Transcript Cover Your Bases Lap PPT

Business Law
LAP 3
Objectives
Explain issues of unfair trade
practices in sport/event marketing.
Explain issues of risk management
in sport/event marketing.
Explain issues of contract law in
sport/event marketing.
Explain issues of unfair
trade practices in
sport/event marketing.
• Legal issues affect
sports at every level!
• Sport/event marketers
must be in the know.
The Business
of Sports
• Capitalism
• Free trade can’t be restricted.
Trademarks
• Importance of trademarks:
 Money
 Reputation
Trademarks
• Lanham Act
 Prevents trademark
infringement
 Violations result in
injunctions, fines.
Antitrust Issues
• Sherman Antitrust Act
 Regulates interstate commerce
 Outlaws monopolies
Antitrust Issues
• Baseball exemption
 Exempt from antitrust laws
since 1922
 League can:
 Block relocation
 Contract (downsize)
 Control all minor-league
teams
Antitrust Issues
• Sports Broadcasting Act of 1961
Sorry. Today’s game will
 Limited antitrust exemption
for sports teams
not be shown due to a
broadcasting blackout .
 Can pool broadcasting rights
 Can “black out” games
Rights of Publicity
and Privacy
• Right of publicity:
 Protects person from
unauthorized use of
name/likeness
Kool Cola
The gold medalist
of colas!
 Gives person exclusive
right to identity for
commercial gain
Jamal Williams
Olympic gold medalist
Rights of Publicity
and Privacy
• Right of privacy—person can
sue when:
 Seclusion is invaded
 Unreasonable amount of
publicity is given
 False light is shed
Explain issues of risk
management in
sport/event marketing.
Risk Management
• Loss prevention
 Security—keeping fans
safe
 Ticketing:
 Counterfeits
 Ticket scalping
Risk Management
• Insurance
 Fire, theft, injury, etc.
 Prize indemnity
Explain issues of
contract law in
sport/event marketing.
Contract Law
• Labor relations
 National Labor
Relations Act
 Collective bargaining
 Players’ associations
 Strikes and lockouts
Contract Law
• Other contracts
 Sponsor contracts
 Option to renew
 Right of first refusal
 Television contracts
 Venue and personnel
contracts
• Your school’s logo
or mascot
• Is it trademarked?
• Licensing?
• Alcohol at college games
or in advertisements
• Is it ethical?
Acknowledgments
Original Developers:
Christopher C. Burke,
Sarah Bartlett Borich, MBAResearch
Version 2.0
Copyright © 2013
MBA Research and Curriculum Center
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