Transcript Sample Client List Clients Opt-In Advertising - Opt

Clients
Our network of publishers and advertisers include top tier retailers, information providers,
and medical establishments. Below is a sample list of our publishers and advertisers.
“Opt-Intelligence is truly a leader in today’s evolving, opt-in lead generation marketplace. Their high standards and hosted network
protect us from the abuse that is rampant among many other lead generation providers. The quality of the opt-ins they generate for us
are second to none.”
Jacob Hawkins, Overstock, Director of Online Marketing
Sample Client List
Opt-In Advertising
Performance Based, Direct Response
Key Elements of Direct Response Marketing
A. An Offer
B. An Explicit “Call-to-Action”
C. Sufficient Information to Make Decision
D. Means of Response
*Wikipedia
Opt-In Advertising
Opt-In Offer Elements
Offer Elements
1. Registration Page w/ Demo & Geo Data
2. Targeted Offers Are Served
3. The user then continues
to the publisher’s
‘Thank You’ page
How Opt-In Advertising Works
How It Works
Three Performance Pricing Options: CPL, CPC & CPA
2.
3.
1.
(immediate)
Pricing Options
CPC & CPA – Via Auto-Responder Email
2. Advertiser Landing Page
1. Auto-Responder Email
Option 2: Cost-Per-Click
Pay for each click in the
Auto-Responder
Option 3: Cost-Per-Action
Pay for each action,
Which you define
Auto-Responder Email
Example: ECast
2. Opt-In Ad Served on Juke Box
1. Songs chosen on Juke Box
[email protected]
ECast – New Media
Example: Pandora.com
2. Opt-In Ad is Served on ‘Thank You’ Page
1. User Registration
[email protected]
Pandora – New Media
Joe Broumand
[email protected]
212-594-3862 x 4042
Opt-Intelligence, Inc.
45 West 24th Street, 4th Floor
New York, NY 10010