Transcript VISCOM DIVISION PRESENTATION By Ronald Rink CP VISCOM 03.10 ENG VISCOM Sales Trend by year: 01 JANUARY – 31 OCTOBER 2010 vs 2009

VISCOM DIVISION PRESENTATION
By Ronald Rink
CP VISCOM 03.10 ENG
VISCOM Sales Trend by year: 01 JANUARY – 31 OCTOBER
2010 vs 2009 : an increasing of + 42%
2010 vs 2008 : an increasing of + 23%
VISCOM SALES TREND (€)
Turnover 2008
Turnover 2009
Turnover 2010
VISCOM Sales by product groups YTD 2010
4%
YTD 2010
1%
44%
DIGITAL PRINT
39%
Screen
Digital Print
SIGN VINYL (RI-MARK)
SCREEN
LAMINATION
MOUNTING
12%
VISCOM Sales by region 2009
EUROPE 36%
OCEANIA 2%
ASIA 12%
AFRICA 1%
U.S.A. 43%
CENTRAL & SOUTH
AMERICA 6%
State of the art technology: coating manufacturing sites
Ritrama S.p.A.
- Cernusco S/N (Italy)
Ritrama UK Ltd
- Manchester (UK)
Ritrama S.A.
Ritrama (HEFEI)
- Barberá del Vallés (Spain)
- Hefei (China)
State of the art coaters designed to produce materials according to the same Ritrama specifications worldwide.
Deeply knowledge on self-adhesive materials and coating technology (water based, solvent based).
Continuous research, an innovation mentality and production competence.
Products developed in accordance with Ritrama Italian engineering specifications and operate in compliance with Ritrama
Corporate Quality System.
Excellent control over every stage of the production process with a highly qualified staff, able to perform any relevant test.
Ritrama S.A.
- Valparaíso (Chile)
Ritrama S.p.A.
- Sassoferrato (Italy)
Coating manufacturing Cleveland site: Cast PVC
Ritrama Inc. Cleveland is a production centre mostly dedicated to the manufacture of high quality Cast PVC
films for the Viscom Division, to meet the most critical specifications in indoor, outdoor decorative and
commercial applications.
A huge range of high quality materials suitable for the most varied and demanding applications.
Wide range of standard colours available.
Small volume colour matching service available.
Exceptionally high gloss finish.
Over 15 years field experience in the U.S.
VISCOM slitting & logistic centre
State of the art Slitting & Logistic Centre for the VISCOM Division (Digital, Sign and Screenprinting materials
Based in: Caponago (Milan) - Italy
Building: 7000 m2
Production: 50 million m2/year
Fully automated slitting and packaging line with 4 multiaxial robots
Faster and efficient deliveries worldwide.
VISCOM rolls packaging
Carton box with Ritrama logo
Standard lengths 50 and 100 meters; variable widths according
to the product (100-105-126-137-140-155 cm).
Core diameters: 3” and 6”
End caps included
Roll Position: vertical (standard) and horizontal (under request)
N° of rolls/ pallets: _ 24 rolls – 50 metres length = pallet type 75x105
_ 36 rolls – 50 metres length = pallet type 115x115
_ 25 rolls – 100 metres length = pallet type115x115
250 metres – diam 6” for Scitex turbojet press
Wrapped film around the pallet
VISCOM sheets packaging
Ream Wrapped (with Ritrama logo)
Bulk packed on pallets
Standard sizes for film and boards: 70 x 100 cm
Standard sizes for papers: 70 x 100 - 50 x 100 cm (On request 45 x 64 - 43 x 61 cm)
Pallet block selling units also available
VISCOM Certified Distributors
The Ritrama Certified Distributors are officially registered and authorized partners that provide and
guarantee the highest standards for both service and product availability to all our clients on a world wide
basis, with a technical assistance network.
Key relation points:
Free decision to cooperate with Ritrama;
Share common targets in each country;
Transparency in relations;
No exclusivity to Distributors, but able to differentiate the distribution offering
diverse sales condition to “cherry pickers”.
