Transcript Grafisk profilmanual

Grafisk profilmanual
(REVIDERAD DEC. 2014)
Den grafiska profilmanualens uppgift
FÖRORD
2
INNEHÅLLSFÖRTECKNING2
LOGOTYP3
East Swedens visuella identitet är framtagen för att visa
att vi finns, vad vi erbjuder och vad vi står för. Den ska ge
allmänheten en bild av oss som överensstämmer med vår egen
vision och våra egna löften.
Vår visuella identitet omfattar logotyp, typografi, färgpalett,
grafiskt element och bildmanér. Med tydliga riktlinjer för alla
delar kan East Sweden lättare agera på ett tydligt och enhetligt
vis, och på så sätt bidra till att göra East Sweden lättare att
identifiera i det mediala bruset.
Manualen är till för att underlätta arbetet såväl internt som för
formgivare, tidningar, tryckerier och externa byråer. Genom att
följa den säkrar vi kvaliteten på våra produktioner. Utgå alltid
från denna manual och de framtagna original och mallar som
finns vid all grafisk produktion.
Om du har frågor kring vår visuella identitet, kontakta:
Heléne Bäckström, Region Östergötland,
[email protected], 0705-54 56 34
Varianter4
Frizon5
Minsta tillåtna storlek6
Placering7
IDENTITETSFÄRGER8
TYPOGRAFI9
GRAFISKT ELEMENT10
FOTOGRAFI11
Dos and don’ts12
TILLÄMPNINGSEXEMPEL13
Annons14
Broschyr15
Mera broschyr16
Ännu mera broschyr17
Mässmonter18
Mera mässmonter19
Rollup20
FÖRORD
EAST SWEDEN GRAFISK PROFILMANUAL
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Logotyp
INNEHÅLLSFÖRTECKNING
Ordet logotyp syftar till ett märke,
fristående eller tillsammans med en
ordbild som representerar ett företag eller
en organisation. Ursprungligen kommer
ordet från grekiskan och betyder ordbild.
East Swedens logotyp är alltså en logotyp
i dess mest ursprungliga mening. En enkel
och tydlig ordbild utan någon tillhörande
symbol, men med en detalj (bokstaven
A i East som har en liggande placering)
som sticker ut och gör logotypen unik.
Genom detta grepp får logotypen en
riktning som andas framåtanda och man
kan även läsa in värdeord som tillväxt och
entreprenörsanda.
Tagg-logotyp på magenta-platta.
LOGOTYP
EAST SWEDEN GRAFISK PROFILMANUAL
3
Logotyp, varianter
INNEHÅLLSFÖRTECKNING
Ordet logotyp syftar till ett märke,
fristående eller tillsammans med en
ordbild som representerar ett företag eller
en organisation. Ursprungligen kommer
ordet från grekiskan och betyder ordbild.
Förstahandsvalet.
Tagg-logotyp på magenta-platta. Får placeras fritt eller
utfallande åt höger (se tillämpningsexempel). Versionen
har en semitransparent bakgrundsplatta vilket gör att
den lämpar sig extra bra att placera på fotografier.
Andrahandsvalet.
Tagg-logotyp på svart platta. Får placeras fritt
eller utfallande åt höger (se tillämpningsexempel).
Versionen har en opak, icke-transparent, bakgrund.
Tredjehandsvalet.
Svart, positiv logotyp. Får placeras fritt.
Lämpar sig bra där många aktörer med
logotyper finns representerade.
Fjärdehandsvalet.
Vit, negativ logotyp. Får placeras fritt. Lämpar
sig bra där många aktörer med logotyper finns
representerade och där bakgrunden är mörk.
LOGOTYP > VARIANTER
East Swedens logotyp är alltså en logotyp
i dess mest ursprungliga mening. En enkel
och tydlig ordbild utan någon tillhörande
symbol, men med en detalj (bokstaven
A i East som har en liggande placering)
som sticker ut och gör logotypen unik.
Genom detta grepp får logotypen en
riktning som andas framåtanda och man
kan även läsa in värdeord som tillväxt och
entreprenörsanda.
EAST SWEDEN GRAFISK PROFILMANUAL
4
Logotyp, frizon
INNEHÅLLSFÖRTECKNING
Logotypen ska placeras så att den
uppfattas så tydligt som möjligt. Runt
logotypen ska alltid finnas en frizon, där
inga andra grafiska element, bilder eller
texter får placeras. Tilläggen webbadress
och telefonnummer är undantagna.
Logotypens frizon kan vara större än
angivna mått. Frizonen baseras på höjden
av en av logotypens bokstäver, av denna
höjd görs en kvadrat, som i bilden anges
som ett X.
Logotypens frizon
Logotypen ska placeras så att den
uppfattas så tydligt som möjligt.
Runt logotypen ska alltid finnas
en frizon, där inga andra grafiska
element, bilder eller texter får
placeras. Tilläggen webbadress och
telefonnummer är undantagna.
Logotypens frizon kan vara större än
angivna mått. Frizonen baseras på
höjden av en av logotypens bokstäver,
av denna höjd görs en kvadrat, som
i bilden anges som ett X.
Minst ett X runtom logotypen ska lämnas
fria. Detta gäller även tagg-logotypen.
X är ett proportionerligt mått och fungerar
oavsett vilken storlek logotypen återges i.
Minst ett X runtom logotypen ska
lämnas fria. Detta gäller även logotyp
med tillägg. X är ett proportionerligt
mått och fungerar oavsett vilken
storlek logotypen återges i.
V isu ell i den ti tet – R i ktli n jeR · 8
LOGOTYP > FRIZON
EAST SWEDEN GRAFISK PROFILMANUAL
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Logotyp, minsta tillåtna storlek
INNEHÅLLSFÖRTECKNING
Minsta tillåtna storlek för East
Swedens logotyp är 20 respektive 15
millimeters bredd, beroende på om det är
tagglogotypen som avses eller ej.
20 mm
15 mm
LOGOTYP > MINSTA TILLÅTNA STORLEK
EAST SWEDEN GRAFISK PROFILMANUAL
6
Logotyp, placering
INNEHÅLLSFÖRTECKNING
Tagg-logotyp när East Sweden är delavsändare.
Notera: får placeras fritt, behöver ej ligga i högerkant.
Logotypens samtliga versioner får användas.
Utfallande tagg-logotyp när
East Sweden är ensam avsändare.
Notera: alltid i högerkant, och den högra delen av T:ets
”överliggare” ligger utanför marginalen eftersom T:ets
vertikala linje linjerar med N:ets.
LOGOTYP > PLACERING
Svart, positiv logotyp när
East Sweden är ensam avsändare.
Notera: alltid i högerkant, och den högra delen av T:ets
”överliggare” ligger utanför marginalen eftersom T:ets
vertikala linje linjerar med N:ets.
Svart, positiv logotyp när East Sweden är delavsändare.
Notera: får placeras fritt, behöver ej ligga i högerkant.
Logotypens samtliga versioner får användas.
EAST SWEDEN GRAFISK PROFILMANUAL
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Identitetsfärger
INNEHÅLLSFÖRTECKNING
East Swedens färgpalett är uppdelad i en
primär (magenta, röd och rosa) samt en
sekundär del.
Pantone®: 1795 C
CMYK: C10 M100 Y100 K0
RGB: R224 G0 B24
HEX: #e00018
RAL: 030 50 60
Pantone®: Rubine Red C
CMYK: C0 M100 Y20 K0
RGB: R223 G0 B101
HEX: #df0065
RAL: 010 50 53
Pantone®: 2747 C
CMYK: C100 M85 Y0 K13
RGB: R16 G45 B124
HEX: #102d7c
RAL 290 20 35
IDENTITETSFÄRGER
Där East Sweden är huvudavsändare
används de primära färgerna främst. De
sekundära får en stödfunktion i större
produktioner, där vissa tonplattor och
delar av diagram kan färgas in i dessa.
