Transcript IC Reports for Prospecting Customers

PROSPECTING CUSTOMERS
USING INTELLECTUAL CAPITAL
REPORTS
THE GROWING INFLUENCE OF
INTELLECTUAL CAPITAL
Factories and automation were growth drivers in
the Industrial era
 In the Knowledge era, Intellectual Capital is the
most valuable asset and growth driver
 Growth in this era is influenced by a constant
churn of innovative products and services
 The challenge before business today is to ensure
that their value creating processes, that lead to
innovation, can be sustained
 Communicating this value to prospective
Customers is the way to gaining their Trust and
their Business

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HOW DOES AN INTELLECTUAL CAPITAL
REPORT HELP

An IC Report is a statement of changes in the
company’s Intangible Assets
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
much like a Balance Sheet is a statement of Changes
in the Company’s Physical and Financial Assets
Like a Balance Sheet, it has indicators which
show whether the Intellectual Capital has
increased or decreased for the reporting period
 A well written IC Report also helps the reader
understand the linkages of the Company’s
intangible assets to its core competencies and
helps explain the value adding processes inside
the Company

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HOW CAN PROSPECTIVE CUSTOMERS BENEFIT
FROM AN INTELLECTUAL CAPITAL REPORT
Prospective Customers can use an IC report to
understand precisely whether the drivers of
value that they seek from their suppliers, exist
 Just as the Balance sheet can be used to
ascertain the financial health of a supplier, an
Intellectual Capital Report can be used to
ascertain its Knowledge health
 For publishers, the IC Report becomes a cost
effective pull based marketing tool
 It is many times more effective than costly push
based advertising campaigns

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