Where Trust is Earned KVUE.com Media Kit

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KVUE.com Highlights

Site Content Local News, Weather and Sports Over 20 Detailed Weather Radars Mobile Traffic Reports that are customized Blogs Health Videos Breaking News Contests Local Business Listings Event calendar • • • • Reach Potential Over 475,000 registered users Access to nearly 460,000 opt-in email addresses in the Central Texas area An average of 200,000 video streams per month are served on KVUE.com

Over 8000 websites in our network including in partnership with Yahoo.

Average Monthly Page Views Average Monthly Unique users 5,300,000 881,000 Source: Omniture, November 2011-January 2012

Who’s on KVUE.com?

Adults 18+ That visited KVUE.com in the past week

Gender

Women 45% Men 55%

Number of Children in Household

48% - zero 22% - one 22% - two 5% - three 3% - four+ Hispanic White Black Asian Other

Occupations

0% 5% 2% 3% 11% 20%

Ethnicity

79% 40% 60% 80% 100% 40% 30% 20% 10% 0%

Household Income

9% 4% 13% 11% 20% 34% 61% White Collar 9% Blue Collar 10% Retired 19% Homemaker 11% Student

Education Level

14% High School Graduate 21% Some College 43% College Graduate 17% Post Graduate 27%

Age

31% 17% 8% 9% 18-24 25-34 35-44 45-54 55-64 8% 65+ Source: Stowell Research, Austin 2012

KVUE.com Offerings

• • • Standard Ad Units Leaderboard: 728x90 pixels Medium Rectangle: 300x250 pixels Wide Skyscraper: 160x600 pixels • • • • • • • • • Rich Media Expanding Banners Floating Ads with reminder ad unit Floating/ Sliding / Eyeblaster Ads Embedded video within standard Ad Space Transitional Ads Data Collection X-spot In-Banner Interactive Video Video pre-roll Video overlay • • Mobile Mobile site iPhone and Droid applications (KVUE Weather, KVUE News) • • Direct Email Marketing Geo target list ‘Specials’ and ‘Brokered’ email Group Coupon • Yollar – limited time discounts

Yahoo! and KVUE- Reach 95% of Austin

If you’re looking for a great way to brand your business, promote your products and services, and generate more website or in-store traffic, display advertising from Yahoo! and KVUE could be the perfect answer. Yahoo! offers you the opportunity to reach a new, high quality audience in your local market. And our advanced targeting tools enable you to zero in on the people who best fit your customer profile.

Using comprehensive data and insights, Yahoo! provides targeting tools that can help you reach the right customers at the right time.

Targeting Capabilities Behavioral Targeting – Target customers based on the interest they have expressed in a category or specific product. By observing activities including web pages visited, searches conducted and ads clicked, Yahoo! has gained extensive insight into behavior around hundreds of different categories.

Demographic Targeting – Choose to target your ads to a particular gender, age group or income level. Unlike other demographic targeting services that estimate these variables based on website visits, Yahoo! Demographic Targeting uses actual information provided by consumers themselves. Time of Day Targeting – Select the time of day and day of the week you want your ads to run, either in your company’s or your audience’s time zone. If, for example, you owned a pizza parlor chain, you could promote lunch specials right at lunchtime.