March, 2008 Summary Purpose Scope Analysis Establish/ Improve public awareness, through Auto Show exhibits, of capabilities & initiatives in the area of fuel efficient, eco-friendly.

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Transcript March, 2008 Summary Purpose Scope Analysis Establish/ Improve public awareness, through Auto Show exhibits, of capabilities & initiatives in the area of fuel efficient, eco-friendly.

March, 2008

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Summary Purpose Scope Analysis

Establish/ Improve public awareness, through Auto Show exhibits, of capabilities & initiatives in the area of fuel efficient, eco-friendly technologies Review opportunities for demonstrating capabilities & initiatives in most convincing & compelling ways at Auto Shows • After a stagnant period in the 1990s, Environmental concerns are growing • All OEMs have adopted some level of ECO-strategy, with all Auto Shows now featuring strong Environmental focus - Auto Show presentations include Corporate & Business as well as specific Product initiatives.

• Identified Eco-technologies expected to emerge in Short-, Mid-, Long-term, with Short-term technologies more evolutionary & Long-term more revolutionary

Conclusions / Recommendations

ECO-Strategy should be emphasized across all areas of corporate enterprise

NEAR-TERM (2009-2012) MID-TERM (2013-2015) LONG-TERM (2015- ) BUSINESS/CORPORATE “GREEN” BEST PRACTICES PARTNERSHIPS SPONSOR EDUCATION CARBON OFFSET PROGRAM “GREEN” FACILITIES MANUFACTURING “GREEN” BEST PRACTICES ISO 14001 CERTIFIED FACILITIES IMPROVE PROCESSES PRODUCT IMPROVE I.C.E. EFFICIENCY & EMISSIONS TRANSMISSIONS (MORE RATIOS & DCT) NEXT GENERATION HEV & EV EFFICIENCY THROUGH AERO, WEIGHT & ELECTRIFICATION NEXT GEN. I.C.E. (HCCI, CAM-LESS, LEAN-BURN GDI & ALTERNATIVE FUELS) CONTINUED EVOLUTION OF HEV & EV “GREEN” MATERIALS COMMERCIALIZED FUEL CELL VEHICLES

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Index 1.Green History 2.OEM Strategies 3.Emerging Technologies 4.Recommendations

APPENDIX

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1. Green History

Since 1950’s, awareness and action towards protecting the environment has increased

• Regulatory actions have focused on Emissions and Efficiency • Driven by Cultural Events & Public Demand • Cultural Events include increased “Smog Events” in major American cities in 1940’s, 1974 & 1980 Fuel Crises, Desert Storm War, Global Warming credibility, projected Peak Oil/ Oil Price Hikes, etc.

• Industrial actions driven primarily by Regulatory, though some Cultural Events were significant enough

EPA formed 1940's 1950's 1960's 1970's 1980's 1990's 2000's Regulatory Clean Air Act History 1955 Air Pollution Control Act $5M/ yr. for Research for 5 yrs.

1963 Clean Air Act Study setting Vehicle Emissions Stds.

1970 Clean Air Act Set Vehicle Emissions Stds.

1990 Clean Air Act Updated Vehicle Emissions Stds.

CAFE History 1975 CAFE est Car=18mpg 1982 CAFE Truck=18mpg Car= 24mpg 1985 CAFE 19.5mpg

