Transcript Welcome to ! Agenda • Welcome & Introductions • Getting to Know You • Company Products & Services, History, Mission & Philosophy • Who’s Who • Required Paperwork •

Welcome to
!
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Agenda
• Welcome & Introductions
• Getting to Know You
• Company Products &
Services, History, Mission
& Philosophy
• Who’s Who
• Required Paperwork
• Video: An Introduction to
Our Restaurants
• Corporate Perks
• Facilities Presentation
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Safety
Corporate Policies
BREAK
Benefits Presentation
Video: Anti-Harassment
LUNCH
Company Policies
Staff Member Handbook
Tour
Wrap-Up
Getting to Know YOU!
Focus On You Activity
NAME (What I
Like to Be
Called)
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Favorite Job
Prior to
Cheesecake?
Favorite Pet
Growing
Up?
What I Do
Best
Two Successes
1 Professional/
1 Personal
Company Products & Services
• A unique, upscale, casual dining restaurant
offering an eclectic menu, big portions and
signature cheesecakes.
• We provide a high-energy atmosphere seven
days a week, serving Appetizers, Lunch,
Dinner, Late Night Dining, a Full Bar, Bar Menu,
and Sunday Brunch. We also offer our entire
menu for Take Out and Curb-Side pick-up.
"There Is Truly Something For Everyone!"
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Company History
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1949: Evelyn Overton bakes a New York-style cheesecakes for the employer of her
husband, Oscar. The family opens a small-scale bakery operated in the basement
of their Detroit home where the business is operated for the next 20 years.
1971: The Overton’s relocate from Detroit to Los Angeles and open a 700-square-foot
commercial bakery & in-line store in North Hollywood, CA.
1972: The Cheesecake Factory wholesale bakery opens with a small retail component.
1975: The bakery moves to a larger facility in Woodland Hills, CA. David Overton joins
the business full-time.
1978: The 1st Cheesecake Factory restaurant opens in Beverly Hills, CA.
1983: The Company opens its 2nd restaurant in Marina del Rey, CA.
1992: The Cheesecake Factory Inc. makes its IPO, consolidating the wholesale bakery
and restaurant chain into one corporation with an opening share price of $20.
1995: The production facility relocates to its current headquarters in Calabasas, CA.
1998: The DisneyQuest recreation center in Orlando, FL debuts the Cheesecake Factory
Express with a 2nd location opening in Chicago in 1999.
1999: The Grand Lux Cafe, opens at the Venetian Resort in Las Vegas, debuts as the
company's 2nd brand, and becomes our only 24-hour & largest restaurant.
2001: The Company achieves the best performance of its history during fiscal 2001. The
Cheesecake Factory Oscar and Evelyn Overton Charitable Foundation is formed.
2002: The Corporate Support Center relocates to its current headquarters in Calabasas
2007-8: Grand openings of GLC Palazzo (Las Vegas-Venetian) and Rock Sugar Pan
Asian Kitchen (Century City)
Company Mission & Values
Mission:
To create an environment where absolute guest satisfaction is our highest priority.
Vision:
Through a shared commitment to excellence, we are dedicated to the uncompromising
quality of our food, service, people, and profit, while taking exceptional care of our
guests and staff. We will continuously strive to surpass our own accomplishments and
be recognized as a leader in our industry.
Quality in Everything
We Do
Values:
Integrity, Respect,
Responsibility
A Passion for Excellence
People –
Our Greatest Resource
Service Mindedness
Dynamic Leadership
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High Performance
Company Values
Positively Approach
cont’d
We’re Here to PLEASE!
Our attitude at the beginning of any interaction lays the foundation for a positive outcome. Initiate conversations
that clearly communicate the willingness to support others: “We’re on the same side-I’m here to help.”
Listen
Active listening requires focus and an open mind. Show you care by shutting out distractions that compete for
your attention. Gather information—what does this person really want or need?
Empathize
Everyone wants to be understood. Imagine yourself in others’ situations and withhold judgment. Be willing to
invest in the relationship—“I can understand how you must be feeling.”
Ask
Asking the right questions can be more important than knowing the answers. Dig deep for the root cause and
figure out what really matters to people. Gather more information, seek to understand and work toward a
complete picture.
Solve
Effective problem-solving builds relationships and loyalty. Think creatively to navigate the gray and find the
best alternative. Own the solution! Take responsibility and follow through to exceed expectations.
