INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – THE EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013 Cultural Identity vs.

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Transcript INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – THE EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013 Cultural Identity vs.

Slide 1

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE

“CULTURE, SOCIETY, IDENTITY – THE EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013

Cultural Identity vs. Globalization,
Transmodern Cultural Tourism

Authors:
Univ. Spec. Oec. Jesenka Ricl
President of Croatian Association of Cultural Tourism, Osijek
Prof.Dr.Sc. Mirna Leko – Simic
Faculty of Economics, Osijek


Slide 2

Cultural Identity And Cultural Diversity Multiplied By Globalization Process?

“common heritage of humanity”
Universal Declaration on Cultural Diversity adopted by
UNESCO in 2001.
“the way a given community looks
at itself and presents itself to outsiders”

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.


Slide 3

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.


Slide 4

Coexisting of sometimes
different
contrary values
and diversities

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.


Slide 5

Subjective
Free
Creative
Concerned
Connected

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.


Slide 6

Global understanding of cultural identity enhances
sense of belonging, collectiveness and nationality
INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.


Slide 7

Culture Concerned
Society

Who are we?

Where are
we going?

What do we
own?

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.


Slide 8

Global Interactive Heritage
Economic role of heritage
How does it affect process
of heritage controlling and
safeguarding ?
Globalization Stimulates
Needs And Trends
Development
Laws And Legislation Versus Needs Of Local
Communities
INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.


Slide 9

Impact of globalization:
Be aware of:
•Awareness
•Loss of Mother Tongue
•Appreciation
•Extinction of Rituals
•Affiliation
•Data Analysis and Classification

When Cultural Heritage is Involved…

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.


Slide 10

Inseparable
Cultural
Heritage

Tangible and Intangible
Cultural Heritage

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.


Slide 11

Intangible Cultural Heritage - Transmitted through
generations and constantly recreated, It provides humanity
with a sense of identity and continuity.
INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.


Slide 12

.

Transmodernity – “a planetary vision in which humans are
beginning to realize that we are all (including plants and
animals) connected into one system, which makes us all
interdependent, vulnerable and responsible for the Earth as an
indivisible living community” Ghisi 2008.
INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.


Slide 13

.

.

Never Ending Economical Growth
Material Wealth Obsession
INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.


Slide 14

Quality Life Concept As Criteria For Prosperity
.

Tourism Is A Key Factor Showing Global Change In Human
Consciousness
.

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.


Slide 15

.

Travel
Motivation
Global Traditions
And Customs
INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.


Slide 16

Transmodern Traveler Is Awake, Alert And Aware Of How
He/She Affects Local Receptive Community
.

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.


Slide 17

Croatia a Cultural Tourism Destination?
.

Transmodern?

Sustainable?

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.


Slide 18

Percentage of Cultural
Tourism Visitors according
to Croatia Cultural Tourism
Development Strategy

8%
cultural
tourism
others

92%

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.


Slide 19

Cultural Tourism Development Strategy

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.


Slide 20

The natural and cultural heritage, diversities and
living cultures are major tourism attraction.

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.


Slide 21

Cultural Tourism Benefits

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.


Slide 22

Heritage Management In Croatia
The relationship between Heritage Places and Tourism is dynamic
and may involve conflicting values. It should be managed in a
sustainable way for present and future generations.

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.


Slide 23

Cultural Tourism Management
Developing Strategy For Cultural Heritage Management Based On
Marketing, Touristic And Scientific Utilization.
Cultural Tourism Development must take In consideration:
Understanding the links
Defining tourism products
Identifying stakeholders and establishing participation mechanisms
Maintaining authenticity
Creating partnerships
Setting limits of acceptable change
Balancing education and entertainment
Seeking short-term rather than long-term gain
Ensuring cultural dynamism
Need for research and monitoring systems

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.


Slide 24

World Wide Web

Social Media has become #1 activity
on the web

Information Hiper – Segmentation
Offer Hiper – Diversification

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.


Slide 25

Potential Customer Communication Development
Cultural identity and cultural diversity emphasis

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.


Slide 26

Transmodern Age

Communication Channel
Distribution Channel
Transaction Channel

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.


Slide 27

Source: Google Chrome Tanjore Commercial

A Dying Indian Art Form, Brought Back To Life
INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.


Slide 28

Direct Marketing Approach
Cultural Heritage Management and Safeguarding
Unique Destination Image Creation

Satisfied Transmodern Tourist/Traveler
Promoter Of Tourism Product

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.


Slide 29

“a tool to turn culture to fourth pillar of sustainable
development”

ENVIRONMENT

CULTURE

SUSTAINABLE
DEVELOPMENT

SOCIAL
INCLUSION

ECONOMICS

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.


Slide 30

Thank You For Your Attention
Questions? Feel free to contact us.

Univ.Spec.Oec. Jesenka Ricl
Croatian Association of Cultural Tourism
Kralja P. Svacica 62, 31000 Osijek, Croatia
E-mail: [email protected]
Prof.Dr.Sc. Mirna Leko – Simic
Faculty of Economics
Gajev trg 7, 31000 Osijek, Croatia
E-mail: [email protected]

INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.