VISCOM Certified Distributors
What we ask to Distributors:
At least 70% of its own Digital potential, must be Ritrama;
Ideally Digital, RI-Mark, Screen, Lamination & Mounting;
To have Technical competence in self-adhesive Media Products;
To demonstrate capacity to distribute in a wide territory with its own sales force (to be trained);
To be available to follow Ritrama policy, to not push sales at our existing customers.
What we offer to Distributors:
Complete a Competitive range
Dedicated Ritrama reference person who must:
Lead the relation, checking trend results;
Promote new products;
Propose promotional actions.
Training on Ritrama products in our Viscom Media Center or locally at the
Distributor site;
Link inside Ritrama website promoting a list of Distributors in each country;
Receive periodical Ritrama newsletters.
VISCOM Certified Distributors
What we offer to Distributors:
_ New business opportunities and activities as car wrapping show at distributor
location with an expert applicator.
_ Ritrama Material Application Guideline & Video: plenty of procedures, tips &
tricks for professionals and beginners. The exclusive video supplemented by the
Application Guide, is Ritrama’s answer for those digital printers who want to
enlarge their business with car wrapping and decoration.
VISCOM Certified Distributors
What we offer to Distributors:
_ Support with materials and image files for fairs, co-advertising on web or
magazine
_ Ritrama Distributor KIT: Technical & Promotional Documentation; Company
&Product Presentations, gadgets, etc
VISCOM Certified Distributors
An example of a dedicated Training to a Distributor
VISCOM Certified Distributors
An example of a dedicated Training to a Distributor with
car wrapping show
VISCOM Certified Distributors
An example of a dedicated car wrapping Training to a
Distributor
VISCOM Certified Distributors
Exhibitions all over the world to support our Distributors
SERIGRAFIA SIGN
2010 -- BRASIL
SDAG ADHESIVES 2010 -FRANCE
VISCOM 2010 –
ITALY
GRAFIKA 2010 -RUSSIA
FESPA MUNICH 2010
-- GERMANY
15th GRAPHIC
EXPO -PHILIPPINES
1st CAR WRAP POLISH
CHAMPIONSHIP 2010 -POLAND
VISCOM Demo Centre
The new Demo Centre is a dedicated
area for training and materials
workshop for Customers
CONVEX
RIVET
LAMINATOR
ENTRANCE
RI-MARK ROLL
FAKE
WINDOWS
“APPLICATION ROUTE”: Training about the
application of self-adhesive materials on
different surfaces
PLOTTER
GLASS
WORKING TABLE
CAR
WRAPPING
SHOW
PRINTER
DIGITAL ROLL
Why are we a global supplier?
Worldwide presence:
manufacturing
& logistic
centres in
$ and € areas
Consolidated
partnership
with
international
raw materials
suppliers
Strong relations
with global
advertising agencies
as
JC Decaux,
CBS Group etc.
State of the Art
equipment
&
technology
Well-known
self-adhesive
materials know-how
Extensive
range of global
product
specifications
Our VISCOM products divisions
Complete Range for screen, sign and digital markets,
for outdoor advertising, point of sale & display and vehicle graphics.
Promotional Range:
wide range of self-adhesive
materials as soft PVC films,
Semi-rigid and Static Cling
PVC, Top Coated PET, PP in
sheets or in roll.
RI-Mark Range:
a complete range of high
quality coloured adhesive
films to use in the computeraided cutting systems (cutting
plotters).
Digital Range:
an extensive choice of solvent and
water based Ink-jet printable media
developed for Large Format Digital
Printers (LFDP).
HP certification – HP L65500
Our Digital media specially
designed for Large Format are
certified for HP Digital media for
HP designjet L65500 digital
press and compatible with HP
Latex inks.
HP L65500
RI-JET 145
RI-JET 165
RI-JET 100
RI-JET 100 MATT
RI-JET DECOBUS
RI-JET 75 PE GLOSS WHITE
RI-JET 75 PE GLOSS CLEAR
RI-JET WRAP
RI-JET TRANSLUCENT
RI-PROMOVIEW
RI-JET 385 WHITE
RI-JET 385 CLEAR
DIGITAL RANGE: Solvent based Ink-Jet print media
Solvent based Ink-Jet print media: Floor Talkers
Getting Noticed! is a primary goal of floor
advertising
Floor Talkers has been developed for durable indoor
temporary floor graphics advertising, designed to be
used on many different dry floor surfaces in good
conditions.
