Transcript Document

How to Increase Your Income
NOW
&
Attract All the Business
You Want!
(for any business)
Kathy Paauw
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Certified Productivity Consultant
Certified Business & Personal Coach
Small Business owner for 14 years
Wife and Mother
Executive with SendOutCards
What is
ONE THING -that if you did it consistently
in both your work and personal life -would yield the
GREATEST POSITIVE
RESULT?
EXPRESS APPRECIATION!
"The deepest principle in human nature
is the craving to be appreciated."
-William James
Business:
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Clients
Prospects
Colleagues
Referral partners
Employees / partners
Vendors
Service professionals
Personal:
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Friends
Family
Co-workers
Service Professionals
--Home & auto repair
--Teachers
--Day care providers
--Service professionals (doctor,
dentist, lawyer, CPA, etc.)
Appreciation -- the lifeblood of your
RELATIONSHIPS!
I’ll do it when I get
AROUND TO IT!
Created from the comfort of
YOUR HOME OR OFFICE!
Addressed, stuffed, licked, stamped and
TAKEN TO THE POST OFFICE FOR YOU!
Uses for SOC
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Personal
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Business
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Income Generation
(including fundraisers for your favorite NPO)
Relationship-Building
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I’m sorry.
I appreciate you!
You’re amazing!
Congratulations!
Just thinking of you…
Change YOUR Life!
Begin each day
by sending a card of
APPRECIATION or GRATITUDE
to someone you care about.
My story….
Business Uses
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Business Owners & Managers:
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Appreciation Marketing: create top-ofmind awareness and attract all the
business you want
Appreciate and acknowledge employees
Save Time & Money:
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Take action when prompted
Automate regularly-timed contact
Templates save time
Appreciation
wins over
self-promotion
every time!
Thank you for…
…speaking with me
…meeting with me
…your purchase
…your business
…your referral
…your testimonial
…considering my services
…your assistance
…your past patronage
Who do you do business with?
People you
KNOW, LIKE, TRUST
&
REMEMBER!
Stay Top-of-Mind!
Let’s send a card!
www.SendOutCards.com
The person who invited you to this presentation
will provide you with a unique Web link
so you can send a free card on them!
Why don’t customers
RETURN?
62% of the reasons
customers fail to
continue business with you
PERCEIVED
INDIFFERENCE
Why don’t customers
RETURN?
Even if they
know, like and trust you,
THEY WILL
FORGET YOU
if you don’t keep in touch!
Case Study:
Window Washer
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Did a great job – I know, like and trust
him!
Offers OTHER services I could use –
roof & gutter cleaning, walkway/driveway
pressure washing
Has more work than he can handle by
himself, and wants to attract more
business so he can afford to hire more
help.
Have not heard from him since he
cleaned windows 5 months ago!
Case Study:
Window Washer
OOPS!
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How will I remember his name and how to
contact him?
Will he get my repeat business/referrals?
It costs a lot more to acquire a new customer
than it does to retain an existing one.
What are YOU doing to be remembered by YOUR
customers, prospects and referral partners?
Case Study:
Window Washer
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Idea: Send four stay-in-touch cards a year,
using automated campaign feature.
Cost: $4.24 (including postage) and a
little time to set it up and click “send” ONCE.
ROI: Service visits yield $200-$500; ROI well worth
$4.24 to keep me as a customer and attract referrals, too!
IDEA: Each quarter the customer receives a valuable tip that is relevant to
household maintenance needed for that time of year. Examples:
Spring card: “Here’s my recipe for the cleaning solution I use for streakfree windows. If you find that you don’t have time to clean the windows
yourself, I’d be delighted to assist you. Just give me a call.”
Fall card: “Here are some tips for cleaning your gutters to allow for
proper drainage of winter rain and snow. Backed up drains can cause
costly roof damage. If you have questions or need help, just give me a
call. It would be my pleasure to assist you. ”
Increase Business
 The
right tools
 The right systems
 The right habits
Consistently
applied!
Campaigns
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Single piece goes to multiple
people at once (holiday card or
invitation)
Template campaigns – cards get
sent one at a time throughout the
year (referral thank you)
Multiple piece campaign that
touches the recipient at different
times during the year -- creates
value and top-of-mind awareness.
Set it and forget it!
Law of Attraction
What you send out comes back!
QUARTERLY POSTCARD
$0.31 postcard
$0.28 stamp
$0.59 x 4 = $2.36 per person/yr.
QUARTERLY GREETING CARD
$0.62 card
$0.44 stamp
$1.06 x 4 = $4.24 per person/yr.
What would that kind of
TOP-OF-MIND AWARENESS
be worth to you?
