Transcript Slide 1

News International
Gutter Ad Spec
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News International Online Ad Operations traffic team: 0207 782 7777 or Email: [email protected]
Eyeblaster Contacts=
• Account Manager: Glen Willis
• Email: [email protected]
• Phone: 0207 759 2382
• Creative Support Engineer: Billy Jenkins
• Email: [email protected]
• Phone: 0207 759 2379
News International Contacts=
• News Int contact: [email protected]
• Phone: 0207 782 7777
• News Int Spec:
http://www.niadhelp.co.uk/Pages/pages_sub/online_Sizes_and_Specs.html#
News International Online Ad Operations traffic team: 0207 782 7777 or Email: [email protected]
News Int Gutter ads are served via the Eyeblaster platform as an Expandable Banner. Two separate ads need to be built, this is because the gutter space to the left and right of the
page differs depending on the user screen resolution. Below is the specs for each screen resolution & eyeblaster build specification, FLA Templates can be downloaded from
here: http://demo.eyeblaster.com/NewsInt/GutterAd_Template.zip
Format
Dimensions
X&Y&
Positioning
in pixels
File
Weight
Clickable /
Eyeblaster
click
command
Deadline
General Ad Build in
Eyeblaster
When creating in Eyeblaster
Gutter
Leader board
Flash = SWF
Gif or JPG as
back up
(No Expansion
allowed)
728x90 Pixels
N/A
39k flash
30k gif/jpg
flash files
require a
back up gif.
Yes /
EB.Clickthrough
("Expandable");
Ads need to be sent to
Eyeblaster 7 working days
in advance.
News Int require 5
working day to test &
approve.
(2 Days EB, 5 Days NI)
• Please ensure you have
installed the latest Eyeblaster
Flash Extension Package (MXP)
before starting work on the Ads.
Please download and install the
MXP from the eyeblasterwiz.com
homepage.
You will need to add the below code to the default flash to
call each of the panels automatically:
EB.ExpandPanel("Expand_gutter_left");
EB.ExpandPanel("Expand_gutter_right");
Left Gutter Panel
Low Resolution.
Flash = SWF
Dimensions
130x820
Pixels
100k flash.
Yes /
EB.Clickthrough
("GutterLeft");
Ads need to be sent to
Eyeblaster 7 working days
in advance.
News Int require 5
working day to test &
approve.
(2 Days EB, 5 Days NI)
Positioning
Left X = -390
Y= -42
Right Gutter
Panel
Low Resolution.
Flash = SWF
Dimension
130x820
Pixels
100k flash.
Yes /
EB.Clickthrough
("GutterRight");
Ads need to be sent to
Eyeblaster 7 working days
in advance.
News Int require 5
working day to test &
approve.
(2 Days EB, 5 Days NI)
100k flash.
Yes /
EB.Clickthrough
("GutterLeft");
Ads need to be sent to
Eyeblaster 7 working days
in advance.
News Int require 5
working day to test &
approve.
(2 Days EB, 5 Days NI)
Positioning
Left = X -738
Y =-42
Left Gutter Panel
High resolution
Flash = SWF
Dimensions
290x820
pixels
Positioning
Left = X -550
Y= -42
Right Gutter
Dimensions
100k flash.
Yes /
Ads need to be sent to
Panel
Eyeblaster 7 working days
290x820
EB.Clickthrough
High
in advance.
pixels
("GutterRight");
Resolution.
News
Int require 5
News International Online Ad Operations traffic team: 0207 782 7777 or Email:
[email protected]
Flash = SWF
working day to test &
Positioning
approve.
X = 738
(2 Days EB, 5 Days NI)
Y = -42
Online Advertising Creative Specifications
• The first keyframe of your
movies should be clear of
graphics & animation.
The following line of code should
be placed on the first keyframe
…. #include "ebFlashActions.as"
Panel Name in Eyeblaster= Expand_gutter_left
• Animation can be used and
spread over different frames for
the duration of the ad.
Panel Name in Eyeblaster= Expand_gutter_right
New International
Requirements
Panel Name in Eyeblaster= Expand_gutter_left
All gutter ads are subject to
prior Editorial approval.
Searing, Blood, Gore, Nudity
& violence are not permitted.
Lead time to News
international is 5 working
days, Eyeblaster require 2
working days.
Any ad supplied outside
these guidelines will be at
the buyers risk.
Panel Name in Eyeblaster= Expand_gutter_right
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