Floor Decals are an efficient way to let consumers know
about new products or for industrial safety marking.
RI-JET 140
FLOOR TALKER
RI-121/200
FLOOR TALKER
ASP8A permanent GREY
ASP8A permanent
A 100µ gloss white soft selfadhesive vinyl, printable in screen
printing (solvent based and UV),
offset UV and with the best
solvent Ink-Jet printing machines.
The adhesive has an appropriate
adhesion to the flooring
substrate and at the same time
allows an easy and clean
removability. Furthermore, the
grey pigmentation of adhesive
gives to the material excellent
coverage performances.
Backing is a 144 g/m² Polycoated
paper with very good lay flat
characteristics.
A 200µ embossed, scuff
resistant, clear soft vinyl, with a
high performance adhesive on
90 g/m ² Glassine liner.
RI-179/100
ASP UL-410
A clear scuff resistant polyolefin,
ideal for temporary and short
term durability (6 months). This
ovelaminated product is an
excellent choice for floor
graphics applications. The face
material is UL-410 classified for
slipping resistance file SA12057
ADD NEW MODEL 3-9829.
Solvent based Ink-Jet print media: Floor Talkers
STATIC FRICTION COEFFICIENT
SLIP RESISTANCE APPROVAL
Static friction coefficient is defined by ASTM D 1894-73, DIN
53 375 on product Floor Talker in comparison with:
Ritrama RI-121 Floor Talkers Overlaminate
film has been tested in accordance with
the guidelines recommended by the UK
Slip Resistance Group.
_ PVC WHITE GLOSS RI-145
_ PVC WHITE MATT RI-165
“The Assessment of Floor Slip
Resistance”- Issue 3 2005.
Tests were made on conditioned material at 25°C, 50% UR,
24 h (“DRY” indication in the graphic) and on wet material.
Simulation of wet surface after washing (“WET” indication in
the graphic).
1,1
0,9
0,85
0,70
0,27
0,22
DRY
WET
( FLOOR TALKER )
DRY
WET
( GLOSS PVC RI-145 )
DRY
WET
( MATT PVC RI-165 )
DIGITAL RANGE: Ink-Jet print media
JC Decaux
Passing specific technical tests in our laboratory, approved by Certified
external Laboratories and homologated by the end-user.
Ritrama materials were considered the best solution for decoration on public
transport and airports in Milan and China.
The products that worth this title are:
_ RI-JET 100 REMOVABLE AVM
_ RI-JET 170 AVM removable
_ RI-1867 AP permanent (overlaminating film)
_ RI-VIEW 4015 ASP30 semipermanent
_ RI-PROMOVIEW AVM removable BLACK
RI-JET 100 REMOVABLE AVM
RI-VIEW 4015
RI-PROMOVIEW
_ RI-JET 100 REMOVABLE AVM
_ RI-JET 170 AVM REMOVABLE
_ RI-JET 100 REMOVABLE AVM
+ RI-1867 AP permanent
VISCOM: Vehicle wrapping media with repositionable adhesive
The ASP 33 is a unique and highly specialised solvent
based adhesive that has very low initial tack allowing
easy repositionability during application. After a short
period, the adhesive builds to a high tack permanent,
enabling long-term application on glass. The ASP 33
option can be applied without wetting.
VISCOM: Vehicle wrapping media with repositionable adhesive
ASP33 vs ASP26
21
19.5
20
20
19
18
17
16
15.4
15.6
15.9
14.8
15
13.8
14
13
12
12
11.2
11
ASP 33
10
ASP 26
9
8.5
8
7
6
5
4
3
2
1
0
peel ss 1 min
peel ss 5 min
peel ss 20 min
peel ss 1 h
peel ss 24 h
VISCOM: Vehicle wrapping media with air flow technology
A special pattern in the adhesive of the self-adhesive constructions
allows air to be easily squeezed out (to eliminate the air entrapped),
helping the operator to make bubble free and fast applications.
