Transcript A Strategy Model For Effective Goal

2013 Evangelism Summit Training
We Welcome You!
Evangelism Summit
Reignite passion for Evangelism & Outreach
Provide Helpful and Practical Tools for Evangelism
Building A
Strong Evangelistic Church
The mandate given to us as Christ’s
church permeates every activity in a
healthy evangelistic church.
(18) “All power is given unto me in heaven and in
earth. (19) Go ye therefore, and teach all nations,
baptizing them in the name of the Father, and of
the Son, and of the Holy Ghost: (20) Teaching
them to observe all things whatsoever I have
commanded you: and, lo, I am with you always,
even unto the end of the world. Amen.
Matthew 28
Being effective at outreach and successfully
reaching out to your local community requires:
• Prayer
• Vision
• Focused Mission
• Commitment, and it requires
• Planning…
“Planning is the process of clarifying (or discerning)
ultimate God given directions(s) and identifying a
course of action to get there.”
The Ultimate Goal
Reach the Unchurched in the Community
Connect Them to the Life of the Church and A
Personal Relationship with Jesus Christ.
Our GAP Analysis will consist of FOUR STAGES that
will assist you in creating an intentional ACTION
PLAN for EVANGELISM in your local church.
OVERVIEW
Stage One: Where Are We?
“Trying to create an evangelism strategy can be
a futile exercise in blind leadership, without first
assessing where you are now.”
- Thom S. Rainer
STAGE ONE INVOVLES THREE CHECK-UPS:
OUTREACH CHECK-UP
VALUE CHECK-UP
COMMUNITY CHECK-UP
STAGE TWO: WHERE ARE WE GOING?
VISION EXERCISE
STAGE THREE: HOW DO WE GET THERE?
MISSION EXERCISE
STAGE FOUR: WHAT IS OUR OUTREACH PLAN?
SET ANNUAL OUTREACH GOALS
COMPLETE THE MASTER PLAN
The Role of the Pastor in Evangelism
Personal Involvement:
• Live the gospel every day.
• Stay close to the action.
• Maintain your circle of influence.
• Pray daily for souls to be saved.
• Respond to cries for help.
The Role of the Pastor in Evangelism
Corporate Involvement:
• Enlighten the Church.
• Enlist the Church
• Equip the Church
• Engage the Church
The Pastor leads in creating an atmosphere
of expectancy in the congregation. He leads
in developing momentum that will keep his
leaders focused on reaching out to the
unchurched, connecting them to the life of
the church and ultimately into a personal
relationship with Jesus Christ.
Stage One
Where are we?
Unchurched Adults In America
• 2007
100 Million Adults
• Today
125 Million Adults
(200 Million w/Teens & Children)
Among Pastors In America
• 79% of American Pastor’s feel that their
churches are ineffective in their overall
program of Evangelism.
In Thomas Rainer’s Book,
“Reflections on a Decade of Church Consulting”
1. Churches often wait too long to address
decline.
2. Statistics really are helpful.
3. Churches often settle for numerical
growth rather than life transformation.
4. Churches do not know their community.
5. Most churches aren’t ready for conversion
growth if God were to send it.
6. In most churches, somebody wants the
congregation to make an eternal difference.
7. God is still growing His church.
Stage One
Let’s Try to Answer, “Where Are We?”
Stage One
Begin With An Outreach Check-up
1. How many new people joined the church last
year?
a. How many people made decisions to
receive Christ?
b. What percentage of adults participated in
the outreach activities of the church?
(Brought someone with them?)
2. From a broad perspective (overall church):
a. What are those things that we need to
preserve? Why?
b. What are those things that we need to
change or avoid? Why?
3. What big outreach campaigns/events did the
church as a whole engaged in last year?
a.
b.
c.
d.
What type of campaign was it?
What worked well?
What could be done better next time?
What was the outreach result?
