Transcript nike
nike JUST DO IT. summary I. Our History II. Our Chronology III. Product Resolution IV. Nike People V. Brand News VI. The origin of the Swoosh VII. Key Market VIII. Our Heroes I. Our History Bill Bowerman Phil Knight Jeff Johnson Steve Prefontaine II. Our Chronology Before the beginning The BRS/Tiger Partnership BRS becomes nike nike as a player In our own League 1992 onward III. Product Revolution a. Shoe Evolution b. Marketing Innovation a. Shoe Evolution -Shoe Technologie -Nike Air Timeline -Design & Development -The making of an athletic shoe in a nutshell -The nike Alpha Project Shoe technology a long standing tradition Why cushion?what is a last? Nike-air Timeline part#1 Nike-air Timeline part#2 nike Sport Research Laboratory Design & Development The making of an athle a nutshell The nike Alpha Project b. Marketing Innovation Mkg Innovation(suite_1) 1987,’Revolution’ Ad 1968, BRS Store 1977, There is no finish line 1988 1991, Women’s 1990, Air 180 Campaign Print Campaign 1991, ‘Stay in school’ Ad 1992, Hare Jordan Campaign Mkg Innovation(suite_2) 1992, NikeTown Chicago 96, Nike Shop, Japan 1995, Evil Ad Nike Park, Atlanta 96, Nike Shop, Liverpool, England NikeTown, NYC Mkg Innovation(suite_3) 1996, Airport Soccer 1999, NikeTown, Berlin 1998, What if we treated all athletes like Skateboarder? 1999, NikeTown, London IV. nike People Philip H. Knight, Chief Executive Officer, President and Chairman, NIKE Inc. Richard E. Anguilla, Vice President, Investor Relations Donald Blair, Vice President and Chief Financial Officer Mary Kate Buckley, Vice President, Nike.com Oscar Cardona, Vice President, Human Resources for Nike's USA Region Jeff Cava, Vice President, Global Human Resources Dr. Thomas E. Clarke, President, New Business Ventures Charlie Denson, Vice President / General Manager, Nike USA Gary M. DeStefano, Vice President, Nike Asia-Pacific Shelley K. Dewey, Divisional Vice President, Footwear Production Trevor Edwards, Vice President European Marketing Maria S. Eitel, Vice President, Corporate Responsibility Dr. Joseph M. Ha, Vice President/Consultant, Nike International Clare Hamill, Vice President Global Women's Business Tinker Hatfield, Vice President, Special Projects Joaquin Hidalgo, Vice President & Global Brand Director for Soccer Gerald P. Karver, Divisional Vice President, Footwear Product Creation Dusty Kidd, Vice President of Corporate Responsibility Gary Kiedaisch, President and CEO of Bauer Nike Hockey INC. Robert L. Kreinberg, Divisional Vice President, Global Logistics Eunan McLaughlin, Vice President, European Sales Larry Miller, President of The Jordan Brand Paul Mitchell, Vice President, Advanced R&D and President/CEO Nike IHM (In House Manufacturing) Juliet Moran, Vice President and Global Brand Director for Running John Notar, Vice President, US Apparel Mark Parker, Vice President, Global Footwear Curtis S. Roberts, Vice President, Global Strategic Planning Peter Ruppe, Vice President of Nike Equipment Eric Sprunk, Vice President/General Manager, The Americas Kirk Stewart, Vice President, Corporate Communications Lindsay D. Stewart, Vice President, Law & Corporate Affairs Marcia Stilwell, Treasurer Ian Todd, Vice President, Global Sports Marketing Jim Tucker, Vice President & General Manager of Nike United Kingdom Frits D. van Paasschen, Vice President/General Manager, Nike Europe Howard White, Vice President of Sports Marketing for The Jordan Brand Mike Wilskey, Vice President, Global Brand Marketing Roland Wolfram, Vice President, Supply Chain and Information Technology Bob Wood, Vice President/President, Nike Golf Kevin G. Wulff, Vice President, New Brands and New Business Nike people (suite) Craig Zanon, Divisional Vice President/General Manager, U.S. Footwear people V. Brand News Jordan Brand nike Golf A.C.G. Jordan,Golf & ACG Jordan Brand: Takes it to The Rim Jordan Fundamentals: Takes it to the Schools Noke Golf: Commitment to performance All Condition Gear: Going for Extreme Excellence VI. The Origin of the Swoosh VII. Key Market Quick Facts Location One Bowermen Drive Beaverton OR 97005-6453 Phone: (503) 671-6453 Web Site http://www.nike.com Industry Textile – Apparel Footwear & Access Employees 21,800 Exchange NYSE Fundamentals Current P/E 19.50 Earnings/Share 2.02 Dividend Yield 1.20% Debt/Equity Ratio 0.13 Net Profit Margin 6.00 Share Outstanding 271.2 Mil Market Capitalization 11.09 Bil VIII. Our Heroes CARL LEWIS JOAN BENOIT-SAMUELSON MIA HAMM MICKAEL JORDAN TIGER WOODS ANDRE AGASSI MONICA SELES PETE SAMPRAS JOHN Mc ENROE MICKAEL JOHNSON