Transcript Slide 1
Pet Tails Unmet need No easy source of traveling pet care for most areas in Connecticut There is no personalized pet care that can be scheduled around the customers’ needs Solution Eliminate time consuming preparations for your pet Personalized pet care that is flexible to you and your needs Mission and Social Impact Mission Statement Pet Tails aims to simplify some the hassles of owning a pet by providing customers with a personalized form of pet care that is specifically designed around their needs. Social Impact Pet Tails will help to relieve the stress of our customers Description of Service Traveling pet care Personalized pet care Flexible schedules Experienced pet sitters Business Model Definition of One Unit 3 visits per day for 2 days (weekend package) Economics of One Unit $55.00 Selling Price Cost of var. materials exp. $1.15 Cost of labor 14.50 Other variable costs 7.39 $23.04 Total COGS/ COSS Contribution Margin $31.96 Monthly Break Even Units $50.00 2 weekend = 1.56 ≈ $31.96 packages Description of Expenses Variable Material Expenses Total: $1.15 Item $ Treats $0.46 Waste Bags $0.69 Fixed Expenses Total: $50.00 Item $ Rent/Utilities $20.00 Insurance $10.00 Depreciation $10.00 Advertising $10.00 Market Analysis Market Statistics Industry Name: Pet Care Annual Industry Sales: Description of Target Consumer Demographics Geographics Adults ages 25 and over who own a pet Northern Hartford County residents Psychographics People who care a lot about their pets Buying Patterns People who are willing to spend money for the best pet care $$51 Billion Target Market Size Total Population 30,130 Target Market Population 2,729 Market Size (based on survey) 576 Marketing and Sales Word of Mouth Discount for customers who refer other customers Personal Selling I have a small social media plan Competition Pet Tails Pet Smart Wagging Tails Quality Personalized care No personalized care Personalized care Location North Granby, CT East Hartford, CT Enfield, CT Speed Faster visits Care provided in a day care Longer visits Your Competitive Advantages 1. Faster visits allowing customers to get the same services for a lower price 2. Located in North Granby which is more convenient for a lot of pet owners 3. Quality personalized care to your home which is more convenient Qualifications Have entrepreneurs in family Operational for 3 years Strong customer base Experience with animals In process of being bonded Sales Projections Total Units 54 Gross Revenue $2,970 Net Profit $957 Units Sold 9 8 7 6 5 4 3 2 1 0 Units Sold Start-up Funds Item Car Computer Car Visor Uniform Brochures Why Needed Transportation to homes Business productivity Advertising for business Advertising and professionalism Advertising Total Startup Expenditures Cost Already Owned Already Owned $100.00 $50.00 $35.00 $185.00 Emergency Fund Reserve for Fixed Expenses $500.00 $135.00 Total Startup Investment $820.00 ROI: Return on Investment $956.96 $820.00 = 117% ≈ $1.17 ROS: Return on Sales $956.96 $2,970.00 = 32% ≈ $0.32 Future Plans Expand to dog walking and grooming services after 1 year and hire the first employee by the end of the first year Philanthropy Will donate 7% of our net profit to the Juvenile Diabetes Research Foundation (JDRF) “Pet care that is all about you” Thank you for your consideration of Pet Tails