Encourage
How we end a conversation leaves a lasting impression. Show appreciation and offer ongoing support. Build
confidence and trust by reassuring others, “We’re here to PLEASE.”
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Who’s Who
Founder,
Chairman & CEO
David Overton
President/COO
Restaurant Ops
Russ Bendel
EVP Kitchen
Ops, GLC
Mark Pratte
SVP Development
Brian MacKellar
President, The
CCF Bakery, Inc
Max Byfuglin
SVP Bakery Ops
Keith Carango
CFO/SVP Finance
Mike Dixon
General
Counsel/EVP
Debby Zurzolo
SVP HR
Ed Eynon
SVP Business Devel/
Marketing
Howard Gordon
CIO
Jim Rasmussen
SVP Bus. Planning/
Syts Devel
Bill Lyons
SVP Purchasing
Ron McArthur
SVP Beverage &
Bakery Ops
Russell Greene
SVP NRO Devel.
Lisa McDowell
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The Cheesecake Factory and Grand Lux Cafe
Corporate Support Center and
Bakery Production Facilities’
Senior Executive Staff
Who’s Who
VP, Staff Relations
Jennifer Bispo
VP, Risk Services
Kurt Leisure
VP, Investor Relations
Jill Peters
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VP, Comp. & Benefits
Don Cervantes
VP, Design
Rick McCormack
VP, Facilities Mngmnt
Richard Reinach
cont’d
VP, Strategic Planning
Matthew Clark
VP, Talent
Dina Barmasse
VP, Kitchen Ops
Donald Moore
VP, Finance/Controller
Cheryl Slomann
VP, E-Commerce/Direct
Marketing
Geric Johnson
VP, Purchasing
Stan Harvey
VP, Kitchen Ops Support
Kix Nystrom
VP, Performance Devel.
Chuck Wensing
The Cheesecake Factory and Grand Lux Cafe
Corporate Support Center Vice Presidents
VP & Exec. Corp. Chef
Bob Okura
VP, Restaurant Sys/Tech Svcs
Rob West
Required Paperwork
• Getting You “In the System”
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HR11-A
Form W4
Form DE-4
Form I-9 & Identification
Direct Deposit Form (w/voided check)
Welcome Video
• Getting to Know Our Restaurants
– Originally produced for restaurant staff
• Are you Hungry Yet?!!
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Corporate Perks
• Cake Discount Benefit
– Order cakes from the bakery any time
– “Truck Sale” cakes – monthly sales
• Quality Dining Program
• Corporate Referral Program
• Food!
– Treats on Wednesdays
– Bagels on Fridays
– Fresh fruit, milk, juice, soda, lemonade, hot cocoa
(daily)
• CAKEStake Stock Option Program
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Corporate Perks
cont’d
• Rideshare Program
– Incentives/Rewards
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• Quarterly Staff Member Newsletter
• Employee Assistance
Program (EAP)
• Staff Appreciation Awards & Years of
Service Recognition Program
• Staff-funded Hardship Emergency
Lifeline Program (HELP Fund)
• FedEx Corporate Discount
• Staples Corporate Discount
Corporate Perks
cont’d
• Corporate discounts with:
AGOURA HILLS/CALABASAS
COMMUNITYC ENTER
• Numerous entertainment venues,
attractions & retail vendors such as:
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Services
• Coffee Catering: The Conejo Grind
– Mon, Wed, Fri – 9:00 a.m.; Watch for email!
• The WORK Number
– Employment Verification Dry Cleaning
• Car Wash
• Massages (Quarterly)
– $7.50/15 minutes
• Flu Shots
• HelpDesk
– IT needs
• Office Services
– Security badges, Shipping (postage), conf. room
reservations
• Production Facility Tours
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– Shawna Bossart, ext. 3249
We Love to Have Fun!
• Book & Gift Fair - March & November
• Career Cake Walk
– a.k.a. “Take Your Children to Work Day” – April
• President’s Circle week of activities
• Summer Party
– This year at Calamigos Ranch, Aug 5th , “Pass the Torte”
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Halloween Dress-up/Pumpkin Decorating Contest
Holiday Luncheon
Birthday & Service Anniversary Celebrations
Quarterly Corporate Communication Meetings
– “State of the Cake”
• Thanksgiving “Feed the Homeless”
– Salvation Army
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Facility Presentation
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• Security System Procedures
– Badges
– Facility procedures
– Security guards
– Please sign . . .