EXAMPLE:
CHURCH OUTREACH EVENTS
Date / Season
Campaign
Type
Easter
The Passion of the Christ
Direct Mail & Sermon Series
Memorial Day
Honor Our Heroes
Special Worship Service &
Lunch For Military Families
Fall
Marriage Enrichment
Direct Mail & Invite Campaign
Seminar
Sermon Series
Summer
Acts of Kindness
Community Services Outreach
4. What specific outreach activities did your various
ministries conduct last year?
a. What was the attendance? First-time visitors?
b. How many invited new people to this activity?
c. How many new people joined the church as a
result of this activity?
d. What worked well?
e. What could be improved next time?
f. How can we do a better job of increasing
participation in these events?
EXAMPLE:
MINISTRIES OUTREACH ACTIVITIES
Ministry
Women’s Ministries
Type
 Spring Fashion Show
 Guest Speaker on Marriage
 Girlfrienz
Children’s Ministries
 Summer Picnic
 Craft Night
 Vacation Bible School
Men’s Ministries
 Men’s Retreat
 Fall Father & Son Camping Trip
Stage One
The Second Check-up Is A Values Check-up
“A value can be likened to a ‘homing device’, an
internal guidance mechanism that keeps you on
course. A value is what helps you to make in-flight
corrections to your attitude, motives, activities, and
emphases. You will need to make many in-flight
corrects along the way, but if you have not clearly
defined your core value, you won’t know what to
correct to!”
Wayne Cordiero
What are the CORE values of the church?
Where on the list of values is outreach? Is it a value
that permeates every ministry?
WHAT ARE THE CORE VALUES OF THE CHURCH?
If Evangelism
is A Value…
How is it
How is it modeled in
modeled in
the various ministry
the goals from activities?
last year?
One way to look at this is to:
Have each ministry leader calculate what percentage
of their ministry focus is “in”-reach vs. outreach.
Are there any activities that need to be
discontinued to make room for new evangelism and
outreach areas?
What percentage of the church budget is spent on
“in”-reach vs. “out” -reach? Is there a balance? If
not, does something need to change?
Stage One
The Third Check-up Is A Community Check-up
Three Common Challenges Churches Face:
1. Growing Older In Terms of Average Age And
Unable To Adapt To The Worship & Learning
Style Preferences/Expectations of Younger
Generations.
Three Common Challenges Churches Face:
2. Experiencing Racial, Ethnic, Socioeconomic and
Population Density Changes In Their Community
(Attendee’s are not representative of the
immediate culture and may drive from
surrounding communities.)
Three Common Challenges Churches Face:
3. Experiencing A Diminishing Sense Of Visionary
Direction That Formerly Fueled Their Forward
Progress.
Three Key Factors about your surrounding
communities help shape the focus and outreach
mission for your church.
Community Factor One: Demographics
Demographic
Profile
Example
What is the demographic profile of those we are
most likely to reach?
Where are these people located in our
community?
What are the needs of these people? What
outreach programs do we have in place to
reach these people?
What demographic factor, if any, has changed
since we last checked our report?
If there were changes, how does that impact our
current outreach focus? Do we need to change
it?
Three Key Factors about your surrounding
communities help shape the focus and outreach
mission for your church.
Community Factor Two: Geographic’s
Have there been any significant changes to the
“Geographic’s” (i.e. new roads, new housing.
change of traffic flow, etc.) in our area this past
year?
If yes, how does that impact our church and
outreach initiative for the coming year?
Are any new housing projects planned for the
coming year?
Three Key Factors about your surrounding
communities help shape the focus and outreach
mission for your church.
Community Factor Three: Psychographics
What major community and/or public events are
happening in the coming year?
How can our church connect with these
community events?
Have there been any significant changes in our
community that we should respond to? Any new
or emerging needs?
Let’s look at a few examples of how churches used
the Demographic Profile Report:
Stage Two
Answers The Question: Where Are We Going?
A Shared Vision must first be a
Prepared Vision.
