Transcript Personalised Z-CARD

Z-CARD® Ltd
Annual Report
2012
Introduction
Welcome to an overview of 2012 for the whole Z-CARD® network.
It was a year of change for many of us. The network expanded to include completely new territories such as
Azerbaijan and we forged new partnerships in Singapore, China and Norway. Production facilities were extended
into Kenya and Belgium.
Looking at the way that our businesses are all developing it is exciting to see the new digital Pocketmedia® projects
in Europe and Asia Pacific and the widening range of PocketMedia® products across the board and particularly in
South Africa.
And as ever we have maintained and grown our roster of world top brands with first time orders for Glenmorangie,
Bentley, Longchamps, YouTube and FourSeasons Hotel group.
Between us, we produced over 80 million units across more than
3000 orders.
Proof positive that the PocketMedia® business is alive and kicking
with plenty of opportunity for more growth yet!
Introduction
Welcome to an overview of 2012 for the whole Z-CARD® network.
It was a year of change for many of us. The network expanded to include completely new territories such as
Azerbaijan and we forged new partnerships in Singapore, China and Norway. Production facilities were extended
into Kenya and Belgium.
Looking at the way that our businesses are all developing it is exciting to see the new digital Pocketmedia® projects
in Europe and Asia Pacific and the widening range of PocketMedia® products across the board and particularly in
South Africa.
And as ever we have maintained and grown our roster of world top brands with first time orders for Glenmorangie,
Bentley, Longchamps, YouTube and FourSeasons Hotel group.
Between us, we produced over 85 million units across more than
3100 orders.
Proof positive that the PocketMedia® business is alive and kicking
with plenty of opportunity for more growth yet!
2012 Highlights
VIEW HIGHLIGHTS BY REGION
FORWARD TO TOP ORDERS
2012 Highlights - Europe
We had 2 major sporting events in Europe with the Euro 2012 football and the London Olympics which were a great
boost to business, bringing orders from brands including Adidas, Tommy Hilfiger and Misuno.
Our biggest single challenge of the year was the move from our main supplier in the UK to a new partner in
Belgium. I am very proud that we managed to pull out of one and into the other without a single order trapped in
the process! We are now well positioned with much more competitive pricing, more flexibility due to the larger
facility and pegged to the currency of our largest single market!
We saw an increase in business levels producing a total of over 1,530 orders, with growth in all of our core markets
including France, Spain, Germany, Sweden, UK, Austria, Portugal and Norway.
We took on a number of more complex projects where the combination
of our creativity, technical expertise and account management skills position
us perfectly. Such projects included Lycamobile, Haven Holidays and Aqualung.
We have seen a significant increase in the number of digital orders
we have produced with over 120 orders within the year. This will be
an area of focus in 2013 to streamline it into a more profitable
business segment.
2012 Highlights – Asia Pacific
In January, we relocated Head Office in Sydney from Alexandria to Waterloo and are now based in
a brand new office facility on the corner of Dank Street and Bourke Street.
In October, we extended regional agreements with both China and Japan.
In November, we successfully produced our first ever digital campaign
– a mobile site for New South Wales Health.
In December, we re-opened the Singapore market with the
appointment of Serene Lee as Sales Director.
2012 Highlights – North America
We saw a continued increase in short runs and focused internal capabilities on how to service this
growth market more profitably.
We saw continued growth in the college and university sector with key clients including East
Carolina University, Rogers State University, NYU Libraries, University of Wyoming and University of
IOWA
Our market drivers are co-ordinated html email marketing supported with sample mailings.
We experienced an overall upturn in business levels with total orders increasing to 677.
2012 Highlights – Africa, Middle East & India
The Middle East had a successful year, moving to bigger offices, investing in full design facilities
and appointing a new sales partner for Oman.
Turkey saw an overall increase of 15% and launched a new website and Facebook page.
We appointed a new partner in Azerbaijan and set up production facilities in Kenya.
South Africa saw a 47% increase in orders and 20% increase in number of units.
We produced 8 orders specifically for the Orange Africa Cup of Nations, launched a new website
and grew the product portfolio with successful productions of UFOs and Z-Mailers.
