Transcript CREATIVEinsights with Michael N. Kurniawan [email protected] 1st Meeting Pre SURV EY: who are YOU? why are you HERE? what do you EXPECT? describe the following words: • life • design.

CREATIVEinsights
with Michael N. Kurniawan
[email protected]
1st Meeting
Pre
SURV
EY:
who are YOU?
why are you HERE?
what do you EXPECT?
describe the following
words:
• life
• design
The
GOAL:
to prove that you are creative
and able to use design thinking
to create innovation.
4
STAGE
2.
S:
1. Think outside the box
Learning about the essence of a
Designer and how you can relate to it
3. Rediscovering your creativity
4. Introduction to Design Thinking as a
tool to create innovations
4
STAGE Time allocation
S:
Aesthetics of curiosity
Who is a Designer
Rediscovering Creativity
Design thinking
STUDENTS Photos:
today’s
GOAL:
we begin to understand how
the world has shaped our
life, our way of thinking, and
our perspectives. That’s why
we need creativity to think
outside the box.
what does it mean to THINK OUTSIDE
How to THINK OUTSIDE THE BOX?
THE BOX?
let’s
TRY:
Draw a single “tree / car” as
imaginative as you can.
IS IT HARD to THINK OUTSIDE THE
BOX?
WHY?
WHICH IS THE MOST BEAUTIFUL?
WHICH IS THE MOST EXPENSIVE?
“MOST PEOPLE ARE OTHER PEOPLE,
THEIR THOUGHTS ARE SOMEONE
ELSE’S OPINIONS,
THEIR LIVES A MIMICRY,
THEIR PASSIONS A QUOTATIONS”
Oscar Wilde
BUT…
“NO GREAT ARTIST EVER SEES
THINGS AS THEY REALLY ARE. IF
THEY DID (IF YOU DO) THEN
THEY WOULD CEASE TO BE AN
ARTIST“
Oscar Wilde
SO…
WHAT MAKES AN ARTIST SO
IMAGINATIVE, CREATIVE, CRAZY?
Marcel Duschamp's,
Fountain
Break 5 minutes
THEY’VE SHIFTED THEIR MINDSET
uncritical
acceptance of
external authority
critical analysis of
authority
Establish one’s
own internal
authority
THE IMPORTANCE OF
Hi, I am Michael Nathaniel K.
NEXT WEEK: in Communication
Process
1 minute presentation
I DARE YOU TO BE CREATIVE ..!
“PRESENT
THE REAL
YOU?”
SELF-REFLECTION
“WHY ARE YOU
HERE..?”
“HAVE YOU NOTICED HOW THE
CLEAVEREST PEOPLE AT SCHOOL
ARE NOT THOSE WHO MAKE IT IN
LIFE?
WHY?”
Paul Arden
BECAUSE
EDUCATION HAVE
KILLED OUR
CREATIVITY..!
Break 5 minutes
ARE YOU CREATIVE?
let’s
TRY:
Answer this questions:
• A man lives on the 17th floor of an
apartment building. Every morning
he takes the lift down to the
ground. In the evening he goes into
the lift and if it is raining he goes
directly back to the 17th floor.
Otherwise he goes to the tenth
floor and climbs up seven flights of
stairs. Why?
ARE YOU CREATIVE?
let’s
TRY:
• A man walks into a bar and asks for
water. The bartender pulls out a
gun and points it at him. The man,
says, “Thank you”, and walks out.
Why?
ARE YOU CREATIVE?
let’s
TRY:
• A man drives down the highway at
70 mph. He passes three cars going
80 mph, then gets pulled over by a
police officer and is given a ticket.
How to THINK OUTSIDE THE BOX?
CHANGE:
To alter, make different, move from
one state to another.
CREATIVITY:
The state or quality of being creative.
The ability to create or generate ideas.
INNOVATION
:
The act of introducing or implementing
creative ideas to make it real.
LATERAL
THINKING:
Thinking that seeks new ways of
looking at a problem rather than
proceeding by logical steps.
Using LATERAL THINKING
let’s
TRY:
• A large city in the US had a problem
with thefts of light bulbs from its
subway system. Thieves would
unscrew the light bulbs, leading to
cost and security issues. The
engineer who was given this
challenge could not alter the
location of the light bulbs, and he
had very little budget to work with.