Färgerna ska alltid återges i 100%.
Pantone®: 223 C
CMYK: C0 M46 Y0 K0
RGB: R237 G141 B187
HEX: #ed8dbb
RAL: 340 70 35
Pantone®: 304 C
CMYK: C30 M0 Y10 K0
RGB: R190 G226 B233
HEX: #bee2e9
RAL 210 80 25
Pantone®: Yellow C
CMYK: C0 M0 Y100 K0
RGB: R255 G240 B0
HEX: #fff000
RAL 090 80 90
Pantone®: 368 C
CMYK: C59 M0 Y100 K0
RGB: R106 G181 B44
HEX: #6ab52c
RAL 120 70 75
EAST SWEDEN GRAFISK PROFILMANUAL
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Typografi
INNEHÅLLSFÖRTECKNING
ABCDEFGHIJKLMNOPQRSTUVWXYZÅÄÖ
abcdefghijklmnopqrstuvxyzåäö
1234567890
Rubriktypsnitt
Chambers Regular,
Regular Italic, Medium,
Medium Italic, Bold,
Bold Italic, Black och
Black Italic.
ABCDEFGHIJKLMNOPQRSTUVWXYZÅÄÖ
abcdefghijklmnopqrstuvxyzåäö
1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZÅÄÖ
abcdefghijklmnopqrstuvxyzåäö
1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZÅÄÖ
abcdefghijklmnopqrstuvxyzåäö
1234567890
Brödtypsnitt
Farnhamn Regular,
Regular Italic och Bold
Typsnitt för digitala
medier och
Officemallar
Arial Regular,
Regular Italic, Bold
och Bold Italic.
TYPOGRAFI
ABCDEFGHIJKLMNOPQRSTUVWXYZÅÄÖ
abcdefghijklmnopqrstuvxyzåäö
1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZÅÄÖ
abcdefghijklmnopqrstuvxyzåäö
1234567890
East Swedens profilerande rubriktypsnitt
är Chambers, tecknad av Verena Gerlach
2008.
Det finns även som webbtypsnitt som med
fördel kan användas på hemsidan.
East Swedens profilerande brödtypsnitt
för längre löpande texter är Farnham,
ett robust antikva tecknad av Christian
Schwartz 2004.
För att använda Chambers och Farnham
krävs typsnittslicens. Typsnittet används i
produktioner som skapas i Adobe InDesign.
Dokument med typsnittet ska sparas som
pdf om de distribueras vidare digitalt.
East Swedens typsnitt för digitala medier
och Officemallar är Arial. Det tillhör
Officepaketets grunduppsättning och är
därför installerade i datormiljöer utan att
licens krävs. Att använda detta typsnitt
minimerar risken för typsnittskrångel i till
exempel MS Word och MS Powerpoint.
AB C D E F G H I J K LM N O P Q R S T U V W X Y Z Å Ä Ö
abcdefghijklmnopqrstuvxyzåäö
1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZÅÄÖ
abcdefghijklmnopqrstuvxyzåäö
1234567890
EAST SWEDEN GRAFISK PROFILMANUAL
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Grafiskt element
INNEHÅLLSFÖRTECKNING
För att stödja logotypen i East Swedens
visuella identitet finns ett grafiskt element:
Vimpelmönstret. Det grafiska elementet
bygger på logotypen och finns i flera
färgställningar. Ambitionen har varit
att skapa ett mönster som upplevs som
nutida men som även fångar upp dåtida
designsignaler som kan påminna om
klassisk 50-tals design. På så sätt skapar
vi ett grafiskt element som inte riskerar att
slitas ut eller bli daterat.
Det grafiska elementets uppgift är att
vara varumärksbyggande men det ska
användas sparsmakat och enbart när den
tillför en extra dimension. Tänk gärna på
det gamla ordspråket ”Man ser inte skogen
för alla träd” och följ de visuella exempel
och rekommenderade kombinationer som
presenteras i manualen.
GRAFISKT ELEMENT
EAST SWEDEN GRAFISK PROFILMANUAL
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Fotografi
INNEHÅLLSFÖRTECKNING
Följande tumregler gällande fotografi
bör tas i beaktande av formgivare och
fotografer som anlitas av East Sweden:
•
•
•
•
Eftersträva att vara ”dokumentär” dvs
gestalta riktiga människor och riktiga
miljöer. Det dokumentära kan innebära
att vara avslappnad och utan poser.
Det behöver inte gestaltas skitigt för att
få en dokumentär känsla.
Gärna föremål och människor i rörelse.
Kan vara bilder som fryser ögonblicket
eller med oskärpa. Signalerar energi,
vitalitet och möjligheter.
Komplettera gärna med någon
abstrakt detaljbild som inte är direkt
föreställande. Man kan ana motivet.
Skapar tankar och dynamik.
Stockbilder bör bara användas som ett
komplement i absoluta undantagsfall vi eftersträvar alltid autencitet i största
möjliga mån.
Studera gärna våra dos
and don’ts på följande
sida för fördjupad insikt.
FOTOGRAFI
EAST SWEDEN GRAFISK PROFILMANUAL
11
Fotografi, dos and don’ts
INNEHÅLLSFÖRTECKNING
Vid porträttfotografering; fånga stunden och situationen
- gärna med rörelseoskärpa och litet skärpedjup för att
förstärka autenciteten och närvaron. Undvik uttryck som
känns allt för uppställda, strama och arrangerade. Undvik
dessutom studiofotografi och frilagda porträttbider.
Ibland tvingas vi använda stockbilder av budget- eller tidsskäl. Beskär då gärna bilden tight så
den blir mer abstrakt och konceptuell och därmed uppfattas som mer autentisk. Korrigera ljus,
kontraster och färger så den harmonierar med produktionens övriga fotografiska material.
Tänk också på att geografiska och tekniska detaljer ska vara trovärdiga - vi har t.ex. inga
tunnelperronger eller höghastighetståg i regionen (ännu).
Fånga intressanta geografiska detaljer för att förstärka
den regionala närvaron. Undvik bilder som är direkt
missvisande eller ej trovärdiga rent geografiskt. Big Ben
är jättevacker, men finns knappast i Skänninge.
När vi beskriver våra profilområden, till
exempel forskning och cleantech, gör vi det
hellre med en extrem närbild av en teknisk
funktion än en arrangerad porträttbild i en
labbmiljö. Tänk dynamik och trovärdighet.
FOTOGRAFI > DOS AND DON’TS
EAST SWEDEN GRAFISK PROFILMANUAL
12
Tillämpningsexempel
TILLÄMPNINGSEXEMPEL
INNEHÅLLSFÖRTECKNING
EAST SWEDEN GRAFISK PROFILMANUAL
13
Tillämpningsexempel, annons
INNEHÅLLSFÖRTECKNING
Investera i
East Sweden
Regionen växer
Ostlänken
Den nya järnvägen är en stor investering som
betyder nya möjligheter. Med nya dubbelspår mot
Stockholmsregionen blir vårt läge ännu mera
attraktivt och satsningen blir en hävstång för
investeringar i vår region.
www.ostlanken.se
Innovative.
Inspiring.
International.
Hållbara Vallastaden
Här byggs en helt ny stadsdel, Vallastaden, med social
hållbarhet som utgångspunkt. Sommaren 2017 invigs
ett bo- och samhällsexpo i stadsdelen. Möjligheter för
investeringar på både kort och lång sikt!
www.linkoping.se/vallastaden
East Sweden, comprising the towns of
Linköping and Norrköping as power
houses, is an expansive knowledge
and innovations region with many
international companies, leading
research and high class programmes
at Linköping University.
East Sweden has one of the best
logistics locations in Sweden with
170 000 jobs within a commuting
distance of 45 minutes.
Ge vardagen
nya möjligheter!
