Transcript Z100 Reigns #1! - Jennifer Pricci

Presented by:
Jennifer L. Pricci
Account Executive, WHTZ-FM Z100
NY.917.542.5620 | NJ.201.209.6220 | Cell.646.246.5176
[email protected]
www.Z100.com
Target: A18-34
Median Age: 24
Format: Urban Contemporary
61% Female / 39% Male
66% Black, 22% Hispanic, 13% Other
Target: A25-49
Median Age: 36
Format: Rhythmic Adult Contemporary
54% Female / 46% Male
13% Black, 34% Hispanic, 53% Other
Target: A18-34
Median Age: 26
Format: Contemporary Hits Radio
64% Female / 36% Male
12% Black, 24% Hispanic, 63% Other
#1 Morning Show in NY A25-54!
Target: A25-54
Median Age: 45
Format: (New York’s Only) Classic Rock
32% Female / 68% Male
3% Black, 7% Hispanic, 90% Other
Target: A25-54
Median Age: 49
Format: Adult Contemporary
66% Female / 34% Male
17% Black, 15% Hispanic, 68% Other
Source: 2007 Research Director, Inc.
Female
Male
25
35
45
55+
Source: 2007 Research Director, Inc.
Z100 is Grown Up!
While strong with the 12-17 portion of the New York market, Z100 is truly
an adult radio station. On a Mon-Fri 6a-7p AQH basis, 82% of Z100's
listening comes from Adults, with 25-34 being the station’s largest demo
cell. The average age of Z100's listener is 31 years.
Audience Composition
In an average week, almost eighteen percent (17.9%) of the “Other” New
York population ages 12+ tunes to Z100.
This is also strong in target cume demos. In an average week, WHTZ-FM
reaches:
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54.8% of all “Other”
40.4% of all “Other”
44.5% of all “Other”
31.7% of all “Other”
Women 18-24 - #1 in the market
Women 25-34 - #1 in the market
Persons 18-24 - #1 in the market
Persons 25-34 - #1 in the market
Source: 2007 Research Director, Inc.
New York’s #1 Hit Music Station
Z100 is a consistent leader in the New York market. While other stations
constantly move up and down the ranker, Z100 maintains its leadership
position.
Z100 CUME Adults 18 – 49
Monday – Sunday 6AM – 12Mid
Source: 2007 Research Director, Inc.
Z100 Has the Competitive Edge
Z100 has the clear advantage over our biggest competitor, WPLJ-FM
across all demographic groups!
CUME
Monday – Sunday 6AM – 12Mid
Source: 2007 Research Director, Inc.
Reaching the Right Demo Cells
Z100's audience is not over
dependent on a single demo cell,
but is spread across numerous
important demo cells.
Daypart Consistency
Z100 reaches a large audience of
18-49 year old consumers in
every daypart. Few stations are
successful at holding a top rank in
every daypart all week long.
Strong Exclusive Cume
Exclusive listeners are those consumers who tune only to one station
during a given daypart. Z100 is a strong station for reaching exclusive
listeners in the market. Z100 reaches 123,700 Adults 18-49 each week
who listen exclusively to WHTZ-FM, ranking #1.
Source: 2007 Research Director, Inc.
High Household Incomes
1 out of every 2 of Z100's female 18-49 listeners live in a household with
an annual income that exceeds $75,000 (Cume, Mon-Sun 6AM-12M). And,
Z100 is a top station reaching Adults and Women of all ages who live in
households with an annual income of $75,000+.
Source: 2007 Research Director, Inc.
Reaches At-Work Listeners
Z100 is a great place to target your customers during the busy workday.
On a M-F 9A-5P Cume basis, Z100 ranks #3 with Women 18-49.
Great In-Car Listening
Z100 is a top way to influence in-car listeners. This great delivery follows
across all major demos. On a M-F 6A-10A+10A-3P AQH basis, Z100
ranks:
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#1 with Women 18-49
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#1 with Adults 18-49
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#2 with Men 18-49
Great Away-From-Home Listening
45% of Z100's Women 18-49 listening is done either in-car or away from
home.
Source: 2007 Research Director, Inc.
M
T
W
TH
F
SA SU
6a-10a
“PRIME”
10a-2p
1,475,700 Total Listeners
A 18-49
Weekend
Sa/Su
6a-12m
Evening/
Weekend
Delivers
77% of
PRIME
Audience!