2012 Top Orders
VIEW ORDERS BY REGION
FORWARD TO TOP SECTORS
2012 Top Orders - Europe
NUS
The National Union of Students in the UK produced an order of over 1 million units to communicate
to promote the discounts on offer across the UK for NUS card holders.
Haven Holidays
Haven holidays owns and operates 35 family holiday parks, providing caravan, touring
and camping facilities across Britain in predominantly coastal locations. In 2012,
they produced just under 1 million Z-CARD®s across 33 versions for each of
their different holiday parks.
Glenmorangie
Glenmorangie scotch whisky (owned by LVMH), decided to produce bespoke
size Z-CARD®s that would include hot foil on both front and back cover and be
distributed on pack. The inserts contain recipes for Glenmorangie cocktails and
some information about the way the whisky is produced. It is a very high
end print product to reflect the brand.
2012 Top Orders – Asia Pacific
Foxtel
This is Australia’s biggest pay-tv operator. Part of a larger campaign, the Z-CARD®s
are tipped in to magazines and distributed in shopping centres in point of sale boxes.
Translink
Initial 500,000 units leading to additional campaigns for South Australia and
the Australian Capital Territory.
NSW Health
A great repeat client. Biggest order was for the Education Centre against Violence.
Additionally, we delivered our first ever mobile site – promoting sexual health
at a Music Festival.
NZ Ministry
This represented a great example of international collaboration across the
Z-CARD® Network. Designed to drive potential migrants to the New Zealand Now
website, we collaborated with the UK Office to provide an international distribution
of this Z-CARD®.
2012 Top Orders – North America
Zircon Electronics
1.3m units across 21 orders. This is an instruction piece that is put
in packaging at their factory.
Pocket Vegas Holdings
780,000 across 13 orders. A great map guide to “Sin City”! Supported
by advertising revenue from big time Vegas entertainment, this is
redesigned slightly and reprinted monthly: a magazine business model.
Whistler Blackbomb
The premiere ski resort in the Pacific North West has many holiday residents and sophisticated
loyalty programs to keep people on site and enjoying promotions: Z-CARD® PocketMedia® has been
at the centre of this effort for the last 4 years.
2012 Top Orders – Africa, Middle East & India
State Bank of India
Placed orders over 3.7million units
Migros
Migros is the major supermarket chain in Turkey. They placed various orders totalling 2.9million
units
8Ta
1.3million UFOs produced for distribution in South Africa
2012 Most Successful Industry Sectors
VIEW SECTORS BY REGION
FORWARD TO PRODUCT LAUNCHES
2012 Successful Industry Sectors- Europe
Tourism and Travel
Our most successful sector was tourism and travel in which we produced over 93 orders across
45,000,000 units.
This sector was boosted by the high profile sporting events in Ukraine, Poland and the UK bringing
in a wealth of destination guides for clients including Phillips and Canon.
This is a major sector for us in any event though, boosted by some great high volume repeat
orders. These include Frankfurt airport, Haven Holidays (and several new resort and holiday park
guides), London Theatre Guides distributed on inbound Virgin flights and even our first order for
the Vatican! (promoting the museum).
In addition, sport remained a very strong sector and we produced multiple schedules and/or maps
for disciplines ranging across football, rugby, sailing, golf and skiing.
2012 Successful Industry Sectors – Asia Pacific
State and Federal Government
Our top sector both in terms of the number of orders received and the number of units produced.
A total of 957,100 units were produced across 42 Government orders during 2012.
If local government is also taken into account the total jumps up further to 1,092,850 units across
58 orders.
2012 Successful Industry Sectors – North America
Hotels and Tourism
1,540,000 units produced over 102 orders.
A low price per unit and the use of the power pocket sleeve to hold the room key has ensured that
the hotel market has been a consistent performer for us for a few years.
In the North American hotel market PocketMedia® has carved itself a niche servicing the mid size
boutique hotels, rather than the big name chains or resorts.
These boutique hotels have a real need for the combination of hotel information and city / local
area guides in one handy format.
2012 Successful Industry Sectors – Africa, Middle East &
India
Government and Retail
The government sector in South Africa - 2.8million units produced in total
Retail and food/beverage were Turkey’s top industry sectors with orders totalling 2.9million for
Migros and a 252,000 unit order for Coca-Cola.
