Transcript FastStats - Creativ Direkt

FastStats
Marketing data analysis software
Do you know the value of
your costumer data?
Companies nowadays hold enormous
quantities of customer data, their purchasing
habits, transactional data, preference data …
Most often the data is being captured, and yet
are not used for supporting marketing, sales
and business decisions
Challenge:
how to transform your data into comparative
advantage
Introducing CRM is becoming more and more important
strategy in companies that wish to be customer oriented and
have a comparative advantage …
CRM is a process of organising business resources with a view
of improving and personalizing every single contact with a
consumer as a part of a long term strategy of profitable
retention.
Key for all CRM activities:
quality marketing database
Understanding costumer behaviour:
data mining and marketing research
We are offering you software
FastStats
Marketing data analysis –
market research, data mining,
predictive analysis
Improve understanding of your costumers’
behaviour
More efficient and effective direct marketing
FastStats . . .
Support with business and marketing decision-making
Enabling you to understand your customers better
Provides fast, visual and truly easy to use data analysis
Intuitive “drag and drop” approach
Wizards that lead you through complex analysis
Can handle massive databases with all the data for modern
direct and digital marketing
Offer functionality and usability that marketers need
and architecture that is easy for IT to manage it and
provides the accessibility marketing staff need
FastStats is proven with 250 installations with thousands of users
worldwide.
FastStats = marketing data
analysis software
Marketing
Database
FastStats
Designer™
FastStats
Discoverer™ Base
Module
Loading FastStats
system – data
preparation
Analyse massive
data and
visualisation
FastStats
Discoverer
Optional Modules
FastStats Modelling™
FastStats Cascade™
Costumer analysis
– understanding
costumer
behaviour
Campaign
Planning for DM
Geomarketing (at
FastStats Mapping™
this moment only
for GB)
FastStats Excelsior™
Adapted reporting
for marketing data
FastStats Designer™
→ Building FastStats databases
• Graphical Extract, Transform and Load tool for configuring and
loading FastStats systems.
• You can build FastStats system with just a few mouse clicks OR
we can help you to structure your marketing databases into
FastStats system.
• It could connect to all standard data sources.
• It connects into your business data resources to create FastStats
databases that are optimised for high performance marketing
data analysis.
• Can be scheduled to refresh FastStats databases entirely
automatically.
• Designer automatically checks data for validity and consistency
ensuring accurate results for marketing team.
FastStats Discoverer™
→ Data Exploration and visualisation
• The main product inside FastStats software.
• Provides powerful, interactive marketing analysis and
understanding costumers behaviour.
• Using FastStats Discoverer you can:
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Target markets with easy data selections
Analyse massive data volumes interactively
Create segments for your costumers and market places
Produce stunning graphics & Venn diagram analysis
View and sort sample data on grids
Export data in a wide variety of formats
Identify common data patterns
Perform basket and transaction analysis
View reports on the success of your campaigns
And much more …
FastStats Discoverer™
Selection and Segmentation
(RFV, Top N, N Per Level)
Based on rules
Easy to use for
direct marketers
Various selections on your database with millions of records
and thousand variables could be done in a few seconds.
This enables you precisely and timely costumer behaviour
understanding.
FastStats Discoverer™
Tools and visualisation
(Cubes, Charts, Trees, Venn Diagrams, Data grids, Report, Expressions,
Virtual Variable Wizards, including Aggregation, Numeric/Date Banding
and
Expressions)
Discoverer offers easy to prepare multi-dimensional pivot
tables with powerful numeric functions and thematic shading
for easy interpretation.
FastStats Modelling™
→ Customer analysis - understanding your customers
• Uses market penetration, customer profiling, patented
Predictive weight of evidence (PWE) scoring and decision
trees to help inform your targeting decisions.
• Using FastStats Modelling module you can:
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Make informed targeting decisions
Discover the key characteristics of your customers
Increase response rates by targeting more effectively
Predict the behaviour of prospects and customers
Use your customer profile to find more of the same for
prospecting
Cross & up sell to the most responsive existing customers
Focus on markets and sectors with high potential
Recognise those customers who are likely to lapse in the
future
And much more …
FastStats Modelling™
Profiling, modelling and “scoring” →
understanding costumers characteristics
Use Predictive Weight of Evidence model and apply
“propensity scores” on your data bases with purpose to
priority the your high value prospects.
Prediction
Use for marketing campaigns
FastStats Cascade™
→ Campaign management
• Optimising direct marketing planning
• Highly targeted segments that have been created using FastStats
can now be used to plan, budget and analyse your next DM
campaign in a seamless and measurable fashion.
• Using FastStats Cascade you can:
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Co-ordinate direct marketing campaigns
Upload data for direct marketing campaigns
Set budgets
Cascade makes even the most complex DM strategies simple to
implement
Limit to one person per household
Measure uplift using control groups
Calculate ROI
Co-ordinate campaigns across marketing departments
Deduplicate across promotions
Schedule promotions to run on a specific date, time or frequency
FastStats Excelsior™
→ Customised reporting of marketing data
• Combines the analytical power of FastStats with the flexibility
of Microsoft Excel to present data driven results.
