EXIT Starting a Successful Business on the Internet How to Use This Book To navigate through this book please notice blue glass control arrows at.
Download ReportTranscript EXIT Starting a Successful Business on the Internet How to Use This Book To navigate through this book please notice blue glass control arrows at.
Slide 1
EXIT
1
Starting a Successful
Business on the Internet
2
How to Use This Book
To navigate through this book please notice blue
glass control arrows at the bottom of each page.
A Comprehensive Step-by-Step Guide to
Web-based Operations and Marketing
Simply click on the arrows to advance
pages in the required direction. The arrow
that points to the right will advance
to the next page. The arrow pointing to the
left will advance to the previous page. The
i
button with an “ ” symbol will
automatically advance to the Table of
Contents. Each topic in the Table of
Contents will connect directly to the
appropriate page.
Use EXIT button on the Top Right
to exit this book
By Professor
James A. Sinclair Ph.D.
2007
EXIT
3
Legal Notice
The entire contents of this book are subject to
copyright protection of the United States and other
jurisdictions. Copyright© ITTC Publications 2006.
All rights reserved. The contents of this book may
not be copied in any form. It may not be recopied,
reproduced or otherwise redistributed. You may not
copy, display, download, distribute, modify,
reproduce, republish or retransmit any information,
text, documents or materials contained in this book
or any portion thereof in any electronic medium or
hard copy, or create any derivative work based on
such images, text or documents, without the
express written consent of ITTC Publications.
Nothing contained herein shall be construed (under
any theory) to confer any license or right under any
patent or trademark of ITTC or any third party.
Unless otherwise expressly set forth, all product
names whether or not appearing with the trademark symbol are trademarks of ITTC, its affiliates,
related companies, or licensors. The use of these
trademarks or any other materials, except as
permitted herein is expressly prohibited.
4
About the Author
Dr. James A. Sinclair is a leading Professor of
Computer Integrated Technology & Business at
one of New Jersey's largest Universities.
Professor Sinclair's years working in the
business & industry as a top-level design and
business consultant, plus twenty years teaching
a wide variety of science and business courses
at the university level, affords the highest degree
of expertise and presentation skills. The
Professor has a talent for delivering complex
topics in an easily understood and entertaining
manner. His technique of 'Casual Mastery' is
designed to maximize retention of the subject,
enabling students to employ the gained
knowledge in their career or business.
For the last 10 years, Dr. Sinclair has been
conducting educational seminar series on a
variety of computer, business, and engineering
related topics.
EXIT
5
6
Table of Contents
How to Use This Book
Legal Notice
About the Author
Table of Contents
Introduction
General Concept
Intro to Ebay & Online Stores
How does it work?
Registering on Ebay
Step-by-Step Ebay Operations
Your Feedback Number
Reputation Indicator
Power Seller Indicator
Ebay Store Gateway
2
3
4
5
7
8
9-10
11
12
13-16
17
18
18
19
Creating Images for Your Products
Step-by-Step Auction Details
Budgeting Ebay Operations
Creating An Online Store
Using Your Own Website42
Choosing a Domain Name
Hosted Domain Space
Creating Web Pages
Software Considerations
Hosting Considerations
Starting a New Page
Step-by-Step Page creation
Conclusion Notes from the Author
20-22
23-32
33-38
39-41
43-45
46-52
53-55
56-57
58-60
61-62
63-99
100
EXIT
16
15
Your User Name
Your Feedback
(Reputation)
Number
Power Seller Indicator
Reputation Star
Ebay Store Gateway (if you
choose to have a store)
Information About you or Your
Company
EXIT
19
5. Ebay Store Gateway
This symbol indicates that you have
inventory in your Ebay Store. You do not
need to own an Ebay store until you get
more acquainted with selling and buying
operations. You may, however consider
this option once you start to sell a larger
variety of products.
6. Information About You or Your
Company
This symbol allows people to see a
general description about your company.
You may put whatever information you
deem appropriate and add or modify it at
anytime. This is a very good incentive for
people to buy from you. Don’t forget, they
have to spend their money without ever
seeing you, your company, and for that
matter, the product they are buying. They
only saw the picture of the product.
20
Creating An Image of Your Product
EXIT
23
View your existing
auctions here
Search for your
auctions here
within the entire
Ebay
Previous
Page
Next Page
EXIT
24
After the search is done, your item
appears here.
It is important that you have good
images, they will form the very first
impression before the customers
click on the small picture to continue
further
Previous
Page
Next Page
EXIT
39
Creating an Online Store:
Your Custom Website – “A Real
Estate of the 21st Century”
40
Below are some samples of
independently owned websites. There
are almost endless possibilities and
options in creating successful online
stores or service outlets.
EXIT
41
42
Using Your Own Website
In this section we will discuss the use of
your own Website to create an independent
online store. You will see that running your
own online store is a fairly inexpensive
process, requiring only a small fraction of
expenses usually associated with running a
physical, “brick-and-mortar” store.
To see more, please visit authors sample
portfolio site: SAMPLE SITES
EXIT
63
64
On the top menu
Click on:
File Open Site
EXIT
67
68
Click
OPEN
EXIT
79
80
EXIT
95
Your page will now look
similar to the page shown
here. You can type any text
in any of the cells, change
the size, alignment, and color
of text letters as you would
in any other typing program.
Next, we will create a series
of Links in this green area
96
EXIT
97
To create Hyper-Links (or as
most people would refer them
as just “links”) simply type the
words you want to appear on
the link, separated by pressing
the Enter key after each word.
Then highlight the entire word
or a phrase on one line only
and click the Right-mouse
button. Then choose the word
Hyperlink on the menu and
simply type the name of the
page you would like to link. If
it is another page in the same
folder, you would simply type
the name of that page. If it is a
link to another website, you
would type
(http://www.) first and then
the address of the page you
would like to link to.
98
Slide 2
EXIT
1
Starting a Successful
Business on the Internet
2
How to Use This Book
To navigate through this book please notice blue
glass control arrows at the bottom of each page.
A Comprehensive Step-by-Step Guide to
Web-based Operations and Marketing
Simply click on the arrows to advance
pages in the required direction. The arrow
that points to the right will advance
to the next page. The arrow pointing to the
left will advance to the previous page. The
i
button with an “ ” symbol will
automatically advance to the Table of
Contents. Each topic in the Table of
Contents will connect directly to the
appropriate page.
Use EXIT button on the Top Right
to exit this book
By Professor
James A. Sinclair Ph.D.
2007
EXIT
3
Legal Notice
The entire contents of this book are subject to
copyright protection of the United States and other
jurisdictions. Copyright© ITTC Publications 2006.
All rights reserved. The contents of this book may
not be copied in any form. It may not be recopied,
reproduced or otherwise redistributed. You may not
copy, display, download, distribute, modify,
reproduce, republish or retransmit any information,
text, documents or materials contained in this book
or any portion thereof in any electronic medium or
hard copy, or create any derivative work based on
such images, text or documents, without the
express written consent of ITTC Publications.
Nothing contained herein shall be construed (under
any theory) to confer any license or right under any
patent or trademark of ITTC or any third party.
Unless otherwise expressly set forth, all product
names whether or not appearing with the trademark symbol are trademarks of ITTC, its affiliates,
related companies, or licensors. The use of these
trademarks or any other materials, except as
permitted herein is expressly prohibited.
4
About the Author
Dr. James A. Sinclair is a leading Professor of
Computer Integrated Technology & Business at
one of New Jersey's largest Universities.
Professor Sinclair's years working in the
business & industry as a top-level design and
business consultant, plus twenty years teaching
a wide variety of science and business courses
at the university level, affords the highest degree
of expertise and presentation skills. The
Professor has a talent for delivering complex
topics in an easily understood and entertaining
manner. His technique of 'Casual Mastery' is
designed to maximize retention of the subject,
enabling students to employ the gained
knowledge in their career or business.
For the last 10 years, Dr. Sinclair has been
conducting educational seminar series on a
variety of computer, business, and engineering
related topics.
EXIT
5
6
Table of Contents
How to Use This Book
Legal Notice
About the Author
Table of Contents
Introduction
General Concept
Intro to Ebay & Online Stores
How does it work?
Registering on Ebay
Step-by-Step Ebay Operations
Your Feedback Number
Reputation Indicator
Power Seller Indicator
Ebay Store Gateway
2
3
4
5
7
8
9-10
11
12
13-16
17
18
18
19
Creating Images for Your Products
Step-by-Step Auction Details
Budgeting Ebay Operations
Creating An Online Store
Using Your Own Website42
Choosing a Domain Name
Hosted Domain Space
Creating Web Pages
Software Considerations
Hosting Considerations
Starting a New Page
Step-by-Step Page creation
Conclusion Notes from the Author
20-22
23-32
33-38
39-41
43-45
46-52
53-55
56-57
58-60
61-62
63-99
100
EXIT
16
15
Your User Name
Your Feedback
(Reputation)
Number
Power Seller Indicator
Reputation Star
Ebay Store Gateway (if you
choose to have a store)
Information About you or Your
Company
EXIT
19
5. Ebay Store Gateway
This symbol indicates that you have
inventory in your Ebay Store. You do not
need to own an Ebay store until you get
more acquainted with selling and buying
operations. You may, however consider
this option once you start to sell a larger
variety of products.
6. Information About You or Your
Company
This symbol allows people to see a
general description about your company.
You may put whatever information you
deem appropriate and add or modify it at
anytime. This is a very good incentive for
people to buy from you. Don’t forget, they
have to spend their money without ever
seeing you, your company, and for that
matter, the product they are buying. They
only saw the picture of the product.
20
Creating An Image of Your Product
EXIT
23
View your existing
auctions here
Search for your
auctions here
within the entire
Ebay
Previous
Page
Next Page
EXIT
24
After the search is done, your item
appears here.
It is important that you have good
images, they will form the very first
impression before the customers
click on the small picture to continue
further
Previous
Page
Next Page
EXIT
39
Creating an Online Store:
Your Custom Website – “A Real
Estate of the 21st Century”
40
Below are some samples of
independently owned websites. There
are almost endless possibilities and
options in creating successful online
stores or service outlets.
EXIT
41
42
Using Your Own Website
In this section we will discuss the use of
your own Website to create an independent
online store. You will see that running your
own online store is a fairly inexpensive
process, requiring only a small fraction of
expenses usually associated with running a
physical, “brick-and-mortar” store.
To see more, please visit authors sample
portfolio site: SAMPLE SITES
EXIT
63
64
On the top menu
Click on:
File Open Site
EXIT
67
68
Click
OPEN
EXIT
79
80
EXIT
95
Your page will now look
similar to the page shown
here. You can type any text
in any of the cells, change
the size, alignment, and color
of text letters as you would
in any other typing program.
Next, we will create a series
of Links in this green area
96
EXIT
97
To create Hyper-Links (or as
most people would refer them
as just “links”) simply type the
words you want to appear on
the link, separated by pressing
the Enter key after each word.
Then highlight the entire word
or a phrase on one line only
and click the Right-mouse
button. Then choose the word
Hyperlink on the menu and
simply type the name of the
page you would like to link. If
it is another page in the same
folder, you would simply type
the name of that page. If it is a
link to another website, you
would type
(http://www.) first and then
the address of the page you
would like to link to.
98
Slide 3
EXIT
1
Starting a Successful
Business on the Internet
2
How to Use This Book
To navigate through this book please notice blue
glass control arrows at the bottom of each page.
A Comprehensive Step-by-Step Guide to
Web-based Operations and Marketing
Simply click on the arrows to advance
pages in the required direction. The arrow
that points to the right will advance
to the next page. The arrow pointing to the
left will advance to the previous page. The
i
button with an “ ” symbol will
automatically advance to the Table of
Contents. Each topic in the Table of
Contents will connect directly to the
appropriate page.
Use EXIT button on the Top Right
to exit this book
By Professor
James A. Sinclair Ph.D.
2007
EXIT
3
Legal Notice
The entire contents of this book are subject to
copyright protection of the United States and other
jurisdictions. Copyright© ITTC Publications 2006.
All rights reserved. The contents of this book may
not be copied in any form. It may not be recopied,
reproduced or otherwise redistributed. You may not
copy, display, download, distribute, modify,
reproduce, republish or retransmit any information,
text, documents or materials contained in this book
or any portion thereof in any electronic medium or
hard copy, or create any derivative work based on
such images, text or documents, without the
express written consent of ITTC Publications.
Nothing contained herein shall be construed (under
any theory) to confer any license or right under any
patent or trademark of ITTC or any third party.
Unless otherwise expressly set forth, all product
names whether or not appearing with the trademark symbol are trademarks of ITTC, its affiliates,
related companies, or licensors. The use of these
trademarks or any other materials, except as
permitted herein is expressly prohibited.
4
About the Author
Dr. James A. Sinclair is a leading Professor of
Computer Integrated Technology & Business at
one of New Jersey's largest Universities.
Professor Sinclair's years working in the
business & industry as a top-level design and
business consultant, plus twenty years teaching
a wide variety of science and business courses
at the university level, affords the highest degree
of expertise and presentation skills. The
Professor has a talent for delivering complex
topics in an easily understood and entertaining
manner. His technique of 'Casual Mastery' is
designed to maximize retention of the subject,
enabling students to employ the gained
knowledge in their career or business.
For the last 10 years, Dr. Sinclair has been
conducting educational seminar series on a
variety of computer, business, and engineering
related topics.
EXIT
5
6
Table of Contents
How to Use This Book
Legal Notice
About the Author
Table of Contents
Introduction
General Concept
Intro to Ebay & Online Stores
How does it work?
Registering on Ebay
Step-by-Step Ebay Operations
Your Feedback Number
Reputation Indicator
Power Seller Indicator
Ebay Store Gateway
2
3
4
5
7
8
9-10
11
12
13-16
17
18
18
19
Creating Images for Your Products
Step-by-Step Auction Details
Budgeting Ebay Operations
Creating An Online Store
Using Your Own Website42
Choosing a Domain Name
Hosted Domain Space
Creating Web Pages
Software Considerations
Hosting Considerations
Starting a New Page
Step-by-Step Page creation
Conclusion Notes from the Author
20-22
23-32
33-38
39-41
43-45
46-52
53-55
56-57
58-60
61-62
63-99
100
EXIT
16
15
Your User Name
Your Feedback
(Reputation)
Number
Power Seller Indicator
Reputation Star
Ebay Store Gateway (if you
choose to have a store)
Information About you or Your
Company
EXIT
19
5. Ebay Store Gateway
This symbol indicates that you have
inventory in your Ebay Store. You do not
need to own an Ebay store until you get
more acquainted with selling and buying
operations. You may, however consider
this option once you start to sell a larger
variety of products.
6. Information About You or Your
Company
This symbol allows people to see a
general description about your company.
You may put whatever information you
deem appropriate and add or modify it at
anytime. This is a very good incentive for
people to buy from you. Don’t forget, they
have to spend their money without ever
seeing you, your company, and for that
matter, the product they are buying. They
only saw the picture of the product.
20
Creating An Image of Your Product
EXIT
23
View your existing
auctions here
Search for your
auctions here
within the entire
Ebay
Previous
Page
Next Page
EXIT
24
After the search is done, your item
appears here.
It is important that you have good
images, they will form the very first
impression before the customers
click on the small picture to continue
further
Previous
Page
Next Page
EXIT
39
Creating an Online Store:
Your Custom Website – “A Real
Estate of the 21st Century”
40
Below are some samples of
independently owned websites. There
are almost endless possibilities and
options in creating successful online
stores or service outlets.
EXIT
41
42
Using Your Own Website
In this section we will discuss the use of
your own Website to create an independent
online store. You will see that running your
own online store is a fairly inexpensive
process, requiring only a small fraction of
expenses usually associated with running a
physical, “brick-and-mortar” store.
To see more, please visit authors sample
portfolio site: SAMPLE SITES
EXIT
63
64
On the top menu
Click on:
File Open Site
EXIT
67
68
Click
OPEN
EXIT
79
80
EXIT
95
Your page will now look
similar to the page shown
here. You can type any text
in any of the cells, change
the size, alignment, and color
of text letters as you would
in any other typing program.
Next, we will create a series
of Links in this green area
96
EXIT
97
To create Hyper-Links (or as
most people would refer them
as just “links”) simply type the
words you want to appear on
the link, separated by pressing
the Enter key after each word.
Then highlight the entire word
or a phrase on one line only
and click the Right-mouse
button. Then choose the word
Hyperlink on the menu and
simply type the name of the
page you would like to link. If
it is another page in the same
folder, you would simply type
the name of that page. If it is a
link to another website, you
would type
(http://www.) first and then
the address of the page you
would like to link to.
98
Slide 4
EXIT
1
Starting a Successful
Business on the Internet
2
How to Use This Book
To navigate through this book please notice blue
glass control arrows at the bottom of each page.
A Comprehensive Step-by-Step Guide to
Web-based Operations and Marketing
Simply click on the arrows to advance
pages in the required direction. The arrow
that points to the right will advance
to the next page. The arrow pointing to the
left will advance to the previous page. The
i
button with an “ ” symbol will
automatically advance to the Table of
Contents. Each topic in the Table of
Contents will connect directly to the
appropriate page.
Use EXIT button on the Top Right
to exit this book
By Professor
James A. Sinclair Ph.D.
2007
EXIT
3
Legal Notice
The entire contents of this book are subject to
copyright protection of the United States and other
jurisdictions. Copyright© ITTC Publications 2006.
All rights reserved. The contents of this book may
not be copied in any form. It may not be recopied,
reproduced or otherwise redistributed. You may not
copy, display, download, distribute, modify,
reproduce, republish or retransmit any information,
text, documents or materials contained in this book
or any portion thereof in any electronic medium or
hard copy, or create any derivative work based on
such images, text or documents, without the
express written consent of ITTC Publications.
Nothing contained herein shall be construed (under
any theory) to confer any license or right under any
patent or trademark of ITTC or any third party.
Unless otherwise expressly set forth, all product
names whether or not appearing with the trademark symbol are trademarks of ITTC, its affiliates,
related companies, or licensors. The use of these
trademarks or any other materials, except as
permitted herein is expressly prohibited.
4
About the Author
Dr. James A. Sinclair is a leading Professor of
Computer Integrated Technology & Business at
one of New Jersey's largest Universities.
Professor Sinclair's years working in the
business & industry as a top-level design and
business consultant, plus twenty years teaching
a wide variety of science and business courses
at the university level, affords the highest degree
of expertise and presentation skills. The
Professor has a talent for delivering complex
topics in an easily understood and entertaining
manner. His technique of 'Casual Mastery' is
designed to maximize retention of the subject,
enabling students to employ the gained
knowledge in their career or business.
For the last 10 years, Dr. Sinclair has been
conducting educational seminar series on a
variety of computer, business, and engineering
related topics.
EXIT
5
6
Table of Contents
How to Use This Book
Legal Notice
About the Author
Table of Contents
Introduction
General Concept
Intro to Ebay & Online Stores
How does it work?
