Transcript Library Advocacy from the Frontline

Public Library Association Conference, March 15, 2012
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Molly Raphael, ALA President
Dr. Barbara Stripling, Assistant Professor of
Practice, Syracuse University, School of Information
Studies
Patty Wong, County Librarian/Archivist, Yolo
County (California) Library
Pam Jaskot, Library Consultant for Communications
and Outreach, State Library of North Carolina
Marci Merola, Director, ALA Office for Library
Advocacy
Expectations for Today
 Overview
 Re-Discovering Our Community
 Empowering Our Community Voices
 Practical Applications
 Wrap-Up
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Legislative
◦ Library administrators
◦ Trustees and Friends
◦ Grassroots
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Frontline
◦ Librarians and library support staff
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Community
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Who is your community and how do you identify it?
What does your community value and prioritize?
What services does the library provide to help the
community attain its goals/priorities?
How can the library transform to meet these goals?
What messages would motivate your community
• To speak on behalf of libraries?
• To take action in advocacy?
• To encourage others to join the effort?
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Advocacy University
Frontline Advocacy
The Library Ecosystem
Our Authors, Our Advocates
Hot issues: Funding, e-book access, others?
Dr. Barbara Stripling, Assistant Professor of
Practice, Syracuse University, School of Information
Studies
Patty Wong, County Librarian/Archivist, Yolo
County Library
Aspirational
Goals
Transforming
Libraries
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My Library and Its Community
Intersections
Community Values and Priorities
Taking Action
Intersection of Library &
Community
Community
Priority
The Library
Supports this
by…
What could the library add for further support?
Community Group
Gap in Service or Communication
What could the library do to fill the
gaps?
How can we do it?
Pam Jaskot, Library Consultant for Communications
and Outreach, State Library of North Carolina
Presented by Pam Jaskot, State Library of North Carolina, [email protected], 919-807-7421
Beverly Perdue, Governor
Andie MacDowell,
Actress
Branford Marsalis, Musician
Cathy Smith Bowers, Poet Laureate
Expand your
partnerships
Target your audience
Define your goal
Appreciate your spokesperson
Be flexible
Video Link:
http://www.youtube.com/watch?v=3xQ8ylx5rpI
Marci Merola, Director, ALA Office for Library
Advocacy
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What can you do back home?
Who will I share these ideas with?
Name a community partner.
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Who are the players?
How can the community organize?
Getting their attention
Getting them to act
Moving forward
Thank You!