Are you interested in new career
opportunities and an easier way
of life? Career East Sweden is
a career network comprising of
companies and organisations
located in the region. Together
we work to recruit for the region’s
growing job market.
www.eastsweden.se
Vattennära Saltängen
I centrala Norrköping ska inre hamnen förvandlas
till attraktiv innerstad med stora kvaliteter i form
av närhet till vatten, grönska och kommunikationer.
Välkommen att ta del av spännande investeringsmöjligheter inom bostäder, service och handel.
www.norrkoping.se/saltangen
East Sweden, med universitetsstäderna
Linköping och Norrköping i centrum, är
Sveriges fjärde storstadsregion. Här kan
både människor och företag växa i en
inspirerande miljö som erbjuder högklassiga
utbildningar, framstående forskning, starkt
näringsliv, attraktiva boendealternativ,
enastående naturvärden och rikt kulturliv
– och alltid plats för fler människor och
företag som vill växa och utvecklas.
Vill du hitta nya utmaningar i karriären och en bättre
balans i livet mellan arbete och allt det där andra du vill
hinna med? Titta närmare på vår region, och vad vi kan
erbjuda för karriärmöjligheter och drömboenden.
Här finns närheten - och en mångfacetterad mix av
spännande arbetsgivare, cityliv, sköna naturäventyr och
färgstarkt idrotts- och kulturliv. Här formar du livet som
du vill, med boende i stan, på landet eller i skärgården.
Eller någonstans däremellan. Vad du än väljer, slipper du
slösa timmar i bilköer. Mer tid för livet, helt enkelt.
www.eastsweden.se
www.eastsweden.se
148*210 mm
TILLÄMPNINGSEXEMPEL > ANNONS
210*280 mm
216*303 mm
EAST SWEDEN GRAFISK PROFILMANUAL
14
Tillämpningsexempel, broschyr
INNEHÅLLSFÖRTECKNING
East Sweden Business Solutions
Effective logistics
Welcome to East Sweden:
a business environment with
growth factor
Right location
Right driving force
Right resources
+ Right solutions
Lucrative investments
What do global industrial companies like
Siemens, Ericsson, Toyota, Saab and Väderstadverken have in common with market leading
retailers such as Stadium, Ö&B and Rusta?
Well, every single one has chosen to invest
in a region which offers one of Scandinavia’s
strongest logistics locations and a growth factor
of the highest class.
We don’t know which branch you represent or which market you want
to tap into. But if you are interested in a location that gives you optimal
proximity to Swedish, Scandinavian or Eastern European markets, then
we have the answer: East Sweden.
Are you looking for optimal solutions for
growth in Sweden, Scandinavia, Eastern
Europe or the world?
Welcome to East Sweden.
TRONDHEIM
ÖSTERSUND
MORA
ÅBO
GÄVLE
HELSINGFORS
OSLO
ÖREBRO
STOCKHOLM
GÖTEBORG
JÖNKÖPING
ÅRHUS
TALLINN
EAST SWEDEN
RIGA
MALMÖ
KÖPENHAMN
300 KM
VILNIUS
HAMBURG
AMSTERDAM
BERLIN
600 KM
WARSZAWA
Location
Driving fource
Resources
Solutions
East Sweden, Sweden’s fourth
largest big city region, is strategically located on Sweden’s
Baltic Sea coast, just a few
kilometres from the demographic heart of the country
and a mere 500 kilometres
from Riga. In addition to the
exceptionally good location
you also have the advantage
of two equally-sized towns that
together form the centre of the
region. Together, they contribute to a multi-facetted and dynamic region characterised by
quality of life, innovation and a
positive business climate.
East Sweden is an expansive
and innovative region which
is at the forefront of environmental technology, aviation
technology, visualisation and
logistics. Traditionally, we are
very strong within industry
and IT with a number of major
global companies located in
the region. All this, hand in
hand with Linköping University, science parks, incubators
and growth environments are
examples of the driving force
which characterises the region.
A driving force that makes East
Sweden attractive to people,
companies and investors who
value an innovative, inspiring
and international environment.
A strong industrial tradition in
the region has contributed to
a complete range of service
companies and specialists who
support all parts in a company’s value chain. Developed
infrastructure, proximity to
all modes of transport and a
complete logistics cluster all
contribute to a cost-effective
flow. In addition, the region
is affluent in cutting edge
research within numerous key
areas as well as having good
access to a pool of highly qualified professionals. Local and
regional networks for competence development facilitate
business relocations.
What is crucial for your company? Proximity to a container terminal or perhaps to a
branch cluster? Cooperation
with research teams or innovative technology companies?
Strategic logistics planning?
Or everything rolled into one?
In East Sweden, trade and
industry, the university and municipalities cooperate to help
you find the optimal solutions
for long-term, lucrative investments.
You can reach us at
www.eastsweden.se/business
Effective logistics
Geographical and
demographical location
Two reasons to choose East Sweden:
”Time-to-market”
and ”just-in-time”
It is no secret that effective logistics strengthen competitiveness. Neither
is it a secret that East Sweden is ranked as one of Sweden’s two foremost
logistics regions, and the clear leader on the country’s east coast. With our
strategic location in Sweden and with excellent connections to Eastern
Europe, East Sweden is a natural link to boundless opportunities. Local to
global. From small to large markets. From visions to real growth.
Competence
development, innovation
and sustainability
• East Sweden is located on the Baltic
coast just south of Stockholm
• Forms parts of the Nordic Triangle –
Copenhagen, Oslo, Stockholm/Helsinki
• Strategic intermodal hub for
trade with Eastern Europe
• Close to Sweden’s inhabitants –
80% of the population within 400 km
• Close to earnings in Sweden –
80% of GDP within 332 km
• Close to trade and industry in Sweden –
80% of companies within 383 km
Infrastructure, logistics
and transport
• Strong infrastructure which has been
built up through many generations of
industrial progress in the region
• All modes of transport – European highways,
railways, seaways, aviation
• Norrköping Port – one of the Baltic’s most
modern harbours
• State investments in roads
networks and railways
• Balance in the flow of goods –
heavy and light freight, import and export
• Products of broad variety – from industry to
fast-moving consumer items
• Good access to strategically located land
• Complete range of logistic services
• Linköping University –
Tertiary education with cutting
edge research within logistics
• Large eco-industrial investments
• Good access to highly
qualified specialists
• Good access to pools of professionals
within storage and transport
• High quality of life and attractive
living environments with numerous
options available
OSLO
STOCKHOLM
ST
OCKHOLM
EAST
SWEDEN
COPENHAGEN
MALMÖ
Life and business in
perfect balance.
In East Sweden, just over an hour’s drive south of
Stockholm, it’s easy to create balance. Here, you can
find everything close by – the city pulse, cultural
activities, the sea and nature, education and jobs, as
well as effective means of communication which have
a rapid global reach. It’s therefore no coincidence that
the region is developing quickly and we will soon hit
the half-a-million population mark. With an optimum
location, a front-ranking business life and attractive
living options, we offer the right pre-requisites for
people and companies who want to develop in an
environment driven by growth.
Welcome to a place for both life and business.
East Sweden.
Fast facts about
East Sweden
Magical nature, exciting places to visit and a vibrant
culture scene are examples of the added value that makes
life complete in East Sweden.
• Sweden’s fourth big city region
• Two towns at the centre –
Linköping and Norrköping
• Almost half a million inhabitants
• Linköping University with 27 000 students
and 300 professors
• Broad trade and industry sector
with around 40,000 companies
• 170,000 jobs within a 45-minute commute
• High life quality and attractive living environments
• Affordable properties with numerous options
• Safe and democratic society
www.eastsweden.se/business
TILLÄMPNINGSEXEMPEL > BROSCHYR
EAST SWEDEN GRAFISK PROFILMANUAL
15
Tillämpningsexempel, mera broschyr
INNEHÅLLSFÖRTECKNING
With the world
around the corner.
Experts rank Linköping-Norrköping as
East Sweden’s sharpest region. Everything
is accessible. Moreover, we have transport options which can take you all over
the country and the world - European
highways, railways, maritime transports
and international flights. Shanghai, Tokyo
or Turin – wherever your destination, the
world is just around the corner.