Registering on Ebay
Step-by-Step Ebay Operations
Your Feedback Number
Reputation Indicator
Power Seller Indicator
Ebay Store Gateway
2
3
4
5
7
8
9-10
11
12
13-16
17
18
18
19
Creating Images for Your Products
Step-by-Step Auction Details
Budgeting Ebay Operations
Creating An Online Store
Using Your Own Website42
Choosing a Domain Name
Hosted Domain Space
Creating Web Pages
Software Considerations
Hosting Considerations
Starting a New Page
Step-by-Step Page creation
Conclusion Notes from the Author
20-22
23-32
33-38
39-41
43-45
46-52
53-55
56-57
58-60
61-62
63-99
100
EXIT
16
15
Your User Name
Your Feedback
(Reputation)
Number
Power Seller Indicator
Reputation Star
Ebay Store Gateway (if you
choose to have a store)
Information About you or Your
Company
EXIT
19
5. Ebay Store Gateway
This symbol indicates that you have
inventory in your Ebay Store. You do not
need to own an Ebay store until you get
more acquainted with selling and buying
operations. You may, however consider
this option once you start to sell a larger
variety of products.
6. Information About You or Your
Company
This symbol allows people to see a
general description about your company.
You may put whatever information you
deem appropriate and add or modify it at
anytime. This is a very good incentive for
people to buy from you. Don’t forget, they
have to spend their money without ever
seeing you, your company, and for that
matter, the product they are buying. They
only saw the picture of the product.
20
Creating An Image of Your Product
EXIT
23
View your existing
auctions here
Search for your
auctions here
within the entire
Ebay
Previous
Page
Next Page
EXIT
24
After the search is done, your item
appears here.
It is important that you have good
images, they will form the very first
impression before the customers
click on the small picture to continue
further
Previous
Page
Next Page
EXIT
39
Creating an Online Store:
Your Custom Website – “A Real
Estate of the 21st Century”
40
Below are some samples of
independently owned websites. There
are almost endless possibilities and
options in creating successful online
stores or service outlets.
EXIT
41
42
Using Your Own Website
In this section we will discuss the use of
your own Website to create an independent
online store. You will see that running your
own online store is a fairly inexpensive
process, requiring only a small fraction of
expenses usually associated with running a
physical, “brick-and-mortar” store.
To see more, please visit authors sample
portfolio site: SAMPLE SITES
EXIT
63
64
On the top menu
Click on:
File Open Site
EXIT
67
68
Click
OPEN
EXIT
79
80
EXIT
95
Your page will now look
similar to the page shown
here. You can type any text
in any of the cells, change
the size, alignment, and color
of text letters as you would
in any other typing program.
Next, we will create a series
of Links in this green area
96
EXIT
97
To create Hyper-Links (or as
most people would refer them
as just “links”) simply type the
words you want to appear on
the link, separated by pressing
the Enter key after each word.
Then highlight the entire word
or a phrase on one line only
and click the Right-mouse
button. Then choose the word
Hyperlink on the menu and
simply type the name of the
page you would like to link. If
it is another page in the same
folder, you would simply type
the name of that page. If it is a
link to another website, you
would type
(http://www.) first and then
the address of the page you
would like to link to.
98
Slide 5
EXIT
1
Starting a Successful
Business on the Internet
2
How to Use This Book
To navigate through this book please notice blue
glass control arrows at the bottom of each page.
A Comprehensive Step-by-Step Guide to
Web-based Operations and Marketing
Simply click on the arrows to advance
pages in the required direction. The arrow
that points to the right will advance
to the next page. The arrow pointing to the
left will advance to the previous page. The
i
button with an “ ” symbol will
automatically advance to the Table of
Contents. Each topic in the Table of
Contents will connect directly to the
appropriate page.
Use EXIT button on the Top Right
to exit this book
By Professor
James A. Sinclair Ph.D.
2007
EXIT
3
Legal Notice
The entire contents of this book are subject to
copyright protection of the United States and other
jurisdictions. Copyright© ITTC Publications 2006.
All rights reserved. The contents of this book may
not be copied in any form. It may not be recopied,
reproduced or otherwise redistributed. You may not
copy, display, download, distribute, modify,
reproduce, republish or retransmit any information,
text, documents or materials contained in this book
or any portion thereof in any electronic medium or
hard copy, or create any derivative work based on
such images, text or documents, without the
express written consent of ITTC Publications.
Nothing contained herein shall be construed (under
any theory) to confer any license or right under any
patent or trademark of ITTC or any third party.
Unless otherwise expressly set forth, all product
names whether or not appearing with the trademark symbol are trademarks of ITTC, its affiliates,
related companies, or licensors. The use of these
trademarks or any other materials, except as
permitted herein is expressly prohibited.
4
About the Author
Dr. James A. Sinclair is a leading Professor of
Computer Integrated Technology & Business at
one of New Jersey's largest Universities.
Professor Sinclair's years working in the
business & industry as a top-level design and
business consultant, plus twenty years teaching
a wide variety of science and business courses
at the university level, affords the highest degree
of expertise and presentation skills. The
Professor has a talent for delivering complex
topics in an easily understood and entertaining
manner. His technique of 'Casual Mastery' is
designed to maximize retention of the subject,
enabling students to employ the gained
knowledge in their career or business.
For the last 10 years, Dr. Sinclair has been
conducting educational seminar series on a
variety of computer, business, and engineering
related topics.
EXIT
5
6
Table of Contents
How to Use This Book
Legal Notice
About the Author
Table of Contents
Introduction
General Concept
Intro to Ebay & Online Stores
How does it work?
Registering on Ebay
Step-by-Step Ebay Operations
Your Feedback Number
Reputation Indicator
Power Seller Indicator
Ebay Store Gateway
2
3
4
5
7
8
9-10
11
12
13-16
17
18
18
19
Creating Images for Your Products
Step-by-Step Auction Details
Budgeting Ebay Operations
Creating An Online Store
Using Your Own Website42
Choosing a Domain Name
Hosted Domain Space
Creating Web Pages
Software Considerations
Hosting Considerations
Starting a New Page
Step-by-Step Page creation
Conclusion Notes from the Author
20-22
23-32
33-38
39-41
43-45
46-52
53-55
56-57
58-60
61-62
63-99
100
EXIT
16
15
Your User Name
Your Feedback
(Reputation)
Number
Power Seller Indicator
Reputation Star
Ebay Store Gateway (if you
choose to have a store)
Information About you or Your
Company
EXIT
19
5. Ebay Store Gateway
This symbol indicates that you have
inventory in your Ebay Store. You do not
need to own an Ebay store until you get
more acquainted with selling and buying
operations. You may, however consider
this option once you start to sell a larger
variety of products.
6. Information About You or Your
Company
This symbol allows people to see a
general description about your company.
You may put whatever information you
deem appropriate and add or modify it at
anytime. This is a very good incentive for
people to buy from you. Don’t forget, they
have to spend their money without ever
seeing you, your company, and for that
matter, the product they are buying. They
only saw the picture of the product.
20
Creating An Image of Your Product
EXIT
23
View your existing
auctions here
Search for your
auctions here
within the entire
Ebay
Previous
Page
Next Page
EXIT
24
After the search is done, your item
appears here.
It is important that you have good
images, they will form the very first
impression before the customers
click on the small picture to continue
further
Previous
Page
Next Page
EXIT
39
Creating an Online Store:
Your Custom Website – “A Real
Estate of the 21st Century”
40
Below are some samples of
independently owned websites. There
are almost endless possibilities and
options in creating successful online
stores or service outlets.
EXIT
41
42
Using Your Own Website
In this section we will discuss the use of
your own Website to create an independent
online store. You will see that running your
own online store is a fairly inexpensive
process, requiring only a small fraction of
expenses usually associated with running a
physical, “brick-and-mortar” store.
To see more, please visit authors sample
portfolio site: SAMPLE SITES
EXIT
63
64
On the top menu
Click on:
File Open Site
EXIT
67
68
Click
OPEN
EXIT
79
80
EXIT
95
Your page will now look
similar to the page shown
here. You can type any text
in any of the cells, change
the size, alignment, and color
of text letters as you would
in any other typing program.
Next, we will create a series
of Links in this green area
96
EXIT
97
To create Hyper-Links (or as
most people would refer them
as just “links”) simply type the
words you want to appear on
the link, separated by pressing
the Enter key after each word.
Then highlight the entire word
or a phrase on one line only
and click the Right-mouse
button. Then choose the word
Hyperlink on the menu and
simply type the name of the
page you would like to link. If
it is another page in the same
folder, you would simply type
the name of that page. If it is a
link to another website, you
would type
(http://www.) first and then
the address of the page you
would like to link to.
98
Slide 6
EXIT
1
Starting a Successful
Business on the Internet
2
How to Use This Book
To navigate through this book please notice blue
glass control arrows at the bottom of each page.
A Comprehensive Step-by-Step Guide to
Web-based Operations and Marketing
Simply click on the arrows to advance
pages in the required direction. The arrow
that points to the right will advance
to the next page. The arrow pointing to the
left will advance to the previous page. The
i
button with an “ ” symbol will
automatically advance to the Table of
Contents. Each topic in the Table of
Contents will connect directly to the
appropriate page.
Use EXIT button on the Top Right
to exit this book
By Professor
James A. Sinclair Ph.D.
2007
EXIT
3
Legal Notice
The entire contents of this book are subject to
copyright protection of the United States and other
jurisdictions. Copyright© ITTC Publications 2006.
All rights reserved. The contents of this book may
not be copied in any form. It may not be recopied,
reproduced or otherwise redistributed. You may not
copy, display, download, distribute, modify,
reproduce, republish or retransmit any information,
text, documents or materials contained in this book
or any portion thereof in any electronic medium or
hard copy, or create any derivative work based on
such images, text or documents, without the
express written consent of ITTC Publications.
Nothing contained herein shall be construed (under
any theory) to confer any license or right under any
patent or trademark of ITTC or any third party.
Unless otherwise expressly set forth, all product
names whether or not appearing with the trademark symbol are trademarks of ITTC, its affiliates,
related companies, or licensors. The use of these
trademarks or any other materials, except as
permitted herein is expressly prohibited.
4
About the Author
Dr. James A. Sinclair is a leading Professor of
Computer Integrated Technology & Business at
one of New Jersey's largest Universities.
Professor Sinclair's years working in the
business & industry as a top-level design and
business consultant, plus twenty years teaching
a wide variety of science and business courses
at the university level, affords the highest degree
of expertise and presentation skills. The
Professor has a talent for delivering complex
topics in an easily understood and entertaining
manner. His technique of 'Casual Mastery' is
designed to maximize retention of the subject,
enabling students to employ the gained
knowledge in their career or business.
For the last 10 years, Dr. Sinclair has been
conducting educational seminar series on a
variety of computer, business, and engineering
related topics.
EXIT
5
6
Table of Contents
How to Use This Book
Legal Notice
About the Author
Table of Contents
Introduction
General Concept
Intro to Ebay & Online Stores
How does it work?
Registering on Ebay
Step-by-Step Ebay Operations
Your Feedback Number
Reputation Indicator
Power Seller Indicator
Ebay Store Gateway
2
3
4
5
7
8
9-10
11
12
13-16
17
18
18
19
Creating Images for Your Products
Step-by-Step Auction Details
Budgeting Ebay Operations
Creating An Online Store
Using Your Own Website42
Choosing a Domain Name
Hosted Domain Space
Creating Web Pages
Software Considerations
Hosting Considerations
Starting a New Page
Step-by-Step Page creation
Conclusion Notes from the Author
20-22
23-32
33-38
39-41
43-45
46-52
53-55
56-57
58-60
61-62
63-99
100
EXIT
16
15
Your User Name
Your Feedback
(Reputation)
Number
Power Seller Indicator
Reputation Star
Ebay Store Gateway (if you
choose to have a store)
Information About you or Your
Company
EXIT
19
5. Ebay Store Gateway
This symbol indicates that you have
inventory in your Ebay Store. You do not
need to own an Ebay store until you get
more acquainted with selling and buying
operations. You may, however consider
this option once you start to sell a larger
variety of products.
6. Information About You or Your
Company
This symbol allows people to see a
general description about your company.
You may put whatever information you
deem appropriate and add or modify it at
anytime. This is a very good incentive for
people to buy from you. Don’t forget, they
have to spend their money without ever
seeing you, your company, and for that
matter, the product they are buying. They
only saw the picture of the product.
20
Creating An Image of Your Product
EXIT
23
View your existing
auctions here
Search for your
auctions here
within the entire
Ebay
Previous
Page
Next Page
EXIT
24
After the search is done, your item
appears here.
It is important that you have good
images, they will form the very first
impression before the customers
click on the small picture to continue
further
Previous
Page
Next Page
EXIT
39
Creating an Online Store:
Your Custom Website – “A Real
Estate of the 21st Century”
40
Below are some samples of
independently owned websites. There
are almost endless possibilities and
options in creating successful online
stores or service outlets.
EXIT
41
42
Using Your Own Website
In this section we will discuss the use of
your own Website to create an independent
online store. You will see that running your
own online store is a fairly inexpensive
process, requiring only a small fraction of
expenses usually associated with running a
physical, “brick-and-mortar” store.
To see more, please visit authors sample
portfolio site: SAMPLE SITES
EXIT
63
64
On the top menu
Click on:
File Open Site
EXIT
67
68
Click
OPEN
EXIT
79
80
EXIT
95
Your page will now look
similar to the page shown
here. You can type any text
in any of the cells, change
the size, alignment, and color
of text letters as you would
in any other typing program.
Next, we will create a series
of Links in this green area
96
EXIT
97
To create Hyper-Links (or as
most people would refer them
as just “links”) simply type the
words you want to appear on
the link, separated by pressing
the Enter key after each word.
Then highlight the entire word
or a phrase on one line only
and click the Right-mouse
button. Then choose the word
Hyperlink on the menu and
simply type the name of the
page you would like to link. If
it is another page in the same
folder, you would simply type
the name of that page. If it is a
link to another website, you
would type
(http://www.) first and then
the address of the page you
would like to link to.
98
Slide 7
EXIT
1
Starting a Successful
Business on the Internet
2
How to Use This Book
To navigate through this book please notice blue
glass control arrows at the bottom of each page.
A Comprehensive Step-by-Step Guide to
Web-based Operations and Marketing
Simply click on the arrows to advance
pages in the required direction. The arrow
that points to the right will advance
to the next page. The arrow pointing to the
left will advance to the previous page. The
i
button with an “ ” symbol will
automatically advance to the Table of
Contents. Each topic in the Table of
Contents will connect directly to the
appropriate page.
Use EXIT button on the Top Right
to exit this book
By Professor
James A. Sinclair Ph.D.
2007
EXIT
3
Legal Notice
The entire contents of this book are subject to
copyright protection of the United States and other
jurisdictions. Copyright© ITTC Publications 2006.
All rights reserved. The contents of this book may
not be copied in any form. It may not be recopied,
reproduced or otherwise redistributed. You may not
copy, display, download, distribute, modify,
reproduce, republish or retransmit any information,
text, documents or materials contained in this book
or any portion thereof in any electronic medium or
hard copy, or create any derivative work based on
such images, text or documents, without the
express written consent of ITTC Publications.
Nothing contained herein shall be construed (under
any theory) to confer any license or right under any
patent or trademark of ITTC or any third party.
Unless otherwise expressly set forth, all product
names whether or not appearing with the trademark symbol are trademarks of ITTC, its affiliates,
related companies, or licensors. The use of these
trademarks or any other materials, except as
permitted herein is expressly prohibited.
4
About the Author
Dr. James A. Sinclair is a leading Professor of
Computer Integrated Technology & Business at
one of New Jersey's largest Universities.
Professor Sinclair's years working in the
business & industry as a top-level design and
business consultant, plus twenty years teaching
a wide variety of science and business courses
at the university level, affords the highest degree
of expertise and presentation skills. The
Professor has a talent for delivering complex
topics in an easily understood and entertaining
manner. His technique of 'Casual Mastery' is
designed to maximize retention of the subject,
enabling students to employ the gained
knowledge in their career or business.
For the last 10 years, Dr. Sinclair has been
conducting educational seminar series on a
variety of computer, business, and engineering
related topics.
EXIT
5
6
Table of Contents
How to Use This Book
Legal Notice
About the Author
Table of Contents
Introduction
General Concept
Intro to Ebay & Online Stores
How does it work?
Registering on Ebay
Step-by-Step Ebay Operations
Your Feedback Number
Reputation Indicator
Power Seller Indicator
Ebay Store Gateway
2
3
4
5
7
8
9-10
11
12
13-16
17
18
18
19
Creating Images for Your Products
Step-by-Step Auction Details
Budgeting Ebay Operations
Creating An Online Store
Using Your Own Website42
Choosing a Domain Name
Hosted Domain Space
Creating Web Pages
Software Considerations
Hosting Considerations
Starting a New Page
Step-by-Step Page creation
Conclusion Notes from the Author
20-22
23-32
33-38
39-41
43-45
46-52
53-55
56-57
58-60
61-62
63-99
100
EXIT
16
15
Your User Name
Your Feedback
(Reputation)
Number
Power Seller Indicator
Reputation Star
Ebay Store Gateway (if you
choose to have a store)
Information About you or Your
Company
EXIT
19
5. Ebay Store Gateway
This symbol indicates that you have
inventory in your Ebay Store. You do not
need to own an Ebay store until you get
more acquainted with selling and buying
operations. You may, however consider
this option once you start to sell a larger
variety of products.
6. Information About You or Your
Company
This symbol allows people to see a
general description about your company.
You may put whatever information you
deem appropriate and add or modify it at
anytime. This is a very good incentive for
people to buy from you. Don’t forget, they
have to spend their money without ever
seeing you, your company, and for that
matter, the product they are buying. They
only saw the picture of the product.
20
Creating An Image of Your Product
EXIT
23
View your existing
auctions here
Search for your
auctions here
within the entire
Ebay
Previous
Page
Next Page
EXIT
24
After the search is done, your item
appears here.
It is important that you have good
images, they will form the very first
impression before the customers
click on the small picture to continue
further
Previous
Page
Next Page
EXIT
39
Creating an Online Store:
Your Custom Website – “A Real
Estate of the 21st Century”
40
Below are some samples of
independently owned websites. There
are almost endless possibilities and
options in creating successful online
stores or service outlets.
EXIT
41
42
Using Your Own Website
In this section we will discuss the use of
your own Website to create an independent
online store. You will see that running your
own online store is a fairly inexpensive
process, requiring only a small fraction of
expenses usually associated with running a
physical, “brick-and-mortar” store.
To see more, please visit authors sample
portfolio site: SAMPLE SITES
EXIT
63
64
On the top menu
Click on:
File Open Site
EXIT
67
68
Click
OPEN
EXIT
79
80
EXIT
95
Your page will now look
similar to the page shown
here. You can type any text
in any of the cells, change
the size, alignment, and color
of text letters as you would
in any other typing program.
Next, we will create a series
of Links in this green area
96
EXIT
97
To create Hyper-Links (or as
most people would refer them
as just “links”) simply type the
words you want to appear on
the link, separated by pressing
the Enter key after each word.