2p-7p
Nights
7p-12m
12M-6a
1,145,500 Total Listeners
A 18-49
Z100’s A 18-49 Nights and Weekend listenership of 1,145,500
is larger than most stations PRIME Listenership!
WINS
WQHT-FM
WPLJ-FM
WCBS-FM
WNEW-FM
KFNY-FM
980,900
960,400
797,700
639,100
450,000
430,500
Source: 2007 Research Director, Inc.
Reaching Full-Time Employees
Persons who are employed full-time are going to be those consumers who
are more likely to have spending power. These are the consumers who are
going to be able to purchase your products or services. On a Cume total
week basis, Z100 ranks #1 with Women 18-49 who are employed full-time.
Educated Listeners
Z100 is unmatched at reaching Adult college graduates. On a Cume total
week basis, Z100 ranks:
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#1 with Women 25-49
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#1 with Women 18-49
Source: 2007 Research Director, Inc.
Reaching Consumers In Play
Research shows consumers who are in a positive mindset are more apt to
remember your messaging… Z100 hosts more live events than any other
station in the country, offering marketers face-to-face engagement with
their target consumers and the unique opportunity to align their brand with
consumers’ greatest passions.
National Partners
Z100 and Clear Channel NY maintain relationships with national print
partners and online photo journalists adding legs to any grassroots
campaign to give it that national reach!
The Sky’s The Limit with Clear Channel New York Online
Unique and customizable online capabilities offer marketers the ability to
align with multiple stations in the powerful Clear Channel NY cluster
offering access to millions of consumers across the nation tapping into our
exclusive online content and offerings!
Source: 2007 Research Director, Inc.
The Clear Channel NY Database
Online properties leveraging our vast database delivers incredible reach.
1.3 million members in CCNY database
455,793 members in email database
9.9 million average monthly pageviews
734,415 average monthly uniques
1.2 average monthly streaming sessions
259,616 average monthly streaming cume
61.3 hrs average monthly streaming TSL
Source: 2007 Research Director, Inc.
Z100.com
826,947 members in ZVIP Database
231,517 members in ZVIP Email Database
5.6 million average monthly pageviews
446,000 average monthly uniques
Q1043.com
166,396 members in Q Workforce Database
65,953 members in Q Workforce Email Database
1,572,588 average monthly pageviews
74,910 average monthly uniques
KTU.com
197,386 members in A List Database
78,693 members in A List Email Database
780,840 average monthly pageviews
74,910 average monthly uniques
1067litefm.com
130,823 members in Lite fm Database
49,983 members in Lite fm Email Database
950,009 average monthly pageviews
75,084 average monthly uniques
power1051fm.com
63,107 members in Power Playaz Database
29,647 members in Power Email Database
988,954 average monthly pageviews
86,258 average monthly uniques
Source: 2007 Research Director, Inc.
Just a Sampling of Opportunities
Ask me how we can customize our combination of online properties your
brand taps into in order to reach your attentive and captive target
consumer by leveraging our exclusive, sought-after content.
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STRIPPED is an exclusive in-studio performance series created
for artists who thrive on performing without the typical studio and
video embellishments, this content is exclusive to Clear Channel.
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Sneak Peek- Exclusive music from your favorite artists BEFORE
it's available in stores.
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In-Concert Live & On Demand-Get a front row seat to watch
concert footage of your favorite artists.
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Music on Demand- Allows listeners to hear music before you can
buy it in stores. It is also an opportunity to hear music that is
currently available in stores from today's hottest artists.
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NEW-A Star making vehicle showcasing tomorrow’s biggest artists
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Podcasting Unique Viral content as podcasts may be shared
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Streaming Banners Listen to your favorite radio station live on your
computer.
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Email Blast Sponsorship sent to opt-in database members
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Keyword Compliments on-air messaging providing a shortcut to
finding important information about you (powered by Google)
The integrated marketing opportunities with
Z100 and Clear Channel properties are endless!
Coming from an experiential marketing background,
I know that when afforded the opportunity to
dig deeper into your plans I will be able to provide
a turn-key customized solution that delivers
on your various marketing objectives!
Account Executive
Z100 WHTZ-FM
NY.917.542.5620
NJ.201.209.6220
Cell.646.246.5176
[email protected]
www.Z100.com