Transcript Staraya Krepost Cosmetic Marketing

ExpoMediaGroup Staraya Krepost
Complex solution
for your business
objectives
ExpoMediaGroup Staraya Krepost
Moscow, Russia, 2005
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Staraya Krepost at a glance
 Privately owned international company
 Established in 1993
 Association of companies: Staraya Krepost – cosmetic marketing
(Moscow), CosmoPress (Moscow), Cosmetic Expo Media (Kiev), and
Polmedia Expo (Warsaw)
 Offices in Moscow (Russia), Kiev (Ukraine), and Warsaw (Poland)
 Agents network in all major perfumery & cosmetics markets
 Representatives in all major regions & cities of Russia and CIS
countries (33 offices)
 Number of corporate clients – over 1000
 Member of perfumery & cosmetics Association of Russia (PCAR) since
1995, International Union of Exhibitions & Fairs since 2001, and
Moscow Chamber of Commerce & Industry since 2001
 Partner of ITEC, organizer of Cosmeeting beauty event
 Staraya Krepost and Messe Frankfurt, organizer of Beauty World
events, formed Global Beauty Network in March 2004
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Moscow, Russia, 2005
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Fields of activity
 Event organizing
(total number of exhibitions and educational events -9)
 Publishing activity
(total number of publications - 8)
 Internet projects
(number of projects - 4)
 Services:
Beauty Business Program,
Beauty Business Consulting
ExpoMediaGroup Staraya Krepost
Moscow, Russia, 2005
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EVENT ORGANIZING
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Moscow, Russia, 2005
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InterCHARM
GLOBAL BEAUTY EVENT
InterCHARM
Moscow, Russia
November 10 - 14, 2005
Organizer: Staraya Krepost - cosmetic marketing
InterCHARM Ukraine
Kiev, Ukraine
February 9 - 11, 2006
Organizer: Cosmetic Expo Media
InterCHARM Polska
Warsaw, Poland
May 20 - 22, 2005
Organizer: Polmedia Expo
INTERCHARM professional
Moscow, Russia
April 20 - 22, 2006
Organizer: Cosmopress Publishing House
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Moscow, Russia, 2005
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InterCHARM
main exhibit categories:
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Perfumery and color cosmetics
Personal hygiene
Natural cosmetics
Professional cosmetics and equipment
Professional hair care products
Equipment and accessories for hairdressers
Nail care products and accessories
Packaging and raw materials for perfumery
& cosmetics manufacturers
(InterCHARMpack)
Niche brands, latest innovative products
and services
Gift packs
Trade press
Internet-technologies
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Moscow, Russia, 2005
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InterCHARM (Moscow)
in facts and figures
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First edition – 2002, May
Net exhibition area – 6 400 sqm, total area
with seminars halls - 22 830 sqm (2005)
Exhibitors – 342 companies (2005):
producers and distributors of cosmetics
& equipment for beauty salons,
wholesalers, exporters and importers
from about 20 countries
27 145 industry professionals:
cosmetologists, hairdressers, aesthetic
surgeons, beauty salon owners,
representatives of trade media
Over 9 500 professionals assisted at
conferences, symposium and seminars
In 2005 we expect even greater results!
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Moscow, Russia, 2005
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The benefits of participation are evident:
 Presenting yourself in the booming
Russian market for perfumery &
cosmetics
 Real opportunity for a brand owner to
find a distributor, manufacturers to find
suppliers of ingredients and packaging,
retailers to find perfect star brand (and
vice versa), etc.