What is the solution?
Class REFLECTION
After every meeting, write down
THE MOST IMPORTANT thing that have
learned and HOW IT EFFECTS YOUR LIFE
&
any questions you might have
Email to [email protected]
by the end of this week
2nd Meeting
BRIDGING & EVALUATION
USING LATERAL THINKING
let’s
TRY:
• The authorities in Athens were very
concerned that the tourists
sometimes hacked pieces from the
ancient columns of the Parthenon
building. The practice was illegal
but some people were determined
to take away souvenirs. What is the
solution?
BEING CREATIVE = BEING
INNOVATIVE
CREATIVE THINKING = LATERAL
THINKING
LATERAL THINKING is DIFFERENT WAYS
OF LOOKING AT A PROBLEM AND
FINDING DIFFERENT WAYS OF SOLVING
4
STAGE
2.
S:
1. Think outside the box
Learning about the essence of a
Designer and how you can relate to it
3. Rediscovering your creativity
4. Introduction to Design Thinking as a
tool to create innovations
GETTING OUT OF “THE BOX”
“KNOW THOSE
BOXes”
EVERYBODY HAS A THEORY OF
ART
"Art is (NOT) about what I like."
www.adultwebsite.com
" One man's idea of art is another man's dog's dinner." Socrates
" Art is (NOT) always expensive."
"Art is (NOT) always about beauty. “
Marcel Duschamp's,
Fountain
" It was up to the artist to determine what art is. "
QUIZ TIME
ART..?
what is AESTHETIC..?
what is BEAUTY..?
what is
You have 5 minutes
AESTHETIC is ....
Aesthetic comes from the Greek word "aesthesis" which means
perception.
Aesthetic is a branch of philosophy dealing with the
nature of beauty, art, and taste, and with the creation
and appreciation of beauty.
the basic question remains:
What makes a thing beautiful, pleasing, or ugly, or
indeed fine art rather than craft..?
Break 5 minutes
HOW IT (AESTHETICS) ALL
BEGAN AND DEVELOPED..
aesthetic theories
1.
Artist created a beautiful thing by combining a representation of
something REAL and a conceptual IDEAL.
CONCEPTUAL/ IMAGINATIVE
hey Aristotle,
I HATE ART..!
Art is only an
imitation of
true reality &
true beauty
COPYING REALITY
Vs.
nature is imitation of something
higher/"idea" & only "idea" is perfect
Don't be like
that Plato..
Art is just an
imitation of
nature; an
inspiration
(mimesis)
art must represent goodness,
beauty & truth
aesthetic theories
I believe art should
fit for a function
then it will be
beautiful
I think we could
agree on that
Plato
Bauhaus (20th Century German):
"economy of form", "truth to materials", and form follows function"
aesthetic theories
1.
Artist created a beautiful thing by combining a representation of
something REAL and a conceptual IDEAL.
COPYING REALITY(realism) & IDEAL --> Raphael
In order to paint
beautiful woman, I
should have to see many
beautiful woman ...; but
since there are so few
beautiful woman and so
few sound judges, I make
use of a certain idea that
comes into my mind.
Galetea by Raphael (1483-1520)
aesthetic theories
2.
Different cultures around the world explain the nature of their art in their
own ways.
i.e. YORUBAN AESTHETICS
• twins share the same soul
• twins are God's gift
• Art is an imitation of humans in a
moderate way, too realistic or too
abstract would not be an art
• "Moderate visual appearance"
represents how humans should behave
(cool, composure, even with certain
detachment) --> no depiction of
emotions or violence
• symmetry & elongated
aesthetic theories according to Psychological theory
PERCEPTUAL artist
(what the eyes see)
Theories of the artist as an
X
Vs
&
CONCEPTUAL artist
(imagination)
outsider
AVANT GARDE artist
OUTSIDER artist
FOLK artist
Artist are like prophets who operate ahead of
their times
Self-taught artists who work apart from the art
establishment
Artists who produce traditional arts and crafts
that are passed down within a minority culture
popular theories of aesthetics
REALISM
Art is the same as reality; the more it
resembles reality the better.
love
Titian
"Venus of Urbino" 1538
realism (renaissance)
popular theories of aesthetics
REALISM in 19th
Art is the same as reality but "reality" that
comes from everyday life
SEX
Edouard Manet
"Olympia" 1863
Realism
popular theories of aesthetics
REALISM in 20th
Art is the same as reality but "reality" that
comes from everyday life
Slavery &
prostitution to
the western
culture
Yasumasu Morimura
"Portrait-Twins" 1988
Realism
popular theories of aesthetics
PHOTO REALISM
Art is the same as reality.
