0%

20%

40%

60%

80%

100%
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Slide 8

Usage - free v. paid for job boards - 2/2

 On average, 71% of openings are posted to free job boards.
 Service industries which face high needs for workforce but low need for
qualifications use free job boards more predominantely than others.
 However, the use of free job boards by companies from the Human
Resources sector, which are the main publishers of job postings, is
below average, at 67%.

 The Energy and mining industry makes a significant use of paid for job
boards in order to target applicants, while the Public sector uses almost
exclusively free job boards (98%).

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Slide 9

Usage - general v. specialized job boards - 1/2
Automotive industry
Building and civil engineering.
Consulting, audit
Engineering, R&D
Bank/Finance
IT services
Telecommunications
Leisure, tourism

Insurance
Energy, Environment, Mining
Manufacturing industry
Chemical industry
Percentage of general job
boards

Food processing industry
Information, Communication, Medias
Corporate services

Percentage of specialized
job boards

Transport and warehousing
Textile, clothing industry
Retail & trade
Real estate
Others
NA
Hotels & restaurants
Human resources
Public service

Healthcare & social outreach
0%

20%

40%

60%

80%

100%
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Slide 10

Usage - general v. specialized job boards - 2/2

 On average, 63% of openings are posted to general job boards.
 Service industries which face high needs for workforce are more prone
to using general job boards than others.
 Companies from the Human Resources sector use significantly more
general job boards than others (90%).
 Use of specialized job boards is widespread in the Automotive industry
(74%), while the Healthcare industry uses mainly general job boards
(91%).

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Slide 11

3

Obtained returns


Slide 12

Returns - free v. paid for job board - 1/2
Others
Automotive industry
Bank/Finance
Healthcare & social outreach
Real estate
Insurance
Engineering, R&D
Manufacturing industry
Transport and warehousing
Textile, clothing industry
Telecommunications
Percentage of CVs
received via free job
boards

Retail & trade
Human resources
Consulting, audit

Percentage of CVs
received via paid for job
boards

Building and civil engineering.
Hotels & restaurants
Information, Communication, Medias
Food processing industry
Chemical industry
Energy, Environment, Mining
Corporate services
IT services
Leisure, tourism
Public service
0%

20%

40%

60%

80%

100%
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Slide 13

Returns - free v. paid for job board - 1/2

 On average, 71% of CVs come from free job boards. That proportion is
equal to the proportion of free job boards used by recruiters.
 However, an analysis by sector shows that the correlation between the
proportion of job boards used and the proportion of CVs received from
free job boards is actually low.
 Therefore, it can’t be established that free or paid for job boards
outperform one another overall. Some sectors show regardless a clear
superior efficiency from one type (healthcare and social outreach:
93.6% of free job boards used, 55.5% of returns; energy, environment,
mining: 55.8% of free job boards used, 88.2% of returns).

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Slide 14

Returns - general v. specialized job boards - 1/2
Healthcare & social outreach

Bank/Finance
Insurance
Textile, clothing industry
Engineering, R&D
Food processing industry
Telecommunications
Retail & trade
Consulting, audit
Information, Communication, Medias

Chemical industry
Percentage of CVs
received via general job
boards

Manufacturing industry
Automotive industry
Transport and warehousing

Percentage of CVs
received via specialized
job boards

Real estate
Corporate services
Leisure, tourism
Building and civil engineering.
IT services
Hotels & restaurants
Energy, Environment, Mining
Human resources
Public service
Others
0%

20%

40%

60%

80%

100%
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Slide 15

Returns - general v. specialized job boards - 2/2

 On average, 84% of CVs come from general job boards.
 General job boards generate overall more CVs than their specialized
counterparts.

 However, within a sector, the hierarchy can be reversed ( textile and
clothing industry: 75.6% of general job boards used, 73.0% of returns).
 It is also important to keep in mind that the volume of CVs received
does not necessarily indicate the quality of the channel. The uality of
profiles is more important for the recruiter.

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Slide 16

Results of the study


Slide 17

Major trends of job board use

 The majority of openings are posted to free and general job boards

 It is important to adapt a sourcing strategy to the habits and actors of
each sector in order to target the most relevant posting channels

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Slide 18

Future of job board use

 New players :
 Aggregators (Indeed: world’s largest job site)
 Social networks (LinkedIn, but also Twitter and Facebook)
 Public institutions (e.g. the French Pôle Emploi’s ADO system)
 New stakes :
 Big data analysis of recruitment trends
 Expansion to emerging markets
 Adaptation to mobile use

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Slide 19

www.multiposting-group.com

Contact
Romain Herbeau
Head of Sales
[email protected]
+33 6 18 84 14 64