Transcript *Tools* of the Trade

Developing Placement Opportunities In A
Challenging Economy
Getting through the
Employer’s Door
Susan Mangus, Corporate Director of Career Services
Anthem Education Group
Building and maintaining relationships with
employers is more important than ever.
The following ideas and suggestions are
designed to help open doors and pave the way
for new employer contact and relationship
opportunities.
RELATIONSHIP KEYS
The employer is more than a feeding ground for jobs.
1)
2)
3)
4)
5)
6)
Call To Action
Ice Breaker
Staying Connected
Resume Partner
Guest Speakers
Become A Resource
CALL TO ACTION…..BACK TO BASICS
•
Try to always ask questions that do not require
a yes or no answer. Instead of saying, “Do you
have any openings?” Ask, “What positions do
you generally hire for?” (Even if you know the
answer. Get them talking. Get them
connected.)
•
Have a short list of what you want from the call.
CALL TO ACTION CONTINUE….
•
Always have a call to action. Set up an
appointment to meet, email follow-up, or a time
in the future to check back for example.
•
Ask for a referral. Do they know anyone in the
field who is looking for qualified applicants.
ICE BREAKER
Build profiles of potential employers. Some
suggested points are:
I am interested in serving on the Advisory Board(s)
 I am interested in attending your Free Annual
Career Fairs
 My Company offers tuition re-imbursement
 My Company is interested in learning more about
professional development opportunities for staff
and employees
 I anticipate my hiring needs to be ________

Sample Tools
Ice-breaker
Tip: What one piece of
information on this form is
“gold” for you
and your Advisors?
“What’s in your folder?”
1. Info Form
2. Fliers about programs
3. RESUMES
4. Your business card
STAYING CONNECTED
•
•
Schedule continued follow-up by sending
something on a regular basis to stay in touch
(newsletter, article, email, invite, etc…).
Send a thank you note after a graduate is
hired.
RESUME PARTNER
Ask employers to critique a couple of your
graduates resumes. Find out what they want to
see.
The feedback may surprise you.
BEFORE…
AFTER.
Hook ‘em!
Focus on Accomplishments
This resume went
through the HR
specialist and this
was the final result.
EMPLOYERS AND YOU
Networking – A Few Effective Ideas…
1.
2.
3.
4.
5.
6.
Advertise ways to post openings
Give-a-Ways: Gifts that keep on giving…logoed items…candy
(“Theme” your gifts to make them work for you!)
Announce all events and activities in Chamber listings
Put announcements in the local listings and “people”
sections of the newspapers
Post on your schools Facebook page
Announce upcoming graduation classes looking for positions
OFFER WAYS TO POST OPENINGS
Add a link in the signature line of emails for
employers to use to tell you about their
openings
Susan Mangus
Corp. Director of Career Services
Anthem Education Group
Eastern Division HTI, Inc. and TCI Education, Inc.
Ph: (602) 615-8033
EMPLOY OUR GRADUATES
Click below
What Themed Gifts Might Look Like…
There are plenty of Reisens to hire Anthem Institute Graduates
Discover how Anthem Institute Graduates are out of
this world. (Milky Way Bars).
Kiss your Worries Goodbye/Hire an Anthem Institute Graduate
Kudos to you for hiring a qualified Anthem Institute Graduate
“ Theme” your gifts. Make them memorable.
INVOLVE EMPLOYERS
Inviting Employers as guest speakers for your
Career Fair or other events
Professional Workshops at your Career Fairs
March 25th, Morrison University Professional Workshops
1:30 – 2:20 “Your Resume Doctor is In!”
In this hands-on workshop, HR experts Nedra Daugherty of Harrah’s and
Lynda Murdock of Workforce Readiness, will share tips on what makes a
strong, memorable resume and how to build one, including turning duties
and responsibilities into accomplishments.
2:30 – 3:20 “The Human Detective – What Our Body Language Really
reveals!”
Professor Ray Ritch will share the secrets of what our body language reveals
about us, how to tell when someone is lying, and some less common
characteristics that we may unknowingly reveal to others.
3:30 – 4:20 “Making ‘Cents’ of Financial Matters!”
Kent Bailey of New York Life and Latonya Glover of Wells Fargo team up to
help you wade through a sea of terms and definitions in both financial works
to help you more fully understand how they specifically apply to you. Kent will
specifically address: “Tax Diversifying your Retirement Income” along with
“Why you can’t retire on your 401(k) alone”.
BE A RESOURCE
Find out what your employers need and offer to
be a Resource
BE A RESOURCE!