• Food & Beverages
– Cover & clean
– Kitchenettes
• Shipping
– FedEx, mail
• Staples – ordering
• Office supplies
• Company “store”
• Parking
• Rideshare Program
– What is ridesharing?
– Incentives
(Michelle Sterling)
Communications
• Company Intranet Site (portal)
– Directory
• News of the Day
– Daily corporate-wide email
• Bulletin Board
– Located in the corporate mail room & production
facility admin kitchenette
• Phones
– Contact/phone lists
– Use
– Etiquette
• Faxes, E-Fax
• Restaurant-Speak
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Safety
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Corporate Policies
A little oxygen never
hurt anyone
Ask your supervisor Got an IPod?
Man - Calabasas is strict!
Aren’t those photos of our
restaurants lovely?
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Business Cards
(People need to know who ya are)
Business Casual
(jeans on Fridays!!)
Cars
(Stickers & speeding)
People are trying to sleep
work around here!
Corporate Policies
cont’d
• Attendance Policy
– Absences & Tardiness
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Sick Leave
Bereavement
Time of to Vote
Pay Schedule/Earnings Statements
– Different schedule for corporate center &
production facility
• Holiday Pay
• Vacation Benefit
– Exempt and hourly
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Let’s Take a Break!
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Anti-Harassment Video
The Cheesecake Factory is committed
to providing a work environment
that is free from all types of
harassment and discrimination.
Please review and sign The Cheesecake Factory
Staff Member Anti-Harassment & Non-Discrimination
Policy Statement
*If you have any concerns or issues
you’ d like to report, please contact:
1. Your supervisor
2. A member of the Staff Relations Dept.
3. Our toll free Careline
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Lunch!!!
at
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Company Policies
• CA Break & Meal Policy
– (hourly)
• Staff Member MPN Information
• Anti-Drug & Alcohol Abuse Policy
– Statement Against Drug & Alcohol Abuse
• Alcohol Agreement
• Arbitration Agreement
• ECS Policy
– Use of Company Electronic Communication Systems
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Company Policies
cont’d
• Code of Ethics & Business Conduct
• Confidentiality Agreement
• CA Retail Food Code
– The “Big 7” Illness Chart
• Personal Relationships Between
Managers & Staff
– Managers & above
• Special Trading Policy & Procedure
– Directors & above
• Where to find the “P&P” Manual
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– Screen shot of the portal
– Google CakeSearch feature
Staff Member Handbook
• Our apologies!
– We’re sharing with the restaurants . . .
the corporate version will be done soon!
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At Will Employment
Communication with the Audit Committee
Equal Opportunity Employer
Open Door Policy
The “Forbidden”
ERISA Statement
Sec-U-R-IT-y Awareness “101”
Be a “Human Firewall”
It Could happen to you!
Click me!
But I Didn’t Mean To…..
Houston, We have a problem
coming from The Cheesecake Factory
This Could Happen To Anyone!
Are You A “Human Firewall”?
The Key to “Sec-U-R-IT-y” is in the Word!
“U-R-IT!”
Be a “Human Firewall “
Sec-U-R-IT-y Awareness “101”
Objectives
Educate The Cheesecake Factory
Staff on the following:
 What is Security Awareness?
 Real World Information Security
Threats. Security issues you
may face.
 What The Cheesecake Factory is
doing to protect you.
 Your Responsibilities.
 What you should do to become
a “Human Firewall”
SEC_RITY is not complete with U!
Privacy Concerns
Confidential/Sensitive
Data Stored on
Systems
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Names, Addresses, Date of
Birth
Social Security Numbers
Health Insurance
Information
Credit Card Information
Banking Information
Regulatory/Compliance Issues
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Governmental and Association
Controls Required
Fines, Civil or Criminal Liability,
even Jail Time.
1987 Computer Security Act
covering U.S. federal employees
Health Insurance Portability and
Accountability Act (HIPAA)
CA SB 1386
VISA/MasterCard PCI DSS
Sarbanes Oxley Act
What is expected of YOU?