• Even non technical users can refresh the report with a single
click.
• Using FastStats Excelsior you can:
– Customise reports precisely to your requirements
– Refresh reports with up to date FastStats data at the touch of a
button
– Enable others to refresh existing reports from their own PC
– FastStats results can be combined with external data to produce
integrated reports customised to suit an organisation’s unique
reporting requirements
– Incorporate external data with FastStats data in a single report
– Produce more powerful reports than either FastStats or Excel can
create alone
– And much more ...
FastStats Excelsior™
Analysis supporting DM…
Pareto principle – centiles, deciles analysis
Selection and Sampling
Segmentation
Profiling
Modelling
LTV = Lifetime Value
“Basket” and “Transaction” analysis
Decision Trees
RFV = Recency Frequency Value method
DM lists
FastStats Applicability
Retention analysis
Analysis of purchase habits
Identifying costumers for “cross-” and “up-selling”
Analysis of your best and worst customers
Identifying the most profitable customers
Analysis of new potential customers
Predicting lapsed costumers
Targeted and personalised DM programmes
Customised offers according to customer preferences
Key FastStats benefits
Tool which is specially adapted to support DM activities
Easy to use
Extremely quick data processing (even with data in mio)
Powerful data visualisation
Analysis to support business and marketing decisions
Exporting data into Word, Excel, PowerPoint, SPSS
Possibility of customising reports to various employee levels
Constant tool improvements
With FastStats you can . . .
Understand your costumer behaviour
Gain insight into customer behaviour
Increase response rates by targeting more effectively
Gain more high value costumers
Perform intelligent direct marketing programs
Co-ordinate your direct marketing campaigns
Measure marketing results more accurately
Increase ROI
Make informed decisions based on facts
Who can help you to understand
your costumers better with using
marketing data analysis software
FastStats?
Experts in:
• Direct marketing
• Database management,
relationship marketing
programmes, loyalty
programmes, CRM ...
• Marketing research and data
mining
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We are an Apteco approved
Partner and FastStats
resellers for Slovenia,
Croatia, Bosnia, Herzegovina,
Serbia, Albania, Montenegro,
Romania and Bulgaria
markets.
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Experts in marketing
analysis and data mining
solutions (Great Britain)
Developers of data
modelling and profiling
techniques
One of the fastest
developing companies in
Great Britain in the field of
IT and marketing research
(Deloitte Technology Fast 50
Awards in 2004, 2005 & 2006)
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Winners on DM Business /
IDMF awards into “Best
New Product in the
Database Solution”
category:
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FastStats Discoverer
Winner 2005
FastStats Decision Tree
Winner 2006
What do successful companies
below have in common?
They all use
marketing data analysis software
FastStats
Join them . . .
Co-operation possibilities
AT THE BEGINNING…
• Before the start of our co-operation we take your
existing database, your objectives, your wishes, talk
with you and prepare a situational analysis. Situational
analysis consists of database analysis and
recommendations for future marketing analysis and
data mining which are in line with your marketing
communications objectives and strategies and will
support marketing communications.
LOCAL LICENCE
What do you get?
• Local licence for FastStats Designer, Discoverer, Excelsior on a
single computer installed locally for one year.
• FastStats User & Technical Guides
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Bi-monthly software updates (free of charge)
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Installation & Consultancy & Support services
ENTERPRISE LICENCE
What do you get?
• Licence for FastStats Designer, Discoverer, Excelsior for one
year
• A possibility to upgrade with a Cascade Module – to coordinate and manage direct marketing campaigns
• Possibility to have more active (Excelsior Developer - analyst)
and passive (Excelsior Viewer - can only read reports) users
connected through WebService
• FastStats User & Technical Guides
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Bi-monthly software updates (free of charge)
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Installation & Consultancy & Support services
OUTSOURCING
What do you get?
Predefined analysis of your data
• We offer you two routes:
1. Ad hoc project analysis
• Project analysis of your database or part of your database
for a certain purpose
2. Regular monthly analysis
• Regular monthly predefined analysis of your database or
part of your database
is a brand within
→ bureau for direct marketing
→ Understanding your costumers – marketing research, data
mining
→ Database management (Database structure planning, Database
developing, Database implementation)
→ Data capture, consolidation, updating, cleaning, enrichment
→ Loyalty programmes
→ Forming and management costumers programmes
→ Retention programmes
→ Acquisition programmes
Contact us
Ana Praprotnik, MA
Anja Pajtler
managing director
market researcher
e.: [email protected]
e.: [email protected]
t.: +386 1 500 88 95
t.: +386 1 500 88 93
www.creativdirekt.si
www.creativdirekt.si