What Are Iridoids? • • • • • • Produced by plants as a defense against infection Found in several Chinese medicinal plants Have wide range of bioactivity Not common in fruits Not flavonoids.

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Transcript What Are Iridoids? • • • • • • Produced by plants as a defense against infection Found in several Chinese medicinal plants Have wide range of bioactivity Not common in fruits Not flavonoids.

What Are Iridoids?
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Produced by plants as a
defense against infection
Found in several Chinese
medicinal plants
Have wide range of
bioactivity
Not common in fruits
Not flavonoids or
carotenoids
Heat and time stable
Noni Has More Iridoids than
Popular Chinese Herbs
DAA content of Chinese herbs
2
1.8
mg/mL or mg/g
1.6
1.4
1.2
1
0.8
0.6
0.4
0.2
0
Noni fruit puree
L.
acuminatissimus
Green tea
Asian Ginseng
Noni Has More Iridoids than
Super Fruits
2.0
1.5
1.0
0.5
0.0
Note: Blueberry iridoid is not a “Noni” iridoid
0.600
Noni Has More Iridoids than
Branded Super Fruit Juices
0.400
All from blueberry
concentrate
0.200
Note that Kyani contains
no blueberry iridoid
0.000
TNJ
MonaVie
Xango juice GoChi Goji
juice
Le' Vive
juice
Zrii juice
G3
Kyani fruit
juice
Comparison of Bioactive Stability
Tahitian Noni’s iridoids retain potency long after processing, pasteurization and storage.
Level of major actives (µg/mL)
400
350
300
250
200
150
100
50
0
TNJ- 7 years past expiration date
MovaVie Active- 1 month before
expiration date
Note: DAA is major bioactive in noni fruit; cyaniding 3-gluoside is major
bioactive in fresh acai fruit
Xango Research
• One human study
• Revealed no antioxidant benefit
• Showed marginal anti-inflammatory
benefit when 18 ounces (530 mL) was
consumed per day
• Orange juice provides the same antiinflammatory benefit at a lower dose
(500 mL) and significantly lower cost
MonaVie Research
• One small human trial with 12 people
• Compared MonaVie to potato flakes
• Demonstrated that MonaVie produced
slightly more antioxidant effects than
potato flakes
• Proved that MonaVie did nothing for
ORAC scores in the body
Product Validity
Multiple human clinical
studies prove Noni’s adaptogenic
properties and broad range of
bioactivity
TNJ Human Clinical Studies
1. Safety clinical trial
2. Antioxidant- in heavy smokers
3. DNA protection- aromatic DNA
adducts in heavy smokers
4. Cholesterol & triglyceride lowering- in
heavy smokers
5. Joint health of the neck (cervical
spondylosis)
6. Osteoarthritis of the hip & knee (not
yet published
TNJ Human Clinical Studies
7. Energy/Endurance
8. Immune boosting & antioxidant
9. Drug screen test
10. Hypertension trial
11. DNA protection MDA (oxidative stress
related) DNA adducts in heavy smokers
12. Menopause
13. Cholesterol—non-smoker
TNJ Human Clinical Studies
14. Antioxidant—non-smoker (not yet
formally published)
15. Noni Leaf Serum (not TNJ, but still a
TNI noni based product)
TNJ Human
Epidemiological Studies
16. Erysipelas and psoriasis
17. Post-market safety surveillance study
18. European epidemiological survey
Do Others Compare?