Transcript Slide 1

2011 Media Kit
KVUE.com Highlights
Site Content
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Local News, Weather and Sports
Over 20 Detailed Weather Radars
Mobile
Traffic Reports that are customized
Blogs
Health
Videos
Breaking News
Contests
Local Business Listings
Event calendar
Reach Potential
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Over 475,000 registered users
Access to nearly 460,000 opt-in
email addresses in the Central Texas
area
An average of 200,000 video streams
per month are served on KVUE.com
Over 8000 websites in our network
Source: Omniture, July 2010-Dec 2010
Average Monthly PageViews
Average Monthly Unique users
4,618,166
586,405
Average Minutes Per Visit
14.58
Average Pages Per Visit
6.72
KVUE.com Audience Profile
Ethnicity
Income
Education
Less than $30K
11%
High School Grad
21%
$30 - $50K
18%
Some College
33%
$50 - $75K
23%
College Grad
26%
$75K+
48%
Advanced Degree
14%
Gender
Age Range
Women
54%
Men
46%
Household size
1
10%
2
34%
3-4
43%
5+
13%
18 – 24
7%
Marital status
25 – 34
23%
35 – 44
24%
Married
70%
45 – 54
26%
Single
19%
55 – 64
10%
Widowed
2%
Separated/
Divorced
9%
65+
P25-54 with a household income of $100k+ are 48% MORE likely to have
visited KVUE.com in the past month than the other local media sites!
Source: Scarborough Research, Austin 2010 R1
9%
Austin’s Top Local Media Site!
On average, KVUE.com
receives 26% more new
visitors in a month
(82,000 avg) than other
local media sites!
The average reach of
KVUE.com is 8.6%!
…2.5% higher than its
closest competitor
News8, 2.9% higher
than KXAN.
Source: comScore, My Media Metrix, weareaustin.com unreportable
Internet Usage Expanding
Radio usage declines as Internet usage
increases year to year!
Austinites are spending more time each
week on the Internet than last year!
2010
2009
Less than 1 Hour
6%
3%
1-4 Hours
20%
29%
5-9 Hours
23%
29%
10-19 Hours
24%
17%
20+ Hours
24%
20%
None
3%
2%
Source: Forrester via North American Technographics Benchmark Survey; Scarborough research, Austin 2009R1 and 2010R1
Daytime is Primetime
The Internet reaches a bigger audience throughout the day than Radio and TV!
• 82% of Austinites use the Internet
• Around 33% of them spend 20+ hrs
per week on the Internet at work
• While at work, 21% visited a radio station’s
website within the past month, …. 56% are
most likely to have visited KVUE.com
yesterday!
Source: Scarborough Research, Austin 2010 R1
Standard Ad Units
Ad Sizes
KVUE.com uses Interactive Advertising
Bureau (IAB) standardized ad sizes.
· Leaderboard: 728x90 pixels
· Medium Rectangle: 300x250 pixels
·Wide Skyscraper: 160x600 pixels
$10 CPM
Home Page Road Block
How it works
Advertiser has all three ad positions on the
KVUE.com Home Page for one day.
Estimated number of daily impressions is
33,500. (100,500 total for the day between
the 3 ad positions).
Leaderboard: 728x90 pixels
Wide Skyscraper: 160x600 pixels
Half Banner: 300x600 or Medium Rectangle:
300x250 pixels
Sponsorship is sold by the day.
Cost per day: $2010
Rich Media - Sliding Billboard
How it works:
The Sliding Billboard ad unit is
found on the KVUE.com home
page and any index page.
Page loads with ad in “Pencil”
position.
The ad expands pushing the
content of the page down for 10
seconds, then retracts to original
pencil size.
The ad can contain more
animation, additional information
and video.
Cost per day: $990 HP
$725- Index Page
*Note – The auto expanding, sliding ad is only served twice, per user, per day. The rest of the time, the ad is served in its
contracted state which can be expanded upon click.
Expanding Ads & Other Rich Media
Expanding Ad -How it works:
Ad appears in standard ad space.
Flash
animation is used to attract the user to interact.
Once the user “mouses” over the ad it expands
over content.
Available as 728x90 (shown), 160x600 or
300x250.
Other Rich Media:
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Expanding Banners (shown)
Floating Ads with reminder ad unit
Floating / Eyeblaster Ads
Embedded video within standard Ad Space
Transitional
Ads Media Availabilities
Other Rich
Data Collection
$20 CPM
Video Pre-Roll
How it works
A Video Pre-Roll is TV on the web. Before
each video story on KVUE.com, users
are shown a commercial up to 15 seconds in length.
The spots are accompanied by a 300x250 Medium
Rectangle companion ad. Both are clickable.
Benefits of Pre-Roll Advertising
Captive and engaged audience.
“Speak” directly to the user.
Spot must play in full before user sees content.
Generate 4-5 times more clicks than standard banner
advertising.
Re-purpose a television commercial OR produce a special
online message.
$26 CPM
*Pre-Rolls are shown before every other streaming video served to one unique visitor. Available first come first served basis. Impressions are
guaranteed, but in case of lower than average views during your flight, KVUE.com reserves the right to make good the following month.
