Transcript Document

The National Partnership to Help
Pregnant Smokers Quit
What Are The National
Partnership’s Achievements and
How Did We Get There?
• Part 1: An overview of accomplishments
Kay Kahler Vose, Health Care Practice Leader,
Porter Novelli
• Part 2: How we formed strategic
partnerships to realize accomplishments
Cathy Melvin, Chair, The National Partnership &
Director of Smoke-Free Families
Aiming for Success
“We know that as many as 20 percent of all women
smoke during their pregnancies, far above the goal of
1 percent set in Healthy People 2010. This is a goal
that must be met – or surpassed. Smoking during
pregnancy is one of the nation’s most important public
health challenges, but it’s a challenge that we can
overcome.”
– Former U.S. Surgeon General David Satcher,
M.D., Ph.D.
Who We Are
• A coalition of more than 50 leading health,
business, government, and advocacy organizations
that have joined forces to help pregnant smokers
and new mothers quit smoking and stay tobaccofree
• Leaders and conveners. By bringing partners
together to work toward common goals, we have
implemented proven strategies to improve the
health of mothers and their babies
Establishing The National
Partnership to Help Pregnant
Smokers Quit
• The only national organization working to
mobilize the health care system and local
communities to help pregnant smokers get the
help they want and the support they need to quit
smoking and remain tobacco-free
• Funded by The Robert Wood Johnson Foundation
General Facts: Smoking During Pregnancy
• 12-20 percent of women smoke during pregnancy.
Smoking rates are much higher among teenagers and
women with less than 12 years of education
• Smoking during pregnancy puts mothers’ and babies’
health at risk by contributing to increased incidence of
premature birth, low-birth-weight births, and infant
death
• Most pregnant smokers want to quit, but do not know
that effective help is available or affordable
What We’ve Achieved
Since launching in May 2002, The National
Partnership has had many accomplishments through
its five working groups based on the following aims:
• Offering help through the health care system
• Using the media effectively
• Harnessing resources in communities &
worksites
• Capitalizing on state & federal funding &
policies
• Promoting research, evaluation & surveillance
Looking Back - Key Accomplishments
• Developed and adopted an action plan that
outlines our vision, goals, challenges, and
opportunities
• Developed a poster for display in doctors’ waiting
rooms, designed to prompt pregnant women to
disclose their smoking status to their provider
Looking Back - Key Accomplishments
• Created and placed the “Help You Deserve” television
public service announcement. The PSA features real
women who successfully quit smoking while pregnant
Looking Back - Key Accomplishments
• Worked closely with The New York
Times to shape the editorial content of
the November 2001, 2002, & 2003
Tobacco Cessation supplements which
also appear annually in The Boston
Globe. Ads were also placed to call
attention to the Partnership’s work
• Distributed copies of supplement to
members of Congress, state Medicaid
directors, members of the health
committees of state legislatures, and
state Medicaid advocates
Looking Back - Key Accomplishments
• Reached more than 35 million people through
print matte and radio releases
• Distributed over 100,000 copies of Partnership
materials to providers and pregnant smokers
• Developed monthly e-newsletter for partners and
partner constituents
Accomplishments Video
Visual overview of The National Partnership’s
accomplishments since our launch in May
2002
Looking Back - Key Accomplishments
• Funded grants to two American Indian/Alaska
Native Organizations to expand the prenatal
smoking cessation components of already existing
Sudden Infant Death Syndrome (SIDS) risk
reduction programs
• Conducted a needs assessment of American
Indian/Alaska Native providers nationwide to
determine the availability of population-specific
resource materials and existing support for
pregnant smokers who want to quit smoking
Looking Back - Key Accomplishments
• Conducted research to determine where pregnant
smokers work
• Developed and promoted standardized birth
certificate questions regarding smoking during
pregnancy. Promoting adoption of new birth
certificate electronic format
• Developed an ongoing research inventory, in
conjunction with the CDC, to identify gaps in
research funding
Looking Back - Key Accomplishments
• Recruited experts to testify during the Interagency
Committee on Smoking and Health public hearings on
tobacco control issues
• Worked with the National Women’s Law Center and the
Center for Tobacco Cessation to develop ratings indicators
for each state’s progress towards establishing tobacco
dependence treatment systems for pregnant women
• Developed a state outreach and technical assistance
working group
• Held a series of technical assistance calls that reached
representatives from over 40 states
The National Partnership to Help
Pregnant Smokers Quit
• Over 50 national organizations have come together
to form the Partnership
• An Action Plan has been developed to accomplish
the dissemination goals
• Organizational agendas are lining up with the
Action Plan
• A communications plan has been developed to
support the Action Plan
National Partnership Goals
• To ensure that all pregnant women in the United
States will be screened for tobacco use, and that
all pregnant and postpartum smokers will receive
best-practice cessation counseling as part of their
usual care by 2005
• To reduce the prevalence of smoking during
pregnancy to two percent or less by 2010, in
accordance with the Healthy People 2010 goal
National Partnership Pledge
We, the members of the National Partnership To Help
Pregnant Smokers Quit, will work through health
care providers, the media, worksites, communities,
and states to deliver best-practice cessation
programs, create supportive environments, and
promote policies that can motivate and assist every
pregnant smoker in her efforts to quit.