Then highlight the entire word
or a phrase on one line only
and click the Right-mouse
button. Then choose the word
Hyperlink on the menu and
simply type the name of the
page you would like to link. If
it is another page in the same
folder, you would simply type
the name of that page. If it is a
link to another website, you
would type
(http://www.) first and then
the address of the page you
would like to link to.
98
Slide 8
EXIT
1
Starting a Successful
Business on the Internet
2
How to Use This Book
To navigate through this book please notice blue
glass control arrows at the bottom of each page.
A Comprehensive Step-by-Step Guide to
Web-based Operations and Marketing
Simply click on the arrows to advance
pages in the required direction. The arrow
that points to the right will advance
to the next page. The arrow pointing to the
left will advance to the previous page. The
i
button with an “ ” symbol will
automatically advance to the Table of
Contents. Each topic in the Table of
Contents will connect directly to the
appropriate page.
Use EXIT button on the Top Right
to exit this book
By Professor
James A. Sinclair Ph.D.
2007
EXIT
3
Legal Notice
The entire contents of this book are subject to
copyright protection of the United States and other
jurisdictions. Copyright© ITTC Publications 2006.
All rights reserved. The contents of this book may
not be copied in any form. It may not be recopied,
reproduced or otherwise redistributed. You may not
copy, display, download, distribute, modify,
reproduce, republish or retransmit any information,
text, documents or materials contained in this book
or any portion thereof in any electronic medium or
hard copy, or create any derivative work based on
such images, text or documents, without the
express written consent of ITTC Publications.
Nothing contained herein shall be construed (under
any theory) to confer any license or right under any
patent or trademark of ITTC or any third party.
Unless otherwise expressly set forth, all product
names whether or not appearing with the trademark symbol are trademarks of ITTC, its affiliates,
related companies, or licensors. The use of these
trademarks or any other materials, except as
permitted herein is expressly prohibited.
4
About the Author
Dr. James A. Sinclair is a leading Professor of
Computer Integrated Technology & Business at
one of New Jersey's largest Universities.
Professor Sinclair's years working in the
business & industry as a top-level design and
business consultant, plus twenty years teaching
a wide variety of science and business courses
at the university level, affords the highest degree
of expertise and presentation skills. The
Professor has a talent for delivering complex
topics in an easily understood and entertaining
manner. His technique of 'Casual Mastery' is
designed to maximize retention of the subject,
enabling students to employ the gained
knowledge in their career or business.
For the last 10 years, Dr. Sinclair has been
conducting educational seminar series on a
variety of computer, business, and engineering
related topics.
EXIT
5
6
Table of Contents
How to Use This Book
Legal Notice
About the Author
Table of Contents
Introduction
General Concept
Intro to Ebay & Online Stores
How does it work?
Registering on Ebay
Step-by-Step Ebay Operations
Your Feedback Number
Reputation Indicator
Power Seller Indicator
Ebay Store Gateway
2
3
4
5
7
8
9-10
11
12
13-16
17
18
18
19
Creating Images for Your Products
Step-by-Step Auction Details
Budgeting Ebay Operations
Creating An Online Store
Using Your Own Website42
Choosing a Domain Name
Hosted Domain Space
Creating Web Pages
Software Considerations
Hosting Considerations
Starting a New Page
Step-by-Step Page creation
Conclusion Notes from the Author
20-22
23-32
33-38
39-41
43-45
46-52
53-55
56-57
58-60
61-62
63-99
100
EXIT
16
15
Your User Name
Your Feedback
(Reputation)
Number
Power Seller Indicator
Reputation Star
Ebay Store Gateway (if you
choose to have a store)
Information About you or Your
Company
EXIT
19
5. Ebay Store Gateway
This symbol indicates that you have
inventory in your Ebay Store. You do not
need to own an Ebay store until you get
more acquainted with selling and buying
operations. You may, however consider
this option once you start to sell a larger
variety of products.
6. Information About You or Your
Company
This symbol allows people to see a
general description about your company.
You may put whatever information you
deem appropriate and add or modify it at
anytime. This is a very good incentive for
people to buy from you. Don’t forget, they
have to spend their money without ever
seeing you, your company, and for that
matter, the product they are buying. They
only saw the picture of the product.
20
Creating An Image of Your Product
EXIT
23
View your existing
auctions here
Search for your
auctions here
within the entire
Ebay
Previous
Page
Next Page
EXIT
24
After the search is done, your item
appears here.
It is important that you have good
images, they will form the very first
impression before the customers
click on the small picture to continue
further
Previous
Page
Next Page
EXIT
39
Creating an Online Store:
Your Custom Website – “A Real
Estate of the 21st Century”
40
Below are some samples of
independently owned websites. There
are almost endless possibilities and
options in creating successful online
stores or service outlets.
EXIT
41
42
Using Your Own Website
In this section we will discuss the use of
your own Website to create an independent
online store. You will see that running your
own online store is a fairly inexpensive
process, requiring only a small fraction of
expenses usually associated with running a
physical, “brick-and-mortar” store.
To see more, please visit authors sample
portfolio site: SAMPLE SITES
EXIT
63
64
On the top menu
Click on:
File Open Site
EXIT
67
68
Click
OPEN
EXIT
79
80
EXIT
95
Your page will now look
similar to the page shown
here. You can type any text
in any of the cells, change
the size, alignment, and color
of text letters as you would
in any other typing program.
Next, we will create a series
of Links in this green area
96
EXIT
97
To create Hyper-Links (or as
most people would refer them
as just “links”) simply type the
words you want to appear on
the link, separated by pressing
the Enter key after each word.
Then highlight the entire word
or a phrase on one line only
and click the Right-mouse
button. Then choose the word
Hyperlink on the menu and
simply type the name of the
page you would like to link. If
it is another page in the same
folder, you would simply type
the name of that page. If it is a
link to another website, you
would type
(http://www.) first and then
the address of the page you
would like to link to.
98
Slide 9
EXIT
1
Starting a Successful
Business on the Internet
2
How to Use This Book
To navigate through this book please notice blue
glass control arrows at the bottom of each page.
A Comprehensive Step-by-Step Guide to
Web-based Operations and Marketing
Simply click on the arrows to advance
pages in the required direction. The arrow
that points to the right will advance
to the next page. The arrow pointing to the
left will advance to the previous page. The
i
button with an “ ” symbol will
automatically advance to the Table of
Contents. Each topic in the Table of
Contents will connect directly to the
appropriate page.
Use EXIT button on the Top Right
to exit this book
By Professor
James A. Sinclair Ph.D.
2007
EXIT
3
Legal Notice
The entire contents of this book are subject to
copyright protection of the United States and other
jurisdictions. Copyright© ITTC Publications 2006.
All rights reserved. The contents of this book may
not be copied in any form. It may not be recopied,
reproduced or otherwise redistributed. You may not
copy, display, download, distribute, modify,
reproduce, republish or retransmit any information,
text, documents or materials contained in this book
or any portion thereof in any electronic medium or
hard copy, or create any derivative work based on
such images, text or documents, without the
express written consent of ITTC Publications.
Nothing contained herein shall be construed (under
any theory) to confer any license or right under any
patent or trademark of ITTC or any third party.
Unless otherwise expressly set forth, all product
names whether or not appearing with the trademark symbol are trademarks of ITTC, its affiliates,
related companies, or licensors. The use of these
trademarks or any other materials, except as
permitted herein is expressly prohibited.
4
About the Author
Dr. James A. Sinclair is a leading Professor of
Computer Integrated Technology & Business at
one of New Jersey's largest Universities.
Professor Sinclair's years working in the
business & industry as a top-level design and
business consultant, plus twenty years teaching
a wide variety of science and business courses
at the university level, affords the highest degree
of expertise and presentation skills. The
Professor has a talent for delivering complex
topics in an easily understood and entertaining
manner. His technique of 'Casual Mastery' is
designed to maximize retention of the subject,
enabling students to employ the gained
knowledge in their career or business.
For the last 10 years, Dr. Sinclair has been
conducting educational seminar series on a
variety of computer, business, and engineering
related topics.
EXIT
5
6
Table of Contents
How to Use This Book
Legal Notice
About the Author
Table of Contents
Introduction
General Concept
Intro to Ebay & Online Stores
How does it work?
Registering on Ebay
Step-by-Step Ebay Operations
Your Feedback Number
Reputation Indicator
Power Seller Indicator
Ebay Store Gateway
2
3
4
5
7
8
9-10
11
12
13-16
17
18
18
19
Creating Images for Your Products
Step-by-Step Auction Details
Budgeting Ebay Operations
Creating An Online Store
Using Your Own Website42
Choosing a Domain Name
Hosted Domain Space
Creating Web Pages
Software Considerations
Hosting Considerations
Starting a New Page
Step-by-Step Page creation
Conclusion Notes from the Author
20-22
23-32
33-38
39-41
43-45
46-52
53-55
56-57
58-60
61-62
63-99
100
EXIT
16
15
Your User Name
Your Feedback
(Reputation)
Number
Power Seller Indicator
Reputation Star
Ebay Store Gateway (if you
choose to have a store)
Information About you or Your
Company
EXIT
19
5. Ebay Store Gateway
This symbol indicates that you have
inventory in your Ebay Store. You do not
need to own an Ebay store until you get
more acquainted with selling and buying
operations. You may, however consider
this option once you start to sell a larger
variety of products.
6. Information About You or Your
Company
This symbol allows people to see a
general description about your company.
You may put whatever information you
deem appropriate and add or modify it at
anytime. This is a very good incentive for
people to buy from you. Don’t forget, they
have to spend their money without ever
seeing you, your company, and for that
matter, the product they are buying. They
only saw the picture of the product.
20
Creating An Image of Your Product
EXIT
23
View your existing
auctions here
Search for your
auctions here
within the entire
Ebay
Previous
Page
Next Page
EXIT
24
After the search is done, your item
appears here.
It is important that you have good
images, they will form the very first
impression before the customers
click on the small picture to continue
further
Previous
Page
Next Page
EXIT
39
Creating an Online Store:
Your Custom Website – “A Real
Estate of the 21st Century”
40
Below are some samples of
independently owned websites. There
are almost endless possibilities and
options in creating successful online
stores or service outlets.
EXIT
41
42
Using Your Own Website
In this section we will discuss the use of
your own Website to create an independent
online store. You will see that running your
own online store is a fairly inexpensive
process, requiring only a small fraction of
expenses usually associated with running a
physical, “brick-and-mortar” store.
To see more, please visit authors sample
portfolio site: SAMPLE SITES
EXIT
63
64
On the top menu
Click on:
File Open Site
EXIT
67
68
Click
OPEN
EXIT
79
80
EXIT
95
Your page will now look
similar to the page shown
here. You can type any text
in any of the cells, change
the size, alignment, and color
of text letters as you would
in any other typing program.
Next, we will create a series
of Links in this green area
96
EXIT
97
To create Hyper-Links (or as
most people would refer them
as just “links”) simply type the
words you want to appear on
the link, separated by pressing
the Enter key after each word.
Then highlight the entire word
or a phrase on one line only
and click the Right-mouse
button. Then choose the word
Hyperlink on the menu and
simply type the name of the
page you would like to link. If
it is another page in the same
folder, you would simply type
the name of that page. If it is a
link to another website, you
would type
(http://www.) first and then
the address of the page you
would like to link to.
98
Slide 10
EXIT
1
Starting a Successful
Business on the Internet
2
How to Use This Book
To navigate through this book please notice blue
glass control arrows at the bottom of each page.
A Comprehensive Step-by-Step Guide to
Web-based Operations and Marketing
Simply click on the arrows to advance
pages in the required direction. The arrow
that points to the right will advance
to the next page. The arrow pointing to the
left will advance to the previous page. The
i
button with an “ ” symbol will
automatically advance to the Table of
Contents. Each topic in the Table of
Contents will connect directly to the
appropriate page.
Use EXIT button on the Top Right
to exit this book
By Professor
James A. Sinclair Ph.D.
2007
EXIT
3
Legal Notice
The entire contents of this book are subject to
copyright protection of the United States and other
jurisdictions. Copyright© ITTC Publications 2006.
All rights reserved. The contents of this book may
not be copied in any form. It may not be recopied,
reproduced or otherwise redistributed. You may not
copy, display, download, distribute, modify,
reproduce, republish or retransmit any information,
text, documents or materials contained in this book
or any portion thereof in any electronic medium or
hard copy, or create any derivative work based on
such images, text or documents, without the
express written consent of ITTC Publications.
Nothing contained herein shall be construed (under
any theory) to confer any license or right under any
patent or trademark of ITTC or any third party.
Unless otherwise expressly set forth, all product
names whether or not appearing with the trademark symbol are trademarks of ITTC, its affiliates,
related companies, or licensors. The use of these
trademarks or any other materials, except as
permitted herein is expressly prohibited.
4
About the Author
Dr. James A. Sinclair is a leading Professor of
Computer Integrated Technology & Business at
one of New Jersey's largest Universities.
Professor Sinclair's years working in the
business & industry as a top-level design and
business consultant, plus twenty years teaching
a wide variety of science and business courses
at the university level, affords the highest degree
of expertise and presentation skills. The
Professor has a talent for delivering complex
topics in an easily understood and entertaining
manner. His technique of 'Casual Mastery' is
designed to maximize retention of the subject,
enabling students to employ the gained
knowledge in their career or business.
For the last 10 years, Dr. Sinclair has been
conducting educational seminar series on a
variety of computer, business, and engineering
related topics.
EXIT
5
6
Table of Contents
How to Use This Book
Legal Notice
About the Author
Table of Contents
Introduction
General Concept
Intro to Ebay & Online Stores
How does it work?
Registering on Ebay
Step-by-Step Ebay Operations
Your Feedback Number
Reputation Indicator
Power Seller Indicator
Ebay Store Gateway
2
3
4
5
7
8
9-10
11
12
13-16
17
18
18
19
Creating Images for Your Products
Step-by-Step Auction Details
Budgeting Ebay Operations
Creating An Online Store
Using Your Own Website42
Choosing a Domain Name
Hosted Domain Space
Creating Web Pages
Software Considerations
Hosting Considerations
Starting a New Page
Step-by-Step Page creation
Conclusion Notes from the Author
20-22
23-32
33-38
39-41
43-45
46-52
53-55
56-57
58-60
61-62
63-99
100
EXIT
16
15
Your User Name
Your Feedback
(Reputation)
Number
Power Seller Indicator
Reputation Star
Ebay Store Gateway (if you
choose to have a store)
Information About you or Your
Company
EXIT
19
5. Ebay Store Gateway
This symbol indicates that you have
inventory in your Ebay Store. You do not
need to own an Ebay store until you get
more acquainted with selling and buying
operations. You may, however consider
this option once you start to sell a larger
variety of products.
6. Information About You or Your
Company
This symbol allows people to see a
general description about your company.
You may put whatever information you
deem appropriate and add or modify it at
anytime. This is a very good incentive for
people to buy from you. Don’t forget, they
have to spend their money without ever
seeing you, your company, and for that
matter, the product they are buying. They
only saw the picture of the product.
20
Creating An Image of Your Product
EXIT
23
View your existing
auctions here
Search for your
auctions here
within the entire
Ebay
Previous
Page
Next Page
EXIT
24
After the search is done, your item
appears here.
It is important that you have good
images, they will form the very first
impression before the customers
click on the small picture to continue
further
Previous
Page
Next Page
EXIT
39
Creating an Online Store:
Your Custom Website – “A Real
Estate of the 21st Century”
40
Below are some samples of
independently owned websites. There
are almost endless possibilities and
options in creating successful online
stores or service outlets.
EXIT
41
42
Using Your Own Website
In this section we will discuss the use of
your own Website to create an independent
online store. You will see that running your
own online store is a fairly inexpensive
process, requiring only a small fraction of
expenses usually associated with running a
physical, “brick-and-mortar” store.
To see more, please visit authors sample
portfolio site: SAMPLE SITES
EXIT
63
64
On the top menu
Click on:
File Open Site
EXIT
67
68
Click
OPEN
EXIT
79
80
EXIT
95
Your page will now look
similar to the page shown
here. You can type any text
in any of the cells, change
the size, alignment, and color
of text letters as you would
in any other typing program.
Next, we will create a series
of Links in this green area
96
EXIT
97
To create Hyper-Links (or as
most people would refer them
as just “links”) simply type the
words you want to appear on
the link, separated by pressing
the Enter key after each word.
Then highlight the entire word
or a phrase on one line only
and click the Right-mouse
button. Then choose the word
Hyperlink on the menu and
simply type the name of the
page you would like to link. If
it is another page in the same
folder, you would simply type
the name of that page. If it is a
link to another website, you
would type
(http://www.) first and then
the address of the page you
would like to link to.
98
Slide 11
EXIT
1
Starting a Successful
Business on the Internet
2
How to Use This Book
To navigate through this book please notice blue
glass control arrows at the bottom of each page.
A Comprehensive Step-by-Step Guide to
Web-based Operations and Marketing
Simply click on the arrows to advance
pages in the required direction. The arrow
that points to the right will advance
to the next page. The arrow pointing to the
left will advance to the previous page. The
i
button with an “ ” symbol will
automatically advance to the Table of
Contents. Each topic in the Table of
Contents will connect directly to the
appropriate page.
Use EXIT button on the Top Right
to exit this book
By Professor
James A. Sinclair Ph.D.
2007
EXIT
3
Legal Notice
The entire contents of this book are subject to
copyright protection of the United States and other
jurisdictions. Copyright© ITTC Publications 2006.
All rights reserved. The contents of this book may
not be copied in any form. It may not be recopied,
reproduced or otherwise redistributed. You may not
copy, display, download, distribute, modify,
reproduce, republish or retransmit any information,
text, documents or materials contained in this book
or any portion thereof in any electronic medium or
hard copy, or create any derivative work based on
such images, text or documents, without the
express written consent of ITTC Publications.
Nothing contained herein shall be construed (under
any theory) to confer any license or right under any
patent or trademark of ITTC or any third party.
Unless otherwise expressly set forth, all product
names whether or not appearing with the trademark symbol are trademarks of ITTC, its affiliates,
related companies, or licensors. The use of these
trademarks or any other materials, except as
permitted herein is expressly prohibited.
4
About the Author
Dr. James A. Sinclair is a leading Professor of
Computer Integrated Technology & Business at
one of New Jersey's largest Universities.
Professor Sinclair's years working in the
business & industry as a top-level design and
business consultant, plus twenty years teaching
a wide variety of science and business courses
at the university level, affords the highest degree
of expertise and presentation skills. The
Professor has a talent for delivering complex
topics in an easily understood and entertaining
manner. His technique of 'Casual Mastery' is
designed to maximize retention of the subject,
enabling students to employ the gained
knowledge in their career or business.
For the last 10 years, Dr. Sinclair has been
conducting educational seminar series on a
variety of computer, business, and engineering
related topics.
EXIT
5
6
Table of Contents
How to Use This Book
Legal Notice
About the Author
Table of Contents
Introduction
General Concept
Intro to Ebay & Online Stores
How does it work?