Design your future.
Discover East Sweden.
Innovative.
Inspiring.
International.
In the East Sweden Region, just about an hour’s drive from
Stockholm, life is special in so many ways. Here you have
most things you could wish for in your immediate vicinity - nature, the city pulse, the sea and the world. And what
about business? Did we mention that we have Sweden’s
highest concentration of high tech companies as well as
world class visualisation, aviation technology and environmental technology? Do you want to grow and shape your
future for yourself? Come to East Sweden.
and trading posts, to the industrial revolution and the rise
of our knowledge-based society. Today, as a strong innovation and knowledge focused region, we provide you with the
opportunity to shape your life in a climate which favours
creativity, life balance and contact with the surrounding
world. Magical nature, exciting places to visit and a vibrant
culture scene are some of the added values which make life
complete in East Sweden.
Two cities. A thousand options.
With campuses in both towns, Linköping University is a
strong link in terms of education, research, trade & industry, development and growth. Together with proactive science parks and towns in collaboration, Linköping
University is a shining example of how curiosity and the
power of innovation can move boundaries. That successful
international companies like Toyota, Saab and Siemens are
happy here is only to be expected. Would you also like to
experience the power? Or would you also like to be part of
the experience?
East Sweden is a region driven by the principal towns of
Linköping and Norrköping. The fact that two towns such as
Linköping and Norrköping are building a regional powerhouse is entirely unique nation-wide and an important
result of the diversity and dynamism that characterises East
Sweden.
Life and business in perfect balance.
Thanks to the region’s strategic position on the east coast,
our location has been of great importance for Sweden over
the centuries. From epochs of medieval royalty, aristocracy
Innovative.
Inspiring.
International.
East Sweden. Powered by innovation.
We belong to the global elite within
environmental technology and have the
highest share of high tech companies in the
country. Our knowledge-based industry is
growing side by side with modern, international stakeholders such as Saab, Siemens
and Toyota. Additionally, the service sector,
tourism and lifestyle businesses are thriving. East Sweden offers an unusual scope
for people, businesses and investors who
are venturing into the future.
HELSINKI
NORRKÖPING
LINKÖPING
COPENHAGEN
AMSTERDAM
Welcome to eastsweden.com
Life and business
in perfect balance
– that’s our vision.
What’s yours?
LINKÖPING
NORRKÖPING
Life as you want it.
What does your dream accommodation
look like? Here you can find all the options you ever imagined. And wherever
you choose to live, you can be certain you
won’t be wasting time in traffic. Some say
we offer unique freedom of choice. We
think you should come here and decide for
yourself. And remember to explore house
and land prices when you come. We promise you will be pleasantly surprised.
East Sweden, comprising the towns of Linköping
and Norrköping as power houses, is an expansive
knowledge and innovations region with many
international companies, leading research and high
class programmes at Linköping University.
With almost half a million inhabitants and one of
Sweden’s best logistics locations combined with
attractive accommodation options, outstanding nature,
a scintillating student life and rich culture scene, we
offer unique opportunities for people and companies
who want to grow and develop.
www.eastsweden.com
TILLÄMPNINGSEXEMPEL > MERA BROSCHYR
EAST SWEDEN GRAFISK PROFILMANUAL
16
Tillämpningsexempel, ännu mera broschyr
INNEHÅLLSFÖRTECKNING
Welcome to East Sweden!
This is a guide for those of you who have taken advantage of a great
long-term or short-term job opportunity and are planning to move to
Linköping-Norrköping or the surrounding municipalities. This guide
answers all your everyday questions regarding accommodation,
education, work, health care and living in Sweden.
4
WORK AND
RESIDENCE PERMITS
6
BUSINESS
AND WORK
8
HOUSING
12
EDUCATION
14
HEALTH CARE AND
SOCIAL SECURITY
16
PRACTICAL
INFORMATION
18
CULTURE AND
SPARE TIME
Fast facts:
• A dynamic region with world class skills
across many areas of research, development
and manufacturing
• Population of nearly half a million
• 300 R&D-intensive companies at two
science parks.
• 30 000 students and world-class research
at Linköping University
• 170,000 jobs within a 45-minute commute
• High quality housing in attractive
environments, ranging from city centre
and suburban locations to small towns and
nearby countryside.
www.eastsweden.com
More information:
For more information about housing, schools, preschools, etc,
see the websites of the municipalities in the East Sweden region.
Newcomer’s guide
to East Sweden.
4
NEWCOMERS’ GUIDE TO EAST SWEDEN
WORK AND RESIDENCE PERMITS
WORK AND RESIDENCE PERMITS
EU/EEA CITIZENS
An EU/EEA citizen who is either an employee,
self-employed person, a provider or recipient of
services, a student or a person who has enough
funds to support himself/herself, has a “right to
reside” in Sweden and should register with the
Migration Board (Migrationsverket). “Right to
reside” means that the EU/EEA citizen and his/
her family members are allowed to stay in Sweden
for more than 90 days without a residence permit.
Family members of such an EU/EEA citizen can
also get a right of residence. If they wish to stay
in Sweden for more than three months, they are
required to apply for a residence card.
Citizens of EU/EEA countries do not need a
permit in order to work in Sweden and can start
working the day they enter the country.
Work and
residence
permits.
NON EU/EEA CITIZENS
Non EU/EEA citizens who plan to work in Sweden need a work permit before entering the country. A residence permit is needed in addition to
the work permit if the person is going to work
for a period of more than three months. Citizens
of certain countries must also have a visa to work
for periods of less than three months and you will
find a list of these nationalities at www.ud.se.
Work permits should be applied for at the
Swedish embassy or consulate in the applicant’s
country of origin or residence. Work permit applications must include a written offer of employment in Sweden. The offer of employment is provided by the Swedish employer and must include
information about salary, insurance and housing
in Sweden.
14
NEWCOMERS’ GUIDE TO EAST SWEDEN
Health care and
social security.
HEALTH CARE AND SOCIAL SECURITY
NEWCOMERS’ GUIDE TO EAST SWEDEN
period of initially two years to cover a labor shortage. This occurs only when the applicant applies
for limited-term employment in areas where the
employer is faced by a labour shortage.
Residence permit required for
duration of more than 90 days
Non-EU/EEA citizens need a residence permit to
stay in Sweden for more than 90 days. The permit must be attached to the person’s passport and
stamped before arrival in Sweden. As with work
permits, a residence permit is applied for at the
Swedish embassy or consulate in the applicant’s
country of origin or residence. The application
is then sent by the consulate or embassy to the
Swedish Migration Board which makes the decision of whether or not to grant the application. A
residence permit of longer than 12 months gives
the foreign citizen the same social and welfare
benefits as a Swedish citizen and subjects the person to the same taxes.
If a person has held a residence and work permit for at least six months, family members (i.e.
spouse/cohabitant and children under 18) can obtain residence and work permits for the same time
period. A person who has worked as well as held a
residence permit in Sweden for four years may be
granted permanent residence.
PERSONAL ID NUMBERS
& CIVIL REGISTRATION
Executives or specialists from non-EU/EEA
countries normally have no difficulty getting their
work and residence permits if employed by Swedish or foreign-owned companies in Sweden. Executives are normally defined as people in leading
roles (for example, those in charge of marketing,
sales, export, purchasing, human resources, production or R&D).
A work permit may also be given for a limited
Anyone who plans to live and work in Sweden for
more than 12 months needs to apply for tax and
civil registration at a local office for the Swedish
Tax Agency (Skatteverket). Please note that a visit
to the Skatteverket in person is required together
with a passport, residence permit, documents
relating to civil status and birth certificates for
children younger than 18 years. After registration
the applicant is given a personal identity number
HEALTH CARE AND SOCIAL SECURITY
More information is available at
www.forsakringskassan.se (the
Swedish Social Insurance Office).