27.5mpg

1986 CAFE 20mpg 26.0mpg

1990 CAFE 20mpg 27.5mpg

CAFE stagnates 2007 CAFE 22.2mpg

27.5mpg

CAFÉ= 35mpg by 2020 Cultural SMOG becomes serious issue in a number of American cities 1949 Publication of A Sand County Almanac by Aldo Leopold 1962 Publication of Silent Spring by Rachel Carson 1974 Fuel Crisis results in mass shortages & price increases 1979 Publication of GAIA by James Lovelock Industrial Mass-produced High Compression Engines PCV, EGR valves begin management of vehicle emissions Smaller vehicles introduced (Dart, Falcon, Nova) Catalytic Convertors, Electronic Engine Controls & Fuel Injection lead to increases in efficiency & finer control of emissions Compacts introduced (Vega, Pinto, Gremlin) = Key Dates (Standard Enactments, etc.) = Amendments (Clean Air Act, etc.) 1980 Fuel Crisis results in sharp price increases 1984 CFC’s linked to stratospheric ozone destruction Japanese break through 1992 Desert Storm CFC’s phased out of A/C refrigerants First mass produced modern Electric Vehicles 2004-2008 Oil Price Hikes 2007 Global Warming gains scientific credence Al Gore wins Nobel Prize for Inconvenient Truth Peak Oil happening HEV’s take off Global Energy Demand soars due to growth in Asia (China & India)

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1. Green History

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Over past 30 years, there have been 5 distinct periods of Fuel Economy, Price & CAFE change

• Passenger Car Average Fuel Economy relatively unchanged over past 20 years, despite Price & CAFE status • 5 distinct periods:

1. 1979-1982:

Fuel economy rose as price of fuel rose dramatically;

2. 1984-1986:

Fuel economy rose as CAFE standard rose;

3. 1986-1988:

Fuel economy rose even as fuel price fell & CAFE relaxed (due to pressure from US OEMs);

4. 1988-2002:

Fuel economy, fuel price & passenger car CAFE standard remained relatively stable (especially after CAFE returned to 1986 levels in 1990);

5. Since 2002:

Fuel economy remained relatively unchanged while prices rose dramatically.

5 distinct periods: 1.

PASSENGER CAR Average Fuel Economy vs. CAFE vs. Fuel Price 2.

3.

4.

5.

SOURCE: Passenger Average Fuel Economy from NHTSA (Document 2006-24437-2) Fuel Price from Energy Information Administration

1. Green History

National Issues have resulted in accelerating Regulatory Trend

• Alternative Fuels Development & Implementation targets Energy Security • Greenhouse Gas Control targets Global Warming • Fuel Economy targets all 3 (including High Oil Prices) All Regulatory Trends have potential benefit to addressing Energy Security, Global Warming & High Oil Prices 6

Key National Issues Energy Security Global Warming High Oil Prices

Indirect or Potential Benefit Direct or Definite Benefit

2. OEM Strategies

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Long-term focus

Since founding, Honda has focused on fuel efficiency & low emissions • In ’90s, Honda developed a “baby-step” or incremental focus - Seemingly unrelated technologies developed concurrently, eventually combined to provide key advantage - Honda prepares to mass produce FCX Clarity, limited series product available in California

Diverse solutions

Programs include Gasoline, near term Diesel, 2-mode HEV & Hydrogen I.C.E. technologies • Emphasis of I.C.E. directions reflects historic “Dynamic”/ “Driver’s” focus of BMW products • BMW Corporate emphasis on sustainability beginning to be recognized

Efforts extend beyond Product

Green manufacturing & facilities play key role alongside Technology & Product stories • Historic perspective (Henry Ford’s early study of renewables & sustainable energy sources) • Leadership position in LEED (Leadership in Energy and Environmental Design) certified “Green” facilities

Partnerships

Website link provides potential “carbon-offset” benefit, links to CarbonFund.org

• Donations used to establish “VW Forest” in Northeast Louisiana - 227,677 trees, offsetting annual emissions from 82,976 cars, 373,391 tons of carbon)

2. OEM Strategies Long-term Focus

8 • Current target, since mid-’90s, is Fuel Cell Electric Vehicle • A long string of technical milestones, in some cases, seemingly unrelated • Each of the milestones contribute to final goal of “zero-impact” transportation •

Clean I.C.E.

development since early ’70s (SULEV gasoline, AT-PZEV CNG & HEV and Tier 2 Bin 5 Diesel) •

