Transcript Workshop_CreativeTrainingx

Creative Training
© 2010 MediaMind Technologies Inc. | All rights reserved
Agenda
▸
MediaMind Overview
▸
Common Ad formats
▸
Technical Specifications
▸
Eyeblaster Video Components
▸
Tracking & Custom Interactions
▸
Advanced features
▸
Eyeblaster Workshop
▸
Creative Certification
▸
Creative Inspiration
© 2010 MediaMind Technologies Inc. | All rights reserved
MediaMind Overview
MediaMind
http://platform.mediamind.com/
Media Agency
Creative Agency
Publisher
• Creates Campaign & placements
• Creates Ads
• Assigns Creative agency
• Attach Ads to Placements
• Sent Code Package by the Media
Agency
• Signs Insertion Order [IO]
• Publish’s Ads
• Serves live ad campaign
MediaMind
The MediaMind support team are available to provide help to all involved parties at
any time in the above processes, should they require it.
© 2010 MediaMind Technologies Inc. | All rights reserved
Most Commonly used Ad formats
▸ Standard Banner
▸ Polite Banner
▸ Expandable Banner
▸ Pushdown Ad
▸ Floating Ad
▸ For more information on any ad format, please contact
[email protected]
© 2010 MediaMind Technologies Inc. | All rights reserved
Standard Banner
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Consists of a SWF and GIF
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Tracks Impressions & Clicks
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Custom Interactions, Video &
Adv. features not supported
© 2010 MediaMind Technologies Inc. | All rights reserved
Polite Banner
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Polite Download
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Supports Video & Adv. Features
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Up to 10Mb
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Non - Expanding
© 2010 MediaMind Technologies Inc. | All rights reserved
Polite Download Process
Default
Rich
Flash
Flash
Step 1
Step 2
Additional
Asset
Step 3
Default Flash displays as
Rich Flash loads on top
Rich Flash calls in
page loads
once page is downloaded
Additional Asset if required
Up to 40k in size
Up to 300k in size
Up to 10MB in size
© 2010 MediaMind Technologies Inc. | All rights reserved
Expandable Banner
▸
Expands on Rollover/Click
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Supports Video & Adv. Features
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Up to 10Mb
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Displays over site content
© 2010 MediaMind Technologies Inc. | All rights reserved
Pushdown Banner
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Expands on Rollover/Click
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Supports Video & Adv. Features
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Up to 10Mb
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Pushes down site content
© 2010 MediaMind Technologies Inc. | All rights reserved
Floating Ad
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Floats over the page for set time
▸
Frequency capped
▸
Usually combined with reminder
unit
© 2010 MediaMind Technologies Inc. | All rights reserved
MediaMind Overview
Two ways to build ads for Eyeblaster
Traditional Method
• Developer creates ad assets in Flash
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•
•
•
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Individual assets are uploaded online
Ad is created via an ad set-up wizard
Ad is previewed
Ad is attached to placements
Ads are published
Multiple persons involved in ad creation process
Workshop Method
• Developer creates ad assets using
Eyeblaster Workshop
• Previews fully functioning ad
• Uploads the completed ad
• Ad is attached to placements
• Ads are published
One person ad creation process, all within Flash
© 2010 MediaMind Technologies Inc. | All rights reserved
MediaMind Technical Specification
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Must have the latest Eyeblaster MXP installed
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All SWF files uploaded into MediaMind should have a blank first
frame across all layers on the root of the timeline
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Make sure the MediaMind include is on the first frame (AS2/AS3)
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All flash files should use the following clickthrough command:
EB.Clickthrough();
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We recommend a frame rate of ~18 fps
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Ad format specific spec sheets can be obtained by emailing
[email protected]
© 2010 MediaMind Technologies Inc. | All rights reserved
AS3 Specific Technical Specifications
When using AS3, please also take the additional steps below:
▸
If using AS3, please also include the following command on the first
frame of your Flash file. This should be the only command on the first
frame.
EB.Init(stage);
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If using a document class then the constructer of the document class
must be empty of any code.
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Note: In the cases where code is needed in the constructor, the code
that was originally in the constructor can be placed in a separate
function called Init() within the document class. This function can
then be called from frame 2 on the Flash timeline to initiate playback.
© 2010 MediaMind Technologies Inc. | All rights reserved
Eyeblaster Video
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2 Components Available
• VideoLoader
• Video Playback
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Editable via component inspector
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Re-skinnable controls
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Video Event Handlers are auto inserted
into the first frame
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Full API of Videocontrol Commands
available in Help
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All video playback events will record into
the Video Metrics Report
© 2010 MediaMind Technologies Inc. | All rights reserved
Advanced Features

Mouse Tracker

Behavioral

Data Capture

Dynamic Content

Synchronized Ads

Smart Versioning*
* Additional CPM Costs Apply
© 2010 MediaMind Technologies Inc. | All rights reserved
MediaMind Analytics and Reporting
▸ Creative reports downloadble from Analytics
▸ Creative will track by default when built to MM Spec
▸ Updated every 24 hrs with the previous days data
© 2010 MediaMind Technologies Inc. | All rights reserved
Custom Interactions
There are 4 types of Custom Interactions:
•
User Action Counter
•
Click through
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Automatic Event Counter
•
Timer
▸ Add custom tracking to your ad unit
▸ Simply add the code to the code/timeline and the platform will scan and track
▸ Custom interactions are not supported in Standard Banners
© 2010 MediaMind Technologies Inc. | All rights reserved
Eyeblaster Workshop for Flash
▸ Create
- All MediaMind ad formats supported
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Start from templates – tailored or preset
Implement Custom Interactions through the UI
▸ View
- Full functioning ad, monitor interactions and position
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Preview sync ads
▸ Share
- Share preview of ad at any time
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Share project source files
▸ Upload
-
Upload ads directly from Flash
© 2010 MediaMind Technologies Inc. | All rights reserved
Eyeblaster Workshop for Flash
Download it directly from the Eyeblaster MediaMind home page:
© 2010 MediaMind Technologies Inc. | All rights reserved
Eyeblaster Overview
Need Help?
Training Zone – Creative Area
• Step by step online video tutorials
• Open source Flash Templates
• PDF Reference guides
Users will need a login to access the Training Zone
Help – Online help index
• Extensive help resource for any and all Eyeblaster related topics
© 2010 MediaMind Technologies Inc. | All rights reserved
MediaMind Support
• Creative Training upon request
• Local Eyeblaster support
available
- Email: [email protected]
- Phone: +61 2 8243 0000
• 24/7 global support available
when Australian office is closed
- Email: [email protected]
- Phone: +1 866 438 552
© 2010 MediaMind Technologies Inc. | All rights reserved
Get Certified!
For the User:
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•
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Can put certification on
their resume
Recommended by
MediaMind
Access to LinkedIn group
For the Creative Shop
•
•
Can request to be listed on
our site as certified
Can display our certified
logo on their site
© 2010 MediaMind Technologies Inc. | All rights reserved
Creative inspiration
http://creativezone.mediamind.com
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Showcase of great MediaMind creative
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Links to case-studies and benchmarks
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Forum, blog and much more!
© 2010 MediaMind Technologies Inc. | All rights reserved
Thank You!
© 2010 MediaMind Technologies Inc. | All rights reserved