Notorious or Famous Foreigners’ Perspectives on Taiwanese Special Food Overview Introduction Questionnaire Analysis Motivation Conclusion Purpose Reflection Methods Indelible Experience Representative References Taiwanese Special Food Introduction Taiwanese Special Food ranked the most disgusting food for some foreigners “ The.
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Transcript Notorious or Famous Foreigners’ Perspectives on Taiwanese Special Food Overview Introduction Questionnaire Analysis Motivation Conclusion Purpose Reflection Methods Indelible Experience Representative References Taiwanese Special Food Introduction Taiwanese Special Food ranked the most disgusting food for some foreigners “ The.
Notorious or Famous
Foreigners’ Perspectives on
Taiwanese Special Food
Overview
Introduction
Questionnaire Analysis
Motivation
Conclusion
Purpose
Reflection
Methods
Indelible Experience
Representative
References
Taiwanese Special
Food
Introduction
Taiwanese Special Food ranked the most disgusting
food for some foreigners
“ The World’s most Disgusting Delicacies ”
-Forbes (08/05/2011)
“CNN preserved eggs cooked … the devil
voted the most evil food ”
-CNN iReport (29/6/2011)
Motivation
Taipei as One of the Seven Sinful
Cities - “Gluttony”
The Difference between Eastern
and Western Food Culture
Purpose
Why is Taiwanese special food
“queer” for foreigners in Taiwan?
Appearance
Smell
Internal
Organs
Name of Food
Unacceptable
Reasons?
Methods
Questionnaire & Interview
200
foreigners
Categorize 8 most Taiwanese special
food into 4 parts
Appearance
Duck Tongue
Made by Duck’s Tongue
Chicken Feet
Chicken Claw
“Devil’s Finger”
Smell
Stinky Tofu
The process of making
makes it smell “Stinky.”
Preserved Egg
CNN Described as
“Devil-Cooked Food”
Internal Organs
Pig’s Intestines
Considered Dirty
Chicken Gizzard
Chicken Stomach
Digestive Organ
Name of Food
Pig Blood Cake
Misunderstood:
“Sweet Cake” with Pig
Blood
Coffin Board
Chinese meaning:
Promotion
Fortune
Questionnaire
Chart Analysis
Years Spent in Taiwan
over 20 years
5%
16-20 years
15%
11-15 years
35%
under 5 years
25%
6-10 years
20%
Nationality
Canadian
9%
American
45%
Southern
African
8% Australian
3%
Asian
12%
Southern Asian
5%
European
18%
The Most Unacceptable Reason
of Taiwanese Special Food
Smell
25%
Name of food
15%
Appearance
38%
Internal
organs
22%
Inappropriate Names of
Taiwanese Special Food
Others
41%
Pig Blood Cake
&
Coffin Board
53%
Chicken
Gizzard
6%
Preference for Taiwanese Special
Food
Preserved Egg Pig Blood Cake
5%
6%
Stinky Tofu
46%
Chicken Feet
3%
Coffin Board
11%
Pig's Intestine
12%
Chicken Gizzard
8%
Duck Toung
9%
Conclusion
Conclusion
For foreigners
"
Most
Unacceptable
Most Popular
"
Not Disgusting
"
Easily
Misunderstood
Appearance "
Smell
Internal
Organs
Name of
Food
->Stinky Tofu
Reflection
Eastern & Western Food Culture
We can try to promote the
Taiwanese special food in different
ways
Promoting Food as “Soft Power”
Indelible Experience
References
http://www.thisblogrules.com/2010/06/top-10-most-nasty-
food-dishes-around-the-world.html
http://www.youtube.com/watch?v=ABeWlY0KFv8
http://www.youtube.com/watch?v=ABeWlY0KFv8
Copyright and trademark Reader’s Digest Association Far
East Ltd. Reader’s Digest Asia Pet Ltd/ June 2011 / Editorin-chief: Dora Check lethal. (Editorial office: Read Digest
Asia, Singapore Post Centre, PO BOX 272, Singapore
914010)
http://www.teachenglishinasia.net/asiablog/10-foods-taiwan1125.html
http://blog.rti.org.tw/english/2011/07/02century-egg-themost-disgusting-food-in-the-world/
References
http://www.forbes.com/sites/jeffbercovici/2011/08/05/the-
worlds-most-disgusting-delicacies/2/
http://www.tranews.com/Show/Style200/News/c1_News.asp
?SItemId=0271030&ProgramNo=A000203000002&Subject
No=3256276
http://2010fall.blog.ntu.edu.tw/2010/11/20/pigs-bloodcakethe-most-strangest-food/
http://www.f-paper.com/?i711053-Forbes-as-the-worldsmost-disgusting-food-preserved-eggs-birds-nestBangshangyouming
http://leeoxygen.wordpress.com/2011/06/30/cnn-ireportworlds-most-revolting-foods/
http://blog.udn.com/romeolee/5513407
Thanks For Listening