Aluminum construction

(NSX) key to production of

lightweight

EV & HEV vehicles in same low-volume factory as NSX • •

EV

development led to expertise in Battery technologies, Controllers & Actuators, Electric Motors, etc.; All vital for FCEV

HEV

development led to expertise in more complex Controllers & Actuators in marrying 2 power systems •

CNG

development led to expertise in distribution, fueling, on-board storage & delivery (as well as increase public awareness) of

gaseous fuels

; Vital for Hydrogen FCEV D

CVCC Strafied Charge Engine

Used lean burn technology Met Clean Air Act w/o catalytic converter D

VTEC

Variable Valve T iming & Lift Electronic Control NSX 1st application in production car VT EC combined w/ lean burn technology D

Civic LEV certification

1st Gasoline-powered car to gain LEV cert in CA

Civic HX CVT

D

Accord ULEV certification

1st Gasoline-powered car to gain ULEV cert in CA D

Accord SULEV certification

1st Gasoline-powered car to gain SULEV cert in CA

Civic CNG-powered car

D Offered to fleet owners Cleanest I.C.E. car ever tested by EPA

Converging Technologies

Insight HEV

1st HEV sold in U.S

Achieved highest EPA fuel economy rating ever CARB SULEV status D

FCX-V3 Trials

1st Honda-developed FC Stack in California FC Program

FCX-V1

1st Honda FCEV, with Ballard FC Stack D D

Civic HEV Civic CNG-powered car

Offered to retail owners D Home refueling device offered

Civic HEV AT-PZEV certification

1st car to gain AT -PZEV cert in CA

FCX Clarity Launch VEHICLE FCX leased to CA Family FCX SOP

D

Prototype Home Fueling Appliance

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2nd Generation Honda FC FCX certified by CARB & EPA

1st commercially certified FCEV Prototype solar powered H2 fueling station City of Los Angeles gets a prototype Fuel Cell Vehicle D

EVPlus Electric Vehicle 1 of 1st EVs offered to general public by mainstream OEM 1st application of NiMH cells in EV

D

All Aluminum Construction NSX first mass-produced all-aluminum car

2. OEM Strategies Long-term Focus

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Published 2007 Environmental Issue Brief: Creating Environmentally Responsible Mobility

• “…Continuing its industry-leading efforts to address the environmental challenges of global warming, emissions reduction and energy sustainability through a comprehensive approach that involves further improvements to gasoline engine fuel efficiency, the development of real-world alternatives to gasoline including natural gas and the hydrogen powered fuel cell car, and technology for refueling those vehicles.”

Policy History Improving Fuel Efficiency

America's most fuel efficient car company & leader in development and application of technology to further improve gasoline engine fuel efficiency 1st automaker to establish voluntary fuel efficiency targets , aiming for 5% improvement in fleet average fuel efficiency from 2005 levels by 2010 New , more affordable, hybrid car positioned below the Civic Hybrid, to be introduced in 2009

GOALS Reducing Emissions

Lead all automakers in the introduction of virtually every low emissions vehicle technology requirement First LEV, ULEV, SULEV, and AT-PZEV vehicles introduced to U.S. consumers For model year 2007, all new Honda and Acura vehicles meet stringent Tier 2 Bin 5 or higher U.S.

EPA emissions standards.

Advanced Fuel Technologies

Pace the industry in development & application of hydrogen fuel cell technology & refueling infrastructure required to take it to mass market

Advanced Cleaner Energy Research

Beyond developing new vehicle technologies, Honda has focused its R&D resources on the creation of new sources of cleaner pow er to provide the energy required for future mobility.

Establish a pathw ay from gasoline to gaseous fuel alternatives w ith CNG-pow ered Civic & Phill™ refueling technology.

World's first production fuel cell vehicle, FCX, in October 2002.

In 2005, retail sales of Civic CNG started in California. Expanded to New York in 2006.

