Transcript Ben SEED Program.pps - SWANA Old Dominion Chapter

The Problem
 The “Homeland Generation”
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Born after 2005
Mobile centric
Texting….not talking
Live by their online status
Traditional Methods
of Public Outreach
 Newsletters
 Print is dead!
 Email List serves
 Overlooked
 Considered spam
 Promotional/Take Away Items
 Creates additional waste in a Green Industry
 Typical life span is less than 24 hours
 Limited message capability
Public Outreach Today
 Expectations have changed
 Role of Government
 Why?
 How much?
The Traditional Program
 Traditional public outreach program
 Stagnant & Dated
 Concern over programs continuation
 Cost benefit
The Mission
 Develop a cutting edge living educational program to
get the attention of todays audiences
 Get away from take away (a.k.a. throw away)
 Inspire with excitement!
Augmented Reality (AR)
 Merge the digital and the real
 The “Magic Yellow Line”
 Advertisement Growth
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Europe
Multi-Generational
Efficient
Hype
Major “AR” Campaigns
Layar (AR) Application
 “App” available for mobile devices
 Image Recognition Software
 Images/Boards can be any size
 Poster
 Tri-Folds
 AR can be changed daily
 Cost
 $54 per year per image (Board)
 www.layar.com
Outreach Components
 Mobile Education Initiative
 Maximize Exposure
 School System Events
 Public and Private Events
 Regional and Statewide
 Public Spaces Campaign
 Message Distribution
Partnerships
Mobile Education
Centerpiece
Public Spaces Campaign
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Government Offices
Libraries
Private Partners
Community Buildings
Schools (Public and
Private)
Message Distribution
 Beauty of the System
 Size does not matter
 Volumes placed on a
postage stamp
 Tri-folds
 Features all 10 boards
 Same information
 Take-away
We Can’t Afford This!!!
Funding Source
Amount
Litter Prevention and Recycle Grant
$21,601
Spotsylvania County Sheriffs Office
$2,000
Rappahannock Electric Cooperative
$500
Tri-County Soil and Water
$400
In-Kind Donations
Coins for Anything
$750
Morton’s Power Equipment
$899
Studio-4-Squared
$1,200
Home Depot
Total Project Cost
$375
$27,725
Events
 Public Safety Events
 Autism Awareness
 School Classroom
 Field trip to you
 Rappahannock Co-Op
 Regional Event
 Science Museum of
Virginia
 Conservation Events
What People Are Saying!
Future of Ideas
 Scavenger hunts
 Interactive games
 Specialized programs
 Autistic
 Pre-School
 Adult Community Groups
 Combination Events
 Historical Boards
 Public Safety Boards
 Potentials are only limited
by time!
Questions/Comments/Ideas
 Staff Contacts
Benjamin Loveday
Division Director, Solid Waste
[email protected]
540-507-7307
Clara Mills
Environmental
Program Coordinator
[email protected]
540-507-7729
…its only
the
beginning!