Registering on Ebay
Step-by-Step Ebay Operations
Your Feedback Number
Reputation Indicator
Power Seller Indicator
Ebay Store Gateway
2
3
4
5
7
8
9-10
11
12
13-16
17
18
18
19
Creating Images for Your Products
Step-by-Step Auction Details
Budgeting Ebay Operations
Creating An Online Store
Using Your Own Website42
Choosing a Domain Name
Hosted Domain Space
Creating Web Pages
Software Considerations
Hosting Considerations
Starting a New Page
Step-by-Step Page creation
Conclusion Notes from the Author
20-22
23-32
33-38
39-41
43-45
46-52
53-55
56-57
58-60
61-62
63-99
100
EXIT
16
15
Your User Name
Your Feedback
(Reputation)
Number
Power Seller Indicator
Reputation Star
Ebay Store Gateway (if you
choose to have a store)
Information About you or Your
Company
EXIT
19
5. Ebay Store Gateway
This symbol indicates that you have
inventory in your Ebay Store. You do not
need to own an Ebay store until you get
more acquainted with selling and buying
operations. You may, however consider
this option once you start to sell a larger
variety of products.
6. Information About You or Your
Company
This symbol allows people to see a
general description about your company.
You may put whatever information you
deem appropriate and add or modify it at
anytime. This is a very good incentive for
people to buy from you. Don’t forget, they
have to spend their money without ever
seeing you, your company, and for that
matter, the product they are buying. They
only saw the picture of the product.
20
Creating An Image of Your Product
EXIT
23
View your existing
auctions here
Search for your
auctions here
within the entire
Ebay
Previous
Page
Next Page
EXIT
24
After the search is done, your item
appears here.
It is important that you have good
images, they will form the very first
impression before the customers
click on the small picture to continue
further
Previous
Page
Next Page
EXIT
39
Creating an Online Store:
Your Custom Website – “A Real
Estate of the 21st Century”
40
Below are some samples of
independently owned websites. There
are almost endless possibilities and
options in creating successful online
stores or service outlets.
EXIT
41
42
Using Your Own Website
In this section we will discuss the use of
your own Website to create an independent
online store. You will see that running your
own online store is a fairly inexpensive
process, requiring only a small fraction of
expenses usually associated with running a
physical, “brick-and-mortar” store.
To see more, please visit authors sample
portfolio site: SAMPLE SITES
EXIT
63
64
On the top menu
Click on:
File Open Site
EXIT
67
68
Click
OPEN
EXIT
79
80
EXIT
95
Your page will now look
similar to the page shown
here. You can type any text
in any of the cells, change
the size, alignment, and color
of text letters as you would
in any other typing program.
Next, we will create a series
of Links in this green area
96
EXIT
97
To create Hyper-Links (or as
most people would refer them
as just “links”) simply type the
words you want to appear on
the link, separated by pressing
the Enter key after each word.
Then highlight the entire word
or a phrase on one line only
and click the Right-mouse
button. Then choose the word
Hyperlink on the menu and
simply type the name of the
page you would like to link. If
it is another page in the same
folder, you would simply type
the name of that page. If it is a
link to another website, you
would type
(http://www.) first and then
the address of the page you
would like to link to.
98
Slide 12
EXIT
1
Starting a Successful
Business on the Internet
2
How to Use This Book
To navigate through this book please notice blue
glass control arrows at the bottom of each page.
A Comprehensive Step-by-Step Guide to
Web-based Operations and Marketing
Simply click on the arrows to advance
pages in the required direction. The arrow
that points to the right will advance
to the next page. The arrow pointing to the
left will advance to the previous page. The
i
button with an “ ” symbol will
automatically advance to the Table of
Contents. Each topic in the Table of
Contents will connect directly to the
appropriate page.
Use EXIT button on the Top Right
to exit this book
By Professor
James A. Sinclair Ph.D.
2007
EXIT
3
Legal Notice
The entire contents of this book are subject to
copyright protection of the United States and other
jurisdictions. Copyright© ITTC Publications 2006.
All rights reserved. The contents of this book may
not be copied in any form. It may not be recopied,
reproduced or otherwise redistributed. You may not
copy, display, download, distribute, modify,
reproduce, republish or retransmit any information,
text, documents or materials contained in this book
or any portion thereof in any electronic medium or
hard copy, or create any derivative work based on
such images, text or documents, without the
express written consent of ITTC Publications.
Nothing contained herein shall be construed (under
any theory) to confer any license or right under any
patent or trademark of ITTC or any third party.
Unless otherwise expressly set forth, all product
names whether or not appearing with the trademark symbol are trademarks of ITTC, its affiliates,
related companies, or licensors. The use of these
trademarks or any other materials, except as
permitted herein is expressly prohibited.
4
About the Author
Dr. James A. Sinclair is a leading Professor of
Computer Integrated Technology & Business at
one of New Jersey's largest Universities.
Professor Sinclair's years working in the
business & industry as a top-level design and
business consultant, plus twenty years teaching
a wide variety of science and business courses
at the university level, affords the highest degree
of expertise and presentation skills. The
Professor has a talent for delivering complex
topics in an easily understood and entertaining
manner. His technique of 'Casual Mastery' is
designed to maximize retention of the subject,
enabling students to employ the gained
knowledge in their career or business.
For the last 10 years, Dr. Sinclair has been
conducting educational seminar series on a
variety of computer, business, and engineering
related topics.
EXIT
5
6
Table of Contents
How to Use This Book
Legal Notice
About the Author
Table of Contents
Introduction
General Concept
Intro to Ebay & Online Stores
How does it work?
Registering on Ebay
Step-by-Step Ebay Operations
Your Feedback Number
Reputation Indicator
Power Seller Indicator
Ebay Store Gateway
2
3
4
5
7
8
9-10
11
12
13-16
17
18
18
19
Creating Images for Your Products
Step-by-Step Auction Details
Budgeting Ebay Operations
Creating An Online Store
Using Your Own Website42
Choosing a Domain Name
Hosted Domain Space
Creating Web Pages
Software Considerations
Hosting Considerations
Starting a New Page
Step-by-Step Page creation
Conclusion Notes from the Author
20-22
23-32
33-38
39-41
43-45
46-52
53-55
56-57
58-60
61-62
63-99
100
EXIT
16
15
Your User Name
Your Feedback
(Reputation)
Number
Power Seller Indicator
Reputation Star
Ebay Store Gateway (if you
choose to have a store)
Information About you or Your
Company
EXIT
19
5. Ebay Store Gateway
This symbol indicates that you have
inventory in your Ebay Store. You do not
need to own an Ebay store until you get
more acquainted with selling and buying
operations. You may, however consider
this option once you start to sell a larger
variety of products.
6. Information About You or Your
Company
This symbol allows people to see a
general description about your company.
You may put whatever information you
deem appropriate and add or modify it at
anytime. This is a very good incentive for
people to buy from you. Don’t forget, they
have to spend their money without ever
seeing you, your company, and for that
matter, the product they are buying. They
only saw the picture of the product.
20
Creating An Image of Your Product
EXIT
23
View your existing
auctions here
Search for your
auctions here
within the entire
Ebay
Previous
Page
Next Page
EXIT
24
After the search is done, your item
appears here.
It is important that you have good
images, they will form the very first
impression before the customers
click on the small picture to continue
further
Previous
Page
Next Page
EXIT
39
Creating an Online Store:
Your Custom Website – “A Real
Estate of the 21st Century”
40
Below are some samples of
independently owned websites. There
are almost endless possibilities and
options in creating successful online
stores or service outlets.
EXIT
41
42
Using Your Own Website
In this section we will discuss the use of
your own Website to create an independent
online store. You will see that running your
own online store is a fairly inexpensive
process, requiring only a small fraction of
expenses usually associated with running a
physical, “brick-and-mortar” store.
To see more, please visit authors sample
portfolio site: SAMPLE SITES
EXIT
63
64
On the top menu
Click on:
File Open Site
EXIT
67
68
Click
OPEN
EXIT
79
80
EXIT
95
Your page will now look
similar to the page shown
here. You can type any text
in any of the cells, change
the size, alignment, and color
of text letters as you would
in any other typing program.
Next, we will create a series
of Links in this green area
96
EXIT
97
To create Hyper-Links (or as
most people would refer them
as just “links”) simply type the
words you want to appear on
the link, separated by pressing
the Enter key after each word.
Then highlight the entire word
or a phrase on one line only
and click the Right-mouse
button. Then choose the word
Hyperlink on the menu and
simply type the name of the
page you would like to link. If
it is another page in the same
folder, you would simply type
the name of that page. If it is a
link to another website, you
would type
(http://www.) first and then
the address of the page you
would like to link to.
98
Slide 13
EXIT
1
Starting a Successful
Business on the Internet
2
How to Use This Book
To navigate through this book please notice blue
glass control arrows at the bottom of each page.
A Comprehensive Step-by-Step Guide to
Web-based Operations and Marketing
Simply click on the arrows to advance
pages in the required direction. The arrow
that points to the right will advance
to the next page. The arrow pointing to the
left will advance to the previous page. The
i
button with an “ ” symbol will
automatically advance to the Table of
Contents. Each topic in the Table of
Contents will connect directly to the
appropriate page.
Use EXIT button on the Top Right
to exit this book
By Professor
James A. Sinclair Ph.D.
2007
EXIT
3
Legal Notice
The entire contents of this book are subject to
copyright protection of the United States and other
jurisdictions. Copyright© ITTC Publications 2006.
All rights reserved. The contents of this book may
not be copied in any form. It may not be recopied,
reproduced or otherwise redistributed. You may not
copy, display, download, distribute, modify,
reproduce, republish or retransmit any information,
text, documents or materials contained in this book
or any portion thereof in any electronic medium or
hard copy, or create any derivative work based on
such images, text or documents, without the
express written consent of ITTC Publications.
Nothing contained herein shall be construed (under
any theory) to confer any license or right under any
patent or trademark of ITTC or any third party.
Unless otherwise expressly set forth, all product
names whether or not appearing with the trademark symbol are trademarks of ITTC, its affiliates,
related companies, or licensors. The use of these
trademarks or any other materials, except as
permitted herein is expressly prohibited.
4
About the Author
Dr. James A. Sinclair is a leading Professor of
Computer Integrated Technology & Business at
one of New Jersey's largest Universities.
Professor Sinclair's years working in the
business & industry as a top-level design and
business consultant, plus twenty years teaching
a wide variety of science and business courses
at the university level, affords the highest degree
of expertise and presentation skills. The
Professor has a talent for delivering complex
topics in an easily understood and entertaining
manner. His technique of 'Casual Mastery' is
designed to maximize retention of the subject,
enabling students to employ the gained
knowledge in their career or business.
For the last 10 years, Dr. Sinclair has been
conducting educational seminar series on a
variety of computer, business, and engineering
related topics.
EXIT
5
6
Table of Contents
How to Use This Book
Legal Notice
About the Author
Table of Contents
Introduction
General Concept
Intro to Ebay & Online Stores
How does it work?
Registering on Ebay
Step-by-Step Ebay Operations
Your Feedback Number
Reputation Indicator
Power Seller Indicator
Ebay Store Gateway
2
3
4
5
7
8
9-10
11
12
13-16
17
18
18
19
Creating Images for Your Products
Step-by-Step Auction Details
Budgeting Ebay Operations
Creating An Online Store
Using Your Own Website42
Choosing a Domain Name
Hosted Domain Space
Creating Web Pages
Software Considerations
Hosting Considerations
Starting a New Page
Step-by-Step Page creation
Conclusion Notes from the Author
20-22
23-32
33-38
39-41
43-45
46-52
53-55
56-57
58-60
61-62
63-99
100
EXIT
16
15
Your User Name
Your Feedback
(Reputation)
Number
Power Seller Indicator
Reputation Star
Ebay Store Gateway (if you
choose to have a store)
Information About you or Your
Company
EXIT
19
5. Ebay Store Gateway
This symbol indicates that you have
inventory in your Ebay Store. You do not
need to own an Ebay store until you get
more acquainted with selling and buying
operations. You may, however consider
this option once you start to sell a larger
variety of products.
6. Information About You or Your
Company
This symbol allows people to see a
general description about your company.
You may put whatever information you
deem appropriate and add or modify it at
anytime. This is a very good incentive for
people to buy from you. Don’t forget, they
have to spend their money without ever
seeing you, your company, and for that
matter, the product they are buying. They
only saw the picture of the product.
20
Creating An Image of Your Product
EXIT
23
View your existing
auctions here
Search for your
auctions here
within the entire
Ebay
Previous
Page
Next Page
EXIT
24
After the search is done, your item
appears here.
It is important that you have good
images, they will form the very first
impression before the customers
click on the small picture to continue
further
Previous
Page
Next Page
EXIT
39
Creating an Online Store:
Your Custom Website – “A Real
Estate of the 21st Century”
40
Below are some samples of
independently owned websites. There
are almost endless possibilities and
options in creating successful online
stores or service outlets.
EXIT
41
42
Using Your Own Website
In this section we will discuss the use of
your own Website to create an independent
online store. You will see that running your
own online store is a fairly inexpensive
process, requiring only a small fraction of
expenses usually associated with running a
physical, “brick-and-mortar” store.
To see more, please visit authors sample
portfolio site: SAMPLE SITES
EXIT
63
64
On the top menu
Click on:
File Open Site
EXIT
67
68
Click
OPEN
EXIT
79
80
EXIT
95
Your page will now look
similar to the page shown
here. You can type any text
in any of the cells, change
the size, alignment, and color
of text letters as you would
in any other typing program.
Next, we will create a series
of Links in this green area
96
EXIT
97
To create Hyper-Links (or as
most people would refer them
as just “links”) simply type the
words you want to appear on
the link, separated by pressing
the Enter key after each word.
Then highlight the entire word
or a phrase on one line only
and click the Right-mouse
button. Then choose the word
Hyperlink on the menu and
simply type the name of the
page you would like to link. If
it is another page in the same
folder, you would simply type
the name of that page. If it is a
link to another website, you
would type
(http://www.) first and then
the address of the page you
would like to link to.
98
Slide 14
EXIT
1
Starting a Successful
Business on the Internet
2
How to Use This Book
To navigate through this book please notice blue
glass control arrows at the bottom of each page.
A Comprehensive Step-by-Step Guide to
Web-based Operations and Marketing
Simply click on the arrows to advance
pages in the required direction. The arrow
that points to the right will advance
to the next page. The arrow pointing to the
left will advance to the previous page. The
i
button with an “ ” symbol will
automatically advance to the Table of
Contents. Each topic in the Table of
Contents will connect directly to the
appropriate page.
Use EXIT button on the Top Right
to exit this book
By Professor
James A. Sinclair Ph.D.
2007
EXIT
3
Legal Notice
The entire contents of this book are subject to
copyright protection of the United States and other
jurisdictions. Copyright© ITTC Publications 2006.
All rights reserved. The contents of this book may
not be copied in any form. It may not be recopied,
reproduced or otherwise redistributed. You may not
copy, display, download, distribute, modify,
reproduce, republish or retransmit any information,
text, documents or materials contained in this book
or any portion thereof in any electronic medium or
hard copy, or create any derivative work based on
such images, text or documents, without the
express written consent of ITTC Publications.
Nothing contained herein shall be construed (under
any theory) to confer any license or right under any
patent or trademark of ITTC or any third party.
Unless otherwise expressly set forth, all product
names whether or not appearing with the trademark symbol are trademarks of ITTC, its affiliates,
related companies, or licensors. The use of these
trademarks or any other materials, except as
permitted herein is expressly prohibited.
4
About the Author
Dr. James A. Sinclair is a leading Professor of
Computer Integrated Technology & Business at
one of New Jersey's largest Universities.
Professor Sinclair's years working in the
business & industry as a top-level design and
business consultant, plus twenty years teaching
a wide variety of science and business courses
at the university level, affords the highest degree
of expertise and presentation skills. The
Professor has a talent for delivering complex
topics in an easily understood and entertaining
manner. His technique of 'Casual Mastery' is
designed to maximize retention of the subject,
enabling students to employ the gained
knowledge in their career or business.
For the last 10 years, Dr. Sinclair has been
conducting educational seminar series on a
variety of computer, business, and engineering
related topics.
EXIT
5
6
Table of Contents
How to Use This Book
Legal Notice
About the Author
Table of Contents
Introduction
General Concept
Intro to Ebay & Online Stores
How does it work?
Registering on Ebay
Step-by-Step Ebay Operations
Your Feedback Number
Reputation Indicator
Power Seller Indicator
Ebay Store Gateway
2
3
4
5
7
8
9-10
11
12
13-16
17
18
18
19
Creating Images for Your Products
Step-by-Step Auction Details
Budgeting Ebay Operations
Creating An Online Store
Using Your Own Website42
Choosing a Domain Name
Hosted Domain Space
Creating Web Pages
Software Considerations
Hosting Considerations
Starting a New Page
Step-by-Step Page creation
Conclusion Notes from the Author
20-22
23-32
33-38
39-41
43-45
46-52
53-55
56-57
58-60
61-62
63-99
100
EXIT
16
15
Your User Name
Your Feedback
(Reputation)
Number
Power Seller Indicator
Reputation Star
Ebay Store Gateway (if you
choose to have a store)
Information About you or Your
Company
EXIT
19
5. Ebay Store Gateway
This symbol indicates that you have
inventory in your Ebay Store. You do not
need to own an Ebay store until you get
more acquainted with selling and buying
operations. You may, however consider
this option once you start to sell a larger
variety of products.
6. Information About You or Your
Company
This symbol allows people to see a
general description about your company.
You may put whatever information you
deem appropriate and add or modify it at
anytime. This is a very good incentive for
people to buy from you. Don’t forget, they
have to spend their money without ever
seeing you, your company, and for that
matter, the product they are buying. They
only saw the picture of the product.
20
Creating An Image of Your Product
EXIT
23
View your existing
auctions here
Search for your
auctions here
within the entire
Ebay
Previous
Page
Next Page
EXIT
24
After the search is done, your item
appears here.
It is important that you have good
images, they will form the very first
impression before the customers
click on the small picture to continue
further
Previous
Page
Next Page
EXIT
39
Creating an Online Store:
Your Custom Website – “A Real
Estate of the 21st Century”
40
Below are some samples of
independently owned websites. There
are almost endless possibilities and
options in creating successful online
stores or service outlets.
EXIT
41
42
Using Your Own Website
In this section we will discuss the use of
your own Website to create an independent
online store. You will see that running your
own online store is a fairly inexpensive
process, requiring only a small fraction of
expenses usually associated with running a
physical, “brick-and-mortar” store.
To see more, please visit authors sample
portfolio site: SAMPLE SITES
EXIT
63
64
On the top menu
Click on:
File Open Site
EXIT
67
68
Click
OPEN
EXIT
79
80
EXIT
95
Your page will now look
similar to the page shown
here. You can type any text
in any of the cells, change
the size, alignment, and color
of text letters as you would
in any other typing program.
Next, we will create a series
of Links in this green area
96
EXIT
97
To create Hyper-Links (or as
most people would refer them
as just “links”) simply type the
words you want to appear on
the link, separated by pressing
the Enter key after each word.
Then highlight the entire word
or a phrase on one line only
and click the Right-mouse
button. Then choose the word
Hyperlink on the menu and
simply type the name of the
page you would like to link. If
it is another page in the same
folder, you would simply type
the name of that page. If it is a
link to another website, you
would type
(http://www.) first and then
the address of the page you
would like to link to.
