Transcript Mogul om Omni-Channel (PDF)

Omni-Channel
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Happy Morning
Who is Mogul (the 30 seconds presentation)
Omni-Channel back and now
DENTSPLY Implants – sharing experience
Round up - Open invitation
Maria Orrebrant
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Gustav Enocksson
Emmanuel Roux
Mogul in brief
Web
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E-Commerce
Intranet &
Collaboration
Mogul in brief
Consulting
Web
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E-Commerce
Intranet &
Collaboration
Mogul in brief
Consulting
Web
E-Commerce
Business logic
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Intranet &
Collaboration
Omni-Channel
Multi-Channel Best
practice 2001
Vintage
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Hitting the target
The proof of being relevant to the right target
group
• 75% of sign-ups are within the prime target group of 12-19
• A 13 % conversion rate on unique visits
• 93 % of all visits is from EU-countries
More than 3.800.000 visits with an
average time spent on 13 minutes
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Magic !
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Disrupted
Marketing
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Seamless user experience across channels
Shop anywhere,
anytime!
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Too good to be true!?
Shop anywhere,
anytime!
Increased sales
Increased retention
and loyalty
Internal efficiency
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Not delivered by Santa Claus
Shop anywhere,
anytime!
Increased sales
Increased retention
and loyalty
Internal efficiency
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IT systems and
infrastructure
Organizational
culture &
processes
Leadership buy-in
Channel sales conflict
Omni-Channel Anatomy
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Omni-Channel Anatomy
Ta kontakt med
[email protected]
för att ta del av moguls modell.
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Round up
Ta kontakt med
[email protected]
för att ta del av moguls modell.
24
Omni-Channel
Anatomy
Traditional webTa kontakt med
[email protected] för att ta
del av moguls modell.
marketing
Focus on:
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•
Editors
•
Languages
Omni-Channel
Anatomy
Web-marketing
Ta kontakt med
[email protected] för att ta
del av moguls modell.
now
Focus on:
• Marketers
• Multi channel
• Dialogue
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Omni-Channel
Anatomy
Digital B2B
Ta kontakt med
[email protected] för att ta
del av moguls modell.
• Pure player
Platform as legacy
• Vintage
Platform as isolated
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Omni-Channel
Anatomy
Advanced
Ta kontakt med
[email protected] för att ta
del av moguls modell.
B2B
• Integrated
with legacy
• Organization
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Omni-Channel
Anatomy
Omni-Channel
All tailor made!
Ta kontakt med
[email protected] för att ta
del av moguls modell.
• Architecture
• Organization
• Processes
• Market/IT
driven
strategy
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Happening now!?
Chief Digital Officers
own IT competence, team and budget
Chief Marketing Officers
Larger IT budget than CIO´s
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Have a plan?!
There
Here
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•
•
•
•
Technology
Business logic
Organization
Process
Omni-channel
Sharing
Inspiration
Knowledge, Experience & Best Practice
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Have a nice day!
!!!!
Thank you ;-)
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