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Prevention of Alcohol Harm in the Community--I What Can International Research Teach Us? Harold D. Holder Prevention Research Center Berkeley, California USA Associação Brasileira de Estudos de Álcool e Outras Drogas, Sao Paulo September 4, 2003 Underage Drinking 11% of 6th grade students reported binge drinking (Kelder, Murray, et al., 2001) 21% of 8th graders reported having been drunk at least once (Johnson, 2002b) About 30% of 12th graders engaged in binge drinking (Johnson, 2002a) Prevalence of Lifetime Alcohol Dependence by Age at Drinking Onset 60 % Prevalence 50 40 30 20 10 0 13 14 15 16 17 18 19 Age of First Use of Alcohol 20 21 Binge Drinking Across the Life Span 50% of students who drink engage in binge drinking; 20% do so frequently (twice or more every 3 weeks) More than 2/3 of binge drinking episodes in the U.S. occur among adults age 26 and older (Naimi, 2003) Half of all binge drinking episodes occur among otherwise moderate drinkers (White et al., 2002) Public Health Model of Alcohol Problem Prevention Individual (Drinker) Environment Agent (Drinking Context) (Alcohol) Environmental Influence & Youth Drinking (1)Physical - Proximity of alcohol outlets, places of public drinking (2) Social - Family, peers and larger social networks (3) Economic - Cost of alcohol; economic geography of availability For Example, Youth Drinking Availability of alcohol to & from peers Physical Cost & availability to youth Alcohol Availability Social Drinking By Peers Retail Price Economic Alcohol purchases by other youth Community System of Alcohol Use and Abuse Legal Action about Drinking Social Control and Communication Alcohol-involved Mortality & Morbidity CONSUMPTION Formal Regulation and Control of Alcohol Sales Retail Sales by Average Type Social, Health, and Economic Consequences Social and Health Services Alcohol Production, Marketing and Distribution Community Economic Sector Environmental Approaches 1. Retail Access to Alcoholic Beverages, e.g., price, outlet locations, minimum drinking laws. 2. Restrictions or Constraints on the Drinker’s Behavior, e.g., drinking locations, drink drive 3. Reduce Risk or Problem Severity Agent Approaches 1. Low or No Alcohol Beverages 2. Container Size 3. Restrictions on Advertising Youth Alcohol Problem Prevention Strategies: Solid Evidence ¤ Retail price of alcohol ¤ Minimum drinking age ¤ “Zero tolerance” for Youth ¤ Drinking/driving deterrence ¤ Lower BAC limits for driving ¤ Graduated Licenses Youth Alcohol Problem Prevention Strategies: Promising –Replication needed Tort Liability for sales/service of alcohol to youth Genetics, alcohol dependency risk, & treatment Third Party alcohol sales/”Shoulder Taps” Auto ignition controls Curfew laws/Party Patrols Parent training and mobilization Restrictions on drinking location & outlet density Low or no alcoholic beverages Alcohol container sizes & keg registration Latest Advance: Mix of evidence-based prevention strategies at local level Community Action Trials which use complimentary interventions LOCATIONS OF COMMUNITY ACTION PROJECTS FROM AROUND THE WORLD Stockholm, Sweden .. Malmo, Malmo, Sweden Aarhus, Aarhus, Denmark Lahti, Finland Minnesota, USA Ontario, Canada Florence, Italy California, USA Massachusetts, USA Israel South Carolina, USA Paulinia, Brazil Western Australia New Zealand Examples of International Community Action Projects for Alcohol Prevention COUNTRY GOALS STRATEGIES RESULTS Canada Ontario (6 Projects) Reduce alcohol • Alcohol serving practices & policies problems • Municipal policies • DUI enforcement Finland Lathi Reduced public drinking Lower heavy drinking in bars and restaurants Modest effects on overall drinking Reduce heavy drinking Reductions in • Primary health care heavy drinking • Community education • News Greater news coverage Reduce heavy drinking and youth drinking • School education Modest effect on •Public education heavy drinking Sweden Stockholm-Kungsholmen Examples of International Community Action Projects for Alcohol Prevention COUNTRY GOALS Australia Reduce alcohol injury and death COMPARI Project Australia Surfers Paradise Safety Action Project Lower alcohol involved violence STRATEGIES • Local coalitions • Health education • Local alcohol