 Meeting relevant customers and finding
out their needs
 Sharing in the business potential of the
event, sheltering most interesting offers
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Moscow, Russia, 2005
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InterCHARM
 Supported by:
Moscow Government, Chamber of Commerce and Industry of
Russia, Perfumery and Cosmetics Association of Russia (PCAR),
International Union of Exhibitions and Fairs
 Highly appreciated by specialists for its high professional level of
organization
 In 2001 awarded the UFI quality label, that makes the show still more
prestigious
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Moscow, Russia, 2005
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Among your visitors:
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Retailers
Distributors & wholesalers
Importers & exporters
Producers of perfumery &
cosmetics
Product developers
Packaging manufacturers
Specialists in professional beauty
Representatives of research
companies and government
institutions
Innovative newcomers of the
market
Key international decision
makers
ExpoMediaGroup Staraya Krepost
Moscow, Russia, 2005
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INTERCHARM professional
Combination of International Beauty Fair for
professional cosmetics & equipment for beauty salons and
Training Events & Workshops
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First edition – 2002, May
Net exhibition area – 6 400 sqm, total
area with seminars halls - 22 830
sqm (2005)
Exhibitors – 342 companies (2005):
producers and distributors of
cosmetics & equipment for beauty
salons, wholesalers, exporters and
importers from about 20 countries
27 145 industry professionals:
cosmetologists, hairdressers,
aesthetic surgeons, beauty salon
owners, representatives of trade
media
Over 9 500 professionals assisted at
conferences, symposium and
seminars
ExpoMediaGroup Staraya Krepost
Moscow, Russia, 2005
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INTERCHARM professional:
Congress on Aesthetics Applied
 First edition in 1998
 Seminars & lectures of
cosmetologists, dermatologists,
aesthetic surgeons, nail
specialists, and trichologists
from all over the world
 A Fair of professional cosmetics
& equipment is held parallel to
the Congress
 Rich concurrent program
ExpoMediaGroup Staraya Krepost
Moscow, Russia, 2005
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INTERCHARM professional:
Symposium on Aesthetic Medicine
 First edition in 2002
 Reports and discussions on skin
pathologies and effective
treatment methods, anti-aging
medicine, and application of
modern technologies in aesthetic
medicine
 A specialized exhibition is held
parallel to the Symposium
ExpoMediaGroup Staraya Krepost
Moscow, Russia, 2005
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INTERCHARM professional:
Conference Beauty Salon Management
 Seminars & master-classes on salon
management, staff recruitment, and
customer services
 Created in 2002
 Among visitors – managers and
owners of beauty clinics,
hairdresser’s and nail salons
ExpoMediaGroup Staraya Krepost
Moscow, Russia, 2005
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INTERCHARM professional:
International Anti-Ageing Conference
 First edition in 2005
 How to make our life longer and
better?
 Latest achievements in antiageing medicine
 Best specialists from over the
globe
 Specialized exhibition is held
during the Conference
ExpoMediaGroup Staraya Krepost
Moscow, Russia, 2005
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InterCHARM Ukraine
 The major event in the third
largest cosmetics market in
Eastern Europe
 6235 sqm of net exhibition
area (2005)
 362 companies from 10
countries
 33 000 of industry
professionals
 Year of creation – 2003
 Rich concurrent program
 ZOOM, InterCHARMpack
ExpoMediaGroup Staraya Krepost
Moscow, Russia, 2005
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InterCHARM Polska
 First edition – 2004
 217 companies from 21 countries
 Over 6000 professional visitors
from 35 countries
 10 000 sqm (4127 sqm of net
exhibition area)
 The unique opportunity for
production and services
promotion in the Polish market –
the second largest cosmetics
market in Eastern Europe and
the most stable one
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Moscow, Russia, 2005
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Cosmetique News Forum
 Forum on key problems of
the industry
 The current and prospective
trends in manufacturing and
distribution
 Designed for CEOs and
marketing specialists of
cosmetics companies
 Created in 2000
 450 industry professionals
(2004)
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Moscow, Russia, 2005
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Global Beauty Network
alliance of trade show operators
Staraya Krepost,
ExpoMediaGroup
 InterCHARM (Moscow)
 INTERCHARM professional
(Moscow)
 InterCHARM Ukraine
 InterCHARM Polska
Messe Frankfurt
 BeautyWorld Frankfurt
 BeautyWorld Middle East/
Gulf Beauty
 BeautyWorld Japan
 Cosmesur BeautyWorld
Buenos Aires
ExpoMediaGroup Staraya Krepost
Moscow, Russia, 2005
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PUBLISHING ACTIVITY
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Moscow, Russia, 2005
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Cosmetics in Russia
 The first edition on tendencies in
Russian market for perfumery &
cosmetics in English
 Established in 2000
 Circulation – 3000 copies,
periodicity – 3 times a year
 Readership – 9000 (3 readers/copy)
 Audience – product developers,
manufacturers and distributors of
perfumery & cosmetics and packaging,
all those exploring opportunities of
Russian and CIS countries’ markets
 Distributed at major international
beauty events and by subscription
ExpoMediaGroup Staraya Krepost
Moscow, Russia, 2005
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Les Nouvelles Esthetiques
