Transcript 1st Purchase Survey

1st Purchase Survey
PAULINIA COMVIDA
Marcos Romano
Design
10 teenagers:
5 adults:
One with 13 years old, male
Solange Trainotti
Three with 14 years old, males
Giovana Pellatti
Two with 15 years old, females
Marcos Romano
Four with 17 years old, females
Miriam Rabello
Cláudia Ribeiro
Design
• The teenagers received a brief training on how and what to purchase
(and why – received a brief presentation of the project and its
objectives)
• They were oriented to not lie about their age, and to say that the
alcohol beverage was for their own consume
• They went to the outlets in groups of two, and each double was
supervised by an adult
• When one of the teenagers was trying to purchase some alcohol
beverage, the other one was supposed to observe the outlet, the age
of the seller, his attitudes, if there was minors drinking, how the
beverages were disposed at the outlet, and if there was an formal
advertisement informing that selling to minors is forbidden, etc
Design
• The adults were supposed to concern about safety
matters, to take by car the teenagers from an outlet to an
other, and to labeling the cans and bottles purchased
• Every kind of outlet was tested: bars, grocery stores,
bakeries, ice cream stores, markets and supermarkets,
etc.
• 108 outlets were tested
• Teenagers were supposed to purchase every kind of
alcohol beverage: beers, wines, cachaças, cognacs, and
other available spirits
Results
• In a first moment, we did not use the 17 years old
teenagers, only the younger ones
• Teenagers purchased alcohol beverages at 87% of the
108 tested outlets
• When an outlet refused to sell than alcohol, the sellers
did not asked their age
• There were no differences in the results, considering the
type of outlet or the kind of beverage they were trying to
purchase
• Girls were more successful than boys
• Age and gender of the seller did not influence results
Results
• In a second moment, we had retested outlets that had
refused selling to minors
• In this retest we used the 17 years old teenagers (they
didn’t seem to be older)
• They were successful in purchasing alcohol in all
retested outlets, at exception of two of them (who
refused selling), and three of them that were not retested
cause were closed
• As a final result, teenagers had a successful rate of 95%
in buying alcohol beverages at 108 tested outlets in
Paulínia
Results
Resultado do Teste
Sim, v enda realizada
Valid Nao, v enda nao realizada
Tot al
Frequency
Perc ent
Valid
Perc ent
103
5
108
95,4
4,6
100,0
95,4
4,6
100,0
Cumulativ e
Perc ent
95,4
100,0