David Jon Kassan
"Approaching Noise"
Super realism/photo realism
popular theories of aesthetics
PRETTINESS
Art can not be ugly
--> Art should reflect life in all its richness
Reuters/Corbis
"9/11 NEVER FORGET"
aesthetic theories based on the functions of art
ART FOR ART'S SAKE
RELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs, inspires, makes the invisible visible
Art provides models for behavior (Aristotle)
Art inspires by its good style (Plato)
which one is which...???
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Andy
Warhol
Art until some extent has no function but to
serve as art itself
Art serve a function
Zaha Hadid
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC
COMMUNICATIONS
INSTITUTIONAL
Frida
Kahlo
Art communicates by visual signs between artist
and viewer
Art communicates using symbols that not everyone
could understand
The art world tells us when to experience art
Marcel
Duschamp's,
Fountain
what is the difference between
Aesthetics & Taste
Aesthetics is the philosophical notion of beauty.
Taste is a result of education and awareness of elite cultural values;
therefore taste can be learned.
Taste varies according to class, cultural background, and education.
According to Kant, beauty is objective and universal; thus certain
things are beautiful to everyone.
The contemporary view of beauty is not based on innate qualities,
but rather on cultural specifics and individual interpretations.
Aesthetic judgment
According to Alexander Baumgarten, we all make "aesthetic judgment," as
we see certain artworks as superior o others.
"Reason applied to art will give us truly aesthetic understanding."
Critique of judgment
According to Kant, there is no scientific rule for determining what beauty is.
The perception of beauty-that is, "the judgment" of beauty-involves the eye,
the mind, and the perception of the beholder (imagination and
understanding)
Break 5 minutes
let's learn from
Vinci
Leonardo Da
what does it
Being
CREATIV
E is
mean..?
Is it good or bad..?
who is an artist..?
CURIOSITY
BEIN
G
CURI
OS
THE RIGHT
ANSWER
The RIGHT
QUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO
KNOW MORE ABOUT “MONALISA”?
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1. Individually, find ONE person that can be your
design role model.
2. How do you see yourself in them?
3. What makes them a great or worthy to be
your role model?
Class REFLECTION
After every meeting, write down
THE MOST IMPORTANT thing that have
learned and HOW IT EFFECTS YOUR LIFE
&
any questions you might have
Email to [email protected]
by the end of this week
3rd Meeting
BRIDGING & EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4
STAGE
2.
S:
1. Think outside the box
Learning about the essence of a
Designer and how you can relate to it
3. Rediscovering your creativity
4. Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session:
Designers can change the world
DO YOU BELIEVE IT?
HAVE YOU FOUND A WORTHY ROLE MODEL?
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1. DESIGN Role Model
1. Individually create 2 Powerpoint slides to
explain your Design role model.
2. In groups of three, combine the Powerpoint
into one, discuss and choose the best role
model..
3. Present your design role model in 2 minutes.
4. Explain IN YOUR OWN WORDS & OPINION,
how do you define an “designer”?
Submit by email before …..
ASSIGNMENT 1. will be
ASSESSMENT
The whole class will rate each of the design role
models presented and it will worth 70 % of the 1st
assignment total score.
40
55
70
You have 50 minutes
TIPS TO SUCCEES (in this course and life):
Paul Arden, IT’S NOT HOW GOOD YOU ARE, IT’S HOW GOOD YOU WANT TO BE
Class REFLECTION
After every meeting, write down
THE MOST IMPORTANT thing that have
learned and HOW IT EFFECTS YOUR LIFE
&
any questions you might have
Email by the end of this week
4th Meeting
BRIDGING & EVALUATION
ASSIGNMENT 1. DESIGN Role Model
Break 5 minutes
Words from the DESIGNER: JR
QUESTIONs for all of us:
Do you want to be an entrepreneur?
