Transcript Slide 1

Business proposal
Community today
XboxRussia community (www.xboxrussia.ru) is the meeting place for people who adore
playing videogames on Xbox consoles. We have the most active target audience in
videogames market segment.
We offer the advertising places on XboxRussia.ru site.
Key feautures of XboxRussia.ru:
• Attendance – 3200 unique visits \ day
• Pageviews – 24000 pageviews \ day
• 9000+ registered members
Community today – audience
Age
Occupation
•13-17
•18-21
•22-25
•26-30
•31-35
•36-40
•41-46
•47 +
31%
31%
19.6%
11.5%
4.2%
1.1%
0.5%
0%
Gender
•Male 99.2%
•Female 0.8%
•Student 25%
•University Student 34.5%
•Worker (full day) 32.9%
•Business owner 4.5%
•Government worker 0.5%
•Military personnel 0.1%
•Currently unemployed 2.5%
Owned consoles
•Xbox 360 95.7%
•Xbox Original 4.3%
•PSP 20%
•PlayStation 2 15.4%
•PlayStation 3 9%
•Nintendo Wii 5.6%
•Nintendo DS 4%
•Others 11%
•None 2%
Current info is taken from the public survey on Xboxrussia.ru in september-october 2008
596 people took part in the survey.
Full results are available at XboxRussia.ru
Advertising places
Main page
The average pageview count is 5000.
The main page is the central entry point. All members enter the site through this page.
This is the place where the last news are publicated.
1. Central banner 760*230
1000 views - 20 €
1 week – 600 €
2. Right banner 196*228
1000 views – 12 €
1 week – 460 €
Advertising places
Forum
The forum is the base of our community. The most interesting events take place here.
7000 pageviews daily.
3. Central banner on all forum pages 1000*100
1000 views – 10 €
1 week - 230 €
Advertising places
News and reviews
The most updateable pages on the site. All fresh news and game reviews are publicated
here. 4000 views daily.
3. Text pages banner 120*600
1000 views - 10 €
1 week – 150 €
Advertising places
Email subscribtions ad
Subscribtion letters are sent to the subscribers once a week.
We send the last news about Xbox, Xbox Live, community news and events.
There are 7500 subscribers at moment.
We offer the text advertisement blocks in subsribtion letters.
Text block with 300 symbols limit – 60€ per letter.
Cooperation
Events and contests
We develop and manage a lot of online and offline events and contests for the community
members.
We invite third-party companies to take part in information and prize sponsorship
Online contest examples:
http://xboxrussia.ru/Forums/Main/Konkurs_XboxRussia/default.aspx
http://gta.xboxrussia.ru/
We are glad to discuss any kind of sponsorship, make your offers.
Tournaments
Professional tournament management.
Target
Professionally organized tournament is the best way of games promotion, console abilities
demonstration. Tournaments stimulate audience to be more active.
The tournament is the good press release occasion.
Our tournament experience:
First russian Xbox tournament have been organized by XboxRussia in 2004.
XboxRussia Games 2005, 2006, 2007.
Technical management of the Microsoft tournaments on gaming exhibitions («Igromir
2006», «Igromir 2007»).
Technical management and judgement of the World Cyber Games 2007, console part Moscow, Saint Petersburg.
XboxRussia Games Tournament organisation on «Igronavtika 2008» exhibition.
Technical management of the Microsoft tournament in Kremlin “Worldwide Russian
Narodniy Sobor ” in 2007.
Контакты
Oleg Dronov.
Head of games department
Softline Company
Vavilova st. 47a
Moscow 117312,
tel. (495) 221-10-70, ext.453
fax: (495) 221-10-70
e-mail [email protected]
www.gamedep.ru
www.xboxrussia.ru