VISCOM: RI-JET 50 CAST AIR FLOW-REPOSITIONABLE
This exclusive construction combines:
_ SPEEDY application and yet superior conformability to
even the most challenging vehicles thanks to the Airflow
pattern in the adhesive which allows air to be easily
squeezed out during the application of the material.
_ EASY repositioning of the material during application due
to the specialised ASP33 adhesive which has a very low
initial tack, but after a short period of time builds to a
permanent, giving a secure and weatherproof finish.
PRODUCT NAME
RI-JET CAST 50 WHITE
AIR FLOW
REPOSITIONABLE
ADHESIVE
FRONTAL FACE
DESCRIPTION
50µ gloss white
CAST vinyl film
ADHESIVE
LINER
SIZE AVAILABLE
ASP 33 Grey
permanent
repositionable
160 gsm embossed
PE coated kraft paper
1.37m * 50/100m
1.52m * 50/100m
VISCOM: Ritrama Wrapping System
CARBON WRAP
Exciting texture and no scratching
properties, suitable also for 3D
applications
RI-JET 50 CAST WHITE
AIRFLOW REPOSITIONABLE
ADHESIVE
MATT BLACK CAST 80
+
RI-JET 30 FLEXILAM CAST
CLEAR
650 SERIES PEARLESCENT
STONE GUARD 240 & 320
Ritrama Wrapping System
supplies turnkey solutions for
visual communication
professionals that want to
enlarge their business with
car wrapping and decoration
CAST VINYL
VISCOM: Ritrama Wrapping System
Example of Carbon Wrap application
VISCOM: RITRAMA APPLICATION GUIDELINES VIDEO
THE HIDDEN SECRETS OF CAR WRAPPING:
RITRAMA UNVEILS THEM IN AN “APPLICATION MOVIE”!
Procedures, tips & tricks for professionals and beginners.
RI-MARK CAR WRAPPING
OVERLAMINATING FILM
DIGITAL CAR WRAPPING
SURFACES WITH RIVETS
USING LATERAL & CENTRAL TAPES
WET APPLICATIONS
VISCOM: Ink-Jet eco-green print media
VISCOM: Water based Ink-Jet print media
VISCOM: Overlaminating films
VISCOM: Mounting films
MONOTAPE CONSTRUCTION
Adhesive
Carrier
Adhesive
Double side PE siliconised liner
A special mounting materials range with double-coated clear and white filmic carriers
protected with a differential self wound 2 side siliconised PE paper.
DOUBLE SIDE ADHESIVE CONSTRUCTION
1 side siliconised liner
Adhesive
Carrier
Adhesive
1 side siliconised liner
A double side adhesive is a film with adhesive coated on both sides and protected by two
siliconised liners. It is used to make adhesive all sorts of materials by lamination.
VISCOM: RI-MARK range
Launched in 1988.
Cast & calendared products
Comprehensive range including several
highly specialised product lines.
Featuring world’s first 60 µ calendared
polymeric range
Specially engineered release liners for
excellent weeding
Solvent and water-based adhesives to meet
a multitude of demands.
COLOUR MATCH available – wide range of
colour fast service
RI-MARK: Etch Glass Series
Our Etch Glass Series has been enhanced with more interesting products
for outdoor glass decoration using a pioneering adhesive to improve and
facilitate the application. The new construction has been developed with
the adhesive ASP 30 Airflow semi-permanent, offering a number of
advantages, that together with the standard one ASP 26 permanent, make
them remarkable.
ADHESIVE ASP 30
AIR FLOW
A special pattern in the adhesive
allows air to be easily squeezed
out (to eliminate the air entrapped)
through the resulting channels
allowing trouble-free and fast
applications. The specialised
solvent-based semi-permanent
adhesive also allows clean
removal from glass at the end of
the graphic’s life.
The ASP 30 provides the added
advantage of easier removability
for shorter term graphics.
RI-MARK Series
Transparent Series
Self adhesive material for plotter. Transparent vinyls,
suitable for 3/5 years outdoor use. 14 colours
available.
For illuminated signs and window graphics.