98
EXIT
1
Starting a Successful
Business on the Internet
2
How to Use This Book
To navigate through this book please notice blue
glass control arrows at the bottom of each page.
A Comprehensive Step-by-Step Guide to
Web-based Operations and Marketing
Simply click on the arrows to advance
pages in the required direction. The arrow
that points to the right will advance
to the next page. The arrow pointing to the
left will advance to the previous page. The
i
button with an “ ” symbol will
automatically advance to the Table of
Contents. Each topic in the Table of
Contents will connect directly to the
appropriate page.
Use EXIT button on the Top Right
to exit this book
By Professor
James A. Sinclair Ph.D.
2007
EXIT
3
Legal Notice
The entire contents of this book are subject to
copyright protection of the United States and other
jurisdictions. Copyright© ITTC Publications 2006.
All rights reserved. The contents of this book may
not be copied in any form. It may not be recopied,
reproduced or otherwise redistributed. You may not
copy, display, download, distribute, modify,
reproduce, republish or retransmit any information,
text, documents or materials contained in this book
or any portion thereof in any electronic medium or
hard copy, or create any derivative work based on
such images, text or documents, without the
express written consent of ITTC Publications.
Nothing contained herein shall be construed (under
any theory) to confer any license or right under any
patent or trademark of ITTC or any third party.
Unless otherwise expressly set forth, all product
names whether or not appearing with the trademark symbol are trademarks of ITTC, its affiliates,
related companies, or licensors. The use of these
trademarks or any other materials, except as
permitted herein is expressly prohibited.
4
About the Author
Dr. James A. Sinclair is a leading Professor of
Computer Integrated Technology & Business at
one of New Jersey's largest Universities.
Professor Sinclair's years working in the
business & industry as a top-level design and
business consultant, plus twenty years teaching
a wide variety of science and business courses
at the university level, affords the highest degree
of expertise and presentation skills. The
Professor has a talent for delivering complex
topics in an easily understood and entertaining
manner. His technique of 'Casual Mastery' is
designed to maximize retention of the subject,
enabling students to employ the gained
knowledge in their career or business.
For the last 10 years, Dr. Sinclair has been
conducting educational seminar series on a
variety of computer, business, and engineering
related topics.
EXIT
5
6
Table of Contents
How to Use This Book
Legal Notice
About the Author
Table of Contents
Introduction
General Concept
Intro to Ebay & Online Stores
How does it work?
Registering on Ebay
Step-by-Step Ebay Operations
Your Feedback Number
Reputation Indicator
Power Seller Indicator
Ebay Store Gateway
2
3
4
5
7
8
9-10
11
12
13-16
17
18
18
19
Creating Images for Your Products
Step-by-Step Auction Details
Budgeting Ebay Operations
Creating An Online Store
Using Your Own Website42
Choosing a Domain Name
Hosted Domain Space
Creating Web Pages
Software Considerations
Hosting Considerations
Starting a New Page
Step-by-Step Page creation
Conclusion Notes from the Author
20-22
23-32
33-38
39-41
43-45
46-52
53-55
56-57
58-60
61-62
63-99
100
EXIT
16
15
Your User Name
Your Feedback
(Reputation)
Number
Power Seller Indicator
Reputation Star
Ebay Store Gateway (if you
choose to have a store)
Information About you or Your
Company
EXIT
19
5. Ebay Store Gateway
This symbol indicates that you have
inventory in your Ebay Store. You do not
need to own an Ebay store until you get
more acquainted with selling and buying
operations. You may, however consider
this option once you start to sell a larger
variety of products.
6. Information About You or Your
Company
This symbol allows people to see a
general description about your company.
You may put whatever information you
deem appropriate and add or modify it at
anytime. This is a very good incentive for
people to buy from you. Don’t forget, they
have to spend their money without ever
seeing you, your company, and for that
matter, the product they are buying. They
only saw the picture of the product.
20
Creating An Image of Your Product
EXIT
23
View your existing
auctions here
Search for your
auctions here
within the entire
Ebay
Previous
Page
Next Page
EXIT
24
After the search is done, your item
appears here.
It is important that you have good
images, they will form the very first
impression before the customers
click on the small picture to continue
further
Previous
Page
Next Page
EXIT
39
Creating an Online Store:
Your Custom Website – “A Real
Estate of the 21st Century”
40
Below are some samples of
independently owned websites. There
are almost endless possibilities and
options in creating successful online
stores or service outlets.
EXIT
41
42
Using Your Own Website
In this section we will discuss the use of
your own Website to create an independent
online store. You will see that running your
own online store is a fairly inexpensive
process, requiring only a small fraction of
expenses usually associated with running a
physical, “brick-and-mortar” store.
To see more, please visit authors sample
portfolio site: SAMPLE SITES
EXIT
63
64
On the top menu
Click on:
File Open Site
EXIT
67
68
Click
OPEN
EXIT
79
80
EXIT
95
Your page will now look
similar to the page shown
here. You can type any text
in any of the cells, change
the size, alignment, and color
of text letters as you would
in any other typing program.
Next, we will create a series
of Links in this green area
96
EXIT
97
To create Hyper-Links (or as
most people would refer them
as just “links”) simply type the
words you want to appear on
the link, separated by pressing
the Enter key after each word.
Then highlight the entire word
or a phrase on one line only
and click the Right-mouse
button. Then choose the word
Hyperlink on the menu and
simply type the name of the
page you would like to link. If
it is another page in the same
folder, you would simply type
the name of that page. If it is a
link to another website, you
would type
(http://www.) first and then
the address of the page you
would like to link to.
98
Slide 2
EXIT
1
Starting a Successful
Business on the Internet
2
How to Use This Book
To navigate through this book please notice blue
glass control arrows at the bottom of each page.
A Comprehensive Step-by-Step Guide to
Web-based Operations and Marketing
Simply click on the arrows to advance
pages in the required direction. The arrow
that points to the right will advance
to the next page. The arrow pointing to the
left will advance to the previous page. The
i
button with an “ ” symbol will
automatically advance to the Table of
Contents. Each topic in the Table of
Contents will connect directly to the
appropriate page.
Use EXIT button on the Top Right
to exit this book
By Professor
James A. Sinclair Ph.D.
2007
EXIT
3
Legal Notice
The entire contents of this book are subject to
copyright protection of the United States and other
jurisdictions. Copyright© ITTC Publications 2006.
All rights reserved. The contents of this book may
not be copied in any form. It may not be recopied,
reproduced or otherwise redistributed. You may not
copy, display, download, distribute, modify,
reproduce, republish or retransmit any information,
text, documents or materials contained in this book
or any portion thereof in any electronic medium or
hard copy, or create any derivative work based on
such images, text or documents, without the
express written consent of ITTC Publications.
Nothing contained herein shall be construed (under
any theory) to confer any license or right under any
patent or trademark of ITTC or any third party.
Unless otherwise expressly set forth, all product
names whether or not appearing with the trademark symbol are trademarks of ITTC, its affiliates,
related companies, or licensors. The use of these
trademarks or any other materials, except as
permitted herein is expressly prohibited.
4
About the Author
Dr. James A. Sinclair is a leading Professor of
Computer Integrated Technology & Business at
one of New Jersey's largest Universities.
Professor Sinclair's years working in the
business & industry as a top-level design and
business consultant, plus twenty years teaching
a wide variety of science and business courses
at the university level, affords the highest degree
of expertise and presentation skills. The
Professor has a talent for delivering complex
topics in an easily understood and entertaining
manner. His technique of 'Casual Mastery' is
designed to maximize retention of the subject,
enabling students to employ the gained
knowledge in their career or business.
For the last 10 years, Dr. Sinclair has been
conducting educational seminar series on a
variety of computer, business, and engineering
related topics.
EXIT
5
6
Table of Contents
How to Use This Book
Legal Notice
About the Author
Table of Contents
Introduction
General Concept
Intro to Ebay & Online Stores
How does it work?
Registering on Ebay
Step-by-Step Ebay Operations
Your Feedback Number
Reputation Indicator
Power Seller Indicator
Ebay Store Gateway
2
3
4
5
7
8
9-10
11
12
13-16
17
18
18
19
Creating Images for Your Products
Step-by-Step Auction Details
Budgeting Ebay Operations
Creating An Online Store
Using Your Own Website42
Choosing a Domain Name
Hosted Domain Space
Creating Web Pages
Software Considerations
Hosting Considerations
Starting a New Page
Step-by-Step Page creation
Conclusion Notes from the Author
20-22
23-32
33-38
39-41
43-45
46-52
53-55
56-57
58-60
61-62
63-99
100
EXIT
16
15
Your User Name
Your Feedback
(Reputation)
Number
Power Seller Indicator
Reputation Star
Ebay Store Gateway (if you
choose to have a store)
Information About you or Your
Company
EXIT
19
5. Ebay Store Gateway
This symbol indicates that you have
inventory in your Ebay Store. You do not
need to own an Ebay store until you get
more acquainted with selling and buying
operations. You may, however consider
this option once you start to sell a larger
variety of products.
6. Information About You or Your
Company
This symbol allows people to see a
general description about your company.
You may put whatever information you
deem appropriate and add or modify it at
anytime. This is a very good incentive for
people to buy from you. Don’t forget, they
have to spend their money without ever
seeing you, your company, and for that
matter, the product they are buying. They
only saw the picture of the product.
20
Creating An Image of Your Product
EXIT
23
View your existing
auctions here
Search for your
auctions here
within the entire
Ebay
Previous
Page
Next Page
EXIT
24
After the search is done, your item
appears here.
It is important that you have good
images, they will form the very first
impression before the customers
click on the small picture to continue
further
Previous
Page
Next Page
EXIT
39
Creating an Online Store:
Your Custom Website – “A Real
Estate of the 21st Century”
40
Below are some samples of
independently owned websites. There
are almost endless possibilities and
options in creating successful online
stores or service outlets.
EXIT
41
42
Using Your Own Website
In this section we will discuss the use of
your own Website to create an independent
online store. You will see that running your
own online store is a fairly inexpensive
process, requiring only a small fraction of
expenses usually associated with running a
physical, “brick-and-mortar” store.
To see more, please visit authors sample
portfolio site: SAMPLE SITES
EXIT
63
64
On the top menu
Click on:
File Open Site
EXIT
67
68
Click
OPEN
EXIT
79
80
EXIT
95
Your page will now look
similar to the page shown
here. You can type any text
in any of the cells, change
the size, alignment, and color
of text letters as you would
in any other typing program.
Next, we will create a series
of Links in this green area
96
EXIT
97
To create Hyper-Links (or as
most people would refer them
as just “links”) simply type the
words you want to appear on
the link, separated by pressing
the Enter key after each word.
Then highlight the entire word
or a phrase on one line only
and click the Right-mouse
button. Then choose the word
Hyperlink on the menu and
simply type the name of the
page you would like to link. If
it is another page in the same
folder, you would simply type
the name of that page. If it is a
link to another website, you
would type
(http://www.) first and then
the address of the page you
would like to link to.
98
Slide 3
EXIT
1
Starting a Successful
Business on the Internet
2
How to Use This Book
To navigate through this book please notice blue
glass control arrows at the bottom of each page.
A Comprehensive Step-by-Step Guide to
Web-based Operations and Marketing
Simply click on the arrows to advance
pages in the required direction. The arrow
that points to the right will advance
to the next page. The arrow pointing to the
left will advance to the previous page. The
i
button with an “ ” symbol will
automatically advance to the Table of
Contents. Each topic in the Table of
Contents will connect directly to the
appropriate page.
Use EXIT button on the Top Right
to exit this book
By Professor
James A. Sinclair Ph.D.
2007
EXIT
3
Legal Notice
The entire contents of this book are subject to
copyright protection of the United States and other
jurisdictions. Copyright© ITTC Publications 2006.
All rights reserved. The contents of this book may
not be copied in any form. It may not be recopied,
reproduced or otherwise redistributed. You may not
copy, display, download, distribute, modify,
reproduce, republish or retransmit any information,
text, documents or materials contained in this book
or any portion thereof in any electronic medium or
hard copy, or create any derivative work based on
such images, text or documents, without the
express written consent of ITTC Publications.
Nothing contained herein shall be construed (under
any theory) to confer any license or right under any
patent or trademark of ITTC or any third party.
Unless otherwise expressly set forth, all product
names whether or not appearing with the trademark symbol are trademarks of ITTC, its affiliates,
related companies, or licensors. The use of these
trademarks or any other materials, except as
permitted herein is expressly prohibited.
4
About the Author
Dr. James A. Sinclair is a leading Professor of
Computer Integrated Technology & Business at
one of New Jersey's largest Universities.
Professor Sinclair's years working in the
business & industry as a top-level design and
business consultant, plus twenty years teaching
a wide variety of science and business courses
at the university level, affords the highest degree
of expertise and presentation skills. The
Professor has a talent for delivering complex
topics in an easily understood and entertaining
manner. His technique of 'Casual Mastery' is
designed to maximize retention of the subject,
enabling students to employ the gained
knowledge in their career or business.
For the last 10 years, Dr. Sinclair has been
conducting educational seminar series on a
variety of computer, business, and engineering
related topics.
EXIT
5
6
Table of Contents
How to Use This Book
Legal Notice
About the Author
Table of Contents
Introduction
General Concept
Intro to Ebay & Online Stores
How does it work?
Registering on Ebay
Step-by-Step Ebay Operations
Your Feedback Number
Reputation Indicator
Power Seller Indicator
Ebay Store Gateway
2
3
4
5
7
8
9-10
11
12
13-16
17
18
18
19
Creating Images for Your Products
Step-by-Step Auction Details
Budgeting Ebay Operations
Creating An Online Store
Using Your Own Website42
Choosing a Domain Name
Hosted Domain Space
Creating Web Pages
Software Considerations
Hosting Considerations
Starting a New Page
Step-by-Step Page creation
Conclusion Notes from the Author
20-22
23-32
33-38
39-41
43-45
46-52
53-55
56-57
58-60
61-62
63-99
100
EXIT
16
15
Your User Name
Your Feedback
(Reputation)
Number
Power Seller Indicator
Reputation Star
Ebay Store Gateway (if you
choose to have a store)
Information About you or Your
Company
EXIT
19
5. Ebay Store Gateway
This symbol indicates that you have
inventory in your Ebay Store. You do not
need to own an Ebay store until you get
more acquainted with selling and buying
operations. You may, however consider
this option once you start to sell a larger
variety of products.
6. Information About You or Your
Company
This symbol allows people to see a
general description about your company.
You may put whatever information you
deem appropriate and add or modify it at
anytime. This is a very good incentive for
people to buy from you. Don’t forget, they
have to spend their money without ever
seeing you, your company, and for that
matter, the product they are buying. They
only saw the picture of the product.
20
Creating An Image of Your Product
EXIT
23
View your existing
auctions here
Search for your
auctions here
within the entire
Ebay
Previous
Page
Next Page
EXIT
24
After the search is done, your item
appears here.
It is important that you have good
images, they will form the very first
impression before the customers
click on the small picture to continue
further
Previous
Page
Next Page
EXIT
39
Creating an Online Store:
Your Custom Website – “A Real
Estate of the 21st Century”
40
Below are some samples of
independently owned websites. There
are almost endless possibilities and
options in creating successful online
stores or service outlets.
EXIT
41
42
Using Your Own Website
In this section we will discuss the use of
your own Website to create an independent
online store. You will see that running your
own online store is a fairly inexpensive
process, requiring only a small fraction of
expenses usually associated with running a
physical, “brick-and-mortar” store.
To see more, please visit authors sample
portfolio site: SAMPLE SITES
EXIT
63
64
On the top menu
Click on:
File Open Site
EXIT
67
68
Click
OPEN
EXIT
79
80
EXIT
95
Your page will now look
similar to the page shown
here. You can type any text
in any of the cells, change
the size, alignment, and color
of text letters as you would
in any other typing program.
Next, we will create a series
of Links in this green area
96
EXIT
97
To create Hyper-Links (or as
most people would refer them
as just “links”) simply type the
words you want to appear on
the link, separated by pressing
the Enter key after each word.
Then highlight the entire word
or a phrase on one line only
and click the Right-mouse
button. Then choose the word
Hyperlink on the menu and
simply type the name of the
page you would like to link. If
it is another page in the same
folder, you would simply type
the name of that page. If it is a
link to another website, you
would type
(http://www.) first and then
the address of the page you
would like to link to.
98
Slide 4
EXIT
1
Starting a Successful
Business on the Internet
2
How to Use This Book
To navigate through this book please notice blue
glass control arrows at the bottom of each page.
A Comprehensive Step-by-Step Guide to
Web-based Operations and Marketing
Simply click on the arrows to advance
pages in the required direction. The arrow
that points to the right will advance
to the next page. The arrow pointing to the
left will advance to the previous page. The
i
button with an “ ” symbol will
automatically advance to the Table of
Contents. Each topic in the Table of
Contents will connect directly to the
appropriate page.
Use EXIT button on the Top Right
to exit this book
By Professor
James A. Sinclair Ph.D.
2007
EXIT
3
Legal Notice
The entire contents of this book are subject to
copyright protection of the United States and other
jurisdictions. Copyright© ITTC Publications 2006.
All rights reserved. The contents of this book may
not be copied in any form. It may not be recopied,
reproduced or otherwise redistributed. You may not
copy, display, download, distribute, modify,
reproduce, republish or retransmit any information,
text, documents or materials contained in this book
or any portion thereof in any electronic medium or
hard copy, or create any derivative work based on
such images, text or documents, without the
express written consent of ITTC Publications.
Nothing contained herein shall be construed (under
any theory) to confer any license or right under any
patent or trademark of ITTC or any third party.
Unless otherwise expressly set forth, all product
names whether or not appearing with the trademark symbol are trademarks of ITTC, its affiliates,
related companies, or licensors. The use of these
trademarks or any other materials, except as
permitted herein is expressly prohibited.
4
About the Author
Dr. James A. Sinclair is a leading Professor of
Computer Integrated Technology & Business at
one of New Jersey's largest Universities.
Professor Sinclair's years working in the
business & industry as a top-level design and
business consultant, plus twenty years teaching
a wide variety of science and business courses
at the university level, affords the highest degree
of expertise and presentation skills. The
Professor has a talent for delivering complex
topics in an easily understood and entertaining
manner. His technique of 'Casual Mastery' is
designed to maximize retention of the subject,
enabling students to employ the gained
knowledge in their career or business.
For the last 10 years, Dr. Sinclair has been
conducting educational seminar series on a
variety of computer, business, and engineering
related topics.
EXIT
5
6
Table of Contents
How to Use This Book
Legal Notice
About the Author
Table of Contents
Introduction
General Concept
Intro to Ebay & Online Stores
How does it work?