What can you do to be an Entrepreneur?
What do you need to have in order to be Entrepreneur?
Where can you start?
How bad do you want to be one?
…..?
Class REFLECTION
After every meeting, write down
THE MOST IMPORTANT thing that have
learned and HOW IT EFFECTS YOUR LIFE
&
any questions you might have
Email by the end of this week
5th Meeting
BRIDGING & EVALUATION
4
STAGE
2.
S:
1. Think outside the box
Learning about the essence of a
Designer and how you can relate to it
3. Rediscovering your creativity
4. Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY?
“IT IS THE PROCESS OF HAVING
ORIGINAL IDEAS THAT HAS
VALUE”
Sir Ken Robinson
Also watch:
http://www.youtube.com/watch?v=iG9CE55wbtY
http://www.youtube.com/watch?v=r9LelXa3U_I
Law of CREATIVITY:
’’?”
Who are you? Why are you here?
Why studying in a University?
Why do you think you need to have a Degree?
What do you expect from this class?
What is creativity? Why do we need creativity?
Do we all have creativity?
How CREATIVE ARE YOU?
“The Line up Games”
1. Divide the class into Four or Five groups.
2. WITHOUT TALKING, arrange your group by
birthdays
3. You have 5 minutes.
Discussion
How did you do it?
Are there any other way of doing it?
Did you “Question the Questions”?
Break 10 minutes
Re-discovering CREATIVITY
by Tina Seelig, Executive Director for the Stanford
Technology Ventures Program (STVP), the
entrepreneurship center at Stanford University's
School of Engineering
CONVERGENT Thinking
DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
How can we assess CREATIVITY?
“DO or DIE”
WE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE
OUTCOME.
1. How OBSERVANT are you?
2. Ability to CONNECT & COMBINE
Innovation are like Cup Noodle because…
3. Ability to CHALLENGE
ASSUMPTIONS
moto restaurant: molecular gastronomy
4. Ability to REFRAME PROBLEM
Case example: Design a space pen
5. SPACE MATTERS
6. TIME MATTERS
7. RULES Vs. FREEDOM
Vs.
in 1 minute,
betterforshoe
in 1 minute,
design design
a bettera shoe
children
8. KEEP YOUR IDEAS & KEEP WHAT
WORKS
9. ATTITUDE
Re-introduce CREATIVITY
1.
2.
3.
4.
5.
6.
7.
8.
OBSERVATION
CONNECT & COMBINE
CHALLENGE ASSUMPTIONS
REFRAME PROBLEM
SPACE MATTER
TIME MATTER
RULES Vs. FREEDOM
KEEP YOUR IDEAS & KEEP WHAT
WORKS
9. ATTITUDE
Question for YOU:
Which one is better for Creativity, having
MORE or ?
LESS
The answer…
“THE STYLE OF NO STYLE”
ASSIGNMENT 2. CREADINGTIVITY
LEARN YOUR “KUNG FU”
In groups of THREE (RANDOM), find and learn at least
ONE reference about creative entrepreneurship or find
and learn from the masters.
ASSIGNMENT 2. COULD BE:
ASSESSMENT
The whole class will rate the ideas presented and it
will worth 70 % of the 1st assignment total score.
40
55
70
Class REFLECTION
After every meeting, write down
THE MOST IMPORTANT thing that have
learned and HOW IT EFFECTS YOUR LIFE
&
any questions you might have
Email by the end of this week
th
6
Meeting
BRIDGING & EVALUATION
What PROBLEMS DO YOU HAVE AS
STUDENTS HERE?
ASSIGNMENT 2. CREADINGTIVITY
PRACTICE YOUR “KUNG FU”
Use what you’ve learn in 15 minutes
CREADINGTIVITY exercise
In a “problem as mentioned before”, in groups of three,
think about the BEST and the WORST solution possible as
the solution of that problem.
WHAT WOULD YOUR“MASTER” DO?
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes
to make the WORST idea become the
BEST idea
Break 5 minutes
ASSIGNMENT 2. CREADINGTIVITY
presentation
Time to SHARE your idea in 5 minutes for each group
LESSON learned
1. There are no GOOD or BAD ideas
2. Every idea has at least seed of potential
3. With creative mind, you can look at most
ideas or situations and something valuable
EUREKA session: WHERE DO GOOD
IDEAS COME FROM
EUREKA session: The story of CUP
NOODLE
http://www.youtube.com/watch?v=jBt_G-zrwxo
ASSIGNMENT 3. WARM-UP
PROJECT
CREATE MONEY!