CARE CENTRES
(VÅRDCENTRALER)
The public health care systems in the region is run
by the County Council (Landstinget i Östergötland). Each city has at least one care center (vårdcentral), which provides for health care. If needed
a district medical doctor at the care centre will
then issue a referral to a hospital and a specialist. To make an appointment, call the care centre
located closest to your home. All care centers are
listed at www.lio.se.
ANTENATAL CLINICS
(BARNMORSKEMOTTAGNING)
If you are pregnant or if you need consultation
regarding birth control you can contact an antenatal clinic. During a normal pregnancy you will
be appointed a midwife and you will only meet a
doctor if necessary. The antenatal clinics are listed
at www.lio.se
CHILD HEALTH CLINIC
(BARNAVÅRDSCENTRAL)
If you have a child under the age of 7, contact the
child health clinic so that you can join the vaccination program and have your child examined.
The child health clinic is normally located next to
the health centre.
MEDICAL CONSULTATION
For medical advice call
Sjukvårdsrådgivningen at 1177.
FEES AND PRIVATE CLINICS
A visit at the care center or the hospital is covered
6
NEWCOMERS’ GUIDE TO EAST SWEDEN
BUSINESS AND WORK
Swedish management is based on the idea that the
individual is both willing and able to do a good
job. A Swedish manager tends to think of himself/herself as a coach rather than a commander,
and he/she often delegates tasks and authority to
his/her staff. As an employee you are expected to
take responsibility and initiatives and not wait for
direct instructions.
Swedish companies usually have a flat and
team-oriented structure with few management
levels. As a result, the decision making process
is simple and direct, even though decisions are
made with great consideration. The feeling of
agreement and compromise is very important
throughout the workplace and in the decision
making process, as it is in every aspect of Swedish society. The flat structure and low levels of
hierarchy in Swedish companies create a relatively
informal business culture where people greet each
other with a handshake and use first name-terms
in every situation. The dress code is often informal
but smart.
Office hours are mostly between 8 and 5, but
working hours are flexible. It is very important in
the Swedish culture to be on time as it is regarded not only as a sign of respect but also of efficiency. This is especially true at the workplace.
Most employees are provided 5 weeks vacation
per year. It is customary to take at least one or two
coffee breaks during the workday, also known as
“fika”. These coffee breaks often take place at a
given time every day so that everyone in the office
can gather together. This is an ideal opportunity
to talk to your Swedish colleagues and to get to
know them on a more informal basis.
Business
and work.
Skatteverket, local offices:
Linköping: Kungsgatan 27
Norrköping: Hospitalsgatan 23
Motala: Kungsgatan 20
Mjölby: Industrigatan 7-9
Försäkringskassan, local offices
Linköping: Drottninggatan 16
and Kungsgatan 27
Norrköping: Hospitalsgatan 23
Mjölby: Industrigatan 7-9
Motala: Urban Hjärnes väg 11
More information is available at:
www.skatteverket.se,
www.forsakringskassan.se
Source: Skatteverket, Business
Sweden
SALARIES AND TRADE UNIONS
Sweden has a tradition of shared respect and cooperation between companies and their employees. Industrial disputes and conflicts are fairly
uncommon. Trade unions are important partners
for employers because the vast majority of workers are unionised, and employers hold discussions
with the unions to agree on collective agreements
for their employees. These agreements regulate
pay, training and other workplace issues, and nor-
NEWCOMERS’ GUIDE TO EAST SWEDEN
by a fee. The fee for a visit at the care centre is 150
SEK and the fee for a visit at the hospital is 300
SEK. Health care for children under the age of 20
years is free. For a visit to a private clinic or a private doctor the fee is often higher but differs from
clinic to clinic. Some private doctors are paid by
the County Council and their fees are the same as
in public healthcare. For more information about
private clinics and doctors, see the yellow pages
under “läkare” (doctors).
SOCIAL ADVICE AND GUIDANCE
CENTRE FOR YOUNG PEOPLE
(UNGDOMSMOTTAGNING) AGE 13-25
Linköping
Ungdomsmottagning,
010-103 31 18
Norrköping
Ungdomshälsan,
010-105 93 50
Motala
Ungdomsmottagning,
010-104 76 90
Mjölby
Ungdomsmottagning,
010-105 98 70
Finspång
Ungdomsmottagning,
010-104 24 28
BUSINESS AND WORK
SWEDISH BUSINESS CULTURE
(personnummer). This number is unique and is
needed to open bank accounts and to obtain a
phone number, etc.
After the personal identity number has been
received, the applicant should register for social
insurance either at the local office of the Swedish
Social Insurance Agency (Försäkringskassan) or at
www.forsakringskassan.se.
More information is available at:
www.migrationsverket.se
Source: Swedish Migration Board
and Invest in Business Sweden
Qualifying grounds
for work permits
Social insurance is an important part of the Swedish social security system. The Swedish social
insurance covers everyone that lives or works in
Sweden and includes benefits such as pension,
medical care and health insurance.
5
Boxholm: www.boxholm.se
Finspång: www.finspong.se
Kinda: www.kinda.se
Linköping: www.linkoping.se
Mjölby: www.mjolby.se
15
18
NEWCOMERS’ GUIDE TO EAST SWEDEN
PHARMACIES (APOTEK)
Prescription medication in Sweden is sold at pharmacies, whilst over-the-counter medication is also
sold at supermarkets and other shops. Listed below
are pharmacies with prolonged opening hours.
In case of emergency,
call 112.
Culture and
spare time.
DENTAL CARE
You can either choose to visit a dentist at “Folktandvården” (Sweden’s National Dental Service)
or a dentist at a private clinic. Dental care is free
for children under the age of 19. For adults the
insurance cover only a part of the costs for treatment. For more information, please visit www.lio.
se/folktandvard.
For emergency dental care during weekends,
call 112 to get the contact information of the nearest open clinic.
IN CASE OF EMERGENCY,
CALL 112
The emergency number in Sweden is 112. The
operator will connect the call and can also assist at
all times with emergencies relating to ambulance,
rescue and fire brigade, police, doctor, poison,
dentist and priest.
HOSPITALS (SJUKHUS)
WITH EMERGENCY WARDS,
OPEN 24 HOURS
Linköping
Universitetssjukhuset
Norrköping
Vrinnevisjukhuset
Motala
Motala Lasarettet
More information available at:
www.lio.se
TILLÄMPNINGSEXEMPEL > ÄNNU MERA BROSCHYR
CULTURE AND SPARE TIME
COUNTRYSIDE, SPORTS
AND RECREATION
The countryside varies greatly from coastal landscapes and open fields to rivers, lakes and islands.
There are many locations which provide fishing,
8
HOUSING
NEWCOMERS’ GUIDE TO EAST SWEDEN
VALUE ADDED TAX (VAT)
The standard rate of value added tax (moms) is
25 percent. A reduced rate of 12 percent VAT
applies primarily to food, hotel accommodation
and camping. A reduced rate of 6 percent applies
mainly to newspapers, books, magazines, public
transport, sporting events and to certain cultural
activities. Certain services, such as medical and
dental care, social services, banking and financial
services are not covered by VAT. For consumers,
VAT is always included in the marked price.
PERSONAL INCOME TAX
ESTABLISHING A BUSINESS
Income tax has two components: local income
tax, and state income tax. Local income tax rates
vary between regions from about 29 to 35 per
cent. In 2009, the average local income tax rate in
Sweden is 31.5 per cent. In addition to local income tax, the employee pays a state income tax of
20 percent on annual income of more than SEK
380,200. For incomes above SEK 538,800 the
employee pays a state income tax of 25 percent.
These rates apply for the 2009 financial year.
If planning to start a business, the Swedish Companies Registration Office (Bolagsverket) can help
with more information.