Registering on Ebay
Step-by-Step Ebay Operations
Your Feedback Number
Reputation Indicator
Power Seller Indicator
Ebay Store Gateway
2
3
4
5
7
8
9-10
11
12
13-16
17
18
18
19
Creating Images for Your Products
Step-by-Step Auction Details
Budgeting Ebay Operations
Creating An Online Store
Using Your Own Website42
Choosing a Domain Name
Hosted Domain Space
Creating Web Pages
Software Considerations
Hosting Considerations
Starting a New Page
Step-by-Step Page creation
Conclusion Notes from the Author
20-22
23-32
33-38
39-41
43-45
46-52
53-55
56-57
58-60
61-62
63-99
100
EXIT
16
15
Your User Name
Your Feedback
(Reputation)
Number
Power Seller Indicator
Reputation Star
Ebay Store Gateway (if you
choose to have a store)
Information About you or Your
Company
EXIT
19
5. Ebay Store Gateway
This symbol indicates that you have
inventory in your Ebay Store. You do not
need to own an Ebay store until you get
more acquainted with selling and buying
operations. You may, however consider
this option once you start to sell a larger
variety of products.
6. Information About You or Your
Company
This symbol allows people to see a
general description about your company.
You may put whatever information you
deem appropriate and add or modify it at
anytime. This is a very good incentive for
people to buy from you. Don’t forget, they
have to spend their money without ever
seeing you, your company, and for that
matter, the product they are buying. They
only saw the picture of the product.
20
Creating An Image of Your Product
EXIT
23
View your existing
auctions here
Search for your
auctions here
within the entire
Ebay
Previous
Page
Next Page
EXIT
24
After the search is done, your item
appears here.
It is important that you have good
images, they will form the very first
impression before the customers
click on the small picture to continue
further
Previous
Page
Next Page
EXIT
39
Creating an Online Store:
Your Custom Website – “A Real
Estate of the 21st Century”
40
Below are some samples of
independently owned websites. There
are almost endless possibilities and
options in creating successful online
stores or service outlets.
EXIT
41
42
Using Your Own Website
In this section we will discuss the use of
your own Website to create an independent
online store. You will see that running your
own online store is a fairly inexpensive
process, requiring only a small fraction of
expenses usually associated with running a
physical, “brick-and-mortar” store.
To see more, please visit authors sample
portfolio site: SAMPLE SITES
EXIT
63
64
On the top menu
Click on:
File Open Site
EXIT
67
68
Click
OPEN
EXIT
79
80
EXIT
95
Your page will now look
similar to the page shown
here. You can type any text
in any of the cells, change
the size, alignment, and color
of text letters as you would
in any other typing program.
Next, we will create a series
of Links in this green area
96
EXIT
97
To create Hyper-Links (or as
most people would refer them
as just “links”) simply type the
words you want to appear on
the link, separated by pressing
the Enter key after each word.
Then highlight the entire word
or a phrase on one line only
and click the Right-mouse
button. Then choose the word
Hyperlink on the menu and
simply type the name of the
page you would like to link. If
it is another page in the same
folder, you would simply type
the name of that page. If it is a
link to another website, you
would type
(http://www.) first and then
the address of the page you
would like to link to.
98
Slide 5
EXIT
1
Starting a Successful
Business on the Internet
2
How to Use This Book
To navigate through this book please notice blue
glass control arrows at the bottom of each page.
A Comprehensive Step-by-Step Guide to
Web-based Operations and Marketing
Simply click on the arrows to advance
pages in the required direction. The arrow
that points to the right will advance
to the next page. The arrow pointing to the
left will advance to the previous page. The
i
button with an “ ” symbol will
automatically advance to the Table of
Contents. Each topic in the Table of
Contents will connect directly to the
appropriate page.
Use EXIT button on the Top Right
to exit this book
By Professor
James A. Sinclair Ph.D.
2007
EXIT
3
Legal Notice
The entire contents of this book are subject to
copyright protection of the United States and other
jurisdictions. Copyright© ITTC Publications 2006.
All rights reserved. The contents of this book may
not be copied in any form. It may not be recopied,
reproduced or otherwise redistributed. You may not
copy, display, download, distribute, modify,
reproduce, republish or retransmit any information,
text, documents or materials contained in this book
or any portion thereof in any electronic medium or
hard copy, or create any derivative work based on
such images, text or documents, without the
express written consent of ITTC Publications.
Nothing contained herein shall be construed (under
any theory) to confer any license or right under any
patent or trademark of ITTC or any third party.
Unless otherwise expressly set forth, all product
names whether or not appearing with the trademark symbol are trademarks of ITTC, its affiliates,
related companies, or licensors. The use of these
trademarks or any other materials, except as
permitted herein is expressly prohibited.
4
About the Author
Dr. James A. Sinclair is a leading Professor of
Computer Integrated Technology & Business at
one of New Jersey's largest Universities.
Professor Sinclair's years working in the
business & industry as a top-level design and
business consultant, plus twenty years teaching
a wide variety of science and business courses
at the university level, affords the highest degree
of expertise and presentation skills. The
Professor has a talent for delivering complex
topics in an easily understood and entertaining
manner. His technique of 'Casual Mastery' is
designed to maximize retention of the subject,
enabling students to employ the gained
knowledge in their career or business.
For the last 10 years, Dr. Sinclair has been
conducting educational seminar series on a
variety of computer, business, and engineering
related topics.
EXIT
5
6
Table of Contents
How to Use This Book
Legal Notice
About the Author
Table of Contents
Introduction
General Concept
Intro to Ebay & Online Stores
How does it work?
Registering on Ebay
Step-by-Step Ebay Operations
Your Feedback Number
Reputation Indicator
Power Seller Indicator
Ebay Store Gateway
2
3
4
5
7
8
9-10
11
12
13-16
17
18
18
19
Creating Images for Your Products
Step-by-Step Auction Details
Budgeting Ebay Operations
Creating An Online Store
Using Your Own Website42
Choosing a Domain Name
Hosted Domain Space
Creating Web Pages
Software Considerations
Hosting Considerations
Starting a New Page
Step-by-Step Page creation
Conclusion Notes from the Author
20-22
23-32
33-38
39-41
43-45
46-52
53-55
56-57
58-60
61-62
63-99
100
EXIT
16
15
Your User Name
Your Feedback
(Reputation)
Number
Power Seller Indicator
Reputation Star
Ebay Store Gateway (if you
choose to have a store)
Information About you or Your
Company
EXIT
19
5. Ebay Store Gateway
This symbol indicates that you have
inventory in your Ebay Store. You do not
need to own an Ebay store until you get
more acquainted with selling and buying
operations. You may, however consider
this option once you start to sell a larger
variety of products.
6. Information About You or Your
Company
This symbol allows people to see a
general description about your company.
You may put whatever information you
deem appropriate and add or modify it at
anytime. This is a very good incentive for
people to buy from you. Don’t forget, they
have to spend their money without ever
seeing you, your company, and for that
matter, the product they are buying. They
only saw the picture of the product.
20
Creating An Image of Your Product
EXIT
23
View your existing
auctions here
Search for your
auctions here
within the entire
Ebay
Previous
Page
Next Page
EXIT
24
After the search is done, your item
appears here.
It is important that you have good
images, they will form the very first
impression before the customers
click on the small picture to continue
further
Previous
Page
Next Page
EXIT
39
Creating an Online Store:
Your Custom Website – “A Real
Estate of the 21st Century”
40
Below are some samples of
independently owned websites. There
are almost endless possibilities and
options in creating successful online
stores or service outlets.
EXIT
41
42
Using Your Own Website
In this section we will discuss the use of
your own Website to create an independent
online store. You will see that running your
own online store is a fairly inexpensive
process, requiring only a small fraction of
expenses usually associated with running a
physical, “brick-and-mortar” store.
To see more, please visit authors sample
portfolio site: SAMPLE SITES
EXIT
63
64
On the top menu
Click on:
File Open Site
EXIT
67
68
Click
OPEN
EXIT
79
80
EXIT
95
Your page will now look
similar to the page shown
here. You can type any text
in any of the cells, change
the size, alignment, and color
of text letters as you would
in any other typing program.
Next, we will create a series
of Links in this green area
96
EXIT
97
To create Hyper-Links (or as
most people would refer them
as just “links”) simply type the
words you want to appear on
the link, separated by pressing
the Enter key after each word.
Then highlight the entire word
or a phrase on one line only
and click the Right-mouse
button. Then choose the word
Hyperlink on the menu and
simply type the name of the
page you would like to link. If
it is another page in the same
folder, you would simply type
the name of that page. If it is a
link to another website, you
would type
(http://www.) first and then
the address of the page you
would like to link to.
98
Slide 6
EXIT
1
Starting a Successful
Business on the Internet
2
How to Use This Book
To navigate through this book please notice blue
glass control arrows at the bottom of each page.
A Comprehensive Step-by-Step Guide to
Web-based Operations and Marketing
Simply click on the arrows to advance
pages in the required direction. The arrow
that points to the right will advance
to the next page. The arrow pointing to the
left will advance to the previous page. The
i
button with an “ ” symbol will
automatically advance to the Table of
Contents. Each topic in the Table of
Contents will connect directly to the
appropriate page.
Use EXIT button on the Top Right
to exit this book
By Professor
James A. Sinclair Ph.D.
2007
EXIT
3
Legal Notice
The entire contents of this book are subject to
copyright protection of the United States and other
jurisdictions. Copyright© ITTC Publications 2006.
All rights reserved. The contents of this book may
not be copied in any form. It may not be recopied,
reproduced or otherwise redistributed. You may not
copy, display, download, distribute, modify,
reproduce, republish or retransmit any information,
text, documents or materials contained in this book
or any portion thereof in any electronic medium or
hard copy, or create any derivative work based on
such images, text or documents, without the
express written consent of ITTC Publications.
Nothing contained herein shall be construed (under
any theory) to confer any license or right under any
patent or trademark of ITTC or any third party.
Unless otherwise expressly set forth, all product
names whether or not appearing with the trademark symbol are trademarks of ITTC, its affiliates,
related companies, or licensors. The use of these
trademarks or any other materials, except as
permitted herein is expressly prohibited.
4
About the Author
Dr. James A. Sinclair is a leading Professor of
Computer Integrated Technology & Business at
one of New Jersey's largest Universities.
Professor Sinclair's years working in the
business & industry as a top-level design and
business consultant, plus twenty years teaching
a wide variety of science and business courses
at the university level, affords the highest degree
of expertise and presentation skills. The
Professor has a talent for delivering complex
topics in an easily understood and entertaining
manner. His technique of 'Casual Mastery' is
designed to maximize retention of the subject,
enabling students to employ the gained
knowledge in their career or business.
For the last 10 years, Dr. Sinclair has been
conducting educational seminar series on a
variety of computer, business, and engineering
related topics.
EXIT
5
6
Table of Contents
How to Use This Book
Legal Notice
About the Author
Table of Contents
Introduction
General Concept
Intro to Ebay & Online Stores
How does it work?
Registering on Ebay
Step-by-Step Ebay Operations
Your Feedback Number
Reputation Indicator
Power Seller Indicator
Ebay Store Gateway
2
3
4
5
7
8
9-10
11
12
13-16
17
18
18
19
Creating Images for Your Products
Step-by-Step Auction Details
Budgeting Ebay Operations
Creating An Online Store
Using Your Own Website42
Choosing a Domain Name
Hosted Domain Space
Creating Web Pages
Software Considerations
Hosting Considerations
Starting a New Page
Step-by-Step Page creation
Conclusion Notes from the Author
20-22
23-32
33-38
39-41
43-45
46-52
53-55
56-57
58-60
61-62
63-99
100
EXIT
16
15
Your User Name
Your Feedback
(Reputation)
Number
Power Seller Indicator
Reputation Star
Ebay Store Gateway (if you
choose to have a store)
Information About you or Your
Company
EXIT
19
5. Ebay Store Gateway
This symbol indicates that you have
inventory in your Ebay Store. You do not
need to own an Ebay store until you get
more acquainted with selling and buying
operations. You may, however consider
this option once you start to sell a larger
variety of products.
6. Information About You or Your
Company
This symbol allows people to see a
general description about your company.
You may put whatever information you
deem appropriate and add or modify it at
anytime. This is a very good incentive for
people to buy from you. Don’t forget, they
have to spend their money without ever
seeing you, your company, and for that
matter, the product they are buying. They
only saw the picture of the product.
20
Creating An Image of Your Product
EXIT
23
View your existing
auctions here
Search for your
auctions here
within the entire
Ebay
Previous
Page
Next Page
EXIT
24
After the search is done, your item
appears here.
It is important that you have good
images, they will form the very first
impression before the customers
click on the small picture to continue
further
Previous
Page
Next Page
EXIT
39
Creating an Online Store:
Your Custom Website – “A Real
Estate of the 21st Century”
40
Below are some samples of
independently owned websites. There
are almost endless possibilities and
options in creating successful online
stores or service outlets.
EXIT
41
42
Using Your Own Website
In this section we will discuss the use of
your own Website to create an independent
online store. You will see that running your
own online store is a fairly inexpensive
process, requiring only a small fraction of
expenses usually associated with running a
physical, “brick-and-mortar” store.
To see more, please visit authors sample
portfolio site: SAMPLE SITES
EXIT
63
64
On the top menu
Click on:
File Open Site
EXIT
67
68
Click
OPEN
EXIT
79
80
EXIT
95
Your page will now look
similar to the page shown
here. You can type any text
in any of the cells, change
the size, alignment, and color
of text letters as you would
in any other typing program.
Next, we will create a series
of Links in this green area
96
EXIT
97
To create Hyper-Links (or as
most people would refer them
as just “links”) simply type the
words you want to appear on
the link, separated by pressing
the Enter key after each word.
Then highlight the entire word
or a phrase on one line only
and click the Right-mouse
button. Then choose the word
Hyperlink on the menu and
simply type the name of the
page you would like to link. If
it is another page in the same
folder, you would simply type
the name of that page. If it is a
link to another website, you
would type
(http://www.) first and then
the address of the page you
would like to link to.
98
Slide 7
EXIT
1
Starting a Successful
Business on the Internet
2
How to Use This Book
To navigate through this book please notice blue
glass control arrows at the bottom of each page.
A Comprehensive Step-by-Step Guide to
Web-based Operations and Marketing
Simply click on the arrows to advance
pages in the required direction. The arrow
that points to the right will advance
to the next page. The arrow pointing to the
left will advance to the previous page. The
i
button with an “ ” symbol will
automatically advance to the Table of
Contents. Each topic in the Table of
Contents will connect directly to the
appropriate page.
Use EXIT button on the Top Right
to exit this book
By Professor
James A. Sinclair Ph.D.
2007
EXIT
3
Legal Notice
The entire contents of this book are subject to
copyright protection of the United States and other
jurisdictions. Copyright© ITTC Publications 2006.
All rights reserved. The contents of this book may
not be copied in any form. It may not be recopied,
reproduced or otherwise redistributed. You may not
copy, display, download, distribute, modify,
reproduce, republish or retransmit any information,
text, documents or materials contained in this book
or any portion thereof in any electronic medium or
hard copy, or create any derivative work based on
such images, text or documents, without the
express written consent of ITTC Publications.
Nothing contained herein shall be construed (under
any theory) to confer any license or right under any
patent or trademark of ITTC or any third party.
Unless otherwise expressly set forth, all product
names whether or not appearing with the trademark symbol are trademarks of ITTC, its affiliates,
related companies, or licensors. The use of these
trademarks or any other materials, except as
permitted herein is expressly prohibited.
4
About the Author
Dr. James A. Sinclair is a leading Professor of
Computer Integrated Technology & Business at
one of New Jersey's largest Universities.
Professor Sinclair's years working in the
business & industry as a top-level design and
business consultant, plus twenty years teaching
a wide variety of science and business courses
at the university level, affords the highest degree
of expertise and presentation skills. The
Professor has a talent for delivering complex
topics in an easily understood and entertaining
manner. His technique of 'Casual Mastery' is
designed to maximize retention of the subject,
enabling students to employ the gained
knowledge in their career or business.
For the last 10 years, Dr. Sinclair has been
conducting educational seminar series on a
variety of computer, business, and engineering
related topics.
EXIT
5
6
Table of Contents
How to Use This Book
Legal Notice
About the Author
Table of Contents
Introduction
General Concept
Intro to Ebay & Online Stores
How does it work?
Registering on Ebay
Step-by-Step Ebay Operations
Your Feedback Number
Reputation Indicator
Power Seller Indicator
Ebay Store Gateway
2
3
4
5
7
8
9-10
11
12
13-16
17
18
18
19
Creating Images for Your Products
Step-by-Step Auction Details
Budgeting Ebay Operations
Creating An Online Store
Using Your Own Website42
Choosing a Domain Name
Hosted Domain Space
Creating Web Pages
Software Considerations
Hosting Considerations
Starting a New Page
Step-by-Step Page creation
Conclusion Notes from the Author
20-22
23-32
33-38
39-41
43-45
46-52
53-55
56-57
58-60
61-62
63-99
100
EXIT
16
15
Your User Name
Your Feedback
(Reputation)
Number
Power Seller Indicator
Reputation Star
Ebay Store Gateway (if you
choose to have a store)
Information About you or Your
Company
EXIT
19
5. Ebay Store Gateway
This symbol indicates that you have
inventory in your Ebay Store. You do not
need to own an Ebay store until you get
more acquainted with selling and buying
operations. You may, however consider
this option once you start to sell a larger
variety of products.
6. Information About You or Your
Company
This symbol allows people to see a
general description about your company.
You may put whatever information you
deem appropriate and add or modify it at
anytime. This is a very good incentive for
people to buy from you. Don’t forget, they
have to spend their money without ever
seeing you, your company, and for that
matter, the product they are buying. They
only saw the picture of the product.
20
Creating An Image of Your Product
EXIT
23
View your existing
auctions here
Search for your
auctions here
within the entire
Ebay
Previous
Page
Next Page
EXIT
24
After the search is done, your item
appears here.
It is important that you have good
images, they will form the very first
impression before the customers
click on the small picture to continue
further
Previous
Page
Next Page
EXIT
39
Creating an Online Store:
Your Custom Website – “A Real
Estate of the 21st Century”
40
Below are some samples of
independently owned websites. There
are almost endless possibilities and
options in creating successful online
stores or service outlets.
EXIT
41
42
Using Your Own Website
In this section we will discuss the use of
your own Website to create an independent
online store. You will see that running your
own online store is a fairly inexpensive
process, requiring only a small fraction of
expenses usually associated with running a
physical, “brick-and-mortar” store.
To see more, please visit authors sample
portfolio site: SAMPLE SITES
EXIT
63
64
On the top menu
Click on:
File Open Site
EXIT
67
68
Click
OPEN
EXIT
79
80
EXIT
95
Your page will now look
similar to the page shown
here. You can type any text
in any of the cells, change
the size, alignment, and color
of text letters as you would
in any other typing program.
Next, we will create a series
of Links in this green area
96
EXIT
97
To create Hyper-Links (or as
most people would refer them
as just “links”) simply type the
words you want to appear on
the link, separated by pressing
the Enter key after each word.
Then highlight the entire word
or a phrase on one line only
and click the Right-mouse
button. Then choose the word
Hyperlink on the menu and
simply type the name of the
page you would like to link. If
it is another page in the same
folder, you would simply type
the name of that page. If it is a
link to another website, you
would type
(http://www.) first and then
the address of the page you
would like to link to.
