Transcript Homes Overseas - Independent Media

Content
Magazine concept
Homes Overseas in Russia
Headings of the magazine
Special Projects
Audience
Distribution
Distribution Scheme
Alternative distribution
Homes Overseas Advantages
Price-list of Homes Overseas
Schedule of Publications
Homes Overseas web-site
Homes Overseas Russian Awards
Contacts
Magazine Concept
Homes Overseas is the leader of the Russian market of Foreign Real Estate
editions. The magazine familiarizes readers with a wide spectrum of issues related to
real estate acquisition abroad, and is the recognized expert in this area. The
catalogue of offers from leaders of developer and real estate companies allows the
reader to orient themselves on the market. The magazine is distributed on a paid
basis, and the network of its distribution develops constantly.
Homes Overseas in Great Britain
In Great Britain where Homes Overseas is published from 1965, the magazine has faultless
reputation of a source of the checked up, competent information. Now it is issued by Globespan
Media Company which is a part of Trinity Mirror media-giant. From September 2009 Homes
Overseas has passed to distribution in electronic format first among British thematic editions.
Homes Overseas in Russia
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Homes Overseas in Russia is issued under a British license from December 2005. Together
with the market of foreign real estate the magazine was developing rapidly in 2006-2008, and its
periodicity increased from 6 issues in 2006 to 10 issues in 2009.
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In 2008 the magazine Homes Overseas became a part of Independent Media Sanoma
Magazines, one of the largest publishing houses of the country, a recognized leader on the market
of glamour magazines. Homes Overseas took a worthy place among more than 40 IMSM
editions, among which such magazines, as Cosmopolitan, "Good House", Harper's Bazaar, Men's
Health, Robb Report, Esquire, and also newspapers "Vedomosti" and The Moscow Times.
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Working within the framework of IMSM, the magazine has even more strengthened its leading
positions. There has essentially extended the network of magazine distribution which besides
Moscow and St.-Petersburg covers now as well regions of Russia. We have new opportunities for
promotion of the magazine through Holding friendly editions and Internet-portals.
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In 2009 Homes Overseas kept up with active development. In spring a new Internet-site of the
magazine began its work, in September an Expert Council has been created, and in the end of
November it was declared about nomination of the first in Russia Award in the field of foreign real
estate Homes Overseas Russian Awards 2010.
Headings of the Magazine
From 2010 Homes Overseas has introduced a new, expanded subject heading list meeting
more precisely interests of audience and allowing to reveal all aspects related to purchase of
foreign real estate in more detail.
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News - digest of most important market events under materials of personal correspondents and
foreign press
Тоp-10 - priority heading, best project reviews
Interview - conversations with heads of foreign diplomatic missions
Investments - advices and guides to actions for those who purchase real estate abroad for profitmaking purposes.
Leisure - narration about opportunities for leisure which are offered by purchase of real estate
in different countries and regions
Life - helpful information on daily life of real property owners abroad
Business - recommendations on starting of your own business abroad
Country - reviews of real estate markets of various countries in its entirety
Region - reviews of real estate markets of various regions
Law - applied legal information for buyers of real estate
Exotics - countries, unusual from the point of view of real estate purchasing
Special Projects
In each of edition of Homes Overseas editors issue a special block of articles devoted to a
particular country or topic. With their help readers may obtain maximum of information on topics
that are of interest for them.
Special projects in 2010:
#32 March, Bulgaria
#33 April, Turkey
#34 May, France
#35 June, Spain
#36 July, Cyprus and Greece
#37 September, Luxury Real Estate
#38 October, Finland
#39 November, Winter leisure
#40 December, Beach-related rest in Wintertime
#41 January, Montenegro and Croatia
Magazine Audience
Readers of Homes Overseas are represented by young, active part of society with incomes
above average and high. The basic part of the audience (75%) is aged up to 40 years of age, and
59% of the audience is holders of business, top and average managers. 38% of the audience
expressed readiness for purchasing of foreign real estate during the year.
Audience age portrait
25-40
40-45
Under 25
55-70
Audience social status
Top & middle manager
Business Owner
Expert
Employee
House wife, young mother
Other
Purchasing stand-by
During 3 years
During the year
In far-off perspective
Magazine Distribution
The basic part of Homes Overseas circulated on a paid basis in network supermarkets and press
shops in Moscow, St.-Petersburg and large cities of Russia, and also on subscription. An average
price of copy for sale is 150 roubles. The smaller part of circulation, and also not sold copies of
previous editions are used for alternative, free distribution.
Basic distribution networks in Moscow
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Supermarkets:
Azbuka Vkusa, Ashan, Metro, Perekrestok, Seventh Continent, Stokmann, Globe Gurme, Alie
Parusas (from March 2010)
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Press Shops
Good news, R-Kiosk, Republic, Sales, Sprint (from March 2010), Inmedio
Basic networks of distribution in St.-Petersburg
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Supermarkets:
OKEY, Perekrestok, Paterson, Globe-Gurme
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Shops of press
Front page (from March 2010)
Distribution Scheme
Alternative distribution
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Airports, including business-halls, business-jets, Transaero business class
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Exhibitions, conferences and other business events
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Elite apartment houses, cottage settlements of Rublevskoe and Novorizhskoe
directions
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VIP-dispatch (chiefs and top-managers of profile companies and advertising
agencies, embassies).