More information is available at
www.bolagsverket.se
www.verksamt.se
Sources: Business Sweden,
Skatteverket,
Bolagsverket
CAMPUS APARTMENTS
More information is available at
www.skatteverket.se
Apartments reserved especially for students can be
found at:
TAX REDUCTIONS
FOR FOREIGN EMPLOYEES
Studentbo i Norrköping AB
www.studentbo.se, 011-21 16 70
HSB Östra Östergötland AB
www.hsb.se, 011-21 51 00
Studentbostäder i Linköping
www.studentbostader.se,
013-20 86 60
Byggvesta,
www.byggvesta.se, 013-25 45 60
BUYING A HOUSE/APARTMENT
Prices for housing and apartments in the region
are highly competitive in international terms.
Real estate agents, housing companies, and building owners from all over Sweden advertise their
available properties online. Properties currently
More information is available at
www.skatteverket.se.
NEWCOMERS’ GUIDE TO EAST SWEDEN
sailing, canoeing and hunting. Fishing is allowed
in most lakes and rivers provided that you have a
fishing licence. Sites which are particularly worth
visiting include Lake Tåkern, an internationally
recognised area for birds; Omberg, with its diverse
plant life and panoramic views; and Kolmården,
one of Europe’s largest safari parks. There are also
plenty of facilities for those who are interested in
playing or watching football, ice hockey, basketball and golf, and the region is home to leading
teams in several sports. Fishing is excellent and is
even possible in central Norrköping.
More information about
attractions and events in the
region is available at:
www.ostergotland.info
www.pagang.info
HOUSING
The region offers plenty of residential options varying from city centers and suburban locations to
small towns and nearby countryside. The standard
of housing is generally very high. Please note that
kitchen appliances such as dishwashers, refrigerators and freezers always are included in the purchase price or rent.
There are two alternative ways of renting an
apartment. “First hand contract” (förstahandskontrakt), which means renting directly from
a property owner (unfurnished) and “second
hand contract” (andrahandskontrakt), which
means renting the apartment from somebody
who in turn rents directly from a property owner (furnished or unfurnished). If looking to
buy an apartment, a capital investment is required and a monthly fee is paid to the housing association (bostadsrättsförening) for reparations
and maintenance.
In some cases it is possible to rent a furnished
house directly from a Swedish family and some
property owners also offer temporary furnished
apartments for companies. See ads in the local
newspapers.
Housing.
Key foreign employees – executives, experts, researchers plus those with special skills that are
not available in Sweden – may qualify for a special 25 percent tax break when working in Sweden. The individual is only taxed on 75 percent
of his or her income for the first three years of
employment. This tax relief applies to all salaries
and “perks,” such as employer contributions to
housing and living costs. It also applies to stock
options and other special compensation offered
by the employer.
CULTURE AND SPARE TIME
The region offers a wealth of culture including
theatres, museums, art galleries and a diverse
range of music with concerts ranging from classical music to rock and a variety of local bands,
music clubs and choral groups. Markets and festivals are arranged throughout the region on a
yearly basis, including popular jazz and film festivals. Those interested in architecture and history
will find much interest in Old Linköping (Gamla
Linköping) and the region’s numerous manor
houses, abbeys and churches. The medieval towns
of Vadstena and Söderköping and the famous
Göta Canal are popular tourist spots, whilst
Norrköping has one of Europe’s best preserved
industrial landscapes.
7
NEWCOMERS’ GUIDE TO EAST SWEDEN
mally run for 1–3 years. The agreements are made
on two levels; on a centralized industry-wide level
and on a local company based level. Around 85
percent of wage earners and 75 percent of salaried
workers belong to a trade union. Wage earners are
mainly members of unions within the Swedish
Trade Union Confederation (LO) and salaried
workers are generally in unions that are part of
the Swedish Confederation for Professional Employees (TCO) or the Swedish Confederation of
Professional Associations (SACO).
Motala: www.motala.se
Norrköping: www.norrkoping.se
Söderköping: www.soderkoping.se
Vadstena: www.vadstena.se
Valdemarsvik: www.valdemarsvik.se
19
Sights and attractions
The Norrköping
Symphony Orchestra
www.symfoniorkestern.nu
Visualiseringscenter
www.visualiseringscenter.se
Östgötateatern
www.ostgotateatern.se
20
HOLIDAYS, TRADITIONS & THE SWEDISH WAY
NEWCOMERS’ GUIDE TO EAST SWEDEN
Norrköping Art Museum
www.norrkoping.se/kultur-fritid/
museer/konstmuseum/
Östergötland County Museum
www.ostergotlandslansmuseum.se
Swedish Air Force Museum
www.flygvapenmuseum.se
Museum of Work
www.arbetetsmuseum.se
Reijmyre Glasbruk
www.reijmyre.se
Kolmården (wildlife park)
www.kolmarden.se
Göta Canal
www.gotakanal.se
Cloetta Center (events and
concerts)
www.cloettacenter.se
Louis de Geer (event and concerts)
www.louisdegeer.se
Advent is the period of four weeks leading up to
Christmas. On each Sunday during this period
a new candle is lit on a special Advent candlestick. This means that, on the fourth Sunday,
there are four candles burning, and Christmas
is about to begin.
Christmas (Jul)
Christmas is the most important Swedish holiday and it is celebrated on Christmas Eve, December 24th. Most Swedes celebrate Christmas
with their families and eat a traditional Christmas dinner with several different dishes such as
Christmas ham and rice pudding. It is also common to attend church services during the weeks
leading up to Christmas, as well as on Christmas
Eve or Christmas Day. “Jultomten” is the Swedish version of St Nicholas or Santa Claus, and
he brings all the children Christmas presents on
Christmas Eve.
Easter (Påsk)
Old Linköping
www.gamlalinkoping.info
PUBLIC HOLIDAYS
In Sweden, a public holiday is typically referred to
as a “red day” (röd dag), as it is printed in red in
calendars. It is common for businesses to close at
noon the day before certain public holidays. If a
public holiday is on a Tuesday or a Thursday, it is
common practice take a 2 day holiday, including
the day between the weekend and the red.
Important holidays
New Year’s Day - January 1
Epiphany - January 6
Christmas - December 24, 25 and 26.
Labour Day - May 1
The Swedish National
Day - June 6
Good Friday
Easter Sunday
Easter Monday
Ascension Day
Whit Sunday
Midsummer Eve
Midsummer Day
All Saints Day
SWEDISH TRADITIONS
Lucia
The Swedish tradition “Lucia” is based on the legend of the Saint Lucia and an ancient Swedish
tradition. Today Lucia is celebrated with Lucia
processions which are led by the Lucia, a young
girl, wearing a white garment and a crown of candles to guide her through the darkness. She is followed by a number of attendants including girls
and boys, also dressed in white and with candles
in their hands. In Sweden, the night between the
12th and 13th of December traditionally was considered to be the longest and darkest night of the
year which is the reason that Lucia is celebrated
on the 13th of December. Lucia and her attendants visit schools, hospitals, offices and churches
and sing traditional Lucia songs.
NEWCOMERS’ GUIDE TO EAST SWEDEN
for sale can be found at:
www.hemnet.se and www.bovision.se.
FURNISHED APARTMENTS
Furnished apartments, mainly for companies, can
be found at:
Linköping:
Sky Hotel Apartments
www.skyhotelapartments.se,
013-328 10 50
Apartments Sweden Homes
www.apartmentsswedenhomes.se,
013-14 22 30
In Sweden Easter is celebrated on Easter Eve with
Easter egg hunts for the children and traditional
Easter food. Sweden is a protestant Lutheran country and much of current Swedish customs are imported from other countries, but the tradition of the
Easter witches is entirely Swedish. On the Thursday
before Easter Eve, known as Skärtorsdagen, children dress up as witches and knock on the doors
of the houses in the neighbourhood in the hope of
exchanging homemade Easter cards for candy. Occasionally it is still traditional to light bonfires and
firecrackers during the Easter celebrations.
Walpurgis Night (Valborgsmässoafton)
The last day of April is Walpurgis Night (Valborgsmässoafton) which is a celebration of the arrival of spring. It is celebrated with bonfires, fireworks, singing and speeches to mark the end of
winter and to welcome the lighter days to come.