Honda's next-generation fuel cell vehicle, based on the FCX Concept w ith Honda's breakthrough V Flow stack, w ill be marketed to customers in the U.S. and Japan beginning in 2008 Honda-developed CIGS solar cells reduce energy & CO2 emissions involved in manufacture by 50%.

Sales began in March 2007; Mass production at Kumamoto factory in Fall 2007. Cells utilized at HRA to reform w ater into hydrogen for refueling fuel cell vehicle in completely carbon free energy cycle.

Current Initiatives (Future Product)

New 4-cylinder clean diesel engine technology w ith performance equal to a gasoline engine (U.S.

EPA Tier 2 Bin 5 emissions standard), to be introduced in the U.S and Canada w ithin 3-4 years.

Honda's pow er equipment line-up, including all general purpose engines, is voluntarily meeting new , more stringent, California emissions requirements in all 50 states.

Develop refueling infrastructure to support fuel cell vehicles, including 3rd-generation of experimental Home Energy Station & solar cell technology to pow er fuel cell vehicles in carbon-free energy system.

New flexible fuel system enables operation on w ide range of ethanol-gasoline fuel mixtures, up to E100, available in Brazil in late 2006 on flex-fuel Fit & Civic sedan.

Research of a V6 clean diesel engine for application to larger vehicles and light trucks.

CNG Civic available through combination of fleet & retail dealers in all 50 states. Phill home refueling appliance, developed by Honda & Fuelmaker Corp., provides refueling alternative to gas-stations Honda R&D & Research Institute of Innovative Technology for the Earth (RITE) developed technology to produce ethanol from soft-biomass, renew able from plant-derived material.

More advanced & efficient versions of Honda i VTEC & VCM technology; 2nd-generation VCM technology applied to MY08 Accord V6 Honda and FuelMaker Corporation lease Phill refueling appliance to retail consumers through Honda dealerships in California.

SOURCE: American Honda Motor Corporation, Public Relations 10/30/07

2. OEM Strategies Long-term Focus

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Published 3

rd Annual North American Environment Report

• Primarily covers the company's operations during the period April 1, 2006 to March 31, 2007 (2007FY) • Looks at the company’s Environmental performance (Products, Manufacturing & Corporate) - Automobile, power sports and power equipment products - 14 major manufacturing plants in North America - Corporate activities of 15 Honda group companies in the region.

KEY HIGHLIGHTS Automobile

• America’s most fuel-efficient car company - Industry-leading U.S. CAFE for 2006 (Honda/Acura Cars & Trucks= 29.1mpg) increasing 5% over 2005 by 2010MY • Every 2007MY automobile has achieved 90% or greater recyclability • Sales of CNG Civic & PHILL Home Refueling Appliance expanded beyond California • Introduce new more efficient & clean Gasoline, HEV & Clean Diesel technologies over next several years • 100% of 2007MY automobiles sold in U.S. met or exceed California & U.S. EPA’s Tier 2 Bin emission standards

Power Sports Products (Watercraft, Motorcycles)

• Applied cleaner, quieter & more efficient 4-stroke technology across North American power sports lineup • Expanding use of programmable fuel injection (PGM-FI) for further improvements in emissions & fuel efficiency

Power Equipment

• Applied cleaner, quieter & more efficient 4-stroke technology across North American power sports lineup • Applying more stringent California emissions standards to products sold in all 50 states

Manufacturing

• 13 of 14 plants operating under ISO 14001.2004 Environmental Management standard • CO2 emissions per auto produced increased slightly from 2001FY (709kg) to 711kg but fell from 761kg in 2005FY - Increase utilization of production capacity in region led to improvement in emissions levels • Energy used per auto produced fell 4.5% from 2001FY - Ongoing efforts aimed at improving energy efficiency & more efficient utilization of production capacity • Volatile Organic Compounds emissions from paint operations dropped from 28.7 g/m2 in 2001FY to 15.6 in 2007FY • Auto-specific chemical releases (per auto) dropped 45% from 2000FY levels - Total chemical release dropped 27% from 2000FY levels • Water usage per auto produced fell 7.6% from 2006FY • Waste to landfills per auto produced fell 66% from 2001FY 4 plants achieved “Zero Waste to Landfills” • “Green Purchasing” program resulted in 80% of 600 OEM suppliers certified to ISO 14001 standard