Homes Overseas Advantages
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AUDIENCE CHOICE QUALITY. Due to paid system of distribution, the magazine falls exclusively
into the hands of people really interested in purchasing of real estate abroad.
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LOYALTY OF THE AUDIENCE TO THE EDITION. Competent editorial concept, high quality of
materials and illustrations, and also cooperation of editors with leading experts arouse trust to the
magazine and its advertisers in readers.
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COOPERATION WITH STRONG BRAND. Thanks to high reputation, both of the edition in itself,
and Independent Media Sanoma Magazines Publishing House as a whole, the cooperation with
Homes Overseas influences positively the image of the company-advertiser.
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CREATIVE CLIENT DECISIONS. Homes Overseas is distinguished by individual, creative
approach to each of advertisers. The magazine has a wide spectrum of already developed special
projects, and is always open to development of new ideas.
Price-list of Homes Overseas in 2010
Roubles
Euro*
1/1 page
220 000
6200
Double spread page
380 000
10000
1/2 page
154 000
4700
1/3 page
100 000.
2350
First DSP
600 000
14800
Second DSP
560 000
13200
Third DSP
520 000
12500
Inside back cover
340 000
8800
Back cover
600 000
14800
1/1 page next to "Contents", "Letter of the editor", "News"
260 000
7000
1/1 page in "Expert Answers", "New projects"
220 000
6200
Insert 2/1 (250 g/m)
800 000
19750
Insert 4/1(115 g/m) (Project “newspaper in the magazine“)
480 000
12000
2/1 PROMO
190 000
5000
4/2 PROMO
380 000
10000
1/1 Buyer Directory
110 000
3100
STANDARTS POSITIONS
SPECIAL POSITIONS AND PROJECTS
Price-list of Homes Overseas in 2010
Roubles
Euro*
VIP Catalogue (1/2 page)
79 000
2300
Catalogue (1/9 page)
17 000
460
Inserted ad material, insertion into a specified
place
130 000
3050
Inserted ad material into the cover
(under 10 000 copies)
500 000
11600
Inserted ad material into the cover
(under 10 000 copies) with production **
900 000
20000
Inserted ad material with the edition
"At Rublevka" (1000 copies)
56 000
1300
CATALOGUE OF OBJECTS
DISTRIBUTION WITH THE MAGAZINE
All prices are given VAT not included (18%)
* The price list is in Euros applied only to advertisers-non-residents
** Booklet
Schedule of Publication
Booking advertising
Submission of promotional
materials
Beginning of distribution
#32 March 2010
January 29, Fr.
February 1, Mon.
February 23, Tue.
#33 April, 2010
March 5, Fri.
March 8, Mon.
March 30, Tue.
#34 May, 2010
April 2, Fri.
April 5, Mon.
April 27, Tue.
#35 June, 2010
April 30, Fri.
May 4, Tue.
May 25, Tue.
#36 July, 2010
June 11, Fri.
June 14, Mon.
July 6, Tue.
#37 September, 2010
July 30, Fri.
August 2, Mon.
August 24, Tue.
September 3rd, Fri.
September 6th, Mon.
September 28, Tue.
#39 November, 2010
October 1, Fri.
October 4, Mon.
October 26, Tue.
#40 December, 2010
October 29, Fri.
November 1, Mon.
November 23, Tue.
#41 January, 2011
December 3, Fri.
December 6, Mon.
December 28, Tue.
#38 October 2010
Homes Overseas web-site
www.homesoverseas.ru Internet-project is completely advanced in 2009 and, at present, it is a
multipurpose portal, devoted to purchasing of real estate abroad. Constantly developing, the site
represents an effective advertising platform for promotion of sites and services related to foreign
real estate.
Basic site headings:
•Fresh and archival materials of the magazine
•Daily updated news line.
•Directory of the buyer of foreign real estate
•Database of foreign real estate offers
•Interactive services: forums, expert advices
Homes Overseas Russian Awards 2010
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Homes Overseas magazine became a founder of the first in Russia award in the field of foreign
real estate called Homes Overseas Russian Awards 2010. The task of the award is to determine
best projects presented on the Russian market, and create "quality symbol" which can serve as a
reference point for consumers.
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The award idea and aspiration to achievement of maximum objectivity received recognition and
support of the professional community. Leading profile companies have acted as sponsors of the
Premium.
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Solemn ceremony of Homes Overseas Russian Awards 2010 award nomination will take place on
April 8, 2010 at Marriott Grand Hotel.
Contacts
Independent Media Sanoma Magazines
LLC «LUX MEDIA»,127018, Moscow, Polkovaya st, bld 3/1
Tel/fax: +7 (495) 232-32-00
www.homesoverseas.ru
Publisher /Editor-in-chief Homes Overseas
Sergey Rymov [email protected]
Advertising Director Homes Overseas
Anna Semeniouk [email protected]
Advertising sales managers
Irina Ovchinnikova [email protected]
Veronika Karelina [email protected]
Marketing Director
Inna Snizhko [email protected]