Transcript Different types of blog - Shanghai Guanghai College – Fudan

INTRODUCTION
When it comes to blogging, the user has to be creative and think. They must
decide:
•
What kind of blog they want,
•
The content it will share,
•
The way they deliver it in terms of speech,
•
Who the readers will be.
The blogger has to have….
IMAGINATION
CREATIVTY
INNOVATION
VISION
PERSONAL BLOGGING
This type of blogging is where the
blogger represents something
personal about themselves
expressing how how you feel through
the use of photographs or text.
Posts are deliberately written with care
and sometimes humour. They will take
pride in their blog.
Each post usually represents an
episode of a story.
They have a beginning and an end
and when all posts read together
it creates a larger story.
PERSONAL BLOGGING CONTINUED
One strong example of a personal blog is
http://dooce.com/
This blog was set up by Heather Armstrong in February 2001 and the
main subject is her life.
It contains stories about her life as a mother of a young child and photos
of her dog and daughter.
Regularly changed for example, - the banner at the top and the colour
scheme to keep readers interested.
Her blog was one of the first successful blog to use advertising.
PERSONAL BLOGGING CONTINUED
A good example of this type of a filter blog is
http://boingboing.net/
Links to crazy web finds, (video, photograph or text).
Huge range of topics.
It contains an archive that filters all the blog posts found
on the blog
Readers are able to post a comment
FILTER BLOGGING CONTINUED
Micro blogging
Twitter, QQ, Wexin
MICRO BLOGGING
As with traditional blogging,
micro bloggers
post about topics
ranging from the simple
such as what they are
doing.
They can also be micro
corporate blogs promoting
themselves.
MICRO BLOGGING CONTINUED
TOPIC DRIVEN BLOGGING
Many blogs are focused
on
topics.
There are many different kinds of topic
driven blogs as there are hobbies,
passions and professions.
Screen shots of Daily Kos Blog taken 8th February 2012
A large topic driven blog would be about politics. An example of this would be
http://www.dailykos.com/
Founded in 2002 by Markos Moulistas, it is one of the
most popular political blogs.
He writes many of the posts himself but also employs other
contributors. His posts take a news article or another blog
and show sections of the post and criticise or add points.
Posts link back to the source to allow readers to read the
whole article if they choose. This is discussion orientated
and can lead to extensive conversations.
TOPIC DRIVEN BLOGGING CONTINUED
CORPORATE AND ORGANIZATIONAL BLOGS
A blog can be private as in most cases, or it can be used for
businesses. Businesses use corporate blogs externally for
marketing, branding or public relations purposes.
GENRE SPECIFIC BLOGGING
Within the medium of blogs you can identify the genre and sub genres. This
is defined by their form of content and its particular subject.
For example a travel, music or a film review blog. A majority of blogs are
genre based and kept by bloggers who are interested in a certain subject
and blog about it.
An example of a genre specific blog is musicarcades.com
This was set up by David Jennings in 2005, and he wrote for
one hour a day on the music in his collection and based it
on everyday life.
This blog ended after 5 years in 2011 because it was as
complete as it was as complete as its ever going to be.
GENRE SPECIFIC BLOGGING CONTINUED
MEDIA TYPE BLOG
A popular type of blog used by many bloggers. This
is when a specific type of media is used to blog.
For example,
• Photo blogging,
• Link Blogging,
• Vloging (video blogging)
• Tumble blogging (mixture of everything)
CONCLUSION
There is a wide range of blogs that a blogger can choose from.
Pick a subject
• Yourself and your life
• Your observations on life
• Your interests – sports, travel, food
• The things to find online that interest you
• Comment on the news
• Reviews –films, books, websites, restaurants, sports matches
• Giving advice on something you know about (eg advice for
foreigners when travelling in China)
You can change it later