Translucent Series
Self adhesive material for plotter. Polymeric matt finish
vinyls, suitable for 5/7 years outdoor use. 21 colours
available. For illuminated signs and window graphics.
Cast 670 Series Opaque
Self adhesive material for plotter. Cast vinyls with 10
years outdoor durability. 52 colours available.
Engineered for use on irregular surfaces with rivets,
corrugations and where extended outdoor durability
is required.
RI-MARK Series
PREMIUM Series
Self adhesive material for plotter. Polymeric gloss
finish 7 years vinyls, with excellent dimensional
stability. 48 colours available. For long-term outdoor
signage, especially where high conformability is
required.
O Range 400 Series
Self adhesive material for plotter. Polymeric gloss
finish vinyls with high flexibility and conformability
to curved surfaces, suitable for 5 years
indoor/outdoor use. 52 colours available. For
medium to long term indoor & outdoor signs.
Gemstone 640 Series
Self adhesive material for plotter. Cast vinyls with a
high concentration of metallic flakes, with 5 years
outdoor durability. Excellent dimensional stability. 15
colours available. It provides dynamic graphic accents
and can be used for RV and marine applications,
automotive aftermarket graphics and striping,
computerized signmaking, tradeshow exhibits and
point of purchase displays.
RI-MARK Series
L100 Series
Self adhesive material for plotter. Monomeric gloss
finish vinyls, suitable for 3 years indoor/outdoor
use, with good flexibility and conformability. 33
colours available. For medium term indoor &
outdoor signs.
M300 Series
Self adhesive material for plotter. Monomeric matt finish
vinyls suitable for 3 years indoor/outdoor use. Good
conformability and resistance to sun
light. 33 colours available. For medium term indoor &
outdoor signs.
RI-FLEX Series
Self adhesive material for plotter. Semi-gloss
semi-polymeric soft vinyls, suitable for 3 years
durability, with high conformability and flexibility. 20
colours available. For promotional and decorative
labels.
RI-MARK Series: Special Products
RI-MASK
Fluorescents
100µ fluorescent soft vinyl with
white pigmented adhesive. 6
colours available. For short term
indoor & outdoor signs.
70µ clear green semi-gloss soft vinyl.
Suitable for a wide range of spray
paint applications. Highly specialised
adhesive with excellent key.
Blackboard vinyl
Photoluminescent
380µ photoluminescent vinyl film
which stores light from
conventional sources, whether
daylight or electrical lighting, and
glows in the dark. The material
can be used for wall decorations
and for photoluminescent safety
systems.
Sandblast Vinyl
Heavy gauge vinyl suitable for
sandblasting memorial decoration.
CSMB Beige (260µ)
CSMG Grey (300µ)
145µ blackboard vinyl black
embossed PVC.
Mirror finish
RI-210 Bright Silver and RI-220
Bright Gold semi-rigid vinyls for
a speciality finish.
Promotional range
A wide range of self-adhesive products to be converted into sheets for
screenprinting, offset and die cutting decorations.
Designed for points of sale, window-stickers, two-way window-stickers, floor
graphics advertising, promotions, transport advertising, toys and various
marking applications.
Soft vinyls
Rigid vinyls
Specialties
Double side adhesives
Polyesters
Solid Aluminium foils
Polypropylenes
Film for Screen & Offset UV printing
Gloss white, matt white and gloss clear vinyl 80 microns
Gloss red, blue, yellow, green, black vinyl
Polypropylenes - gloss white and clear top coated
ADHESIVES
AP 900 – Acrylic permanent
AP 902 – Acrylic permanent
AP 904 – Acrylic permanent
AR 801 – Acrylic removable
AP 906-40 – Acrylic permanent (For Stereo range)
Under request and particular application there are available also these adhesives:
AP 905 – Acrylic permanent
AP 906 – Acrylic permanent
ASP32 – Acrylic permanent
BACKINGS
Solid or scored back: White Kraft 135 g/m2
Film scored back spacing (RI-LINE): 50 mm
Solid back only: White PE Kraft 150 g/m2
Papers for Offset printing
WHITE PAPERS
Uncoated
Machine coated
Multi-coated
Matt coated
Cast coated
ADHESIVES
AP 904 - permanent (acrylic emulsion)
FP02 Plus – supertack (acrylic emulsion)
RP 1001 - extra permanent (rubber hot melt, only
for very specific applications)
AR 804 - semi-permanent for stickers (acrylic
emulsion)
AR 805 - removable (acrylic emulsion)
SPECIAL PAPERS
Coloured papers
Fluorescent papers
Boards - uncoated and cast
Blockout (Cover)
Metallised Paper backed foils
Specialities (Indigo range, etc.)
