Transcript Active living as a lifestyle model Zoltán Ladányi & Dr László Zopcsák, International Wellness Institute Budapest, 2013 INTERNATIONAL STANDARDS MEETING Promoting Cooperation, Innovation and Professional.

Active living as a lifestyle model
Zoltán Ladányi & Dr László Zopcsák,
International Wellness Institute
Budapest, 2013
INTERNATIONAL STANDARDS MEETING
Promoting Cooperation, Innovation and Professional Standards for the Fitness Sector
The purpose of our presentation to answere
these questions:
• What can drive customers towards fitness the most?
• How to reach new target groups?
• Are there new roles in health promotion?
• Which new skills should be developed?
• Do we lose or win people on new trends?
INTERNATIONAL STANDARDS MEETING
Promoting Cooperation, Innovation and Professional Standards for the Fitness Sector
Sedentary
Active
Benefits of Active
Lifestyle
INTERNATIONAL STANDARDS MEETING
3
Professional Standards for the Fitness Sector
*Physical Activity GuidelinesPromoting
AdvisoryCooperation,
CommitteeInnovation
Report. and
2008:
Washington, DC: U.S. [29]
Attitude – How often do you exercise?
Eurobarometer 2010,
Laszlo Zopcsak PhD
INTERNATIONAL STANDARDS MEETING
Promoting Cooperation, Innovation and Professional Standards for the Fitness Sector
Similarities - general problems in EU &
worldwide
2. Health Concerns
a. Lack of PA (Eurostat) – indifference to exercise
b. NCD (HUB)
c. Ageing (Eurostat)
d. Obesity (WHO)
e. High obesity vs. low activity (fat less active) motivation
INTERNATIONAL STANDARDS MEETING
Promoting Cooperation, Innovation and Professional Standards for the Fitness Sector
What can drive the most?
1. get in shape/stay in shape/stay healthy
2. variety of equipment, strength and CV
3. convenient location
4. overall health/wellbeing
5. progress with personal goals
INTERNATIONAL STANDARDS MEETING
Promoting Cooperation, Innovation and Professional Standards for the Fitness Sector
What can drive the most?
IHRSA Trend Report 2013,
Laszlo Zopcsak PhD
INTERNATIONAL STANDARDS MEETING
Promoting Cooperation, Innovation and Professional Standards for the Fitness Sector
Barriers for members – TOP 5
1. Too expensive/cannot afford
2. I exercise somewhere else for free
3. No Time
4. I do not exercise
IHRSA Trend Report 2013,
Laszlo Zopcsak PhD
5. I would feel out of place
INTERNATIONAL STANDARDS MEETING
Promoting Cooperation, Innovation and Professional Standards for the Fitness Sector
Barriers for members
IHRSA Trend Report 2013,
Laszlo Zopcsak PhD
INTERNATIONAL STANDARDS MEETING
Promoting Cooperation, Innovation and Professional Standards for the Fitness Sector
Weekly worouts
Alone or with help?
With help
Alone
Weeks
INTERNATIONAL STANDARDS MEETING
Promoting Cooperation, Innovation and Professional Standards for the Fitness Sector
Usage frequency/excellent ratings
High users
Low users
High
Low ratings
ratings
Source: David Lloyd Leisure ltd.Member satisfaction survey.2010.
INTERNATIONAL STANDARDS MEETING
Promoting Cooperation, Innovation and Professional Standards for the Fitness Sector
Experience
The Club:
Non-
Former
Curent
Members
Members
Members
61%
85%
93%
Fun place
52%
76%
78%
For fit people
53%
40%
16%
Pick-up place
33%
27%
14%
For younger
48%
37%
22%
62%
75%
73%
Worth the
money
people
Overcrowded
INTERNATIONAL STANDARDS MEETING
Promoting Cooperation, Innovation and Professional Standards for the Fitness Sector
New roles suggested:
• Worksite lifestyle Activators – „Move your
collegues”
• Lifestyle coaches – „Inspire your clients”
• Exercise Ambassadors – „Reach the society”
INTERNATIONAL STANDARDS MEETING
Promoting Cooperation, Innovation and Professional Standards for the Fitness Sector
Do we lose or win people on new trends?
INTERNATIONAL STANDARDS MEETING
Promoting Cooperation, Innovation and Professional Standards for the Fitness Sector
The purpose of our presentation to answere
these questions:
• What can drive customers towards fitness the most?
• How to reach new target groups?
• Are there new roles in health promotion?
• Which new skills should be developed?
• Do we lose or win people on new trends?
INTERNATIONAL STANDARDS MEETING
Promoting Cooperation, Innovation and Professional Standards for the Fitness Sector
See you soon,
Zoltán Ladányi & Dr László Zopcsák,
International Wellness Institute
Budapest, 2013
INTERNATIONAL STANDARDS MEETING
Promoting Cooperation, Innovation and Professional Standards for the Fitness Sector