Nehemiah Teaches the Importance of
Preparing for Vision:
He Collected Information. (1:1-3)
He had a Holy Discontent with the status quo. (1:4)
He Fasted. (1:4)
He Prayed. (1:5-6)
He Waited on God. (See 1:1-2:1)
Every Pastor Should Understand:
Why Vision Is Needed.
Vision
Passion
Commitment
Unity
Reward
Every Pastor Should Understand:
What Vision Is:
Vision is a picture of what God will do in the future.
Every Pastor Should Understand:
When To Share Vision
Every Pastor Should Understand:
How To Get Vision
John R.W. Stott, an English theologian, states,
“Vision begins with a holy discontent with the
way things are.”
Every Pastor Should Understand:
How To Keep
Vision Authentic
How To Keep Authenticity in Vision:
Is it biblically based?
Is the motive to glorify God?
Does it start where you are?
Is it relevant to your community?
Is it received by others who have heard it
communicated effectively?
Is it demonstrated by passion?
It is demonstrated by commitment?
“The process of establishing vision and values is a
painful one. We get lulled into mediocrity, we lose
sight of what could be through God’s power that is
available to us.”
Bill Hybels
Four Step Vision Exercise
Step I: Begin With Envisioning the Future
Step 2: Pray and Listen
“Prayer is a vital part of the ministry of
congregations. It is a major part of the fuel
that provides energy and empowerment to
congregations. Prayer movements in
congregations seldom happen without some
forethought or intentional action.”
Dr. George Bullard
100 Days of Prayer and Discernment using
Prayer Triplets
Step 3: Describe Your Church
Step 4: Capture The Vision
The vision statement is about WHERE we are
going (a future picture of the church) and
WHO we will reach (our target audience).
Stage Three
Answer The Question:
“How Do We Get There?”
Proverbs 15:22 says, “Plans fail for lack of
counsel, but with many advisers they
succeed.”
How can regular Christians be turned on to
evangelism?”
1. Salvation of lost people is the church’s top
ministry priority.
2. The pastor leads.
3. Evangelists are identified and unleashed.
4. Every believer is coached in sharing his or
her faith.
5. The church gets frequent reminders of the
importance of sharing their faith.
6. Evangelism and prayer go hand-in-hand.
Your Mission Statement
Creates your foundation.
Defines your heart and passion.
Prioritizes your ministry directives.
Directs your resources.
Focuses your goals.
Is the path for reaching your vision.
Mission Exercise Questions:
Who are we?
What do we do?
(name of church)
(our primary mission)
Who do we serve?
Why do we do it?
(our primary target
audience)
(our desired outcome)
How do we
develop a plan
and strategy?
How do we develop a plan and strategy?
1. Establish Annual Outreach Goals
2. Distribute these goals to all ministry leaders
Sample of a Children’s Ministry Plan
Goal #1: Provide specific connection opportunities to the military families in our community.
Ministry Goals:
Timeline
Resources Needed:
Host a family fun picnic for military
families with children under age 10.
Summer
(July)
Invitation Cards; Event Team Leader;
Location; Food, games, etc.; Volunteers
Build a contact “bridge” with the
community service agency that
serves our military families. Create
opportunity for the church to
support one of their activities
Early Fall
(Ongoing)
Point Person; Fund Raising; Internal
Campaign for Giving; Assess one needs are
known
Goal #2: Introduce new outreach opportunities to the single parent households.
Create a network of volunteer child
care helpers to support single
parents.
Winter
(Ongoing)
Call Campaign & Internal Communication
w/ Volunteers; Flyers & Notices;
Coordinator (system?)
Organize a family movie night with
food for single parent families.
January
Location (church?); Cost of Movie Rental;
Invitation Campaign
How do we develop a plan and strategy?
1. Establish Annual Outreach Goals
2. Distribute these goals to all ministry leaders
3. Summarize them with your Team
Sample of a Small Group Ministry Plan
Goal #1: Provide specific connection opportunities to the military families in our community.
Ministry Goals:
Timeline
Resources Needed:
1. Launch 5 new small groups on
the military base.