Video Post-Roll
•Video Post-Roll:
- Runs after video clip
- 320X240 dimensions
:15-:30, max file size 2MB
- Flash (.flv)
•Companion Ad:
- 300X250 dimensions
- .gif, .jpg or rich media code
- Max file size: 307KB
- Displays for the duration of the Post-Roll and
then collapses
$26 CPM
Post-Rolls are shown before every other streaming video served to one unique visitor. Available first come first served
basis. Impressions are guaranteed, but in case of lower than average views during your flight, KVUE.com reserves
the right to make good the following month. Packages do not include 15-second spot production.
Video Overlay Ad
•Local Overlay Ad:
- Displays for duration of video clip
- 320X60 dimensions (no more than 1/5 of the
player height), .gif, .jpg, .png or .swf
- On .swf files build in minimize and close
functionality and click through URL
- Max file size: 307K
- Strongly suggest opaque creatives
$22 CPM
320X60
Direct Email Marketing
Why Email Marketing?
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More Effective than Direct Mail
– Email marketing is 4 times as effective as direct mail at
reaching consumers
– Our email campaigns average an 8% open rate versus a
less than 2% average for direct mail *
Higher ROI
– Email marketing is projected to generate an ROI of $43.52
for every dollar spent in 2009 **
– More than twice search and other marketing channels
Drives Offline Purchases
– 67% of subscribers say they've purchased products offline
as a direct result of receiving an email from a retail
company ***
KVUE.com “Specials” Email: Starts $.08 per email
KVUE.com Brokered Email: Starts $.11 per email
More information
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Targeted by:
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Quantity discounts available
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Age
Gender
Zip
Income
Other
Creative
KVUE.com will develop
a highly effective email
message in both HTML
and text-based format.
Over 35,000+ opt-in users in KVUE.com database.
An additional 425,000+ available through partner databases!
Detail reports provided after each mailing.
* Belo Digital Media * Direct Marketing Association *** Epsilon
Permission based email
 KVUE.com’s Email Broker is a leader in consultative customer acquisition services.
Our primary objective is customer acquisition marketing and branding via Email
Marketing, Direct Mail, Online Lead Generation/Co-Registration, Email Append,
and Mobile Advertising.
 Our core competency is research and negotiation of the best files and interactive
advertising outlets for a specific client’s brand and overall marketing initiatives.
 We have successfully helped hundreds of advertisers in putting together
comprehensive email and direct marketing programs. As a company, we have over
25 years of direct marketing experience to help you take the guesswork out of this
daunting channel.
Targeted email
 Email allows you target specific demographics selects by age, income,
interest, and geography for B2C and B2B.
 We can deploy on specific days for time sensitive offers.
 We can test multiple subject lines and/or creatives to maximize response.
 Full page standalone creative in HTML and text format means that 100% of
the message is your client’s content with a standalone email.
 Email is not only a successful customer acquisition vehicle, but also is an
effective branding tool.
 Frequent reporting available of clicks, opens, and delivered emails. Far
easier to track than traditional forms of media.
 100% CAN SPAM Compliance.
XSPOT: In-Banner Video
WHAT IS AN XSPOT?
It’s an interactive, online commercial.
Eye-catching. The Xspot ad unit automatically plays within
any standard banner ad. 300x250 (recommended),
728x90 or 160x600
Engaging. Xspots use sight, sound, and motion to engage
viewers in an experience that static and simple flash
ads simply cannot match.
Flexible. Xspots give viewers multiple ways to interact,
including clicks, forms, coupons, polls, social media
links, find a location and more.
Dynamic. Provides the flexibility to change your
messaging on the fly. You can give your online sales
promotion a quick boost by increasing your 25%
offer to 40%, your change goes live in minutes
In simpler form, your :30 commercial is video streamed in an ad position. We will lay links
above your commercial which will make it interactive and shared with social media.
Online video is growing. And it’s no wonder-display ads with video have 4x higher impact on
purchase intent than regular flash ads.1
We will drive new and existing customers to your online platforms who want to reach beyond
the “set” and be engaged!
Cost: $13 CPM
Mobile Advertising
Reach the mobile audience through the KVUE.com Mobile Site and our Apps
Benefits of Mobile Advertising
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Mobile ads typically receive 4X higher click yield than
traditional websites
Mobile/app users are typically more affluent and tech-savvy
Ad position exclusive to one advertiser per page
Several call to actions available
Investment
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Up to 50,000 monthly impressions - $20 CPM
50,001-100,000 monthly impressions - $18 CPM
100,001-200,000 monthly impressions - $15 CPM
For advertisers who do not have a Mobile Site for clickthrough, we can create Landing Page. ($250 set up fee)
Example above reflects KVUE.com Mobile Site
display. Ad position for Apps is similar, but Ad is
at bottom of screen.
Targeted Display Advertising
Geo-Targeting
By DMA or Zipcodes
Channel Targeting
Category-relevant
content
Delivering Ads to the Right Group of
Consumers
Target on KVUE.com or through our network of sites
Behavioral Targeting
Reach the right
audience when they
are ready to buy
Cost: $18-$22 CPM
Wishing your business great success in 2011!
Contact us:
[email protected]
512-459-2029
3201 Steck Ave, Austin, Texas 78757