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RETROFITTING OLDER COMMERCIAL STRIPS Presentation to City of Edmonton Planning and Development Department May 9, 2006 SMART CHOICES PROGRAM The Revitalization of Older Neighbourhood Commercial Strips Achieves 4 Program Objectives: 1. 2. 3. 4. Neighbourhood Reinvestment Residential Infill Walkability Redevelopment of Older Commercial (And Industrial) Lands HISTORICAL EVOLUTION OF COMMERCIAL STRIPS • • • • Developed along Streetcar Routes Former Main Entrances into City Superceded by Ring Roads and Bypasses New Trends in Retailing (Power Centres, Mega Strips) TYPICAL PROBLEMS WITH OLDER COMMERCIAL STRIPS • Oversupply of Commercial Space: High Vacancy Rates; Marginal Tenants • Unattractive Buildings, Signs • Discontinuity • Pedestrian Safety • Traffic Congestion; Poor Flow Due to Multiple Access Points • Low Density / Inefficient Use of Land REASONS FOR PERSISTENCE OF OLDER COMMERCIAL STRIPS • Market and Land Use Inertia • Retail’s Enduring Preference for Visibility and Access • Opportunity for Independent Business • Standard Practice of Applying Commercial Zoning to Arterials • Change Requires Leadership and $$$ TRADITIONAL APPROACH TO STRIP REVITALIZATION 1. Streetscape Improvements 2. Mixed Use Zoning: Add apartments above Commercial PROBLEMS WITH TRADITIONAL APPROACH TO REVITALIZATION • Does not address underlying economic structural problems (lipstick on a corpse) • Mixed use development is complicated THE CHALLENGES OF MIXED USE DEVELOPMENT • • • • • Residential Image Security Nuisance Impacts from Businesses Parking Conflicts (customers vs tenants) Higher Construction Costs (separate services, different structural modules) • Financing • Insurance Risks GRAND BOULEVARD / MANSION APARTMENT NEIGHBOURHOOD CENTRE MODEL Mansion Apartment Prototype WHY MANSIONS? Small apartment buildings (8-20 units) • attractive to small builders (less capitalization) • attractive to small investors (easier to manage) • allows incremental redevelopment (large land assembly not required) • prestigious residential image • neighbourly housing, not “ware-housing” RETROFITTING PROCESS 1. Preliminary Assessment of Potential for Change 2. Market Analysis Study – how much retail can be supported? 3. Land Development Economics Study: retail vs. housing RETROFITTING PROCESS 5. Land Use Plan: Restructuring commercial strip to evenly spaced neighbourhood centres with intervening residential segments 6. Building Prototypes / Designs 7. Streetscape Improvements 8. Incremental Redevelopment and Rezoning ADVANTAGES OF NEW APPROACH For Business • Accommodates the market’s preference for retail concentrations at major crossroads. • Improves viability of remaining neighbourhood commercial • Increased residential population = more disposable income within catchment area ADVANTAGES OF NEW APPROACH For Property-Owners • More profitable development option For Community • Commercial blight removed • More housing choice • Improved neighbourhood image For further information Michael Freedman Freedman, Tung & Bottomley 47 Kearney Street Suite 500 San Francisco, CA 94108 Tel. (415) 291-9455 Project: Highway 111, Cathedral City, CA