Grow your Business Online through Content Marketing - Presented by Peter Bolgann Copyright  Think Aspects Promotions (PTY) Ltd , 2012

The world has changed!

And so has the way it does business Copyright  Think Aspects Promotions (PTY) Ltd , 2012

Why this Social Media revolution?

• • • • • • • Relationships Sharing Venting Opinion Making a Difference Being part of Something I MATTER !!!

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Traditional Website: About US Contact US OUR photo album

Buy

OUR

OUR Social Media Tell your friends about US OUR Services Blog Copyright  Think Aspects Promotions (PTY) Ltd , 2012

The Gap

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How to bridge the gap:

• • • • • • • Target Market Unique Selling Points (USP) Problems Value Share Educate Make it Easy Copyright  Think Aspects Promotions (PTY) Ltd , 2012

Exercise:

How can YOUR business bridge the gap?

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Plumber:

Target Market?

Households in Roodepoort Copyright  Think Aspects Promotions (PTY) Ltd , 2012

Plumber:

Unique Selling Points?

• • • We stay in touch AFTER the job Free inspection of typical issues Reward for referrals Copyright  Think Aspects Promotions (PTY) Ltd , 2012

Plumber:

Problems you solve?

• • • Not getting around to fixing the toilet Geyser has burst and water everywhere Terrible smell from outside drain Copyright  Think Aspects Promotions (PTY) Ltd , 2012

Plumber:

Value you add?

• • • Free 20 point check Complimentary water meter form Help with insurance claims Copyright  Think Aspects Promotions (PTY) Ltd , 2012

Plumber:

What can you share?

• • • How to fix a leaking toilet How to unblock a drain Plumbing standards and basic tools Copyright  Think Aspects Promotions (PTY) Ltd , 2012

Plumber:

How can you educate?

• • • Basics of solar heating How to maintain your geyser How to save on your water bill Copyright  Think Aspects Promotions (PTY) Ltd , 2012

Plumber:

How can you make it easy?

• • • Stay in touch regularly Available to answer individual questions Checklists and tips on website Copyright  Think Aspects Promotions (PTY) Ltd , 2012

Your Turn:

10 minute exercise Copyright  Think Aspects Promotions (PTY) Ltd , 2012

Relationships

We do business with people we: • • • Like 2 Trust Respect Copyright  Think Aspects Promotions (PTY) Ltd , 2012

Relationships

We don’t respond well to: • • • • • Spam 2 Newsletters SMS Massmailers Telesales Copyright  Think Aspects Promotions (PTY) Ltd , 2012

Develop Relationships

You 2 Copyright  Think Aspects Promotions (PTY) Ltd , 2012

Content is King

Make your content : • • • • • • Entertaining Educational Practical Cool 2 Value Adding Copyright  Think Aspects Promotions (PTY) Ltd , 2012

Connect with Content

Ready to buy Shopping around

2

Doing research One day maybe Not interested

Copyright  Think Aspects Promotions (PTY) Ltd , 2012

Make Your Website a Hub

Pamphlets Business Listing Services Affiliates Websites Business Card Posters Signage 2 Website Articles Discussion Forums Photo Galleries Email Signature Roll Up Banners Blogs Copyright  Think Aspects Promotions (PTY) Ltd , 2012

QR Codes

• • • • • • iPhone Blackberry Nokia Samsung HTC etc....

2 Copyright  Think Aspects Promotions (PTY) Ltd , 2012

Functionality

• • • • • • • Shop Training eBooks 2 Discussion Forum How To List Club Copyright  Think Aspects Promotions (PTY) Ltd , 2012

Functionality

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Mobile Computing

Estimated Smart Phones in South Africa: 2.000.000?

December 2012

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Responsive Design

2 Copyright  Think Aspects Promotions (PTY) Ltd , 2012

Conclusion

• • • • • • • • It’s not about you It’s about your customer 2 Build relationships Content is king Your website is your hub Offer functionality Go mobile Copyright  Think Aspects Promotions (PTY) Ltd , 2012

Connect with Think Aspects [email protected]

www.thinkaspects.co.za

083 284 1269 facebook.com/pages/think-aspects/248045675227326 twitter.com/thinkaspects linkedin.com/in/peterbolgann youtube.com/thinkaspects www.grow-your-business-online.co.za

Copyright  Think Aspects Promotions (PTY) Ltd , 2012