Corporate

• 2 Facilities gained Leadership in Energy & Environmental Design (LLED) Gold from U.S. Green Building Council Honda R&D in Raymond, Ohio & American Honda’s Northwest Regional offices in Gresham, Oregon - 2 facilities expected to receive LEED Gold in 2008FY; Acura Design Studio & Midwest Consolication Center • Studying ways to further reduce end-of-life impact of products, including HEV battery recycling - Reduce automobile shredder residue (ASR), improve catalytic converter recycling & end-of-life plastic gas tank treatment • Reduce or eliminate lead in circuit boards, phase out PBDE usage & reduce PVC usage in interior & exterior parts SOURCE: American Honda Motor Corporation, Public Relations 10/04/07

2. OEM Strategies Diverse Solutions

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North American Launch of EfficientDynamics initiatives at NAIAS 2008

• Corporate initiative to reduce Fuel Consumption, CO2 & other Emissions while enhancing driving dynamics • Corporate focus on sustainability extends to Vehicle Production, Distribution, Recycling - Only OEM in last 8 years to gain high rankings in Dow Jones Sustainability Indexes (DJSI), with 3rd consecutive year as Automotive segment leader in 2007

KEY HIGHLIGHTS

•BMW has contributed more than any other OEM* in the reduction of Fuel Consumption & CO2 emissions (-12.3% CO2 in 1990-2005 period) * Environmental Defense Report, an independent non-partisan U.S. organization •Current Technologies primarily focused on Powertrain - Valvetronic fully variable valve control - High Precision Injection (gasoline direct injection) - Twin Turbocharging (high output from smaller displacement engines) - BluePerformance Diesel engines (All aluminum construction with highly accurate piezo high pressure fuel injectors) - Electric Power Steering (greatly reduced parasitic power loss) - Highly efficient Automatic Transmissions - Lightweight metallurgy, such as Magnesium/aluminum crankcases •Next Steps - Short term: Continued efficiency improvements on Gasoline/Diesel Engines, Engine Ancillaries, Aerodynamics, etc.

- Mid term: Ongoing electrification of drivetrain, including full hybridization, as shown through the Concept X6 ActiveHybrid (JV with GM for 2-mode Hybrid) - Long term: Using Hydrogen from regenerative energy sources as fuel for I.C.E.

3. Emerging Technologies

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Emerging Technologies include Powertrain, Transmission, Accessories and Aero & Rolling Resistance

• In the Near Term, advances primarily to focus on conventional systems improvements with some new technologies such as GDI, Automated Manual Transmissions applied to conventional vehicles & drivetrains; • Mid & Long Term, new technologies expected to move a larger % of vehicles to Electrified drivetrains - Conventional Powertrains still in mix but with significant electrification (valvetrain, accessories, etc.) increasing efficiency

Emerging Technologies

Cam Phasing Variable Valve Lift Forced Induction Cylinder Deactivation Variable Charge Motion Variable Compression Ratio GDI Diesel High Speed Direct Injection (HSDI) 6+ Speed A/T Aggressive A/T Shift Logic Early Torque Convertor Lock Up Automated Manual Electric Power Steering Electric Accessories High Efficiency Alternator Variable Displacement A/C Compressor 42V ISG 42V Motor Assist Moderate HEV Advanced HEV Aero Drag Coefficient Improved Tire Rolling Resistance Near Term (2009-2012)

O O O O O O Stoichiometric (GDI-S) O O O O O O O O

Mid Term (2013-2015)