(Russian edition)
 Russian edition of international
magazine for cosmetologists and
specialists of applied aesthetics
 Established in 1997
 Circulation – 11 000 copies,
periodicity – 6 times per year
 Readership – 44 000 (4 readers/copy)
ExpoMediaGroup Staraya Krepost
Moscow, Russia, 2005
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Novosty v Mire Kosmetiki
(News in the World of Cosmetics)
 A popular periodical for everybody
interested in perfumery & cosmetics
 Established in 1998
 Circulation – 50 000 copies, periodicity
10 times per year
 Readership – 250 000 (5 readers/copy)
ExpoMediaGroup Staraya Krepost
Moscow, Russia, 2005
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Nogtevoy Service (Nail Service)
 The magazine for professionals in
manicure and pedicure
 Established in 2000
 Circulation – 17 000 copies,
periodicity – 5 times per year
 Readership – 85 000 (5 readers/copy)
ExpoMediaGroup Staraya Krepost
Moscow, Russia, 2005
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YOU Professional
 Russian edition of international hair
fashion magazine for professionals in
hairstyling and hairdressing
 Established in 2000
 Circulation – 12 600 copies,
periodicity – 4 times per year
 Readership – 63 000 (5 readers/copy)
ExpoMediaGroup Staraya Krepost
Moscow, Russia, 2005
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Esteticheskaya Medizina
(Aesthetic Medicine)
 Magazine for plastic surgeons and
dermocosmetologists
 Established in 2001
 Circulation – 2500 copies,
periodicity – 4 times per year
 Readership – 5000 (2 readers/copy)
ExpoMediaGroup Staraya Krepost
Moscow, Russia, 2005
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Kosmetichesky Rynok Segodnya
(Cosmetic Market Today)
 The first in Russia newsletter, containing
business-oriented information on
perfumery & cosmetics industry
 Established in 2001
 Circulation – 4500 copies,
periodicity – 20 times per year
 Readership – 18 000 (4 readers/copy)
 Audience – manufacturers of products,
packaging, raw materials, distributors,
importers, exporters
ExpoMediaGroup Staraya Krepost
Moscow, Russia, 2005
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BEAUTYTIME
A glossy newspaper on life-style &
beauty for sophisticated women,
already existing and potential clients
of beauty salons
 Established in 2003
 Circulation – 100 000 copies in Russia,
30 000 in Ukraine,
periodicity – 19 times per year
 Readership – 390 000 (3 readers/copy)
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Moscow, Russia, 2005
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INTERNET PROJECTS
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Moscow, Russia, 2005
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www.Intercharm.net
 Perfumery & cosmetics
professional portal
 Created in 2000, redesigned in
2005
 Some 2 500 industry
professionals per day
 Latest news, market research,
tendencies, on-line conferences,
companies and their brands,
event calendar
 How to participate in the events
 Business offers for market
professionals
 Bilingual (English/Russian)
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Moscow, Russia, 2005
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www.CosmeticsInRussia.com
 Professional web-site in English
for those, interested in the Russian
and CIS countries’ perfumery &
cosmetics markets
 Project was launched in 2000
 The easiest and quickest way to
access news, market research, key
problems, main streamlines,
statistics, trade associations, etc.
 Some 1500 industry professionals
per day
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Moscow, Russia, 2005
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www.CosmoPress.com
 Information agency, supplying
media with news on the industry
 Over 700 media from Moscow
and regions of Russian and CIS
countries are among subscribers
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Moscow, Russia, 2005
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www.Beautytime.ru
 Internet women’s magazine
 Created in 2000
 Beauty, style, health, children,
psychology, tourism, flowers,
leisure, salon – all in one site
 Female audience of 60 000 per
month
ExpoMediaGroup Staraya Krepost
Moscow, Russia, 2005
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SERVICES
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Moscow, Russia, 2005
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Beauty Business Program
 A unique program for effective work of specialists at perfumery &
cosmetics exhibitions
 Complex of services dedicated to assist in search for new partners and to
establish business links, development of individual business program,
providing with invitations, catalogues, official arrangements’ documents,
translating services
 Complex of travel services: hotel reservation at special rates, air tickets
booking and sale; business visa support; excursions, city tours and
related programs; additional individual services on request
ExpoMediaGroup Staraya Krepost
Moscow, Russia, 2005
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Beauty Business Consulting
(Marketing research department)
 Marketing and information services for
companies working in perfumery &
cosmetics market in Russia and other
countries upon request
 Updated assessment of the local market
for the product
 Advice on approaching the Russian
market for perfumery & cosmetics
ExpoMediaGroup Staraya Krepost
Moscow, Russia, 2005
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ExpoMediaGroup Staraya Krepost
In case of questions & business offers
please, do not hesitate to contact:
Anna Dycheva-Smirnoff
Vice President for Information
[email protected]
Marina Osadchaya
PR, advertising, promotion
[email protected]
tel. +7 095 995 2880, fax +7 095 995 2840
ExpoMediaGroup Staraya Krepost
Moscow, Russia, 2005
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