Notorious or Famous Foreigners’ Perspectives on Taiwanese Special Food Overview Introduction Questionnaire Analysis Motivation Conclusion Purpose Reflection Methods Indelible Experience Representative References Taiwanese Special Food Introduction Taiwanese Special Food ranked the most disgusting food for some foreigners “ The.

Download Report

Transcript Notorious or Famous Foreigners’ Perspectives on Taiwanese Special Food Overview Introduction Questionnaire Analysis Motivation Conclusion Purpose Reflection Methods Indelible Experience Representative References Taiwanese Special Food Introduction Taiwanese Special Food ranked the most disgusting food for some foreigners “ The.

Notorious or Famous
Foreigners’ Perspectives on
Taiwanese Special Food
Overview
Introduction
Questionnaire Analysis
Motivation
Conclusion
Purpose
Reflection
Methods
Indelible Experience
Representative
References
Taiwanese Special
Food
Introduction
Taiwanese Special Food ranked the most disgusting
food for some foreigners
“ The World’s most Disgusting Delicacies ”
-Forbes (08/05/2011)

“CNN preserved eggs cooked … the devil
voted the most evil food ”
-CNN iReport (29/6/2011)
Motivation
Taipei as One of the Seven Sinful
Cities - “Gluttony”
The Difference between Eastern
and Western Food Culture
Purpose
Why is Taiwanese special food
“queer” for foreigners in Taiwan?
Appearance
Smell
Internal
Organs
Name of Food
Unacceptable
Reasons?
Methods
Questionnaire & Interview
 200
foreigners
Categorize 8 most Taiwanese special
food into 4 parts
Appearance
Duck Tongue
Made by Duck’s Tongue
Chicken Feet
Chicken Claw
“Devil’s Finger”
Smell
Stinky Tofu
The process of making
makes it smell “Stinky.”
Preserved Egg
CNN Described as
“Devil-Cooked Food”
Internal Organs
Pig’s Intestines
Considered Dirty
Chicken Gizzard
Chicken Stomach
Digestive Organ
Name of Food
Pig Blood Cake
Misunderstood:
“Sweet Cake” with Pig
Blood
Coffin Board
Chinese meaning:
Promotion
 Fortune

Questionnaire
Chart Analysis
Years Spent in Taiwan
over 20 years
5%
16-20 years
15%
11-15 years
35%
under 5 years
25%
6-10 years
20%
Nationality
Canadian
9%
American
45%
Southern
African
8% Australian
3%
Asian
12%
Southern Asian
5%
European
18%
The Most Unacceptable Reason
of Taiwanese Special Food
Smell
25%
Name of food
15%
Appearance
38%
Internal
organs
22%
Inappropriate Names of
Taiwanese Special Food
Others
41%
Pig Blood Cake
&
Coffin Board
53%
Chicken
Gizzard
6%
Preference for Taiwanese Special
Food
Preserved Egg Pig Blood Cake
5%
6%
Stinky Tofu
46%
Chicken Feet
3%
Coffin Board
11%
Pig's Intestine
12%
Chicken Gizzard
8%
Duck Toung
9%
Conclusion
Conclusion
For foreigners
"
Most
Unacceptable
Most Popular
"
Not Disgusting
"
Easily
Misunderstood
Appearance "
Smell
Internal
Organs
Name of
Food
->Stinky Tofu
Reflection
Eastern & Western Food Culture
We can try to promote the
Taiwanese special food in different
ways
Promoting Food as “Soft Power”
Indelible Experience
References
 http://www.thisblogrules.com/2010/06/top-10-most-nasty-
food-dishes-around-the-world.html
 http://www.youtube.com/watch?v=ABeWlY0KFv8
 http://www.youtube.com/watch?v=ABeWlY0KFv8
 Copyright and trademark Reader’s Digest Association Far
East Ltd. Reader’s Digest Asia Pet Ltd/ June 2011 / Editorin-chief: Dora Check lethal. (Editorial office: Read Digest
Asia, Singapore Post Centre, PO BOX 272, Singapore
914010)
 http://www.teachenglishinasia.net/asiablog/10-foods-taiwan1125.html
 http://blog.rti.org.tw/english/2011/07/02century-egg-themost-disgusting-food-in-the-world/
References
 http://www.forbes.com/sites/jeffbercovici/2011/08/05/the-
worlds-most-disgusting-delicacies/2/
 http://www.tranews.com/Show/Style200/News/c1_News.asp
?SItemId=0271030&ProgramNo=A000203000002&Subject
No=3256276
http://2010fall.blog.ntu.edu.tw/2010/11/20/pigs-bloodcakethe-most-strangest-food/
http://www.f-paper.com/?i711053-Forbes-as-the-worldsmost-disgusting-food-preserved-eggs-birds-nestBangshangyouming
 http://leeoxygen.wordpress.com/2011/06/30/cnn-ireportworlds-most-revolting-foods/
http://blog.udn.com/romeolee/5513407
Thanks For Listening