How much money can you earn using $5 & 2
hours? Each group will have 5 minutes of
presentation time
Or
CREATE “VALUE”!
How much value can you create using
Powerpoint? Each group will have 5 minutes of
presentation time
ASSESSMENT
All must take notes of all the essence of the
presentation and will be given 3 piece of Post-It to
select teams with the best ideas.
Class REFLECTION
After every meeting, write down
THE MOST IMPORTANT thing that have
learned and HOW IT EFFECTS YOUR LIFE
&
any questions you might have
Email by the end of this week
th
7
Meeting
BRIDGING & EVALUATION
ASSIGNMENT 3. WARM-UP
PROJECT presentation
MY session: CREATING VALUE
?
ASSIGNMENT for MID-TERM
PROJECT:
CREATE “VALUE”!
You have 5 days to create as much value as
possible using a pack of Post-it. Value that can be
measured in any way you think.
Each group will have 5 minutes of presentation
time.
Present what you did in any format that is
suitable for your group.
Class REFLECTION
After every meeting, write down
THE MOST IMPORTANT thing that have
learned and HOW IT EFFECTS YOUR LIFE
&
any questions you might have
Email by the end of this week
BRIDGING & EVALUATION
th
8
Meeting: MID-TERM
STANFORD student: CREATING
VALUE
Class PREPARATION for next
week:
Watch this video:
http://www.youtube.com/watch?v=M66ZU2PCIcM
Bring 10 sheets of A3 paper, cutter or scissor, ruler,
cutting mat, double tape and or glue.
Class REFLECTION
After every meeting, write down
THE MOST IMPORTANT thing that have
learned and HOW IT EFFECTS YOUR LIFE
&
any questions you might have
Email by the end of this week
th
9
Meeting
BRIDGING & EVALUATION
4
STAGE
2.
S:
1. Think outside the box
Learning about the essence of a
Designer and how you can relate to it
3. Rediscovering your creativity
4. Introduction to Design Thinking as a
tool to create innovations
DESIGN THINKING exercise
“The Wallet”
by Tina Seelig and Corey Ford; Stanford Design School
1. DESIGN a BETTER WALLET
Sketch your best idea:
5 minutes
2. DESIGN a BETTER WAYS TO CARRY
CASH. ID & CREDIT CARDS
Sketch a few of your ideas here:
How many ideas that comes up?
5 minutes
3. DESIGN SOMETHING USEFUL &
MEANINGFUL FOR YOUR PARTNER
Interview 1.
Notes / sketches:
Ask your partner to introduce themselves to you by walking you through the
contents of their purse or wallet. ASK QUESTIONS.
5 minutes
Insights:
WHAT STOOD OUT TO YOU? WHAT ARE YOU CURIOUS ABOUT?
5 minutes
SWITCH ROLES AND REPEAT
INTERVIEW
Interview 2.
Notes / sketches:
GO DEEPER.
Find out more about your partner.
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights:
WHAT SURPRISED YOU?
5 minutes
SWITCH ROLES AND REPEAT
INTERVIEW
4. ARTICULATE YOUR POINT OF VIEW
Name: ……..
Vivid ways to describe your
partner (vivid titles):
Things they are trying to do
(needs):
Ways they want to feel
(insights/meaning):
3 minutes
Name: ……..
a ………….………………….. (vivid title),
needs a way to ………………..............
........................................... (need)
in a way that it makes him/her
feel ……………………………..................
…………………………………….. (insight).
THAT IS YOUR PROBLEM
STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5. GENERATE PROTOTYPING (alternatives
to test):
Sketch 3-7 RADICAL ideas to meet your user’s needs:
PASTE YOUR PROBLEM STATEMENT HERE
AT THIS STAGE, QUANTITIES ARE NEEDED
JUST DRAW, MUST DRAW..! NO NEED TO EVALUATE YOUR IDEA..!