2012 New product launches
VIEW LAUNCHES BY REGION
FORWARD TO TOP BRANDS
2012 New product launches - Europe
Mobile Scratch Card
We took traditional printed scratch card experiences onto a mobile platform. Tracking and reporting is
offered to the client as well as customised win/lose mechanisms for the experience.
Pocket Prospectus
This was a PocketMedia first. Utilising QR codes on the printed Z-CARD® it links the user to a mobile
site that contains interactive content, videos and much more, all delivered on the users handset.
Video Pak
This is a fantastic application which includes micro video screens inside a piece of traditional print
offering up to 4 individual videos with play and volume controls. Excellent for high-end brands
wanting to impress and engage an audience. This is more for the budgetary challenged!
Fridge Media
One cover is made of magnetic material so that the product sticks to a fridge. Ideal applications
include recipe cards, cocktail guides and calorie counters.
2012 New product launches – Asia Pacific
NSW Health Mobile Website
We produced our first mobile website, in association with New South Wales Health and Stereosonic.
Entitled “Dare to Score”, it was designed to guide viewers through a series of questions relating to
their sexual health. It then generates their score and provides them with a contact telephone
number and email for those concerned about their health.
Launched at the Stereosonic Festival in November, the website was run as part of a larger
awareness campaign.
Results:
609 visits
65% engagement rate
Average Visit lasted 2 minutes 16 seconds
2012 New product launches – North America
Personalised Z-CARD®
Personalised inserts with a window cut through the outer card of the Z-CARD®.
The mail house can address envelopes by reading the code from the body of the Z-CARD®. This
delivers personalisation and 100% matching accuracy of a mailing.
A great application for carrying personalised healthcare information.
2012 New product launches – Africa, Middle East & India
Pop-ups
Arrow Advertising and Design has raised the bar for its client, REMA TIPTOP South Africa,
with an out-of-the-box festive season greeting and 2013 desk calendar for its
REMA TIPTOP Group brand.
Blister Pack
Merck Serono, the pharmaceutical division of Merck, recently selected a Z-CARD® to
create awareness of its new, self-injecting Gonal F pre-filled pen, which is prescribed by
doctors in India to treat infertility in women.
Produced by Z-CARD® India, part of the Z-CARD® Africa, Middle East, India and
Turkey (ZAMI) stable, the card was printed in eight languages and handed out to
patients by doctors inside their consulting rooms.
Changer
The Changer has a front cover with a tab that can be pulled to reveal different messages
or pictures. The initial image on the wedding invitation is a photograph of the couple to be
married. When the tab is pulled, the wedding details take its place.
2012 Top Brands
VIEW BRANDS BY REGION
FORWARD TO CONCLUSION
2012 Top Brands - Europe
2012 Top Brands – Asia Pacific
2012 Top Brands – North America
2012 Top Brands – Africa, Middle East & India
2012 Conclusion
CONCLUSION
2012 Conclusion
Despite or maybe because of the on-going macro economic uncertainties and the maturing of the product life cycle
we have seen an acceleration of innovation and change in our core offerings to meet the new challenges and
opportunities. This is evidenced in the wider product range, increased bridge technologies projects utilising QR, AR
or mobile digital and the rise in our "one stop" shop offering where we provide design, distribution mechanisms and
even fulfilment.
The BRIC markets are well positioned for expansion in 2013 - our partners in Russia and Brazil are buying ZBinders
which will enable them to meet price, capacity and quality standards and, especially in Brazil, take advantage of
the upcoming high profile events over the next few years.
We continue to see an increasing demand for our core products, but in line with most print industry trends, these
tend to be across smaller quantities which is pushing all of us towards greater internal efficiencies with our order
processing systems. Getting it right this year is crucial so that we can grow a profitable business model with the
shorter run orders. In Europe we have also found that by hitting a critical price point we can still access the "big
ticket" orders of 1 million plus and are delighted to see an upsurge in these enquiries and orders since we improved
our purchasing even further.
Conclusion?
The future is very exciting and a great chance for us to use the speed and flexibility of our smaller companies to
respond quickly and take profit from the shifting market trends. High end, niche print is still in demand - but like
every industry we have to innovate. There is ample evidence that we are doing this and if we look to communicate
more in 2013 we will harness all of our good ideas and experience to our mutual benefits!
Best Wishes