98
Slide 8
EXIT
1
Starting a Successful
Business on the Internet
2
How to Use This Book
To navigate through this book please notice blue
glass control arrows at the bottom of each page.
A Comprehensive Step-by-Step Guide to
Web-based Operations and Marketing
Simply click on the arrows to advance
pages in the required direction. The arrow
that points to the right will advance
to the next page. The arrow pointing to the
left will advance to the previous page. The
i
button with an “ ” symbol will
automatically advance to the Table of
Contents. Each topic in the Table of
Contents will connect directly to the
appropriate page.
Use EXIT button on the Top Right
to exit this book
By Professor
James A. Sinclair Ph.D.
2007
EXIT
3
Legal Notice
The entire contents of this book are subject to
copyright protection of the United States and other
jurisdictions. Copyright© ITTC Publications 2006.
All rights reserved. The contents of this book may
not be copied in any form. It may not be recopied,
reproduced or otherwise redistributed. You may not
copy, display, download, distribute, modify,
reproduce, republish or retransmit any information,
text, documents or materials contained in this book
or any portion thereof in any electronic medium or
hard copy, or create any derivative work based on
such images, text or documents, without the
express written consent of ITTC Publications.
Nothing contained herein shall be construed (under
any theory) to confer any license or right under any
patent or trademark of ITTC or any third party.
Unless otherwise expressly set forth, all product
names whether or not appearing with the trademark symbol are trademarks of ITTC, its affiliates,
related companies, or licensors. The use of these
trademarks or any other materials, except as
permitted herein is expressly prohibited.
4
About the Author
Dr. James A. Sinclair is a leading Professor of
Computer Integrated Technology & Business at
one of New Jersey's largest Universities.
Professor Sinclair's years working in the
business & industry as a top-level design and
business consultant, plus twenty years teaching
a wide variety of science and business courses
at the university level, affords the highest degree
of expertise and presentation skills. The
Professor has a talent for delivering complex
topics in an easily understood and entertaining
manner. His technique of 'Casual Mastery' is
designed to maximize retention of the subject,
enabling students to employ the gained
knowledge in their career or business.
For the last 10 years, Dr. Sinclair has been
conducting educational seminar series on a
variety of computer, business, and engineering
related topics.
EXIT
5
6
Table of Contents
How to Use This Book
Legal Notice
About the Author
Table of Contents
Introduction
General Concept
Intro to Ebay & Online Stores
How does it work?
Registering on Ebay
Step-by-Step Ebay Operations
Your Feedback Number
Reputation Indicator
Power Seller Indicator
Ebay Store Gateway
2
3
4
5
7
8
9-10
11
12
13-16
17
18
18
19
Creating Images for Your Products
Step-by-Step Auction Details
Budgeting Ebay Operations
Creating An Online Store
Using Your Own Website42
Choosing a Domain Name
Hosted Domain Space
Creating Web Pages
Software Considerations
Hosting Considerations
Starting a New Page
Step-by-Step Page creation
Conclusion Notes from the Author
20-22
23-32
33-38
39-41
43-45
46-52
53-55
56-57
58-60
61-62
63-99
100
EXIT
16
15
Your User Name
Your Feedback
(Reputation)
Number
Power Seller Indicator
Reputation Star
Ebay Store Gateway (if you
choose to have a store)
Information About you or Your
Company
EXIT
19
5. Ebay Store Gateway
This symbol indicates that you have
inventory in your Ebay Store. You do not
need to own an Ebay store until you get
more acquainted with selling and buying
operations. You may, however consider
this option once you start to sell a larger
variety of products.
6. Information About You or Your
Company
This symbol allows people to see a
general description about your company.
You may put whatever information you
deem appropriate and add or modify it at
anytime. This is a very good incentive for
people to buy from you. Don’t forget, they
have to spend their money without ever
seeing you, your company, and for that
matter, the product they are buying. They
only saw the picture of the product.
20
Creating An Image of Your Product
EXIT
23
View your existing
auctions here
Search for your
auctions here
within the entire
Ebay
Previous
Page
Next Page
EXIT
24
After the search is done, your item
appears here.
It is important that you have good
images, they will form the very first
impression before the customers
click on the small picture to continue
further
Previous
Page
Next Page
EXIT
39
Creating an Online Store:
Your Custom Website – “A Real
Estate of the 21st Century”
40
Below are some samples of
independently owned websites. There
are almost endless possibilities and
options in creating successful online
stores or service outlets.
EXIT
41
42
Using Your Own Website
In this section we will discuss the use of
your own Website to create an independent
online store. You will see that running your
own online store is a fairly inexpensive
process, requiring only a small fraction of
expenses usually associated with running a
physical, “brick-and-mortar” store.
To see more, please visit authors sample
portfolio site: SAMPLE SITES
EXIT
63
64
On the top menu
Click on:
File Open Site
EXIT
67
68
Click
OPEN
EXIT
79
80
EXIT
95
Your page will now look
similar to the page shown
here. You can type any text
in any of the cells, change
the size, alignment, and color
of text letters as you would
in any other typing program.
Next, we will create a series
of Links in this green area
96
EXIT
97
To create Hyper-Links (or as
most people would refer them
as just “links”) simply type the
words you want to appear on
the link, separated by pressing
the Enter key after each word.
Then highlight the entire word
or a phrase on one line only
and click the Right-mouse
button. Then choose the word
Hyperlink on the menu and
simply type the name of the
page you would like to link. If
it is another page in the same
folder, you would simply type
the name of that page. If it is a
link to another website, you
would type
(http://www.) first and then
the address of the page you
would like to link to.
98
Slide 9
EXIT
1
Starting a Successful
Business on the Internet
2
How to Use This Book
To navigate through this book please notice blue
glass control arrows at the bottom of each page.
A Comprehensive Step-by-Step Guide to
Web-based Operations and Marketing
Simply click on the arrows to advance
pages in the required direction. The arrow
that points to the right will advance
to the next page. The arrow pointing to the
left will advance to the previous page. The
i
button with an “ ” symbol will
automatically advance to the Table of
Contents. Each topic in the Table of
Contents will connect directly to the
appropriate page.
Use EXIT button on the Top Right
to exit this book
By Professor
James A. Sinclair Ph.D.
2007
EXIT
3
Legal Notice
The entire contents of this book are subject to
copyright protection of the United States and other
jurisdictions. Copyright© ITTC Publications 2006.
All rights reserved. The contents of this book may
not be copied in any form. It may not be recopied,
reproduced or otherwise redistributed. You may not
copy, display, download, distribute, modify,
reproduce, republish or retransmit any information,
text, documents or materials contained in this book
or any portion thereof in any electronic medium or
hard copy, or create any derivative work based on
such images, text or documents, without the
express written consent of ITTC Publications.
Nothing contained herein shall be construed (under
any theory) to confer any license or right under any
patent or trademark of ITTC or any third party.
Unless otherwise expressly set forth, all product
names whether or not appearing with the trademark symbol are trademarks of ITTC, its affiliates,
related companies, or licensors. The use of these
trademarks or any other materials, except as
permitted herein is expressly prohibited.
4
About the Author
Dr. James A. Sinclair is a leading Professor of
Computer Integrated Technology & Business at
one of New Jersey's largest Universities.
Professor Sinclair's years working in the
business & industry as a top-level design and
business consultant, plus twenty years teaching
a wide variety of science and business courses
at the university level, affords the highest degree
of expertise and presentation skills. The
Professor has a talent for delivering complex
topics in an easily understood and entertaining
manner. His technique of 'Casual Mastery' is
designed to maximize retention of the subject,
enabling students to employ the gained
knowledge in their career or business.
For the last 10 years, Dr. Sinclair has been
conducting educational seminar series on a
variety of computer, business, and engineering
related topics.
EXIT
5
6
Table of Contents
How to Use This Book
Legal Notice
About the Author
Table of Contents
Introduction
General Concept
Intro to Ebay & Online Stores
How does it work?
Registering on Ebay
Step-by-Step Ebay Operations
Your Feedback Number
Reputation Indicator
Power Seller Indicator
Ebay Store Gateway
2
3
4
5
7
8
9-10
11
12
13-16
17
18
18
19
Creating Images for Your Products
Step-by-Step Auction Details
Budgeting Ebay Operations
Creating An Online Store
Using Your Own Website42
Choosing a Domain Name
Hosted Domain Space
Creating Web Pages
Software Considerations
Hosting Considerations
Starting a New Page
Step-by-Step Page creation
Conclusion Notes from the Author
20-22
23-32
33-38
39-41
43-45
46-52
53-55
56-57
58-60
61-62
63-99
100
EXIT
16
15
Your User Name
Your Feedback
(Reputation)
Number
Power Seller Indicator
Reputation Star
Ebay Store Gateway (if you
choose to have a store)
Information About you or Your
Company
EXIT
19
5. Ebay Store Gateway
This symbol indicates that you have
inventory in your Ebay Store. You do not
need to own an Ebay store until you get
more acquainted with selling and buying
operations. You may, however consider
this option once you start to sell a larger
variety of products.
6. Information About You or Your
Company
This symbol allows people to see a
general description about your company.
You may put whatever information you
deem appropriate and add or modify it at
anytime. This is a very good incentive for
people to buy from you. Don’t forget, they
have to spend their money without ever
seeing you, your company, and for that
matter, the product they are buying. They
only saw the picture of the product.
20
Creating An Image of Your Product
EXIT
23
View your existing
auctions here
Search for your
auctions here
within the entire
Ebay
Previous
Page
Next Page
EXIT
24
After the search is done, your item
appears here.
It is important that you have good
images, they will form the very first
impression before the customers
click on the small picture to continue
further
Previous
Page
Next Page
EXIT
39
Creating an Online Store:
Your Custom Website – “A Real
Estate of the 21st Century”
40
Below are some samples of
independently owned websites. There
are almost endless possibilities and
options in creating successful online
stores or service outlets.
EXIT
41
42
Using Your Own Website
In this section we will discuss the use of
your own Website to create an independent
online store. You will see that running your
own online store is a fairly inexpensive
process, requiring only a small fraction of
expenses usually associated with running a
physical, “brick-and-mortar” store.
To see more, please visit authors sample
portfolio site: SAMPLE SITES
EXIT
63
64
On the top menu
Click on:
File Open Site
EXIT
67
68
Click
OPEN
EXIT
79
80
EXIT
95
Your page will now look
similar to the page shown
here. You can type any text
in any of the cells, change
the size, alignment, and color
of text letters as you would
in any other typing program.
Next, we will create a series
of Links in this green area
96
EXIT
97
To create Hyper-Links (or as
most people would refer them
as just “links”) simply type the
words you want to appear on
the link, separated by pressing
the Enter key after each word.
Then highlight the entire word
or a phrase on one line only
and click the Right-mouse
button. Then choose the word
Hyperlink on the menu and
simply type the name of the
page you would like to link. If
it is another page in the same
folder, you would simply type
the name of that page. If it is a
link to another website, you
would type
(http://www.) first and then
the address of the page you
would like to link to.
98
Slide 10
EXIT
1
Starting a Successful
Business on the Internet
2
How to Use This Book
To navigate through this book please notice blue
glass control arrows at the bottom of each page.
A Comprehensive Step-by-Step Guide to
Web-based Operations and Marketing
Simply click on the arrows to advance
pages in the required direction. The arrow
that points to the right will advance
to the next page. The arrow pointing to the
left will advance to the previous page. The
i
button with an “ ” symbol will
automatically advance to the Table of
Contents. Each topic in the Table of
Contents will connect directly to the
appropriate page.
Use EXIT button on the Top Right
to exit this book
By Professor
James A. Sinclair Ph.D.
2007
EXIT
3
Legal Notice
The entire contents of this book are subject to
copyright protection of the United States and other
jurisdictions. Copyright© ITTC Publications 2006.
All rights reserved. The contents of this book may
not be copied in any form. It may not be recopied,
reproduced or otherwise redistributed. You may not
copy, display, download, distribute, modify,
reproduce, republish or retransmit any information,
text, documents or materials contained in this book
or any portion thereof in any electronic medium or
hard copy, or create any derivative work based on
such images, text or documents, without the
express written consent of ITTC Publications.
Nothing contained herein shall be construed (under
any theory) to confer any license or right under any
patent or trademark of ITTC or any third party.
Unless otherwise expressly set forth, all product
names whether or not appearing with the trademark symbol are trademarks of ITTC, its affiliates,
related companies, or licensors. The use of these
trademarks or any other materials, except as
permitted herein is expressly prohibited.
4
About the Author
Dr. James A. Sinclair is a leading Professor of
Computer Integrated Technology & Business at
one of New Jersey's largest Universities.
Professor Sinclair's years working in the
business & industry as a top-level design and
business consultant, plus twenty years teaching
a wide variety of science and business courses
at the university level, affords the highest degree
of expertise and presentation skills. The
Professor has a talent for delivering complex
topics in an easily understood and entertaining
manner. His technique of 'Casual Mastery' is
designed to maximize retention of the subject,
enabling students to employ the gained
knowledge in their career or business.
For the last 10 years, Dr. Sinclair has been
conducting educational seminar series on a
variety of computer, business, and engineering
related topics.
EXIT
5
6
Table of Contents
How to Use This Book
Legal Notice
About the Author
Table of Contents
Introduction
General Concept
Intro to Ebay & Online Stores
How does it work?
Registering on Ebay
Step-by-Step Ebay Operations
Your Feedback Number
Reputation Indicator
Power Seller Indicator
Ebay Store Gateway
2
3
4
5
7
8
9-10
11
12
13-16
17
18
18
19
Creating Images for Your Products
Step-by-Step Auction Details
Budgeting Ebay Operations
Creating An Online Store
Using Your Own Website42
Choosing a Domain Name
Hosted Domain Space
Creating Web Pages
Software Considerations
Hosting Considerations
Starting a New Page
Step-by-Step Page creation
Conclusion Notes from the Author
20-22
23-32
33-38
39-41
43-45
46-52
53-55
56-57
58-60
61-62
63-99
100
EXIT
16
15
Your User Name
Your Feedback
(Reputation)
Number
Power Seller Indicator
Reputation Star
Ebay Store Gateway (if you
choose to have a store)
Information About you or Your
Company
EXIT
19
5. Ebay Store Gateway
This symbol indicates that you have
inventory in your Ebay Store. You do not
need to own an Ebay store until you get
more acquainted with selling and buying
operations. You may, however consider
this option once you start to sell a larger
variety of products.
6. Information About You or Your
Company
This symbol allows people to see a
general description about your company.
You may put whatever information you
deem appropriate and add or modify it at
anytime. This is a very good incentive for
people to buy from you. Don’t forget, they
have to spend their money without ever
seeing you, your company, and for that
matter, the product they are buying. They
only saw the picture of the product.
20
Creating An Image of Your Product
EXIT
23
View your existing
auctions here
Search for your
auctions here
within the entire
Ebay
Previous
Page
Next Page
EXIT
24
After the search is done, your item
appears here.
It is important that you have good
images, they will form the very first
impression before the customers
click on the small picture to continue
further
Previous
Page
Next Page
EXIT
39
Creating an Online Store:
Your Custom Website – “A Real
Estate of the 21st Century”
40
Below are some samples of
independently owned websites. There
are almost endless possibilities and
options in creating successful online
stores or service outlets.
EXIT
41
42
Using Your Own Website
In this section we will discuss the use of
your own Website to create an independent
online store. You will see that running your
own online store is a fairly inexpensive
process, requiring only a small fraction of
expenses usually associated with running a
physical, “brick-and-mortar” store.
To see more, please visit authors sample
portfolio site: SAMPLE SITES
EXIT
63
64
On the top menu
Click on:
File Open Site
EXIT
67
68
Click
OPEN
EXIT
79
80
EXIT
95
Your page will now look
similar to the page shown
here. You can type any text
in any of the cells, change
the size, alignment, and color
of text letters as you would
in any other typing program.
Next, we will create a series
of Links in this green area
96
EXIT
97
To create Hyper-Links (or as
most people would refer them
as just “links”) simply type the
words you want to appear on
the link, separated by pressing
the Enter key after each word.
Then highlight the entire word
or a phrase on one line only
and click the Right-mouse
button. Then choose the word
Hyperlink on the menu and
simply type the name of the
page you would like to link. If
it is another page in the same
folder, you would simply type
the name of that page. If it is a
link to another website, you
would type
(http://www.) first and then
the address of the page you
would like to link to.
98
Slide 11
EXIT
1
Starting a Successful
Business on the Internet
2
How to Use This Book
To navigate through this book please notice blue
glass control arrows at the bottom of each page.
A Comprehensive Step-by-Step Guide to
Web-based Operations and Marketing
Simply click on the arrows to advance
pages in the required direction. The arrow
that points to the right will advance
to the next page. The arrow pointing to the
left will advance to the previous page. The
i
button with an “ ” symbol will
automatically advance to the Table of
Contents. Each topic in the Table of
Contents will connect directly to the
appropriate page.
Use EXIT button on the Top Right
to exit this book
By Professor
James A. Sinclair Ph.D.
2007
EXIT
3
Legal Notice
The entire contents of this book are subject to
copyright protection of the United States and other
jurisdictions. Copyright© ITTC Publications 2006.
All rights reserved. The contents of this book may
not be copied in any form. It may not be recopied,
reproduced or otherwise redistributed. You may not
copy, display, download, distribute, modify,
reproduce, republish or retransmit any information,
text, documents or materials contained in this book
or any portion thereof in any electronic medium or
hard copy, or create any derivative work based on
such images, text or documents, without the
express written consent of ITTC Publications.
Nothing contained herein shall be construed (under
any theory) to confer any license or right under any
patent or trademark of ITTC or any third party.
Unless otherwise expressly set forth, all product
names whether or not appearing with the trademark symbol are trademarks of ITTC, its affiliates,
related companies, or licensors. The use of these
trademarks or any other materials, except as
permitted herein is expressly prohibited.
4
About the Author
Dr. James A. Sinclair is a leading Professor of
Computer Integrated Technology & Business at
one of New Jersey's largest Universities.
Professor Sinclair's years working in the
business & industry as a top-level design and
business consultant, plus twenty years teaching
a wide variety of science and business courses
at the university level, affords the highest degree
of expertise and presentation skills. The
Professor has a talent for delivering complex
topics in an easily understood and entertaining
manner. His technique of 'Casual Mastery' is
designed to maximize retention of the subject,
enabling students to employ the gained
knowledge in their career or business.
For the last 10 years, Dr. Sinclair has been
conducting educational seminar series on a
variety of computer, business, and engineering
related topics.
EXIT
5
6
Table of Contents
How to Use This Book
Legal Notice
About the Author
Table of Contents
Introduction
General Concept
Intro to Ebay & Online Stores
How does it work?