RESPONSIBILITY
As a staff member of The
Cheesecake Factory, it is your
responsibility to help in the
protection and proper use of our
information and technology
assets in accordance with the
companies policy on the use of
Electronic Communication
Systems.
WE ARE COUNTING ON YOU TO BE
A
“HUMAN FIREWALL”
Global Security Issues
Did you know:
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An estimated 600,000,000
computers are controlled by
hackers worldwide and that
250,000 computers are taken
over every day?
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Or that a group of just 3 Dutch
hackers controlled 1.5 million
“Zombie” computers?
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Or that Internet extortionists
send out viruses that lock
peoples’ hard drives and
demand payment?
Identity Theft
Did you know?
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An estimated 100,000
people are affected by
identity theft every year in
the United Kingdom?
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And an estimated 8.9
million Americans were the
victims of identity theft in
2006, with a typical out of
pocket cost of $422?
Data Security – Hacker Breach
Cost of data breach at TJ Maxx soars to $256m
TJX Cos. said its costs from the
largest computer data breach in
corporate history, in which
thieves stole more than 45
million customer credit and
debit card numbers, have
ballooned to $256 million.
Several analysts have estimated
TJX's costs could run as high as
$1 billion, including legal
settlements and lost sales as a
result of the negative publicity.
Protect Confidential/Sensitive Information
What Protections are in Place?
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Internet Firewall
E-Mail Firewall/SPAM Filter
Anti-Virus/Anti-Spyware
Personal Firewalls
Patch Management
Security Monitoring
Website Filtering
Vulnerability Scanning
Information Security Team
Password Protection
Leading Threats to PC Security
Viruses/Worms
Software programs
designed to invade
your computer, and
copy, damage or
delete your data
Anti-Virus Tray Icons
Trojan Horses
Viruses that pretend to
be programs that help
you while destroying
your data and damaging
your computer
Spyware
Software that secretly
watches and records
your online activities
or send you endless
pop-up ads
Passwords: Selection &
Protection
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Use Strong Passwords
Never Give Them Out
Never Let Others Use Your
Login ID
Do Not Write It Down or
Store It in a Document
If You Think Someone
Knows It, Change It.
Guidelines For “Strong
Passwords”
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A Minimum of 8 Characters
A Mixture of Uppercase and Lowercase Letters
At Least One Number or Special Character (&%$#@!~)
A Word NOT in the Dictionary
Randomly Generated
Do not Increment (1,2,3)
Do not use Kids, Pets, or Family Names
Examples of “Strong Passwords”
Cu@th$b3ach!
“See You At The Beach!”
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Cnw84FriDAY!
“Can’t Wait For Friday!”
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J&Jwuthtfap0w
“Jack & Jill went up the hill to fetch a pail of
water”
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Social Engineering – The Art of Deception
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Is A Form Of Hacking
Tactic To Gain Information
Non-Technical Approach
Exploits Peoples Tendency To Trust
Be Aware Of Your Surroundings
Don’t Give Out User Name/Password
Don’t Give Out Company Information
Trust your Instincts, Don’t be Rushed or Bullied
If uncomfortable, END the contact & REPORT it
immediately
Social Engineering – Who to
Trust?
Real Tactic Used – The Hack Begins
Hacker: Calls reception and asks to talk to the guy in I.T.
support….Forgot his name…
Receptionist: Oh, you must mean Bill Thompson.
Hacker: Ah, that’s It. He hangs up.
Hacker: Calls back reception and asks for the number in our
other office.
Receptionist: Do you mean, Irvine Development, Rocky
Mount, or The Calabasas Bakery.
Hacker: Irvine Development.
Social Engineering – The Mark
Hacker: Calls Irvine Development. Finds the Office Manager.
Says he is Bill Thompson from I.T. Says we are upgrading
the mail server this weekend. We want to ensure your email is available Monday morning. We just need your
username and password to test.
Office Manager: Thank you so much. No problem, my
username is “imasucker” and my password is “ibgullable”.
E-Mail Security “Best Practices”
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#1 - Prevent Virus Outbreaks & SPAM
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Only open e-mail from trusted sources
Only open attachments you’re expecting
Be cautious where you post your e-mail address
Never forward chain messages, jokes, etc.
Never Click Links in Messages Unless You Are Expecting
It. (E-Cards)
Only subscribe to what you really need
Delete SPAM, Do Not Open It.