10 minutes
6. SHARE PROTOTYPES IDEAS & GAIN
FEEDBACK:
Sketch 3-7 RADICAL ideas to meet your user’s needs:
SHOW YOUR SKETCHES PAPER, DON’T JUST TELL..!
DON”T DEFEND YOUR IDEAS..!
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS..!
TAKE NOTES ON LIKES / DISLIKES..!
LISTEN FOR NEW INSIGHTS..!
5 minutes
SWITCH ROLES AND REPEAT SHARING
7. SYNTHESIZE LEARNING: REFLECT TO
DEEPEN EMPATHY
New things I’ve learned about my partner and his/her NEEDS:
New things I’ve learned about my SOLUTIONS and my APPROACH to meet
my partner’s NEEDS:
3 minutes
8. SYNTHESIZE LEARNING: (RE) DEFINE
PROBLEM STATEMENT:
Name: ……..
a ………….………………….. (vivid title),
needs a way to ………………..............
........................................... (need)
in a way that it makes him/her
feel ……………………………..................
…………………………………….. (insight).
THAT IS YOUR PROBLEM
STATEMENT
(COPY TO A POST-IT)
2 minutes
9. ITERATION-GENERATE NEW SOLUTIONS
(EMPATHY+PROTOTYPING+FEEDBACK):
Sketch your big idea, note detail if necessary!
PASTE YOUR PROBLEM STATEMENT HERE
AT THIS STAGE, QUALITY ARE NEEDED
10 minutes
10. BUILD YOUR SOLUTION:
You have 10 minutes
11. SHARE YOUR SOLUTION + CAPTURE
FEEDBACK
+ What worked
- What could be improved
? Questions
! Ideas
12. REFLECT:
1. Was your final design the same or different than your
ideal design?
2. Where did you get stuck?
3. When did you get your “EUREKA..!”?
4. How did EMPATHY contribute to your design?
5. How did PROTOTYPING alternatives contribute to your
design?
6. How did FEEDBACK contribute to your design?
7. How would you improve your process?
Class REFLECTION
After every meeting, write down
THE MOST IMPORTANT thing that have
learned and HOW IT EFFECTS YOUR LIFE
&
any questions you might have
Email by the end of this week
th
10
Meeting
BRIDGING & EVALUATION
LESSON learned: DESIGN IS A
PROCESS
PROCESS
TO CREATE
EMPA
THY
TEST
PROT
OTYPE
IDENT
IFY
&
DEFIN
E
IDEATI
ON
EUREKA session: DESIGN THINKING
or
HUMAN CENTERED DESIGN
The “LAW”
’’?”
Break 5 minutes
STAGE 1.
IDENTIFICATION/DISCOVERY
is HEAR with EMPATHY
STEP 1. IDENTIFY DESIGN
CHALLENGE
PROJECT “EMPATHY”
HOW MIGHT WE …
SUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS
FORTUNATE FINANCIAL FAMILY
BACKROUND? (ALL WITHIN 2 HOURS
IMPLEMENTATION TIME)
SITE VISIT FOR NEXT WEEK:
YAYASAN BAROKAH INDONESIA
STEP 2. RECOGNIZE EXISTING
KNOWLEDGE
WHAT DO YOU KNOW REGARDING:
CHILDREN AGE 7-12
ELEMENTARY EDUCATION
“LESS FORTUNATE FAMILY”
Etc.
YOU HAVE 20 minutes
STEP 3. RECOGNIZE THE
CONSTITUENTS
IDENTIFY THE PEOPLE & PLACE RELATED TO:
CHILDREN AGE 7-12
ELEMENTARY EDUCATION
“LESS FORTUNATE FAMILY”
Etc.
YOU HAVE 10 minutes
STEP 4. CHOOSE RESEARCH
METHODS
HOW TO GATHER THE INFORMATION NEEDED:
1. INTERVIEW PERSONALY
2. INTERVIEW GROUPS
3. INTERVIEW an EXPERT
THE ROLES NEEDED:
1. Interviewer
2. Note taker
3. Documenter
STEP 5. a) CHOOSE INTERVIEW
APPROACH
The TYPES are
1. SACRIFICIAL CONCEPT
2. MOCK SHOP
The GOAL is
TO UNDERSTAND HOW THE “USERS / CONSTITUENTS”
MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE.