Registering on Ebay
Step-by-Step Ebay Operations
Your Feedback Number
Reputation Indicator
Power Seller Indicator
Ebay Store Gateway
2
3
4
5
7
8
9-10
11
12
13-16
17
18
18
19
Creating Images for Your Products
Step-by-Step Auction Details
Budgeting Ebay Operations
Creating An Online Store
Using Your Own Website42
Choosing a Domain Name
Hosted Domain Space
Creating Web Pages
Software Considerations
Hosting Considerations
Starting a New Page
Step-by-Step Page creation
Conclusion Notes from the Author
20-22
23-32
33-38
39-41
43-45
46-52
53-55
56-57
58-60
61-62
63-99
100
EXIT
16
15
Your User Name
Your Feedback
(Reputation)
Number
Power Seller Indicator
Reputation Star
Ebay Store Gateway (if you
choose to have a store)
Information About you or Your
Company
EXIT
19
5. Ebay Store Gateway
This symbol indicates that you have
inventory in your Ebay Store. You do not
need to own an Ebay store until you get
more acquainted with selling and buying
operations. You may, however consider
this option once you start to sell a larger
variety of products.
6. Information About You or Your
Company
This symbol allows people to see a
general description about your company.
You may put whatever information you
deem appropriate and add or modify it at
anytime. This is a very good incentive for
people to buy from you. Don’t forget, they
have to spend their money without ever
seeing you, your company, and for that
matter, the product they are buying. They
only saw the picture of the product.
20
Creating An Image of Your Product
EXIT
23
View your existing
auctions here
Search for your
auctions here
within the entire
Ebay
Previous
Page
Next Page
EXIT
24
After the search is done, your item
appears here.
It is important that you have good
images, they will form the very first
impression before the customers
click on the small picture to continue
further
Previous
Page
Next Page
EXIT
39
Creating an Online Store:
Your Custom Website – “A Real
Estate of the 21st Century”
40
Below are some samples of
independently owned websites. There
are almost endless possibilities and
options in creating successful online
stores or service outlets.
EXIT
41
42
Using Your Own Website
In this section we will discuss the use of
your own Website to create an independent
online store. You will see that running your
own online store is a fairly inexpensive
process, requiring only a small fraction of
expenses usually associated with running a
physical, “brick-and-mortar” store.
To see more, please visit authors sample
portfolio site: SAMPLE SITES
EXIT
63
64
On the top menu
Click on:
File Open Site
EXIT
67
68
Click
OPEN
EXIT
79
80
EXIT
95
Your page will now look
similar to the page shown
here. You can type any text
in any of the cells, change
the size, alignment, and color
of text letters as you would
in any other typing program.
Next, we will create a series
of Links in this green area
96
EXIT
97
To create Hyper-Links (or as
most people would refer them
as just “links”) simply type the
words you want to appear on
the link, separated by pressing
the Enter key after each word.
Then highlight the entire word
or a phrase on one line only
and click the Right-mouse
button. Then choose the word
Hyperlink on the menu and
simply type the name of the
page you would like to link. If
it is another page in the same
folder, you would simply type
the name of that page. If it is a
link to another website, you
would type
(http://www.) first and then
the address of the page you
would like to link to.
98
Slide 12
EXIT
1
Starting a Successful
Business on the Internet
2
How to Use This Book
To navigate through this book please notice blue
glass control arrows at the bottom of each page.
A Comprehensive Step-by-Step Guide to
Web-based Operations and Marketing
Simply click on the arrows to advance
pages in the required direction. The arrow
that points to the right will advance
to the next page. The arrow pointing to the
left will advance to the previous page. The
i
button with an “ ” symbol will
automatically advance to the Table of
Contents. Each topic in the Table of
Contents will connect directly to the
appropriate page.
Use EXIT button on the Top Right
to exit this book
By Professor
James A. Sinclair Ph.D.
2007
EXIT
3
Legal Notice
The entire contents of this book are subject to
copyright protection of the United States and other
jurisdictions. Copyright© ITTC Publications 2006.
All rights reserved. The contents of this book may
not be copied in any form. It may not be recopied,
reproduced or otherwise redistributed. You may not
copy, display, download, distribute, modify,
reproduce, republish or retransmit any information,
text, documents or materials contained in this book
or any portion thereof in any electronic medium or
hard copy, or create any derivative work based on
such images, text or documents, without the
express written consent of ITTC Publications.
Nothing contained herein shall be construed (under
any theory) to confer any license or right under any
patent or trademark of ITTC or any third party.
Unless otherwise expressly set forth, all product
names whether or not appearing with the trademark symbol are trademarks of ITTC, its affiliates,
related companies, or licensors. The use of these
trademarks or any other materials, except as
permitted herein is expressly prohibited.
4
About the Author
Dr. James A. Sinclair is a leading Professor of
Computer Integrated Technology & Business at
one of New Jersey's largest Universities.
Professor Sinclair's years working in the
business & industry as a top-level design and
business consultant, plus twenty years teaching
a wide variety of science and business courses
at the university level, affords the highest degree
of expertise and presentation skills. The
Professor has a talent for delivering complex
topics in an easily understood and entertaining
manner. His technique of 'Casual Mastery' is
designed to maximize retention of the subject,
enabling students to employ the gained
knowledge in their career or business.
For the last 10 years, Dr. Sinclair has been
conducting educational seminar series on a
variety of computer, business, and engineering
related topics.
EXIT
5
6
Table of Contents
How to Use This Book
Legal Notice
About the Author
Table of Contents
Introduction
General Concept
Intro to Ebay & Online Stores
How does it work?
Registering on Ebay
Step-by-Step Ebay Operations
Your Feedback Number
Reputation Indicator
Power Seller Indicator
Ebay Store Gateway
2
3
4
5
7
8
9-10
11
12
13-16
17
18
18
19
Creating Images for Your Products
Step-by-Step Auction Details
Budgeting Ebay Operations
Creating An Online Store
Using Your Own Website42
Choosing a Domain Name
Hosted Domain Space
Creating Web Pages
Software Considerations
Hosting Considerations
Starting a New Page
Step-by-Step Page creation
Conclusion Notes from the Author
20-22
23-32
33-38
39-41
43-45
46-52
53-55
56-57
58-60
61-62
63-99
100
EXIT
16
15
Your User Name
Your Feedback
(Reputation)
Number
Power Seller Indicator
Reputation Star
Ebay Store Gateway (if you
choose to have a store)
Information About you or Your
Company
EXIT
19
5. Ebay Store Gateway
This symbol indicates that you have
inventory in your Ebay Store. You do not
need to own an Ebay store until you get
more acquainted with selling and buying
operations. You may, however consider
this option once you start to sell a larger
variety of products.
6. Information About You or Your
Company
This symbol allows people to see a
general description about your company.
You may put whatever information you
deem appropriate and add or modify it at
anytime. This is a very good incentive for
people to buy from you. Don’t forget, they
have to spend their money without ever
seeing you, your company, and for that
matter, the product they are buying. They
only saw the picture of the product.
20
Creating An Image of Your Product
EXIT
23
View your existing
auctions here
Search for your
auctions here
within the entire
Ebay
Previous
Page
Next Page
EXIT
24
After the search is done, your item
appears here.
It is important that you have good
images, they will form the very first
impression before the customers
click on the small picture to continue
further
Previous
Page
Next Page
EXIT
39
Creating an Online Store:
Your Custom Website – “A Real
Estate of the 21st Century”
40
Below are some samples of
independently owned websites. There
are almost endless possibilities and
options in creating successful online
stores or service outlets.
EXIT
41
42
Using Your Own Website
In this section we will discuss the use of
your own Website to create an independent
online store. You will see that running your
own online store is a fairly inexpensive
process, requiring only a small fraction of
expenses usually associated with running a
physical, “brick-and-mortar” store.
To see more, please visit authors sample
portfolio site: SAMPLE SITES
EXIT
63
64
On the top menu
Click on:
File Open Site
EXIT
67
68
Click
OPEN
EXIT
79
80
EXIT
95
Your page will now look
similar to the page shown
here. You can type any text
in any of the cells, change
the size, alignment, and color
of text letters as you would
in any other typing program.
Next, we will create a series
of Links in this green area
96
EXIT
97
To create Hyper-Links (or as
most people would refer them
as just “links”) simply type the
words you want to appear on
the link, separated by pressing
the Enter key after each word.
Then highlight the entire word
or a phrase on one line only
and click the Right-mouse
button. Then choose the word
Hyperlink on the menu and
simply type the name of the
page you would like to link. If
it is another page in the same
folder, you would simply type
the name of that page. If it is a
link to another website, you
would type
(http://www.) first and then
the address of the page you
would like to link to.
98
Slide 13
EXIT
1
Starting a Successful
Business on the Internet
2
How to Use This Book
To navigate through this book please notice blue
glass control arrows at the bottom of each page.
A Comprehensive Step-by-Step Guide to
Web-based Operations and Marketing
Simply click on the arrows to advance
pages in the required direction. The arrow
that points to the right will advance
to the next page. The arrow pointing to the
left will advance to the previous page. The
i
button with an “ ” symbol will
automatically advance to the Table of
Contents. Each topic in the Table of
Contents will connect directly to the
appropriate page.
Use EXIT button on the Top Right
to exit this book
By Professor
James A. Sinclair Ph.D.
2007
EXIT
3
Legal Notice
The entire contents of this book are subject to
copyright protection of the United States and other
jurisdictions. Copyright© ITTC Publications 2006.
All rights reserved. The contents of this book may
not be copied in any form. It may not be recopied,
reproduced or otherwise redistributed. You may not
copy, display, download, distribute, modify,
reproduce, republish or retransmit any information,
text, documents or materials contained in this book
or any portion thereof in any electronic medium or
hard copy, or create any derivative work based on
such images, text or documents, without the
express written consent of ITTC Publications.
Nothing contained herein shall be construed (under
any theory) to confer any license or right under any
patent or trademark of ITTC or any third party.
Unless otherwise expressly set forth, all product
names whether or not appearing with the trademark symbol are trademarks of ITTC, its affiliates,
related companies, or licensors. The use of these
trademarks or any other materials, except as
permitted herein is expressly prohibited.
4
About the Author
Dr. James A. Sinclair is a leading Professor of
Computer Integrated Technology & Business at
one of New Jersey's largest Universities.
Professor Sinclair's years working in the
business & industry as a top-level design and
business consultant, plus twenty years teaching
a wide variety of science and business courses
at the university level, affords the highest degree
of expertise and presentation skills. The
Professor has a talent for delivering complex
topics in an easily understood and entertaining
manner. His technique of 'Casual Mastery' is
designed to maximize retention of the subject,
enabling students to employ the gained
knowledge in their career or business.
For the last 10 years, Dr. Sinclair has been
conducting educational seminar series on a
variety of computer, business, and engineering
related topics.
EXIT
5
6
Table of Contents
How to Use This Book
Legal Notice
About the Author
Table of Contents
Introduction
General Concept
Intro to Ebay & Online Stores
How does it work?
Registering on Ebay
Step-by-Step Ebay Operations
Your Feedback Number
Reputation Indicator
Power Seller Indicator
Ebay Store Gateway
2
3
4
5
7
8
9-10
11
12
13-16
17
18
18
19
Creating Images for Your Products
Step-by-Step Auction Details
Budgeting Ebay Operations
Creating An Online Store
Using Your Own Website42
Choosing a Domain Name
Hosted Domain Space
Creating Web Pages
Software Considerations
Hosting Considerations
Starting a New Page
Step-by-Step Page creation
Conclusion Notes from the Author
20-22
23-32
33-38
39-41
43-45
46-52
53-55
56-57
58-60
61-62
63-99
100
EXIT
16
15
Your User Name
Your Feedback
(Reputation)
Number
Power Seller Indicator
Reputation Star
Ebay Store Gateway (if you
choose to have a store)
Information About you or Your
Company
EXIT
19
5. Ebay Store Gateway
This symbol indicates that you have
inventory in your Ebay Store. You do not
need to own an Ebay store until you get
more acquainted with selling and buying
operations. You may, however consider
this option once you start to sell a larger
variety of products.
6. Information About You or Your
Company
This symbol allows people to see a
general description about your company.
You may put whatever information you
deem appropriate and add or modify it at
anytime. This is a very good incentive for
people to buy from you. Don’t forget, they
have to spend their money without ever
seeing you, your company, and for that
matter, the product they are buying. They
only saw the picture of the product.
20
Creating An Image of Your Product
EXIT
23
View your existing
auctions here
Search for your
auctions here
within the entire
Ebay
Previous
Page
Next Page
EXIT
24
After the search is done, your item
appears here.
It is important that you have good
images, they will form the very first
impression before the customers
click on the small picture to continue
further
Previous
Page
Next Page
EXIT
39
Creating an Online Store:
Your Custom Website – “A Real
Estate of the 21st Century”
40
Below are some samples of
independently owned websites. There
are almost endless possibilities and
options in creating successful online
stores or service outlets.
EXIT
41
42
Using Your Own Website
In this section we will discuss the use of
your own Website to create an independent
online store. You will see that running your
own online store is a fairly inexpensive
process, requiring only a small fraction of
expenses usually associated with running a
physical, “brick-and-mortar” store.
To see more, please visit authors sample
portfolio site: SAMPLE SITES
EXIT
63
64
On the top menu
Click on:
File Open Site
EXIT
67
68
Click
OPEN
EXIT
79
80
EXIT
95
Your page will now look
similar to the page shown
here. You can type any text
in any of the cells, change
the size, alignment, and color
of text letters as you would
in any other typing program.
Next, we will create a series
of Links in this green area
96
EXIT
97
To create Hyper-Links (or as
most people would refer them
as just “links”) simply type the
words you want to appear on
the link, separated by pressing
the Enter key after each word.
Then highlight the entire word
or a phrase on one line only
and click the Right-mouse
button. Then choose the word
Hyperlink on the menu and
simply type the name of the
page you would like to link. If
it is another page in the same
folder, you would simply type
the name of that page. If it is a
link to another website, you
would type
(http://www.) first and then
the address of the page you
would like to link to.
98
Slide 14
EXIT
1
Starting a Successful
Business on the Internet
2
How to Use This Book
To navigate through this book please notice blue
glass control arrows at the bottom of each page.
A Comprehensive Step-by-Step Guide to
Web-based Operations and Marketing
Simply click on the arrows to advance
pages in the required direction. The arrow
that points to the right will advance
to the next page. The arrow pointing to the
left will advance to the previous page. The
i
button with an “ ” symbol will
automatically advance to the Table of
Contents. Each topic in the Table of
Contents will connect directly to the
appropriate page.
Use EXIT button on the Top Right
to exit this book
By Professor
James A. Sinclair Ph.D.
2007
EXIT
3
Legal Notice
The entire contents of this book are subject to
copyright protection of the United States and other
jurisdictions. Copyright© ITTC Publications 2006.
All rights reserved. The contents of this book may
not be copied in any form. It may not be recopied,
reproduced or otherwise redistributed. You may not
copy, display, download, distribute, modify,
reproduce, republish or retransmit any information,
text, documents or materials contained in this book
or any portion thereof in any electronic medium or
hard copy, or create any derivative work based on
such images, text or documents, without the
express written consent of ITTC Publications.
Nothing contained herein shall be construed (under
any theory) to confer any license or right under any
patent or trademark of ITTC or any third party.
Unless otherwise expressly set forth, all product
names whether or not appearing with the trademark symbol are trademarks of ITTC, its affiliates,
related companies, or licensors. The use of these
trademarks or any other materials, except as
permitted herein is expressly prohibited.
4
About the Author
Dr. James A. Sinclair is a leading Professor of
Computer Integrated Technology & Business at
one of New Jersey's largest Universities.
Professor Sinclair's years working in the
business & industry as a top-level design and
business consultant, plus twenty years teaching
a wide variety of science and business courses
at the university level, affords the highest degree
of expertise and presentation skills. The
Professor has a talent for delivering complex
topics in an easily understood and entertaining
manner. His technique of 'Casual Mastery' is
designed to maximize retention of the subject,
enabling students to employ the gained
knowledge in their career or business.
For the last 10 years, Dr. Sinclair has been
conducting educational seminar series on a
variety of computer, business, and engineering
related topics.
EXIT
5
6
Table of Contents
How to Use This Book
Legal Notice
About the Author
Table of Contents
Introduction
General Concept
Intro to Ebay & Online Stores
How does it work?
Registering on Ebay
Step-by-Step Ebay Operations
Your Feedback Number
Reputation Indicator
Power Seller Indicator
Ebay Store Gateway
2
3
4
5
7
8
9-10
11
12
13-16
17
18
18
19
Creating Images for Your Products
Step-by-Step Auction Details
Budgeting Ebay Operations
Creating An Online Store
Using Your Own Website42
Choosing a Domain Name
Hosted Domain Space
Creating Web Pages
Software Considerations
Hosting Considerations
Starting a New Page
Step-by-Step Page creation
Conclusion Notes from the Author
20-22
23-32
33-38
39-41
43-45
46-52
53-55
56-57
58-60
61-62
63-99
100
EXIT
16
15
Your User Name
Your Feedback
(Reputation)
Number
Power Seller Indicator
Reputation Star
Ebay Store Gateway (if you
choose to have a store)
Information About you or Your
Company
EXIT
19
5. Ebay Store Gateway
This symbol indicates that you have
inventory in your Ebay Store. You do not
need to own an Ebay store until you get
more acquainted with selling and buying
operations. You may, however consider
this option once you start to sell a larger
variety of products.
6. Information About You or Your
Company
This symbol allows people to see a
general description about your company.
You may put whatever information you
deem appropriate and add or modify it at
anytime. This is a very good incentive for
people to buy from you. Don’t forget, they
have to spend their money without ever
seeing you, your company, and for that
matter, the product they are buying. They
only saw the picture of the product.
20
Creating An Image of Your Product
EXIT
23
View your existing
auctions here
Search for your
auctions here
within the entire
Ebay
Previous
Page
Next Page
EXIT
24
After the search is done, your item
appears here.
It is important that you have good
images, they will form the very first
impression before the customers
click on the small picture to continue
further
Previous
Page
Next Page
EXIT
39
Creating an Online Store:
Your Custom Website – “A Real
Estate of the 21st Century”
40
Below are some samples of
independently owned websites. There
are almost endless possibilities and
options in creating successful online
stores or service outlets.
EXIT
41
42
Using Your Own Website
In this section we will discuss the use of
your own Website to create an independent
online store. You will see that running your
own online store is a fairly inexpensive
process, requiring only a small fraction of
expenses usually associated with running a
physical, “brick-and-mortar” store.
To see more, please visit authors sample
portfolio site: SAMPLE SITES
EXIT
63
64
On the top menu
Click on:
File Open Site
EXIT
67
68
Click
OPEN
EXIT
79
80
EXIT
95
Your page will now look
similar to the page shown
here. You can type any text
in any of the cells, change
the size, alignment, and color
of text letters as you would
in any other typing program.
Next, we will create a series
of Links in this green area
96
EXIT
97
To create Hyper-Links (or as
most people would refer them
as just “links”) simply type the
words you want to appear on
the link, separated by pressing
the Enter key after each word.
Then highlight the entire word
or a phrase on one line only
and click the Right-mouse
button. Then choose the word
Hyperlink on the menu and
simply type the name of the
page you would like to link. If
it is another page in the same
folder, you would simply type
the name of that page. If it is a
link to another website, you
would type
(http://www.) first and then
the address of the page you
would like to link to.
98