Cam-less Valve Actuation Cam-less Valve Actuation Lean Burn Stratified (GDI-L) O CVT Electric Water Pump O O O O

Long Term (2015-)

Advanced Multi-Mode O O SOURCE: State of California, Air Resources Board- Draft Technology & Cost Assessment for Proposed Regulations to Reduce Vehicle Climate Change Emissions (4/2004) Individual Technologies for Potential Reductions of Carbon Dioxide

3. Emerging Technologies

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Gains expected to come from both development of conventional Drivetrain technology, as well as revolutionary Electrified Drivetrains

• By 2015, Advanced HEV expected to be major focus of advance in CO2 reduction • By 2012, conventional Drivetrain technologies expected to reduce CO2 emissions, on average (Small Cars), by as much as 26%

350 300 250 200 150 100 50 0 Potential CO2 Emissions Reductions (Small Car) 284 215 -76.4 g/mi -26% 229 204 217 291.4

138 Short Term (2009-2012) M id Term (2013-2015) AdvHEV ModHEV gHCCI, DVVL, ICP, AMT, ISG, EPS, eACC gHCCI, DVVL, ICP, AMT, EPS Im pAlt DVVL, DCP, AMT, EPS, Im pAlt DCP, A5, EPS, Im pAlt DCP, CVT, EPS, Im pAlt 2002 Baseline Long Term (2015-) HSDI, AdvHEV dHCCI, AMT, ISG, EPS, eACC CVVL, DCP, AMT, ISG-SS, EPS, Im pAlt GDI-S, DCP, Turbo, AMT, EPS, Im pAlt DCP, A6 DCP, A4, EPS, Im pAlt DVVL, DCP, A5 (2009 Baseline

SOURCE: Northeast States Center for a Clean Air Future (NESCCAF) Comprehensive Vehicle Modeling & Cost Analysis Participants: AVL List Gmbh, Martec, Meszler Engineering Services

GLOSSARY

A4 Automatic Transmission- 4 Speed A5 Automatic Transmission- 5 Speed A6 AdvHEV AMT CV T CV V L DCP dHCCI DV V L eACC EPS GDI-S gHCCI HCCI HSDI ICP ImpAlt ISG ISG-SS ModHEV Turbo Automatic Transmission- 6 Speed Advanced HEV Automated Manual Transmission Continuously V ariable Transmission Continuous V ariable V alve Lift Dual Cam Phasing Diesel HCCI Discrete V ariable V alve Lift Improved Electric Accessories Electric Pow er Steering Stoichiometric Gasoline Direct Injection Gasoline HCCI Homogenous Charge Compression Ignition High Speed Diesel Direct Injection Intake Cam Phase Improved Efficiency Alternator Integrated Starter-Generator ISG (above) w ith Start-Stop Operation Moderate HEV Turbocharging

5. Recommendations

Create an Eco-Strategy built on 5 key attributes across Business, Manufacturing & Product pillars 1. Consistency

- Over time - Across practices (business, manufacturing, product) - Across model line-up

2. Diverse Solutions

BUSINESS/ CORPORATE

- Multiple path tactics; Avoid making only one solution the possible answer

3. Leadership

- Follower mentality can limit perception

MANUFACTURING PRODUCT

4. Notable, memorable communication

- Practical - Representative “Dramatic”, High Impact stories

5. Co-relationships

- Build strong, repeated & credible messages by partnering with institutions, eco-focused organizations, other companies 14 A = Potential or Peripheral Story D = Definite or Main Story Business/ Corporate Manufacturing Product A A D D D D A D A D D A D A D D A D D D D D D A

5. Recommendations

Develop a Comprehensive Message across Corporate/Business, Manufacturing & Product topics

• As much as possible, create a perception of long-term consistency through historic reference & future projection • Develop a Near Term, Mid Term & Long Term vision with realistic but ambitious goals