If you open SPAM, don’t click links to unsubscribe
Do NOT release messages in Quarantine sent to
multiple recipients
SPAM – Not the Canned Meat
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Up to 20,000 Messages
Per Day
91.4% SPAM
8.6% Legitimate
.2% False Positive
.1% Slips Through
E-Mail Security “Best Practices”
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#2 – Avoid “Phishing” Attacks
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Phishing is an attempt to steal information
Masquerade as a legitimate site
Usually pretend to be Banks, eBay, or PayPal
If you suspect Phishing, contact the company directly.
E-Mail Security – Confidential/Sensitive Information
Confidentiality
Notice: This
e-mail message,
including
any
 Never E-Mail Confidential
or Sensitive
Information
– Unless
attachments,
for the sole use of the intended recipient(s) and
Encrypted is
(PGP)
may contain confidential and privileged information. Any
 Confidential/Sensitive Information Includes
unauthorized review, use, disclosure or distribution is
 Social Security Numbers
prohibited.
If you are not the intended recipient and received
Information
this in Bank
error,Account
please contact
the sender by reply e-mail and you
are hereby
notified
that Information
the copying, use or distribution of any
 Health
Insurance
information
materials
transmitted in or with this message is
 Creditor
Card
Numbers
strictly prohibited.
 Recipes, Handbooks, Manuals, Guides
 Add A “Confidentiality Notice” to the bottom of all External
E-mail.
Internet Usage
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Internet Usage is Monitored and Filtered – No Expectation of Privacy
Category Filtering Being Implemented
 Increase Productivity
 Protect Limited Bandwidth (Streaming Music/Video Sites)
 Protect Against Malicious Sites
 Restrict Access to Objectionable Content (Sex, Violence, Crime,
Hate, etc)
Chat Programs Blocked – Protect Against Viruses
Peer-to-Peer Blocked – Protect Against Viruses, Malware, Copyright,
etc.
Internet Bandwidth is Expensive & Limited. Bandwidth Will Be
Protected for Business Purposes
Use Primarily for Business Purposes.
Personal Use Should be Limited and Restricted to Reputable Sites
In-The-Office
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Physical Access Controls Exist
Security Cameras in All Areas
Conference Rooms, Offices, Cubicles Are Open
Badges Must Be Worn To Identify Staff from Visitors
Visitors Must Be Escorted in Public Areas
Challenge Visitors Without Badges and Without Escort
Watch for “Tailgaters” – Sneaking Into The Building
Report Suspicious Activity Inside or Outside the Building to
Management
In-The-Office “Best Practices”
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Practice “Clear Desk/Clear Screen” Procedures
Safeguard Hard Copy Documents
Use Shred Bins
Avoid Use of Removable Media (Thumb Drive, Hard Drive)
NEVER Store Confidential/Sensitive Information on
Removable Media or Laptops
Shared Network Printers
Faxes Unattended
Lock Screen When Away
Report Issues Immediately
Out-Of-Office – “Best Practices”
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Avoid Public Internet Access
Home Internet Must Have a Hardware Firewall
Home Wireless Must Be Secured
Use Only Reputable Hotel Internet
Keep Track of Cell Phones/PDA Phones
Watch Confidential Conversations in Public
Watch for Social Engineers
Never Talk About Company Technology or Practices
Never Take Confidential/Sensitive Information
Out of the Office
Protect Laptops from Theft/Loss
Start Now!
Practice good computing behavior
that lowers your risk
Manage Confidential/Sensitive
information carefully
Use technology to reduce nuisances,
follow company policies and raise the
alarm when appropriate
SEC_RITY is not complete
without U!
Be a “Human Firewall “
The Oscar & Evelyn Overton
Charitable Foundation
• Sherry O’Neill & Sheila Overton
• Established in honor of our
founders on Sept. 11, 2001
• Purpose:
– Created to support worthy causes,
including sponsoring grand opening
fundraisers for a variety of charities
– Is a vehicle by which our enthusiastic staff members
can channel their efforts and participate in activities
that reflect their compassionate attitude and concern
for our guests and their communities under a unified
effort
• Supports National Organizations
– City of Hope
– Salvation Army
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Almost Done!
• Just a few more signatures
– Consumer Report and Investigative Consumer
Report Disclosure & Authorization
– Handbook Receipt
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Questions?
• Comments?
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