National Partnership
Guiding Principles
1. Our work is based on the best scientific evidence
currently available on clinical and community
strategies to increase tobacco-use cessation for
pregnant women in the U.S.
2. To achieve change, we will work on multiple
fronts, including clinical practice, media, policy,
and community and social supports
3. We will work to remove systems and other
barriers to tobacco treatment for pregnant
smokers
National Partnership
Guiding Principles
4. We will use the best available dissemination
science to successfully promote and implement
evidence-based strategies
5. We will work together, because partnerships,
leadership, and coordinated action are essential for
success
National Partnership
Organizational Structure
The Robert Wood Johnson Foundation Grantees
Smoke-Free Families National Dissemination Office
Porter Novelli
Responsibilities
Leadership in Best Practice for Research Dissemination
and Dissemination Research
Convening and Assisting Partners
National Partnership
Organizational Structure
National Partnership Working Groups
Health Care System
Media
Communities and Worksites
Policy
Research, Evaluation and Surveillance
State Outreach and Technical Assistance
National Partnership
Organizational Structure
Working Group Structure
2 Co-Chairs
Members of Partner Organizations
Working Group Support
Staff Assistance from
Porter Novelli and Smoke-Free Families
Working Group Process
• Working groups created their own priorities
• Each working group holds monthly conference
calls
• Working group co-chairs hold a monthly
conference calls
• Staff and member work completed between calls
• Minutes of calls posted on Partnership web site
Working Group Participation
• 45 organizations are represented on working
groups
• Organizations participate in working groups of
their choosing
• Over 2/3 of partner organizations have
representatives on at least one working group
• Between 6 and 8 organizations participate on each
call
Health Care System
• To ensure that every pregnant woman receives
evidence-based smoking assessment and cessation
counseling
• Define the “5 A’s” as a part of best-practice
prenatal and postpartum care
• Ensure tools, training and technical assistance for
providers
• Promote systems and policy changes to help
providers implement the “5 A’s”
Media
• To increase pregnant smokers’ motivation and
confidence in their ability to quit
• To create the expectation among pregnant smokers
that their prenatal care providers will offer them
effective and nonjudgmental cessation assistance
• To increase the quality and effectiveness of social
support offered to pregnant smokers by their
partners, friends, families, and other members of
the community
Media
• To increase pregnant smokers’ knowledge of
effective and accessible communication resources
to help them quit
• To increase the number of pregnant smokers who
utilize available quitline and other counseling
services
Communities and Worksites
To develop resources in communities and
worksites that enhance pregnant smokers’
motivation and ability to quit, and increase
their access to evidence-based care and to
support public policies that increase tobacco
cessation and prevention.
Policy
To promote economic and policy interventions
that prevent and reduce maternal smoking,
including increased funding for proven
cessation interventions.
Research, Evaluation,
and Surveillance
• To improve understanding of how to disseminate best-practice
counseling interventions to pregnant and postpartum smokers
• To develop and evaluate more powerful interventions for
pregnant smokers and for all women of reproductive age
• To strengthen national and state-based surveillance of smoking
in pregnancy, and of policy and programmatic supports for
smoking prevention and treatment
State Outreach and Technical
Assistance
• To promote evidence-based approaches to treating and
preventing tobacco use among pregnant and parenting smokers
• To directly assist states in program development
– To provide opportunities for maternal and child health and
tobacco control staff to work together
– To provide materials and tools for state program
development
– To facilitate information sharing among state programs
Looking Ahead
• Information package for States encouraging them to
cover smoking cessation services for pregnant
smokers through Medicaid
• Web-based grassroots turn-key kit for
employers/employer groups and community-based
groups
• Poster for the Native-American community designed
to address the specific cultural issues/obstacles
surrounding tobacco in that community
For More Information or to
Join the National Partnership
Visit our website
www.helppregnantsmokersquit.org
Or Call
919-843-7663