Transcript Top Management Event October 2012 - VOV

4 generations at work
Social Profit 2013
Belgium demographic evolution and its impact on
employment
Replacement Ratio 55-64y/15-24y
140
130
120
Brussel
110
Vlaanderen
100
Wallonië
90
België
80
Planbureau – ADSEI
2025
2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
70
Born into different perspectives
1946-1964
BABYBOOMERS
1965-1979
GENERATION X
1980-1992
GENERATION Y
1993-2005
GENERATION Z
Study 2013: differences and similarities between
generations + impact on business
- Importance of work
- Attitude towards N+1
- Content of the job
- Teamwork
- Work-life balance
- Autonomy
- Creativity
- Personal development
- Teamwork
- Autonomy
- Communication
- Technology
- Social media
- Structure
- Working environment
- Remuneration
- Culture, values
- Performance management
- Engagement
Methodology: 2 online surveys (Generation Z seperate)
Perceptions
Results
Work that fits 4 generations
How are Babyboomers perceived at work ?
If you would compare generations with animals, which animal would you choose for Babyboomers (44-66 years)?
Titel - Datum 2013
6
How are Generation X perceived at work ?
If you would compare generations with animals, which animal would you choose for Generation X (30-43years)?
Titel - Datum 2013
7
How are Generation Y perceived at work ?
If you would compare generations with animals, which animal would you choose for Generation Y (20-30years)?
Titel - Datum 2013
8
How are Generation Z perceived at work ?
If you would compare generations with animals, which animal would you choose for Generation Z (<20years)?
Titel - Datum 2013
9
First view: we are more similar than we think…
No statistical differences between generations with respect to the following topics:
• Enriching job content
• Nice workplace, up-to-date software, reasonable distance from the workplace
• Importance of people management and credibility of the supervisor
• Results-driven and competitive
• Importance of recognition and remuneration
• Open communication, good atmosphere and company culture
• Use of social media at the workplace !
Generaties & Werk – Mei 2013
10
Are perceptions in line with results?
If you would compare generations with animals, which animal would you choose for Babyboomers (44-66 years)?
Titel - Datum 2013
11
Babyboomers bring stability
Intention to stay
I want to stay in the company where I’m actually working
4
5
6
4
7
3
1
0
7,47
Babyboomers
9
10
6
4
7
3
8
2
5
1
0
6,22
6
7
3
8
2
5
9
10
Generation X
8
2
1
0
5,89
9
10
Generation Y
Legend: red:≤ 4,99/10//orange: ≥5/10 en ≤
Generaties & Werk – Mei 2013
5,99/10//green: ≥ 6/10
12
Surprisingly, they value honesty towards clients
more than the younger generations
It irritates me that my company is not honest twards clients
Babyboomers (A)
Generation X (B)
Generation Y ©
58%
28%
45%
37%
43%
a lot
34%
a little bit
not really
8%
12%
14%
6%
7%
TOP
BOT
NVT
86%
14%
15%
82%
18%
14%
76%
24%
17%
9%
not at all
Generaties & Werk – Mei 2013
13
Are perceptions in line with results ?
If you would compare generations with animals, which animal would you choose for Generation X (30-43years)?
Titel - Datum 2013
14
Generation X are very often bridge builders
A job that allows me to learn new things and acquire knowledge
Babyboomers (A)
Generation X (B)
Generation Y ©
very important
30%
55%
38%
13%
51%
48%
important
10%
43%
neutral
not important
Generaties & Werk – Mei 2013
TOP
BOT
85%
2%
89%
2%
91%
0%
88%
1%
9%
definitely not important
15
The need to combine a family and work
differentiates Gen X from the other generations
80%
70%
60%
70%
68%
66%
64%
61%
56%
50%
40%
30%
20%
10%
0%
A job with more than 4 weeks vacation
Babyboomers
a job with flexible working hours
Gen X
Gen Y
16
Are perceptions in line with results?
If you would compare generations with animals, which animal would you choose for Generation Y (20-30years)?
Titel - Datum 2013
17
Work is more important for the younger
generations
Attitude towards work
Without a job I would be bored, and even if I would win the lottery, I still would continue to work
4
5
6
4
7
3
9
1
0
6,49
Babyboomers
10
6
4
7
3
8
2
5
1
0
7,01
6
7
3
8
2
5
9
10
Generation X
8
2
9
1
0
7,63
10
Generation Y
Generaties & Werk – Mei 2013
Legend: red:≤ 4,99/10//orange: ≥5/10 en ≤ 5,99/10//green: ≥ 6/10
18
but the relationships they seek at work are
different
RELATIONSHIP WITH COLLEAGUES
Babyboomers
Generation X
Generation Y
22%
68%
25%
10%
66%
34%
8%
63%
3%
I consider them as friends and meet them after working hours
I consider them as acquaintances with whom I exchange a limited amount of private information
I consider them as professional colleagues and only discuss professional matters
Generaties & Werk – Mei 2013
19
Generation Y multitasking ?
40%
35%
30%
25%
20%
15%
10%
5%
0%
A job in which most
tasks are not too
challenging
It gives me stress
when I need to
manage different
tasks simultaneousely
Babyboomer
16%
31%
Gen X
20%
28%
Gen Y
27%
34%
The biggest surprise: small difference between
generations with respect to communication
4.5
Face to Face
4.0
Mail
preference
3.5
3.0
Internal
website
2.5
Events
2.0
Sociale media
1.5
Babyboomers
Generation X
Generation Y
Generaties & Werk – Mei 2013
21
What can companies do ?
 Uniformity will evolve towards tailor-made
to address differences in lifestyle (and
productivity) : the employee as an individual
 Leadership will evolve towards inclusion
 Organizations will have to treat generations
differently in order to keep all employees
engaged
22
Conclusion
•
If the western industrialised world wants to keep the same level of welfare as it has today, one of
the biggest challenges will be the inclusion of the many. This might mean that the manager or
leader in the future might need the skills, the creativity and the empathy to work in an
imperfect world, instead of being good at surrounding him or herself with other stars.
• “The past few decades have belonged to a certain kind of person with a
certain kind of mind – computer programmers who could crank code, lawyers
who could craft contracts, MBA’s who could crunch numbers. But the future
belongs to a very different kind of person with a very different kind of mind
– creators and empathisers, pattern recognisers and meaning makers.”
• Dan Pink, “A Whole New Mind”