Swedish National Day
The Swedish National Day is celebrated June 6th
and it is a national holiday since 2005. June 6
was chosen because it marks the day in 1523 that
9
HOME INSURANCE
In Sweden it is important to have home insurance in order to protect yourself, your home and
your belongings. Home insurance often includes
a third party liability insurance, legal protection
and travel insurance as well. These are some major
insurance companies in Sweden:
More information is available at:
Radiotjänst i Kiruna AB,
www.radiotjanst.se
phone: 0771-91 00 04
TELEPHONE
Länsförsäkringar Östgöta
www.lansforsakringar.se
013-29 00 00
If
www.if.se, 0771–655 655
Trygghansa
www.trygghansa.se, 0771-11 11 10
Folksam
www.folksam.se, 0771-950 950
Comhem
www.comhem.se, 0771-55 00 00
Telia
www.telia.se, 90200
Tele2
www.tele2.se, 0200-25 25 25
Viasat
www.viasat.se, 0200-210 219
Canal Digital
www.canaldigital.se, 0770-33 22 11
Boxer
www.boxer.se, 0771-21 10 00
Some commonly used fixed telephone line providers are:
Telia
www.telia.se, 90200
Tele 2
www.tele2.se, 0200-25 25 25
Glocalnet
www.glocalnet.se, 0775-75 75 75
MOBILE PHONES
Some commonly used mobile telephone service
providers are:
Telia
www.telia.se, 90 200
Tele 2
www.tele2.se, 0200-25 25 25
Telenor
www.telenor.se, 020-22 22 22
INTERNET PROVIDERS
Some commonly used internet and broadband
providers are:
Bredbandsbolaget
www.bredbandsbolaget.se
0770-77 70 00
NEWCOMERS’ GUIDE TO EAST SWEDEN
Gustav Vasa, considered to be the founder of the
modern kingdom of Sweden, was crowned.
Midsummer (Midsommar)
Midsummer is celebrated on the weekend closest
to 24th of June which is actual Midsummer Day.
It is an old tradition, and was originally a way of
begging the Gods for a good harvest. Today we celebrate midsummer as a big summer party. People
leave the cities for the country and many join traditional celebrations during the day, which include
dancing and singing around the maypole and afterwards having a barbeque with family and friends.
THE SWEDISH WAY
Be on time
Both at work and in social life, Swedes are very
punctual. It is considered impolite not to be on
time for a meeting or a social event.
Keep in the queue
Whenever you are waiting to buy a ticket, to pay
for goods in a shop etc, you are expected to wait
in a proper queue. Swedes are very strict about
this and it is considered to be very rude to skip the
line. Even if there is no organized line and people
are just standing by the counter, you can be sure
there is an automatic queue system. In these cases
you will find a little white or yellow box at the
entrance of the shop or by the counter, where you
are supposed to take your queue number and then
wait for your number to turn up on the digital
monitor situated over the counter. This is always
the case at the bank, post office and ticket office.
It is also common for there to be just one line for
two registers and when this is the case just get in
line, wait to get to the front of the line and then
approach the cleared register.
Take your shoes off
It is important to always take your shoes off when
entering someone’s apartment or house. For more
formal events or parties, it is however customary
to bring an extra pair of shoes for indoor use.
Call people by their first name
In Sweden everyone is addressed with their first
HOUSING
NEWCOMERS’ GUIDE TO EAST SWEDEN
LICENSE FEE
If you have a television receiver in your home you
have to pay a license fee to Radiotjänst i Kiruna
AB. This fee is set by the Swedish government and
you are required to pay it by law.
Bixia
www.bixia.se
Vattenfall
www.vattenfall.se, 020-82 00 00
E.ON
www.eon.se, 020-22 24 24
TV
Linköping and
Norrköping:
BoTrygg Bygg AB
www.botrygg.se, 010-516 30 00
10
ELECTRICITY
There are more than 100 electricity providers to
choose from in Sweden. These are some major
electricity providers in the region:
City apartments are often provided with cableTelevision, but there are also companies offering
Television broadcastings through internet broadband. In locations outside of the city centre or
suburban area, it may be necessary to purchase a
satellite dish or a digital box in order to be able to
watch Television. These are some major providers
of digital/cable/broadband/satellite TV:
Norrköping:
Hyresbostäder
www.hyresbostader.se, 011-21 16 00
Graflunds
www.graflunds.se, 011- 473 55 00
HOLIDAYS, TRADITIONS & THE SWEDISH WAY
Advent
Holidays, traditions
& the Swedish way
Ydre: www.ydre.se
Åtvidaberg: www.atvidaberg.se
Ödeshög: www.odeshog.se
Telia
www.telia.se, 90200
Tele 2
www.tele2.se, 0200-25 25 25
Tekniska Verken/Utsikt
www.tekniskaverken.se/
utsikt, 013-20 81 80
Comhem
www.comhem.se, 0771-55 00 00
WATER
It is safe to drink tap water in all of Sweden and
the cost for water supply in your home is often
included in the rent. Fresh water from most lakes,
rivers, streams and springs can also be used for
drinking without previously preparing it in any
way, unless signs state otherwise.
REFUSE COLLECTION/
RECYCLING
A refuse collection service operates on a regular
basis covered by a fee that is included in your
rent. Houses are required to pay this fee directly
to the refuse collection service operator. Recycling
is common practice in Sweden and large bins or
canisters for recycling are located in apartment
areas where you can dispose of paper, glass, cans
and batteries. These can also be found outside of
larger supermarkets or at special waste disposal
sites. Most supermarkets provide machines at the
entrance of the shop for returning bottles such
as aluminium soda cans, and certain, but not all,
plastic soda and glass bottles. After having disposed of the return bottles, the machine provides
a receipt which can be exchanged for money at
the register.
LAUNDRY
Apartments which are not equipped with a washing machine are provided with a shared laundry
room. In most apartment complexes the laundry
room is shared by all tenants and you will be required to reserve a washing time. It is very important not to use the laundry room for longer
than the time reserved and it is also courteous
to clean the room after each wash. There are not
many Laundromats in Sweden but the dry cleaners (kemtvätt) often provide wet-wash as well as
dry cleaning.
RENTING AN APARTMENT
There are a lot of different housing companies in the
region that offer rental apartments. For a complete
list of housing companies, see each city’s website.
Linköping
AB Stångåstaden
www.stangastaden.se
phone: 013-20 85 00
HSB Östergötland
www.hsb.se/ostergotland
phone: 013-24 02 00
Riksbyggen
www.riksbyggen.se
phone: 0771-86 08 60
Norrköping
Hyresbostäder i Norrköping
www.hyresbostader.se
phone: 011-21 16 00
Henry Ståhl Fastigheter AB
www.stahl.se
phone: 011-23 30 00
Lundbergs
www.lundbergs.se
phone: 011-21 65 00
HOUSING
TRADITIONS
AND THE SWEDISH WAY
20 HOLIDAYS,
NEWCOMERS’ GUIDE TO EAST SWEDEN
Finspång
Vallonbygden
www.vallonbygden.se
phone: 0122 - 249 50
11
12
EDUCATION
NEWCOMERS’ GUIDE TO EAST SWEDEN
Kinda
Kindahus
www.kindahus.se
phone. 0494-792 50
Preschool Tiny Tots
www.tinytots-preschool.se,
013-21 18 66
Atlasskolan (grade 6-9)
www.linkoping.se/isatlas,
013-20 73 62
Engelska skolan (grade 6-9)
www.engelska.se, 013- 35 56 80
Katedralskolan (upper
secondary school international
baccalauerate)
www.edu.linkoping.se/katedral,
013-20 75 00
Söderköping
Ramunderstaden
www.ramunderstaden.se
phone: 0121-196 00
Vadstena
Vadstena Fastighets AB
www.vfab.se
phone: 0143-41 35 00
Valdemarsvik
Fogelvik Estate AB
www.fogelvikestate.se
phone: 0123-510 90
For a complete list of schools, see
each city’s website.
