radioGAUGE Regional Insight Campaigns targeting young people (16-19)

6 regional campaigns targeting 16-19 year olds have been measured on radioGAUGE including the following advertisers…

Ad Awareness

On average, regional campaigns targeting young people have seen an uplift of 128% in awareness levels 228 128% uplift 100 Listeners Non listeners Average uplift in ad awareness, listeners vs. non-listeners Source: RadioGAUGE

Brand Relevance

Radio on average increases brand relevance by 65% for campaigns targeting 16 34s 165 65% uplift 100 Listeners Non listeners Average uplift in “this brand is for people like me” score, listeners vs. non-listeners Source: RadioGAUGE: strongly agree scores

Brand Consideration

Radio increases brand consideration by 48% for campaigns from advertisers targeting 16-34s 148 48% uplift 100 Listeners Non listeners Average uplift in brand consideration, listeners vs. non-listeners Source: RadioGAUGE: strongly agree scores

Creatively, ads targeting young people engage listeners and keep them involved in the ad. ‘Integration’ of sonic properties (voice, music, slogans) across media is something to keep in mind to ensure your ads work as effectively as possible Integration Involvement 8 6 4 2 Identity

Base: All CR listeners

Information radioGAUGE Impression Targeting young people

Mean score (max 10)