Project Management in cross-sector social-oriented partnerships A comparative study on the formation of partnerships in Romania, Sweden, the United Kingdom and Germany Laura.
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Project Management in cross-sector social-oriented partnerships A comparative study on the formation of partnerships in Romania, Sweden, the United Kingdom and Germany Laura Kreiling and Adriana Valentina Andronache (2014) Motivation & Background Cross-sector social-oriented partnerships (CSSPs) are The researchers are graduates of the Erasmus Mundus Master increasing in practice and in the literature but of Science in Strategic Project Management. management responsibilities have been largely unclear. During their master studies– in Scotland, Italy and Sweden– Project management was found to be a relevant area for (2012-2014) they found to share a passion for issues around investigation because cross-sector collaborations and the intersection of society and business. projects have similar characteristics and projects are Currently, Laura is improving resource demand forecasting with mentioned separately in the two literature fields. expert knowledge at a bus manufacturer in Scotland and Consequently, this research has explored, described and Adriana is setting up a Project Management Office in Camso, a analysed the context and use of project management in tyres & tracks company, in Luxembourg. the formation phase of CSSPs in Europe. 1. Planting good deeds 3. Ayrshire Juniper Recovery • A multinational IT corporation and an environmental civil-society initiative planted trees • A family-owned distillery and an environmental organisation set out to preserve juniper • Employees were involved in two planting activities, in spring and in autumn 2013 • A two-year programme between 2012-2014 to prevent to the decline of juniper 2. Fair Opera project 4. Social basketball partnership • A Swedish bank and a cultural organisation created art events for children • A basketball team and a social enterprise created sport events for the disabled • Between 2010-2015 music and stories were created by children and transformed by professionals into an opera • Since 2013, informal cooperation to encourage contact between professional basketball players and disabled children and adults Findings & Contribution The way how project management is deployed depends on The integration of project management as parameter in the the individual circumstances of the CSSP – the contextual collaboration continuum by Austin (2000): elements and the intention with which the CSSP is formed: • Service provision: the third sector organisation is fully in charge of the project and the interactions of partners in the partnership as such are mainly at its beginning and its end (Unity Enterprise); • Event-based: interaction is mainly at the beginning and project management is deployed by the respective The formality of project management in a CSSP is connected organisation for the individual events (cases 1, 2, 4). to the stage in the continuum: • Joint problem solving: both partners have more • Transactional stage: mainly informally intersections than in the previous two cases as well as • Integrative stage: rather formal formal deployment of project management (case 3) This gives rise to further research and suggests a more Project management is expedient because its use bolsters deliberate application of managerial techniques for which not only the project but also the partnership as such and project management provides great potential. allows addressing today's challenges by means of CSSPs.