Fall
(September)
Small Group Leaders who are in the
military.
Curriculum
Invitation Tools (Plan a campaign)
Goal #2: Introduce new outreach opportunities to the single parent households.
Ministry Goals:
Timeline
Resources Needed:
1. Provide 2 new small group
curriculums that focus on the
needs of military families.
Winter / Spring
Point Person / Lead
Survey/Interviews with military families
to assess needs
Curriculum writer
Leader Training
Stage Four
Answer The Question:
“What Is The Outreach Plan?”
When all the ministry leaders have submitted
their plans, it is time to assemble the information
into one MASTER PLAN for the church. This
Master Plan shows the Primary Ministry, Goals,
Timeline and Resources Needed for each goal.
Sample of Primary Ministry Goals
Goal #1: Provide specific connection opportunities to the military families in our community
Ministry
Goals
Timeline
Children
Host a family fun picnic for military
families with children under age 10.
Summer
(July)
Small Group
Build a contact “bridge” with the
community service agency that serves
our military families. Create opportunity
for the church to support one of their
activities
Launch 5 new small groups on the
military base.
Fall
(September)
(you complete this)
(you complete this)
(you complete this)
(you complete this)
Early Fall
(Ongoing)
Hospitality
Preaching/Teaching
Is the goal in line with our mission, vision and
overall direction for the year?
What goals can be combined in a church-wide
campaign? Are there any times of the year
that have too much? Too little?
What is the overall “flow” of the year? How
does this align with the planned preaching and
teaching?
Do we have the resources?
(i.e. is the goal realistic)
What needs to be cut?
What needs to be postponed?
What needs to be changed (increased or
decreased) to meet our resource limitations
and overall goal?
Using the finalized list of goals, by
ministry, now develop the annual
plan on a month-by-month basis.
Sample of Annual Master Plan
Month
Preaching / Teaching
Topics
Activity
Ministry/ies
Involved
Communication/
Outreach Method
Easter
The Passion of
the Christ
Drama Team
Direct Mail &
Sermon Series
Memorial Day
Honor Our
Heroes
Luncheon
Preaching
Hospitality
Children
Special Worship
Service & Lunch
For Military
Families
Family Fun Day
Children
Direct Mail
Invitation Cards
Volunteer
Involvement
January
February
March
April
May
June
July
Create Workable Checkpoints To Keep Focused
Create Monthly “check—in” Meetings
Implement a Bi-monthly Email
Schedule a Quarterly Leaders Meeting To
Review
Conclusion:
Take the training back to your congregation.
Let us serve you in anyway possible.
Please join us in prayer.
CORNERSTONE CONFERENCE EVANGELISM MINISTRY
EVANGELISM DIRECTOR: Mike Ainsworth, Office: PO Box 150 Browns
Summit, NC 27214-0150; Phone: 336-656-7936, ext. 128 or Toll Free: 1877-367-9622.; email: [email protected]
Administrative Assistant: LeAnn West; Email: [email protected]
EVANGELISM COUNCIL:
Hispanic MINISTRY Coordinator: Juan Carlos Vazquez, Phone: (787) 550-7155 [email protected]
M25 DIRECTOR: Pastor Mark Richardson Phone: 919-742-1055; Email: [email protected]
Pastor Roger Barefoot, Phone: 336-263-1312; Email: [email protected]
Pastor Myron Bruce, Phone: 434-770-2395; Email: [email protected]
Pastor Jonathan Hill, Phone: 276-650-2376 ; Email: [email protected]
Pastor Bill Phipps, Phone: 704-564-9223; Email: [email protected]
Pastor Tommy Vass, Phone 336-786-2215; Email: [email protected]
Pastor Tim Wolfe, Phone: 336-765-8844; Email: [email protected]
THANK YOU FOR COMING!
For more information, please contact our Ministry Assistant and
Evangelism Director, Mike Ainsworth at 336-656-7936, Ext. 128 or
by email: [email protected]