Transcript Försättsblad - Rejseplanen Labs

Mobile Experience Meeting
Copenhagen 2007-06-19
Per Värnholm AB Storstockholms Lokaltrafik
About SL and the Greater Stockholm Area
Greater Stockholm Area
 1 900 000 inhabitants
 20 % of the Swedish population
SL
 500 lines (bus, metro, train, light railway)
 6 000 stops
 670 000 travellers every weekday (2 383 000 boardings)
 80% of the inhabitants travel by SL at least once a month
SL Internet
 sl.se since 1998
 wap.sl.se (wml) since 2000
 mobil.sl.se (xhtml) since 2006
Statistics (average per day May 2007)
 sl.se: 105 000 visitors
 mobil.sl.se: 26 000 hits (not including jpl)
 wap.sl.se: 5 600 hits (not including jpl)
 Journey planner: 207 000 requests
Services today – mobil.sl.se and wap.sl.se
 Journeyplanner – HaCon
 Inhouse developed services
Realtime information for a selection of lines
 Disruption information
 Information about sms-tickets and zones
 Contact information and contact form.

 Personalization, Mitt SL - settings stored in sl.se
 Based on static html/wml – editors can’t update information
Upcoming
 mobil.sl.se based on Epi server cms.

Possibility for editors to more easy publish news, or other content of
current interest
 Enhanced device handling
 New design for mobil.sl.se
 New real time information for all lines (by Trivector/Hogia/Init)
 New disruption information by (Ciber/Hogia)
 Real time/disruption information in jpl
 Advanced settings in jpl
 Possibility to store Mitt SL-settings in mobile
Current design
wap.sl.se
mobil.sl.se
New design (proposal)
The users
 Survey made by SL marketing analyzis department in
january 2007
 1011 inhabitants in Greater Stockholm area, 15-74 years old
with access to the Internet.
 99% have heard about sl.se.
95% have used sl.se
 43% use sl.se at least once a week.

 68% have heard about SL’s mobile services
20% use mobile Internet services
 18% have used SL’s mobile services

 52% says that printed time tables can be replaced by the jpl
Have a nice summer!