Transcript Donna
Engaging Communities Kieron Williams Implementation Advisor What does “engaging communities” in early help mean to you and why is it important? Successful and sustained engagement with families… • Involving people and communities in decisions and in running local services can make government more efficient • £1 in community development delivers £3 of social value • a social return of between £2 and £8 for every pound spent on volunteers • Social networks are consistently and positively associated with reduced illness and death rates • the most significant difference between this group and people without mental health problems is social participation “In the primary age range the impact caused by different levels of parental involvement is much bigger than differences associated with variations in the quality of schools. The scale of the impact is evident across all social classes and all ethnic groups.” (Desforges 2003). By turning people into participants in the design of services, they become innovators and investors, adding to the system’s productive resources rather than draining them as passive consumers waiting at the end of the line’ Leadbeater, C. and Cottam, H. (2007) ‘The user-generated state: Public Services 2.0’, in P. Diamond (ed) Public Matters: The renewal of the public realm London, Politicos. ‘The more complex the social problems, the more important it is to design services in such a way that deep value relationships can be formed between service providers and users’ What gets in the way? What gets in the way? • the culture of statutory sector organisations • the dominance of professional cultures and ideologies in imposing their own structures and solutions on communities • competing and conflicting priorities • the skills and competencies of staff working in public services • the capacity and willingness of service users and the public to get involved Pickin C, Popay J, Staely K et al. (2002) What gets in the way? • community partners with little tangible to offer the community • poor specification of purpose and objectives • central commitment to particular policies that leads to accusations of ‘community intransigence’ • too speedy and complex decision making processes • failure to build on existing structures of community representation • inadequate support. What works in community involvement in area-based initiatives? A systematic review of the literature So what should we be doing? Real engagement with communities is likely to achieve more than traditional service models when… • Citizens and professionals each have something different to offer • Options are available to both parties • Participants are able to build a credible commitment to one another • Incentives connecting with the values and everyday experiences of both professionals and communities Transforming local public services through co-production ‘The service user has to trust professional advice and support, but the professional has to be prepared to trust the decisions and behaviours of service users and the communities in which they live rather than dictate them’ Bovaird, T. (2007) ‘Beyond engagement and participation: user and community coproduction of public services’ Public Administration Review Sept/ Oct: 846-860 Community Engagement (PH9) 2008 An assessment of community engagement and community development approaches including the collaborative methodology and community champions • • • • • • policy development long-term investment organisational and cultural change levels of engagement and power mutual trust and respect training and resources • • • • • partnership working area-based initiatives community members as agents of change community workshops evaluation 2 Successful and sustained engagement with families… • is maintained when practitioners work alongside families in a valued working relationship • involves practitioners and parents being willing to listen to and learn from each other • happens when practitioners respect what families know and already do • needs practitioners to find ways to actively engage those who do not traditionally access services • happens when parents are decision-makers in organisations and services • happens when families’ views, opinions and expectations of services are raised and their confidence increases as service users • happens where there is support for the whole family • is through universal services but with opportunities for more intensive support where most needed • requires effective support and supervision for staff, encouraging evaluation and self-reflection • requires an understanding and honest sharing of issues around safeguarding …and what are people doing? Transformative co-production relies on citizens and professionals challenging their perceptions of themselves, their role and of each other Top Ten Tips for Strategic Leads and Commissioners from the Altogether Better Project • • • • • • • • • • Get your key documents a frameworks lined up Experience the work Get a mentor Run it like the Mafia! They wont if you don’t Use humour and informality to engage Keep it simple and red tape free Celibrate Replicate, replicate, replicate Supervision Seven steps to getting communities involved • Talk is cheap • Make it easy and fun • Don't worry about involving everyone • Go to the people • Mix up social media and meetings • Don't assume charities are always best at engagement • Understand your audience Seven steps to getting communities involved (Guardian) References 1. Pickin C, Popay J, Staely K et al. (2002) Developing a model to enhance the capacity of statutory organisations to engage with lay communities. Journal of Health Services Research and Policy 7:(1) 2. Community engagement: NICE public health guidance 9 (2008) http://www.nice.org.uk/nicemedia/live/11929/39563/39563.pdf 3. What works in community involvement in area-based initiatives? A systematic review of the literature http://www.empowersvs.co.uk/images/uploads/docs/What_works_in_Community_involvement.pdf 4. Backing the Future: why investing in children is good for us all (Action For Children) http://s.bsd.net/nefoundation/default/page/file/e15acdab95a4f18989_j8m6vrt0j.pdf 5. Sheffield Every Child Matters Consultation 2008 - What Children & Young People Say About Bullying file:///C:/Users/Kieron.Willams/Downloads/ECM-2008----Bullying--Focus-Group-ConsultationReport--PDF-%20(1).pdf 6. Transforming local public services through co-production (Catherine Durose, Catherine Mangan, Catherine Needham and James Rees, with Matthew Hilton) http://www.birmingham.ac.uk/Documents/college-social-sciences/government-society/inlogov/briefing-papers/transforming-local-public-services-co-production.pdf 7. Backing the Future (NEF) http://www.neweconomics.org/publications/entry/backing-the-future 8. A guide to co-producing children’s services (NEF) https://www.actionforchildren.org.uk/media/94483/action_for_children_a_guide_to_coproducing_childrens_services.pdf 9. Building Community Capacity Evidence, efficiency and cost-effectiveness Catherine Wilton, on behalf of Think Local Act Personal, October 2012 http://www.thinklocalactpersonal.org.uk/_library/BCC/Building_Community_Capacity_-_Evidence_efficiency_and_cost-effectiveness.pdf 10. Working together for change - co production commissioning for transition https://www.youtube.com/watch?v=EiXTBiqL7EQ&app=desktop 11. Principles for engaging with families: Early Learning Partnership Parental Engagement Group http://www.ncb.org.uk/media/236258/engaging_with_families.pdf 12. Roots of Empathy http://www.rootsofempathy.org/documents/tmresources/Roots_of_Empathy_Principal_Teacher_PowerPoint_Presentation-June_2012_.ppt 13. Sheffield Community Health Champions http://www.altogetherbetter.org.uk/Data/Sites/1/wb_chccasestorybooklet2_singles.pdf 14. Community Health Champions: One of the keys to unlocking the health inequalities challenge? ttp://www.altogetherbetter.org.uk/SharedFiles/Download.aspx?pageid=36&mid=57&fileid=45 15. Seven steps to getting communities involved http://www.theguardian.com/public-leaders-network/2011/jul/07/sevensteps-getting-communities-involved 16. A New Wave of Evidence: Relationships Between Effective Parental Involvement and Student Achievement http://education.jhu.edu/PD/newhorizons/Transforming%20Education/Articles/A%20New%20Wave%20of%20Evidence/ 17. Review of best practice in parental engagement https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/182508/DFE-RR156.pdf