AREAS OF EMPHASIS

Business/ Corporate Manufacturing Product 15

RELATIVE TIMING NEAR-TERM MID-TERM LONG-TERM AUTO SHOW TACTICS OR ANNOUNCEMENTS

A = Potential or Peripheral Story D = Definite or Main Story "Green" Auto Show Display, made of "Green" materials with low-power demand Sponsor recycling service at Auto Show Kiosk/ Press Conference powered by Fuel Cell vehicle Publish Annual Sustainability Report Announce official sponsorship of Eco-focused Organization Introduce program to educate Owners on every-day"Green" practices (including Driving & Maintenence Introduce Carbon Footprint Program, with donation to offset Journalists' Carbon Emissions for Show Introduce program to certify Corporate facilities LEED Gold Introduce program to certify Manufacturing facilities ISO14001 Highlight current "Green" practices, emphasizing demontrable efficiency gains, resource conservation & emissions reduction Provide detailed Case Study examples, including Eco & Business benefits

PRODUCTION : High Efficiency/ Low Emissions I.C.E. Vehicles

- Widely-offer Fuel Efficiency technologies on entire line-up (i.e. ISG, 6+ A/T, PZEV Certification, etc.), as Hyundai previously did with Safety technologies - Develop uniquely-badged "Eco" Trim Levels (i.e. Saturn Green Line), beyond "standard" level, featuring advanced tech such as DCT, Aero, Electric Accessories, etc.

- Detailed Technical overview of Hyundai-Kia pioneering advances in ECO-Technologies

CONCEPT: Next Generation of Hybrid or Electrified Propulsion (Including Range-extended Electric Vehicles & PHEV)

- Develop & Communicate comprehensive history of Hyundai-Kia Hybrid & Electric Vehicles - Develop detailed technical details demonstrating Hyundai-Kia competency - Announce timeline for introduction of Hybrid or Electrically-propelled Vehicles

CONCEPT: Multi-Fuel powered Adventure Vehicle, featuring ultra-flexible HCCI Powertrain technology using Gasoline/Diesel/CNG/E85/Methanol/etc.

- Introduce launch of Clean Diesel production vehicle for 50-states - Develop comprehensive history of Diesel development at Hyundai, including advances & benefits - Show prototype HCCI powertrain, as demonstrated in concept vehicle, with timeline for production

CONCEPT: High-efficiency platform, demonstrating combination of technologies that make ANY powered vehicle more efficient

- High Efficiency Accessory Drives (Electric vs. Mechanical), with detailed explanation of Efficiency & Emissions benefits - Vehicle Solar Panel for accessory load - Aero-optimized bodywork - Low Drag Drivetrain technologies, including Tires - Lightweight construction, using materials, methods & design that are producible but unique from current production

CONCEPT: Advanced "Green" materials exploration, with explained link to actual Production or Development direction

- Emphasize "3-R" philosophy: Reduce, Re-use, Recycle - Emphasize sustainable sources, not just low-impact

CONCEPT: Producible dedicated Fuel Cell Vehicle

- Develop comprehensive history of Hyundai-Kia Fuel Cell development - Announce production of demonstrator fleet of CONCEPT Fuel Cell Vehicle - Release detailed Hyundai-Kia vision of Hydrogen Future, with announcement of intended mass production timing of FCEV - Demonstrate Hydrogen storage, delivery & fueling technology on-site at Auto Show - Feature Media Ride & Drives from site of Auto Show D D D D D D D D D D D D D D D D D D D D D D D D D D D D D D D D D D D D D D A A A A A A D A A A A A A A A A A A A A A A A D A A A A A A A A A A A D D D A D D D D D D A A A A A A A D D D A D D A D D D A A A D D D D A D D D A A D D D D D D D D D D D D D D D D D D D D D A D D D A D D D D D D D D A A D D D D D D A A A A D D D D D D A A D A A A A D D D D D D A D D D D D D A A A A A A D D D D A A A A A A A A D D