policy concerning public alcohol sale • Community Forum & alcohol safety audit RESULTS Modest effect on injury Violent events: --original site • Model House Policies from 9.8 to 4.7 • Increased enforcement of alcohol licensed premises --replication sites from 12.2 to 3.0 Examples of International Community Action Projects for Alcohol Prevention COUNTRY New Zealand Waikata Rural Drink/ Drive Project GOALS Reduce drink/drive problems STRATEGIES • Public awareness using local news Fatal alcohol • Highly visible drink/drive enforcement Public perception •Investigation of onlicense premises based upon “place of last drink” data New Zealand Six City Project Increase local alcohol policy RESULTS • Local coordinating committee • Review of alcohol availability • Local alcohol advertising limits crashes reduced from 22 to 14% of risk of being caught increased Alcohol positive breath checks decreased by 600% Greater news coverage Increased public support of local policy Examples of International Community Action Projects for Alcohol Prevention COUNTRY GOALS STRATEGIES RESULTS Sweden Stockholm City--STAD Reduce alcohol •Youth Program and drug problems • Secondary prevention in health care •Responsible Beverage Service Stockholm City (18 Districts) & Stockholm County Targets Modest effect in medium strength beer sales to youth Reduction in sales to intoxicated patrons (5% to 47%) Violent crime down by 29% Reduced Sales to Increase local alcohol policy • Local work committees Youth in 2 target sites (81% to 25% • Develop Alcohol Plan & 48% to 42%) • Decrease sales of folk beer to youth Increased interest in local policy Examples of International Community Action Projects for Alcohol Prevention COUNTRY GOALS STRATEGIES RESULTS Sweden Malmö Reduce alcohol • Public education • Primary health care problems screening • Reduce alcohol access Low effects on problem indicators Reduced male consumption and problems in (a) screening program and (b) general population Program adopted by city Examples of International Community Action Projects for Alcohol Prevention COUNTRY GOALS STRATEGIES RESULTS United States California/ South Carolina Reduce alcohol • DUI enforcement injury and death • Alcohol service • News coverage • Underage sales • Alcohol outlets 10% reduction in alcohol crashes 43% reduction in violence Lower alcohol sales to youth Lower alcohol Minnesota Reduce youth drinking • Local sales policies sales to youth and enforcement Reduced traffic crashes Massachusetts Reduce alcohol crashes • News coverage • DUI enforcement • Alcohol outlet surveillance 25% reduction in fatal crashes Community Action and Prevention Lessons from International Projects Community Mobilization Community Mobilization Community Organizing Local News (Media Advocacy) Goal: Community Awareness of Alcohol Problems and Support for Local Policy Actions Community Action and Prevention Lessons from International Projects Community Mobilization Science-based interventions are essential Utilize Local News Friday, December 10, 1993 Newspaper Factor Score - Local Stories 44 Organizational Organizational Development Development and and Planning Planning 33 Training, Training, Additional Additional Planning Planning Training Training and and 1st 1st Media Media Events Events Ongoing Ongoing Advocacy Advocacy Efforts Efforts 22 11 00 -1 -1 -2 -2 JJ FF M MA AM M JJ JJ A AS SO ON ND D JJ FF M MA AM M JJ JJ A AS SO ON ND D JJ FF M MA AM M JJ JJ A AS SO ON ND D JJ FF M MA AM M JJ JJ A AS SO ON ND D JJ FF M MA AM M JJ 1993 1992 1994 1995 1996 1993 1992 1994 1995 1996 P RC Experimental Experimental Sites Sites Comparison Comparison Sites Sites Community Action and Prevention Lessons from International Projects Community Mobilization Science-based interventions are essential Utilize local news media Value of Evaluation—determine effects Environmental strategies are most effective Elements in Effective Local Alcohol Prevention: The top 10 Local 9. Community as a System Cultural 0. Local 8. Media Advocacy (local news) Cultural Values 10. Cultural Values 7. Enforcement in local action 6. Partnership of local & nation/state 5. Community Leadership and Responsibility 4. Central government supporting local action 3. Local information (evaluation) 2. Evidence based strategies 1. Courage & Passion