Transcript - webdesignspr11

Basics
WEB DESIGN
FTP
FILE TRANSFER PROTOCOL

FTP – File Transfer Protocol
 Simple
secure way to exchange files over the
Internet
 Common
use is the downloading of files
 Transfer of files back-and-forth makes FTP vital for Web
developers
 FTP
client software allows you to transfer files
between your hard drive and a remote server.
 Transfer
files from your hard drive to the Web server
FILE TRANSFER PROTOCOL

FTP address resembles http://
 It
uses the prefix of ftp://
 Computers with an FTP address are usually set up
as a FTP server or FTP site
FILE TRANSFER PROTOCOL

FTP is like a large filing cabinet
 Person
organizing has the ability to label and
organize files how they see fit

Virtual ‘key’ to get into an FTP site is UserID
and Password
 If
FTP site creator is willing to give access (public
FTP access)
 UserID
is ‘anonymous’ and Password is your email
address

Example: [email protected]
FILE TRANSFER PROTOCOL
 If
FTP site is not public
 Unique
UserID and Password for each person will be
required

Connection can be made by using a standard
browser or dedicated FTP software program
called FTP Client
 Using
a browser
 Uploads

can be difficult and downloads are not protected
Not recommended for large file transfers
FTP CLIENT

FTP Client is a software designed to transfer
files between computers
 Needs
to be installed on your computer
 Only used with a live connection on the internet
FTP CLIENT DOWNLOADS
FileZilla
 SmartFTP
 CoreFTP
 FTPCommander

FTP COMMANDER
FTP Commander – Free Download
FTP CLIENT

Classic FTP Client look is a two-pane design
 Left
pane displays the files on your computer
 Right pane displays files on the remote computer

File transfers are as easy as drag and drop or
selecting the file in the pane and clicking a
direction arrow
FTP CLIENT

Additional features of an FTP Client can
include:
 Multiple
file transfer
 Auto re-get or resuming feature
 Queuing utility
 Scheduling feature
 FTP find utility
 Synchronize utility
 Scripting utility (advanced users)
SHOPPING CART
WHAT IS A SHOPPING CART

Shopping cart is a software application that
runs on the computer where your Web site is
located
 It

integrates with the rest of your Web site
They are written in a variety of programming
languages
HOW DOES A SHOPPING CART WORK

Typically all shopping carts share the following
structure:
 Database
 Product
that stores information
details
 Customer data
 Order information
HOW DOES A SHOPPING CART WORK

The page is created in “real time” when a
customer visits the site
 Shopping
cart pages don’t exist until a customer
requests one
 It is dynamically generated by the Web server
retrieving the data from the database
STOREFRONT VS. ADMINISTRATION

Most shopping carts include two components:
 The
storefront
 Customers
will see catalog, search pages, checkout
pages
 Administration
 You
area
use this area to manage the store
STOREFRONT VS. ADMINISTRATION

Good storefront should include at least the
following features:
 Store
catalog
 Easy
to browse
 Search
feature
 Customer service area
 Password
 Special
retrieval, manage account information etc.
pages
STOREFRONT VS. ADMINISTRATION

Good administration area should include at
least the following features:
 An
easy way to set store settings
 How
are products displayed and how many are shown
per page
A
way to create and manage categories
 A way to create and manage products
 Allowing
them to be assigned to categories
STOREFRONT VS. ADMINISTRATION
A
way to assign options to products
 Color
and size
 Pricing ability
 Flexible
 UPS
A
ways to set multiple shipping
Ground is free for order over $100 (example)
way to manage orders effectively
 Pending,
processed, shipped, returned, etc
INTEGRATE CART WITH YOUR SITE

Use HTML links to navigate to the page where
your shopping cart will be located
 Select
a shopping cart that will allow you to easily
do that
 Some
shopping cart applications have templates that
you use to display your cart
 It is not recommended that you use this type of software
SHOPPING CART APPLICATIONS
ProductCart
 Interspire Shopping Cart
 X-Cart
 LiteCommerce
 2CheckOut