SOLID BACK OR
SCORED BACK
White kraft 85 g/m2
SCORED BACK (RI-LINE)
Spacing: 38 mm or 50 mm
Phthalatefree vinyls & Static Cling Films
Phthalatefree vinyl films have good flexibility and conformability to curved surfaces. They are
printable in solvent and UV screenprinting, UV offset and hot stamping. The adhesive is permanent
with good adhesion on glass and on a wide variety of substrates, except for apolar (PE, PP).
Suitable in particular for children toys, labels, stickers and points of sale advertising.
PRODUCT NAME
PRODUCT NAME
RI-4519/150
RI-4519/150
FRONTAL FACE
RI-405/80
GLOSS WHITE
80μ Gloss White
Phthalatefree Vinyl
RI-405/80
MATT WHITE
80μ Matt White
Phthalatefree Vinyl
RI-405/80
GLOSS CLEAR
80μ Gloss Clear
Phthalatefree Vinyl
FRONTAL FACE
DESCRIPTION
ADHESIVE
BACKING
---
200 g/m² cast
coated white
board
Gloss clear static vinyl
Gloss white static vinyl
Static Cling films are laminated on a cast coated cardstock
liner to perform a better printability either for solvent and UV
screen printing or offset UV.
For use in advertising specialties such as points of
purchase displays, retail windows advertising and
various decorations.
ADHESIVE
BACKING
AP 900
Acrylic Permanent
135g/m2 Kraft paper
Double Side Adhesives
A double side adhesive is a film with adhesive coated on both sides and protected by two siliconised liners. It is
used to make adhesive all sorts of materials by lamination.
The standard construction has the same adhesive on both side of the carrier. On one side of the carrier, moreover,
is possible to coat the adhesive with Dry Lap Pattern.
The standard construction has the same adhesive on both side of the carrier, but constructions with two different
adhesives are possible on request (for instance removable/permanent).
1 side silicone coated liner
adhesive
carrier
adhesive
1 side silicone coated liner
DS PAPER
60g/m2 double side adhesive natural paper
DS PET
12µ double side adhesive clear polyester
Stereo range
Extended range of self-adhesive materials suitable for resin
doming to realize a wide variety of customize signs, badges and
emblems of incomparable beauty and elegance for the
automotive, motorbike and promotional gadget markets.
Promotional grade
A selection of semi-rigid vinyls and polyesters, with a permanent acrylic
adhesive (water based) protected by a special siliconised backing
paper, with very good layflat characteristic.
Promotional grade is suitable for general applications on a wide variety
of substrates. Typical uses include promotional goods, key rings,
badges, household appliances, etc.
Automotive grade
A selection of semi-rigid vinyls and polyesters with a super-permanent
acrylic adhesive (solvent based) protected by a special siliconised
backing paper or by a 100µ clear siliconised polyester providing an
excellent flatness, excellent die cutting and good adhesion
performances thanks to the high smooth adhesive surface.
Automotive grade is specifically designed for long-term outdoor
durability applications such as luxury decorations and markings for the
automotive industry.
PRODUCT
NAME
RI-6991/50
FRONTAL FACE
50µ clear PET
NEW SILICONISED PET WITH
ANTISTATIC TREATMENT
The antistatic treatment of this
siliconised polyester remarkably
reduces the “static cling effect”
generated during the printing or doming
processes of the material.
WEIGHT
THICKNESS
ADHESIVE
LINER
70 g/m ²
50 µ
AP 906 – 40
Acrylic permanent
100µ siliconised polyester
featuring antistatic treatment