Transcript RSPO Trademark introduction

RSPO
Roundtable on Sustainable Palm Oil
A global
trademark
that signals
the use of
RSPO-certified
sustainable palm oil:
Introducing:
RSPO
Roundtable on Sustainable Palm Oil
The RSPO trademark
WHO can apply for the trademark?
• RSPO members that sell palm products sourced
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in compliance with one or more of three RSPOcertified supply chain systems:
- Identity Preserved (‘IP’)
- Segregated (‘SG’)
- Mass Balance (‘MB’)
RSPO
Roundtable on Sustainable Palm Oil
The RSPO trademark
WHO can NOT apply for the trademark?
• Companies that are not members
of the RSPO
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• RSPO members using the Book & Claim supply
chain system
RSPO
Roundtable on Sustainable Palm Oil
The RSPO trademark
WHEN can members use the trademark?
• If all palm-derived ingredients (>95%) in the
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product are covered by RSPO-certification
• If storage/shipping/manufacturing sites have been
RSPO-supply-chain certified
• If a trademark license has been acquired
from the RSPO
RSPO
Roundtable on Sustainable Palm Oil
The RSPO trademark
WHERE can members use the trademark?
• Only in communication that is directly linked
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compliant products
For example: product packages, product labels,
product brochures, product websites
• Members can not use the trademark in their
corporate communication
• Non-commercial use requires authorization.
RSPO
Roundtable on Sustainable Palm Oil
The RSPO trademark
Is use of the trademark mandatory?
• No; to communicate about RSPO-certified 6
products is and remains voluntary;
• However,
IF members communicate to consumers
on or about products using Trademark Logo,
THEN they must apply for the trademark license
RSPO
Roundtable on Sustainable Palm Oil
The RSPO trademark
WHICH version to use? Segregated (and IP)
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RSPO-1105001
RSPO-1105001
RSPO-1105001
RSPO-1105001
RSPO-1105001
RSPO-1105001
RSPO-1105001
RSPO-1105001
RSPO
Roundtable on Sustainable Palm Oil
The RSPO trademark
WHICH version to use? Mass Balance
RSPO-1105001
RSPO-1105001
RSPO-1105001
RSPO-1105001
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RSPO
The RSPO trademark
Roundtable on Sustainable Palm Oil
RSPO system
IP, SG
MB
B&C
TM
TAG
Statement
CERTIFIED
‘Contains certified
sustainable palm oil. www.rspo.info’
MIXED
‘Contributes to the production of
certified sustainable palm oil.
www.rspo.info’
‘Contributes to the production of
certified sustainable palm oil.
www.rspo.info’
██ = Mandatory in product claims when using trademark logo
RSPO
Roundtable on Sustainable Palm Oil
The RSPO trademark
How much does it COST to use the
trademark?
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• The trademark license is free for all members at
least until 1 July, 2012
• In the future, the RSPO may amend this
trademark license compensation scheme.
RSPO
Roundtable on Sustainable Palm Oil
The RSPO trademark
How do I APPLY for a trademark license?
• An online application form is at
www.rspo.info/market
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• Provide the web address of supply chain
certificate(s) and relevant products lists
• After returning a signed License Agreement, you
will receive digital artwork
• The information will go into a public database
RSPO
Roundtable on Sustainable Palm Oil
The RSPO trademark
Q: How about business-to-business
communication, not facing consumers?
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• Companies can use the trademark for
B2B product claims
• Alternatively, they can use plain text claims with
percentages added. For example:
- ProductName/SG-100%
- ProductName/SG-60%,MB-20%
RSPO
Roundtable on Sustainable Palm Oil
The RSPO trademark
Q: Where do I find all rules and information?
• Visit RSPO’s online Market Center:
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www.rspo.info/market
• It includes:
- Complete rules, license terms and conditions
- Answers to frequenty asked questions
- Online license application form
- Tool ‘How to begin using sustainable palm oil’
RSPO
Roundtable on Sustainable Palm Oil
Trademark Inquiries
For further inquiries about Trademark:
• Rules on Communication & Claims
• Authorization for Non-Commercial use
• Trademark Application Process
Please contact Mr. Bremen @
Email
: [email protected]
Tel
: +603-2302 1500
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