PRESCHOOL
Ydre
Ydrebostäder
www.yderbostader.se
phone: 0381-66 12 01
Motala
Bostadsstiftelsen Platen
www.platen.se
phone: 0141-22 89 00
Åtvidaberg
Åtvidabergs Bostads AB
www.bostads.se
phone: 0120-295 50
Mjölby
Bostadsbolaget
www.mjolbybostad.se
phone: 0142-854 54
Ödeshög
Ödeshögsbostäder
www.odeshog.se
phone: 0144-350 37
EDUCATION
NEWCOMERS’ GUIDE TO EAST SWEDEN
Child care in Sweden is in international comparisons of a high standard. All families, with parents
who are employed or in education, are entitled
to daycare for children aged 1 to 5, either at preschools or in family daycare. From the age of four
all children, even if their parents are not working
or studying, are entitled to three hours per day of
preschool activity. Daycare fees are 3 percent of
the parents’ combined salaries. There is however
a maximum fee of SEK 1,260 per month. Day
care fees reduce with each additional child to the
family.
Boxholm
AB Boxholmshus
www.boxholmshus.se
phone: 0142-896 00
For complete lists of preschools,
see each city’s website.
There are several education centres that offer
Swedish language courses. “Swedish for Immigrants” (SFI) is a course arranged by the municipality/city and is free of charge.
Linköping
Folkuniversitetet
www.folkuniversitetet.se
013-10 20 80
Komvux (SFI)
www.linkoping.se/komvux
013-20 78 00
LINKÖPING UNIVERSITY
Linköping University is one of the largest in the
country with nearly 30 000 students on three
campuses in Linköping and Norrköping. It is an
acknowledged leader in civil engineering, especially in areas such as computer technology, medical technology and industrial economics, and it
is also highly regarded in medicine, educational
science, social science and arts.
More information is available at:
www.liu.se
DISTANCE EDUCATIONS
Distance educations are given over the internet,
meaning that you will not have to be physically
present at the university in question.
More information is
available at:
www.studera.nu
www.distansutbildningar.se
www.allastudier.se
Norrköping
Folkuniversitetet
www.folkuniversitetet.se
011-474 12 00
Komvux (SFI)
www.komvux.norrkoping.se
011-15 39 00
Motala
Komvux (SFI)
www.motala.se, 0141-22 50 00
Mjölby
Vuxenutbildning (SFI)
www.mjolby.se, 0142-853 85
Finspång
Vuxenutbildningscentrum
www.finspong.se, 0122-855 20
Other organisers (courses are
organised on demand)
IUC-Öst
www.iucost.se, 0122-868 00
Centre for English
Language Teaching
013-12 33 49
AMT Communication
www.amtcommunication.se
011-13 68 13
21
East Sweden, comprising the towns of Linköping and Norrköping as power houses, is an
expansive knowledge and innovations region with many international companies, leading
research and high class programmes at Linköping University.
name and there are no titles used before the name.
This is true both at the workplace, in schools and
at universities as well as at the doctor’s office and
the bank.
With almost half a million inhabitants and one of Sweden’s best logistics locations combined
with attractive accommodation options, outstanding nature, a scintillating student life and
rich culture scene, we offer unique opportunities for
people and companies who want to grow and develop.
Smoking
Smoking is not allowed in public buildings, restaurants, cafés, pubs and nightclubs or on public
transport and most offices. It is considered impolite
to smoke in somebody’s apartment without asking
first. An estimated 10% of the population uses
snuff (snus) which is an alternative to cigarettes.
Manners
A handshake is the most common way of greeting and hands are shaken again on departure.
Manners generally tend to be more formal than
in other Nordic countries and hugs and kisses are
reserved for close friends and family. Casual dress
is accepted most of the time, but more formal
clothes should be worn on social occasions and at
the more exclusive restaurants and Night Clubs.
Evening engagements begin and end earlier in
Sweden than in most other European countries.
In the East Sweden Region, just about an hour’s drive from
Stockholm, life is special in so many ways. Here you have
most things you could wish for in your immediate vicinity - nature, the city pulse, the sea and the world. And what
about business? Did we mention that we have Sweden’s
highest concentration of high tech companies as well as
world class visualisation, aviation technology and environmental technology? Do you want to grow and shape your
future for yourself? Come to East Sweden.
Two cities. A thousand options.
East Sweden is a region driven by the principal towns of
Linköping and Norrköping. The fact that two towns such as
Linköping and Norrköping are building a regional powerhouse is entirely unique nation-wide and an important
result of the diversity and dynamism that characterises East
Sweden.
Life and business in perfect balance.
Thanks to the region’s strategic position on the east coast,
our location has been of great importance for Sweden over
the centuries. From epochs of medieval royalty, aristocracy
FINSPÅNG
NORRKÖPING
MOTALA
and trading posts, to the industrial revolution and the rise
of our knowledge-based society. Today, as a strong innovation and knowledge focused region, we provide you with the
opportunity to shape your life in a climate which favours
creativity, life balance and contact with the surrounding
world. Magical nature, exciting places to visit and a vibrant
culture scene are some of the added values which make life
complete in East Sweden.
SÖDERKÖPING
VADSTENA
MJÖLBY
Welcome to eastsweden.com
LINKÖPING
VALDEMARSVIK
ÖDESHÖG
East Sweden. Powered by innovation.
With campuses in both towns, Linköping University is a
strong link in terms of education, research, trade & industry, development and growth. Together with proactive science parks and towns in collaboration, Linköping
University is a shining example of how curiosity and the
power of innovation can move boundaries. That successful
international companies like Toyota, Saab and Siemens are
happy here is only to be expected. Would you also like to
experience the power? Or would you also like to be part of
the experience?
www.eastsweden.com
E4
Design your future.
Discover East Sweden.
BOXHOLM
13
SWEDISH LANGUAGE COURSES
Education in Sweden is free throughout compulsory school system (7-16 years old), upper
secondary school and throughout university and
college. For more information about the Swedish
School System please visit: www.skolverket.se.
Listed below are schools with an international
curriculum.
Education.
ÅTVIDABERG
E4
KINDA
YDRE
EAST SWEDEN GRAFISK PROFILMANUAL
17
Tillämpningsexempel, mässmonter
INNEHÅLLSFÖRTECKNING
© Infuse 2013 All rights reserved. This document and its content, including any objects depicted, is the property of Infuse Communication AB and shall, whatever its legal basis and definition,
in whole or in part, be considered as copyrighted, or as protected trade secrets under obligation of confidentiality. This document and its content, in whole or in part, may not be used beside its
explicit and agreed purpose, nor duplicated, disseminated, or otherwise disclosed to any third parties. Any deviations, concessions or agreements relating to the above must be in writing.
TILLÄMPNINGSEXEMPEL > MÄSSMONTER
EAST SWEDEN GRAFISK PROFILMANUAL
18
Tillämpningsexempel, mera mässmonter
INNEHÅLLSFÖRTECKNING
© Infuse 2012 All rights reserved. This document and its content, including any objects depicted, is the property of Infuse Communication AB and shall, whatever its legal basis and definition,
in whole or in part, be considered as copyrighted, or as protected trade secrets under obligation of confidentiality. This document and its content, in whole or in part, may not be used beside its
explicit and agreed purpose, nor duplicated, disseminated, or otherwise disclosed to any third parties. Any deviations, concessions or agreements relating to the above must be in writing.
TILLÄMPNINGSEXEMPEL > MERA MÄSSMONTER
EAST SWEDEN GRAFISK PROFILMANUAL
19
Tillämpningsexempel, rollup
TILLÄMPNINGSEXEMPEL > ROLLUP
INNEHÅLLSFÖRTECKNING
EAST SWEDEN GRAFISK PROFILMANUAL
20