 Visit
Taming the Beast Web site for more
information on shopping carts
FREE ECOMMERCE SOLUTIONS

Paypal
 Merchant
Services
Payment Solutions
 Western Union

MERCHANT ACCOUNT
MERCHANT ACCOUNTS

A merchant account is an account that enables
merchants to accept credit card payments
 Bank
 Credit
Card Company
 Other payment processor

Any merchant who wants to take credit card
orders must establish a merchant account
MERCHANT ACCOUNTS

There are three main types of merchant
accounts
 Retail
merchant account
 Offers
low transaction fee
 Often has restrictive rules
 Usually card is swiped at a physical credit card terminal
MERCHANT ACCOUNTS

There are three main types of merchant
accounts
 MOTO
 Mail
merchant account
Order Telephone Order
 Tend to charge higher transaction rate
 Used when credit cards cannot be physically swiped
MERCHANT ACCOUNTS

There are three main types of merchant
accounts
 Internet
accounts
 Internet
merchant accounts are similar to MOTO
accounts but are only used for Internet transactions
 They use a virtual terminal or payment service gateway
MERCHANT ACCOUNT APPLICATION

Application needs to be
completed


Company name
Principle’s name
Address
 Phone
 Fax
 Type of ownership
 Website address


Other information you may
need to provide:
Estimate average credit
card transaction
 Estimated monthly volume
 Federal tax ID or SSI #
 Bank account number and
routing number

NEVER PAY AN
APPLICATION
FEE!
MERCHANT ACCOUNT FEES

Merchant account providers make money by
charging for the use of the service
 Certain
flat and percentage-based fees are
imposed on everyone who transacts business via
credit card online
MERCHANT ACCOUNT FEES

Expected online fees:
 Discount
Rate
 Percentage
provider
 Transaction
 Flat-rate
process
Fee
amount charged for each transaction you
 Statement
 Flat-rate
of each sale due to the merchant account
Fee
amount charge for generating monthly
statements of your account
MERCHANT ACCOUNT FEES

Expected online fees:
 Monthly
Minimum
A
fee collected if your monthly sales don’t exceed this
amount
 Annual
 Fee
 Set
A
Fee
charged annually for the online merchant account
Up Fee
flat-rate fee charged for setting up your new merchant
account
MERCHANT ACCOUNTS
Merchant Warehouse
 Charge.com
 Google Checkout

MISCELLANEOUS
DESIGNING A BLOG

Blog which is short for Web Log
Blogging software allows you to post information to the
Web in a quick and easy way
 WordPress is a blogging tool

 WordPress


is free to use and comes in two variety
Free hosting at WordPress.com
Download the software package and install it onto your server
TypePad
 MovableType
 Blogger
 Joomla

PODCASTING
Podcast is any audio file stored on the Internet
that can be downloaded and played later on
either a computer or portable device
 Audio recording programs

 Audacity
 GarageBand
 Adobe
Soundbooth
 Propaganda
 SnapKast
MEASURING SITE TRAFFIC

Add your own stat counter
 Google
Analytics
 StatCounter.com
E-mail Newsletters
 Inexpensive Professional Images

 iStockphoto

Survey your visitors
MISCELLANEOUS TIPS

Optimize your site for search engines with SEO
 SEO
– Search Engine Optimization
 Provide
useful information on your site and provide
appropriate keywords effectively
Be wary of companies that charge a small fee for this service
 SEO is an expensive business

 Using
Social Networking Sites for promotion
 Entice your visitors to return for updates
 Gather other ideas from other Websites
HOMEWORK
ASSIGNMENT

Research topic for Website
 Continue
research on your Website
 Paper is due next week
 One
No papers will
be accepted
late!
hour for finalizing paper will be given at the
beginning of class
 Paper should be near completion at this point not just
beginning to write it
 Midterm
Test next week
 Begin Chapter 1 and creation of Website