Law of Attraction
NOVEMBER
BLANKET &
COAT DRIVE
Law of Attraction
DECEMBER
TOYS FOR
TOTS DRIVE
Law of Attraction
JANUARY
FREE MARKET
ANALYSIS
OFFER
Law of Attraction
FEBRUARY
FOOD
DRIVE
Non-Profit Uses
Appreciate your Assets:
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Donors
Volunteers
(Underpaid) staff
Personal Uses
Remember important occasions:
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Birthdays & special occasions
Holiday cards & gifts made easy!
Stay in touch with those you care about:
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Invitations to events and parties
Thank you / appreciation
Encouragement / get well / sympathy
Congratulations (baby, wedding, promotion,
graduation, new home, reaching a goal, etc.)
3 Ways to Become a
Card Sender
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Retail: occasional card sender
Wholesale: sends cards regularly or for business use
Entrepreneur: cover the cost of your own cards,
make some extra money, or replace income
Bonus Option:
SOCBox
(basic features with upgrades
available)
Full-Featured Package #1
$99 Retail Package:
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System License
Ability to:
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Make your own custom cards using PicturePlus
Include gifts and gift cards
Send campaigns
Import contacts into Contact Manager
Send postcards and three-panel cards
Receive email reminders of important occasions
Retail price of $0.49 per point
Monthly $24.50 auto-order of 50 points (may be
adjusted)
Full-Featured Package #2
$298 Wholesale Package:
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System License
Ability to:
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Make your own custom cards using PicturePlus
Include gifts and gift cards
Send campaigns
Import contacts into Contact Manager
Send postcards and three-panel cards
Receive email reminders of important occasions
200 points (100 standard cards) – this would easily cost
you $300-500 at the card shop, plus your gas and time!
Your own customized font and four signatures
System training support from your sponsor
Wholesale price of $0.31 per point (35% savings)
Monthly $15.50 auto-order of 50 points (may be adjusted)
Full-Featured Package #3
$398 Entrepreneur Package:
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Everything in the Wholesale Package,
plus…
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Distributor Kit
Admission to Treat ‘em Right Personal Development
Seminar
Support from sponsor & upline to build your business
DVD program (free promotional DVDs)
Ability to earn income:
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Earn $120 coaching fee for teaching new wholesale
customers and entrepreneurs how to use their account.
Earn residual income on cards and gifts sent by your
entrepreneurs and customers
Economy Option
SOCBox comes with BASIC features:
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Send a real paper greeting card from home or office
15,000+ greeting cards to choose from
Create your own custom cards using PicturePlus
Purchase account credit for 10 cards/stamps for $20,
as needed (no autoship required)
Upgradable to another account type
($49 credit applied toward Wholesale and Entrepreneur upgrades)
$49 for software
(10 free cards & stamps included)
$25 upgrade option to
Become a Retail Affiliate
Generate Income
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Pay for your own cards – share this with a
few people and you’ll earn back your initial
investment, plus you’ll earn monthly residual
income forever on cards and gifts.
Earn extra income for that dream vacation,
college fund, down payment for a new home,
car, boat, etc.
Replace income - quit a job you don’t enjoy
or retire!
Generate Income
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Entrepreneurs, professionals & executives who
understand the value of leveraging their valuable time
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Stay-at-home moms - earn money from home
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Military spouses - earn income from anywhere in the
world
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Unemployed or under-employed – no layoffs here!
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Persons with disabilities - work from home, set your
own hours!
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Non-profit organizations looking for an easy and
profitable way to raise money for an important cause!
Two Ways to Earn $$
Retail Affiliate (RA)* - $25
(must also have a SOCBox account)
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Earn $24 retail profit on each SOCBox you sell
Earn $100 bonus each time your customers activate
10 SOCBoxes within 30 days of each other ($340
per 10 SOCBoxes sold!)
Entrepreneur (Distributor) - $398
($349 if you upgrade from a SOCBox account -- $49 credit applied)
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Sponsor other distributors and RA’s and collect
coaching bonuses
Earn commission on the volume of cards and gifts
sent by you, your team, and customers
*Retail Affiliates can only make the RETAIL PROFIT on the sale of
SOCBOXES and do not earn a residual. Those interested in earning
RESIDUAL INCOME must purchase the $398 ENTREPRENEUR PACKAGE.
SOCBox is a
GREAT FUNDRAISER
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PTA fundraisers
Church youth group fundraisers
Special causes / special projects
High School Sports Teams
Private Schools
Service Clubs
Fundraisers for 501(c)3 organizations
Sell something people actually WANT and USE!
FUNDRAISER EXAMPLE
Private school with 1000 students becomes a Retail Affiliate for $74.
Parents and students sell 500 SOCBoxes in 20 days.
500 x $24 profit per box = $12,000
50 x $100 bonus* = $5,000
TOTAL PROFIT IN 20 DAYS:
$17,000
*When you activate 10 SOCBox accounts within 30 days of each other,
you get a $100 bonus for every 10 boxes.
SEND A FREE CARD
Get with the person who
introduced you to SendOutCards.
They will set up a gift account
so you can send some cards
and see what you think!