Transcript The American Legion

Plugging In
Connecting with your Membership
On Line
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AGENDA
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Why Connect?
Getting a computer and Internet service
What email service should I use?
Developing a communications strategy
What is the World Wide Web?
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AGENDA CONT’D
• How do I start a Web page?
–Developing your Website
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WHY CONNECT?
• Some 70% of American adults have a highspeed broadband connection at home.
• 56% of American adults now own a
smartphone.
• 72% of online adults use Social Networking
• 51% of U.S. Adults bank online
• 85% of adults use the Internet
Source: Pew Research Center 2012
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COMPUTER & INTERNET
• Basic tower and Monitor = $660.00
• Dial up is dead! Get with the program!
• Internet service = $50.00 (average price – Call
your local service provider)
• Consider WiFi
• Services offered in your area
• Survey others
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WHAT E-MAIL SERVICE?
• Gmail - gmail.com
• Hotmail - hotmail.com
• Yahoo mail - mail.yahoo.com
Tip: Use one username and password for all
accounts
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DEVELOP A COMMUNICATIONS STRATEGY
Social Media
E-marketing
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Print
DEVELOP A COMMUNICATIONS STRATEGY
• Develop an effective website
• Create e-newsletters
• Continue publishing print products
• Use social media
• Move toward a mobile world
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WHAT IS THE WORLD WIDE WEB?
• It wasn’t invented by Al Gore
• It is a system of interlinked hypertext documents
accessed via the Internet.
• Between 2005 and 2010 web users doubled to more
than 2 billion
• More than 500 billion documents
• More than 110 million domains
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HOW TO START A WEB PAGE
Developing an effective website
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Who is your audience?
What information needs to be on the site?
How often and When does it need updating?
Where will it be hosted?
Why do we need a Website?
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Developing an effective website
Who is your audience?
• Loyal members
• Members at-risk of membership renewal
• Non-members, but eligible to become members
• Non-members, non-eligible with affinity to the
Legion
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Developing an effective website
Determine your content
• Static content – our mission, history
• Occasionally changing content – target dates, leadership
• Frequently changing content – news, calendar
• Interactive content – sign up, comments, polls
• Downloads – speeches, brochures
Tip: Keep your website up to date
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Developing an effective website
Set goals
• Increase
communication
• Recruit new members
• Increase attendance at events or activities
• Increase donations
• Retain the at-risk member
• Provide help to newly discharged service members
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Developing an effective website
• Keep it simple
• Manage attention
• Use effective writing
• Provide quality content
• Provide calls to action
Legion.org
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Developing an effective website
Website services
• The American Legion Centennial Celebration
• Legionsites.com
• Custom solutions
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Developing an effective website
Centennial Celebration
• Share your post history
• Calendar of events
• Photo galleries
• Don't need coding knowledge
Go to:
Website
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Example Post Website
Developing an effective website
Legionsites.com
• Free domain name
• E-mail accounts
• Create your own pages
• Minimal coding knowledge
Go to:
Website
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Example Post Website
Developing an effective website
More on
Legionsites.com
• Free upgrades
• Free technical support
• Connected to Legion.org
• View demo
Go to:
Website
Example Department Website
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Developing an effective website
Custom solutions
• Hosting
• Domain name
• Minimal to advanced coding knowledge
www.top10bestwebsitehosting.com
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Developing an effective website
What is a content management system (CMS)?
A content management system is a pre-built application
that allows publishing, editing and modifying content.
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Developing an effective website
Benefits of a content management system
• Powerful, out-of-the-box system
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Easy to add and edit content
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Easy to enable features such as polls or comments
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Easy to create multiple web site administrators
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Online communities provide assistance
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Developing an effective website
Tell people about your website
• Google - google.com/submityourcontent
• Yahoo - submit.search.yahoo.com
• Bing - bing.com/toolbox/submit-site-url
• Legion - email [email protected]
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Developing an effective website
Monitor your website
• Google analytics
Go to:
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Google.com/analytics
Developing an effective website
Monitor your website
Analytics keywords
• Visits - refers to the total number of visits to your website during a
given period of time.
• Unique Visitor - refers to the number of distinct individuals
requesting pages from the website during a given period of time.
• Pageviews - refers to the total number of times pages on your
website has been accessed during a given period of time.
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Developing an effective website
Web coding resources
• Webmonkey.com - News, tutorials and reference
• W3Schools.com - Tutorials and reference
• Htmlgoodies.com - HTML tutorials and reference
• Codeacademy.com - Learn to code interactively
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