STEP 5. b) DEVELOP
INTERVIEW APPROACH
REMEMBER THE “LAW”, these are tips to implement it:
1. Have Empathy
2. Don’t Judge
3. Question everything
4. Be truly Curious
5. Find Patterns
6. Really Listen
STEP 5. b) DEVELOP
INTERVIEW APPROACH
1.
2.
3.
4.
5.
this is HOW to do it:
Brainstorm questions & write them down
Identify and categorized the themes of the
questions
Determine the order of the questions to make
the conversation flow naturally
Refine the questions, ask 5 WHY, ask “tell me
about the last time you…?”
Direct the questions to find out how the
constituents’ FEEL.
STEP 5. c) HOW TO INTERVIEW
Explore
Emotions
Evoke
Stories
Intro
yourself
Intro
project
Question
Statements
Thank you
& Wrap-up
Gather
Factual Data
Time
YOU HAVE 50 minutes
IDENTIFICATION: DIRECT
OBSERVATION
is OBSERVATION Vs.
INTERPRETATION
Class REFLECTION
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th
11
Meeting
IDENTIFICATION: DIRECT
OBSERVATION
Class REFLECTION
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12
Meeting
BRIDGING & EVALUATION
STAGE 2. IDEATION (CREATE)
BRAINSTORMING exercise
“The Party Planner”, in pairs:
1. One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS. The
other person HAS TO SAY NO & GIVE A REASON.
2. Reverse the role and this time, the party planner will
do the same thing, but the other person HAS TO SAY
YES TO EVERYTHING & BUILD ON THE IDEA.
BRAINSTORMING: ”RULES” of
CREATIVITY
1.
2.
3.
4.
5.
6.
7.
8.
9.
One conversation at a time
Build upon the idea of others
Question the questions
There are no GOOD or BAD ideas
Encourage Wild ideas
Stay focus on the topic
Whatever you think, think the opposite
Don’t ask permission but beg for forgiveness
Don’t kill ideas (just yet)
STEP 1. SELECT DESIGN
PROCESS
1. PARCIPATORY CO-DESIGN
2. EMPATHIC DESIGN
STEP 2. SHARE STORIES
Each group must select 3 Constituents that are most
compelling to you, share the stories using the
Empathy Map.
Be Aware of FACTS Vs. INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3. IDENTIFY PATTERNS
Now INTERPRET the stories, take notes and then post it on
the pictures:
1. LEARN FROM ALL of the Empathy Map created
2. Find THEMES
3. Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM.
4. Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4. CREATE OPPORTUNITY
AREA
Connect and combine to create areas possible to address.
REMEMBER EFFECTUATION: WHO YOU ARE, WHAT IS
YOUR PASSION, WHAT DO YOU HAVE, WHO DO YOU
KNOW.
STEP 5. BRAINSTORMING NEW
SOLUTIONS
REMEMBER THE “RULES” OF CREATIVITY
BRIEF FOR FINAL PROJECT
PRESENTATION. “EMPATHY”
5 minutes CREATIVE presentation to:
SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE “HOLISTIC VALUE CHAIN”
Class REFLECTION
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th
13
Meeting
STAGE 3. IMPLEMENTATION
(DELIVERY & EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS
MODEL GENERATION
SUSTAINNABLE REVENUE
MODEL
STEP 2. IDENTIFY CAPABILITIES
REQUIRED
STEP 3. PLAN PIPELINE
SOLUTIONS
STEP 4. IMPLEMENTATION
TIMELINE
STEP 5. MINI PILOT AND
ITERATION
STEP 6. CREATE LEARNING
PLAN:
• TRACK INDICATOR
• EVALUATE OUTCOME (HOLISTIC
Class REFLECTION
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I wish …
How to …
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th
14
Meeting
FINAL PROJECT PRESENTATION.
“EMPATHY”
WHY DESIGN THINKING /
HUMAN CENTERED DESIGN
1.
2.
3.
4.
Helps you to connect better with your constituents.
Transform data into actionable ideas.
Help you to see opportunities.
Help to increase the speed and effectiveness of
creating new solutions.
SUR
who are YOU?
are you HERE?
VEY: why
what do you EXPECT?
Post
describe the following
words:
• life
• design
ENJOY the JOURNEY